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June 2017The DisruptivePower of Data Partnering with InformaticaV3.01 Informatica. Proprietary and Confidential.
Today’s Discussion Market Trend – Digital TransformationFueled by Generational Market Disruption Partner Opportunity and Profitability Why Informatica Who we are What we do2 Informatica. Proprietary and Confidential.
Digital sNewApplicationsNewInfrastructureData is the foundation for digital transformation3 Informatica. Proprietary and Confidential.
Generational Market Disruption in Data3.02.01.0Data used inspecific businessapplicationsData used to supportenterprise-widebusiness processesData powersdigitaltransformation
Data 3.0 – Trending By 20205Explosionin DataVolumeNewUsers15.3 zettabytesper yearin global datacenter traffic325 millionbusiness data usersand growingNew DataTypesData inthe CloudMachineLearning/AIOver 92% of datacenter trafficwill come fromthe Cloud1 billion workerswill be assisted bymachine learning or AI(mobile, social, IoT) Informatica. Proprietary and Confidential.20 billionconnected devices
Championing Data-Driven Digital Transformation6 Informatica. Proprietary and Confidential.
Informatica Addressable Market: Your Opportunity .4B 20% CAGR .2BENTERPRISECLOUD DATAMANAGEMENT 28% CAGR 2.7B 7% CAGR7 Informatica. Proprietary and Confidential. .3B 20% CAGR 3.3B 1.5B 14.5% CAGR 19% CAGR
The New and Improved Informatica Partner Program Programs to support your businessmodel Competitive benefits to drive profitability Predictable and consistent engagementwith Informatica Encourages and rewards partners thatinvest in Informatica8 Informatica. Proprietary and Confidential.
The Informatica Partner Program for Channel Partners Increasedtop-linerevenue9 Informatica. Proprietary and Confidential.Greateropportunityfor bottomline profitExpandedPartnerbenefitsStackablerewards fornew logos andcloud
Channel Program Details2-TierChannelModel Value Added Distributors Provide sales coverage Recruit new resellers On-board and enablenew resellers Order and logisticsPartnerEnablementPay forPerformance Focus on building skilledpartners – sales andtechnical skills Predictable andmeaningful margins The more revenuebooked, the morepartners will earn Extra pay for Cloud,Security, NewCustomers* andSubscription Renewals Certification program forpartners that isrecognized in theindustry More skilled VARs, ISVs,MSPs, GSIs Grow our ecosystem ofpartners Invest and GROW!10 Informatica. Proprietary and Confidential.* See Informatica Partner Program Guidefor definition of New CustomerEliminateChannelConflict Compensation neutralprogram Informatica sales getspaid on customerpurchase price No financial “hit” whenworking with partners
Informatica Channel: 2017 Sales Incentives ModelCloudPay for PerformanceAuthorizedInformaticaReseller15% Front EndRebates5% to 20%Data SecurityNew CustomersSubscriptionRenewals11 Informatica. Proprietary and Confidential.MarketDevelopmentFundsEarned MDF based on salesvolumes.Directed use for: marketing,awareness and leaddevelopment
Reseller Partner Program SummaryAs of June 2017North AmericaLatin AmericaEMEAAPJOn Prem Discounts *59%68%66%68%Cloud & Subscription Discounts *41%41%41%47%Secure@Source Discounts *45%45%45%50%5% - 15%5% - 15%5% - 15%5% - 15%New Customer Rebate10%10%10%10%New Secure@Source Customer Rebate20%20%20%20%Cloud Sales Rebate10%10%10%10%Cloud/Subscription Renewal Up to 10KAvailableUp to 10KAvailableUp to 10KAvailableUp to 10KAvailableMid-Market RebatesMarket Development Funds (by request)MDF Secure@Source Starter Pack*Subject to change12 Informatica. Proprietary and Confidential.
Path to Authorized Informatica PartnerExisting LegalAgreementRenew underNew ChannelProgramAccess toPartner PortalExisting partners grandfatherinto the new programEnroll inTrainingComplete CoreProductAccreditation &CertificationCompleteAdvanced ProductAccreditation ry” Authorization – 180 Days to complete (from date of signed contract)Authorized Informatica ResellerRegistered Partner Enrolled as Authorized Partner upon finalized Legal Agreement Have access to partner portal resources and training discounts Can resell Partner who does not meet all requirements at 180 days Have access to partner portal resources and training discounts Resell rights restricted13 Informatica. Proprietary and Confidential.
PARC – Partner Activity and Resource Center Your one stop, self servicecenter for partnerinformation and resources Easy for partners to use Device and browser friendlyURL: parc.informatica.com/partners/welcome14 Informatica. Proprietary and Confidential.
Digital Marketing Drives Digital TransformationPrograms, Tools and Funds to Help You Drive Demand and Build PipelinePLUG-INInformatica-Driven CampaignsGRAB ‘N GOSelf-Service Tools & Assets(PARC & Partner DemandGen Central)Partners participate inInformatica’s corporate andfield marketing programs. Informatica World 2017 andWorld Tours Summits (MDM, Data Gov.) Virtual Summits Ongoing field events Corporate CampaignsLeverage15 Informatica. Proprietary and Confidential.PROPOSEFund High Impact Proposals &Strategic GTM Plans Provide guidelines & suggestions foruse of Informatica marketdevelopment funds to drive pipeline.Partner-ready, customizable contentand marketing components fromproduct marketing. Ready-to execute Campaigns-in-aBox (CIABs) Webinar-in-a-Box Content lead generation (web) Social media lead generation Google AdWords Proactive custom marketing programswith limited number of strategicpartners.ScaleFocus Activity led and managed by regionalfield & partner marketingInformatica MarketDevelopment FundsAvailable
We believe in thedisruptivepower of data
Our mission isto help you accelerateyour customers’data-drivendigital transformation
Informatica – Unleashing the Power of Data#1 in Enterprise Cloud Data Management7,000 organizationsDirect presence in 26 countries 180M annual R&D investmentGlobal partner networkCloud. On-premise. Big Data.#1 in Customer LoyaltyProven Track Record for Over Two Decades18 Informatica. Proprietary and Confidential.
#1 in Cloud Data Management1 Trillion Transactions a month19 Informatica. Proprietary and Confidential.
Over 7,000 Customers Rely on InformaticaConocoPhillips20 Informatica. Proprietary and Confidential.
360INTELLIGENTDATA RE@SOURCEProductsDATAINTEGRATIONBIG DATAMANAGEMENTCLOUD DATAMANAGEMENTDATAQUALITYMASTER DATAMANAGEMENTDATASECURITY
CLOUDSolutionsProductsIntelligentData PlatformCUSTOMER360BIG DATAPRODUCT360DATAINTEGRATIONSUPPLIER360BIG DATAMANAGEMENTEnterprise CloudAData ManagementREFERENCE360INTELLIGENTDATA LAKECLOUD DATAMANAGEMENTREAL ITYMASTER DATAMANAGEMENTENTERPRISE UNIFIED METADATA INTELLIGENCEMONITOR AND SECURE@SOURCEDATASECURITY
Best in Class Innovation:Leading in All of our MarketsData Quality ToolsEnterpriseiPaaS (Cloud)Data IntegrationToolsBig DataManagementMDM Solutions23 Informatica. Proprietary and Confidential.Metadata ManagementSolutionsGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technologyusers to select only those vendors with the highest ratings or other designation. Gartner research publications consist of theopinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Global Ecosystem of Partners24 Informatica. Proprietary and Confidential.
The Informatica Difference100% focus on everything dataLeader inEnterpriseCloud DataManagementModularand integratedIntelligentData PlatformVersatile:Cloud.On-premise.Big Data.BroadestecosystemsupportBest in classcustomersuccessservicesGlobalpartner anddevelopernetwork
Next StepsStep 1Step 2Step 3 Partner Application and Agreement Welcome Kit Kick-Off Call / Orientation Enablement, Demand Generation, Field Engagement &Account Mapping, Deal Registration Business Development Strategy & Timeline Ongoing Review/Updates26 Informatica. Proprietary and Confidential.
Thank Youpartners@informatica.com
The Informatica Partner Program for Channel Partners. Increased top-line revenue . Greater opportunity for bottom-line profit Expanded Partner benefits. Stackable rewards for new logos and .
