Unleash The Power Of Big Data - Hp

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Unleash the Power of Big DataManage, Understand & Act on 100% of Information Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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The Challenges of Big DataVolume, Variety, Velocity, Complexity59%70%85%2%Worldwideinformation volumeis growing at aminimum rate of 59%annually70% to 85% of data is"complex mixed datatypes."of currently deployeddata warehouses willnot scale sufficiently tomeet new informationvolume and complexityof demands by 2014of corporations candeliver the rightinformation, at righttime to supportenterprise outcomesall of the time* Source: Gartner, Coleman Parkes, October 20113 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Meaningful Insight Requires Unified Analysis of all Email Server Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.VideoInternet/Web PagesMobile/ PDADocumentManagementTacit KnowledgeFile System

HP is Uniquely Positioned to Unleash the Power of Big DataManage, Understand and Act on 100% of InformationManage Leading technology to manage at data level Turnkey solutions & engineered systems Cloud or On PremiseUnderstand Understand 100% of information – structured,machine, and Human information in real timeAct Real-time data driven decisions Complete services portfolio from strategy to run Industry and Line of Business solutions5 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.an HP Company

Unleash the Power of BigDataPaul MillerVP, Solutions & Strategic Alliances Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP AppSystem for ApacheTM HadoopTMWorld’s fastest Hadoop performance - 3.8 x faster than competitionNew Offering/DescriptionProblem it Solves Turnkey Converged Infrastructureof HW, SW and managementdelivered from HP factory Unique Cluster Manager withPush-button deployment and 3-Dperformance visualization tools Integration with Vertica AnalyticsPlatform Open approach with support for- Cloudera, Hortonworks, MapRHadoop is Difficult to deploy and manage Understood by few Difficult to extract value andgenerate insight Not enterprise ready7 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Benefits Simplify and speed deployment: 800 nodes in 30 minutes See and optimize performance inreal-time Scale seamlessly to 1000’s nodeswith built in resiliency and faulttolerance Real-Time Analytics with Vertica6.0 3.8x faster than competitionNDA until June 5, 2012, 11:00 am PT

HP Big Data Strategy Workshop & HP RoadmapService for HadoopVolumeVarietyVelocityValueNew Offering/DescriptionProblem it SolvesBenefits HP Big Data Strategy Workshop HP Roadmap Service for Hadoop Lack of understanding the BigData landscape and ability to builda long term strategy Determine when and how Big Dataneeds to be protected, archived,and secured Avoid false starts due to limitedHadoop expertise Proven experience8 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Executable Roadmap withrecommended investments,timeline, & risk mitigation Accelerate strategies to producemeaning and understanding withVertica and AutonomyNDA until June 5, 2012, 11:00 am PT

Unleash the Power of Big DataColin MahonyVP and GM, HP Vertica Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Vertica 6 Enterprise EditionFlexStore- Analyze any information, located anywhere, in any wayNew Offering/DescriptionProblem it SolvesBenefits New parallel analytics computingframework Simple and flexible data integration orfederation with Hadoop, Autonomy,RDBMS and more Better mixed workload management Enhanced support for ConvergedCloud/SaaS Challenge gaining insightsspanning disparate datachannels Tradeoff between robustanalytics and scale Unpredictable workloadeffects on performance Big Data analytics in the Cloud Low-cost parallel analyticspackage10 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Big Data scale with real-timeperformance More questions, more data, moreusers - faster answers Data driven decisions in real-timeNDA until June 5, 2012, 11:00 am PT

Unleash the Power of Big DataRafiq MohammadiCEO, Autonomy Promote, an HP Company Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

IDOL 10 for HadoopGet More Value From Your Hadoop DeploymentNew Offering/DescriptionProblem it SolvesBenefits IDOL 10 for Hadoop allows you toembed IDOL engine in Hadoopclusters to understand meaning,sentiment and patterns in data Combine Hadoop data with otherenterprise and external dataleveraging IDOL’s 400 connectors Enterprises need to understandand analyze vast amounts of datain real time in order to drive keybusiness decisions Developing from scratch usingMapReduce is costly and timeconsuming, skills are often notavailable Leverage 500 functions out ofthe box to understand and analyzedata stored in Hadoop e.g.categorization, clustering,eduction, and hyperlinking Support and augment the Hadoopecosystem, instead of reinventingthe Map Reduce wheel12 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Optimost Clickstream AnalyticsBig Data for Marketers, Powered by IDOL 10New Offering/Description Optimost Clickstream AnalyticsIntegrated with AutonomyPromote suite for end-to-endrevenue optimization (Testing,Segmentation, Targeting, Ad/Keyword optimization)13Problem it Solves Enables marketers to analyze vastamounts of granular clickstream data,enabling them to aggregate, combine,and analyze the information any waythey chooseProvides a single, consistent view ofvisits, conversions, and customerengagement Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.Benefits Drive increased revenue andimprove customer engagement bygaining a more complete andactionable understanding ofcustomer interests, sentiments, andbuying patternsGain deeper insights by being ableto analyze all data in site of largevolumes

Demo Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Information Optimization PortfolioManage UnderstandHP 3PAR Storage SystemsHP StoreOnce Backup SystemsHP IBRIX File StorageHP Data ProtectorHP AppSystem for Apache HadoopHP AppSystem for HANAHP AppSystem for MSFT SQLAutonomy Digital SafeAutonomy Consolidated ArchiveAutonomy Records ManagerAutonomy Data Protector and LiveVaultAutonomy Connected Backup Vertica 6 Enterprise EditionIDOL Powered HadoopAutonomy Virage MediaBinAutonomy ExploreAutonomy IDOL Universal SearchAutonomy SPEAutonomy QfinitiAct Autonomy Optimost ClickstreamAnalytics Autonomy Optimost Campaign Autonomy Optimost Segment Autonomy Teamsite Autonomy ControlPoint Autonomy Introspect Autonomy Worksite Autonomy Legal Hold Autonomy Investigator and EarlyCase AssessmentServices – Information Management and Analytics HP Big Data Strategy Workshop HP Roadmap Service for HadoopTM Advanced Information Services for:- HP (Vertica and Autonomy)- Microsoft (Sharepoint BI)- SAP (HANA)15 Business Analytics and Information Delivery ServicesBusiness Solutions – Social IntelligenceInformation Management and Architecture ServicesInformation Strategy and Organization ServicesHosted Delivery – Managed Services, Cloud, Hybrid(Data Warehouse on Demand) Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.an HP Company

HP AppSystem for Apache TM Hadoop NDA until June 5, 2012, 11:00 am PT New Offering/Description Turnkey Converged Infrastructure of HW, SW and management delivered from HP factory Unique Cluster Manager with Push-button deployment and 3-D performance visualization tools Integration with Vertica Analytics Platform