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The Marketing QuestionnaireThe Zee Designs Team would like to help you buildyour business or organization by ensuring that the face you present tothe world through your website, print media, and marketing efforts trulyexpresses your message and resonates with your clients. We are eager to giveyou new ideas for how to promote your business. We invite you to open toinfinite (yes, we mean endless) possibilities!This questionnaire has been created to help you see what else you can do topromote yourself and your business in these competitive times, whether onyour own or with us to help you. It will take you about 25 minutes to fill out,depending on how much you would like to share with us. We trust that it willgive you many ideas to consider.zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :1
1marketing plan : traditional marketing : online marketingMission and VisionThe most important first step to take before marketing your business is toknow where you are going as an organization.1.What is the mission of your business or organization?Our mission has alwaysbeen to assist those who assistthe well being of others.2.What would you like to accomplish and what will your goal looklike when you reach it?zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :2
2marketing plan : traditional marketing : online marketingImage and BrandingThis refers to your logo, the colors, the symbols, and general look of yourwebsite, brochures, letterhead, and other marketing materials. It is themessage that you would like the world to understand and recognizewhenever they see your company online, in print, or in media. When you thinkof Harley-Davidson, a totally different picture comes to mind than when youthink of Betty Crocker.I hope I am sending a goodmessage to my customers!What does your image say?1.Do you have a clear image and branding that pleases you?⃞ Yes.⃞ No.If no, we can help you. What do you feel is wrong with yourcurrent branding?2.Does your image and branding reflect who you are and what youdo now rather than what you have done in the past?⃞ Yes.⃞ No.Please explain:zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :3
marketing plan : traditional marketing : online marketing13.START HERE:with a logoIs your branding consistent? Do all your marketing materials,such as brochures, letterhead, business cards, ads, and websitehave the same look, feel, and logos?⃞ Yes.⃞ No.2If no, how can we help?CREATE:a corporate identityZee MarieCEO, Interactive Directorzee@zeedesigns.coms.cominfo@zeedesign s.comwww.zeedesignInc.Zee Designs89173-0661Las Vegas NVv: 702.795.7300f: 702.889.6772v: 702.795.7300f: 702.889.6772PO Box 30661www.zeedesigns.comZee Designs Inc.PO Box 30661Las Vegas NV 89173-06614.Do all your marketing materials have your website address(es)and Social Media (like FaceBook or LinkedIn) names on them?⃞ Yes.⃞ No.If no, how can we help?3DEVELOP: a branded websiteWEbsiTE DEsigN priNT mEDiATogether, ZeeDesigns m ArkETiNgand the NWEAsT r AT E g yare4Zee Designs inc.is a proud sponsor of the NevadWater Environmenat Association andits dedication towater quality. Wegreatly appreciatethe opportunitto power the NWEyA website withthe ZD-Cms, oureasy-to-use Content managementsystem.MAINTAIN:this look throughout all future marketing materialszeedesigns.comzeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :4
3marketing plan : traditional marketing : online marketingMarketing PlanTo be most effective, a marketing plan is a formal written document thatdetails the actions necessary to achieve your marketing objectives. It can befor a company, a product or service, a brand, or a product line. The essence ofthe process is that it moves from the general to the specific; from the overallobjectives of your organization down to the individual action plan for a partof one marketing program. Effective PR flows out of a solid marketing plan.1.I don’t have a marketing plan.How do I write one?Do you have a specific marketing plan that is currently drivingyour marketing efforts?⃞ Yes.⃞ No.Please explain:zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :5
marketing plan : traditional marketing : online marketing2.Do you know your Unique Selling Proposition – that which makesyou different from all your competitors?Unique Selling Proposition:For example, compare Volvo andPorsche. They both make excellentcars but they have completelydifferent audiences and stress totallydifferent selling points.⃞ Yes.⃞ No.If yes, what is it?VS.3.Do you have a story that will capture the hearts and interest ofpotential clients?⃞ Yes.⃞ No.4.If yes, is your story expressed in your marketing materials?⃞ Yes.⃞ No.If yes, how?zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :6
4marketing plan : traditional marketing : online marketingTarget AudienceIn marketing, a target audience is the primary group of people that yourbusiness or organization is aimed at appealing to. What type of people cometo your website and support your organization? How do they find out aboutyou? By phone, mail, web, television, radio, in stores, at restaurants? What aretheir ages? Are they local, national, or all over the world? What do they like?More specifically, what do they like most about YOU that inspires them to joinyour organization, purchase your products, or donate money?1.Who is your audience?2.Are you confident that you are reaching them?⃞ Yes.⃞ No.Please explain how you monitor this:zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :7
5marketing plan : traditional marketing : online marketingGeneral MarketingTo finish off part one of this questionnaire, only a few general marketingquestions remain . . .1.Have you set up an annual marketing budget?⃞ Yes. Amount (general range)⃞ No, and I would like help knowing how much isappropriate and how to spend it effectively.⃞ No, and I know one is necessary.Is this is enough for mymarketing budget?⃞ No, and is a marketing budget necessary for me?2.Do you have a media kit? (Check all that apply)⃞ Yes, printed.⃞ Yes, online.⃞ No, and I know that one is necessary.⃞ No, and is a media kit necessary for me?3.Do you have a website?⃞ Yes, and I am happy with it.⃞ Yes, and I am ready to move to the next level with it.⃞ Yes, and I know it will require a major overhaul soon.⃞ No.How can we help you?zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :8
6marketing plan : traditional marketing : online marketingTraditional MarketingThis part of the questionnaire deals with common, “low-tech” ways ofpromoting your business. You are probably bombarded by many offersof advertising and promotion on a daily basis, so it important that youunderstand that if you use any of these methods, you will really have to standout to be remembered!Which of the following means do you currently use for yourUseLike to useor improve1.traditional marketing or would like to use in the future?PRINTBusiness cards. postcards. referral cards.and thank you cards. OH MY !Directories. of professionals,association members, chamber ofcommerce, service organizations, etc.zeedesigns.com info@zeedesigns.com 702 795 Pac or Card Pack coupons⃞⃞Community papers⃞⃞Coupons and special offers⃞⃞Direct Mail⃞⃞Directories⃞⃞Flyers⃞⃞In-flight audio advertisements, programs⃞⃞Ads or articles in in-flight magazines⃞⃞Magazine ads⃞⃞Mail order catalogs⃞⃞Matchbooks with your logo and website⃞⃞Newsletter⃞⃞Newspaper ads⃞⃞Press releases⃞⃞Supermarket receipts⃞⃞Trade magazines⃞⃞Yellow page ads⃞⃞Zee Designs Inc. Marketing Questionnaire :9
RADIOHEY YOU !Are you advertisingeverywhere you could be?Have you even considered radio.tv. or telemarketing?UseLike to useor improvemarketing plan : traditional marketing : online marketingAds⃞⃞Programs⃞⃞Public Service Announcements⃞⃞Community Calendar⃞⃞ Market Research⃞⃞ Announcements⃞⃞ Promotion⃞⃞ Market Research⃞⃞ Announcements⃞⃞ Promotions⃞⃞Ads⃞⃞Programs⃞⃞Public Service Announcements⃞⃞Community .com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :10
UseLike to useor improvemarketing plan : traditional marketing : online marketingWORD OF MOUTH MARKETINGHUGE SALE !TODAY ONLY !zeedesigns.com info@zeedesigns.com 702 795 7300Conventions⃞⃞Customer Referral Programs⃞⃞Fairs and Festivals⃞⃞Fan Clubs⃞⃞Focus Groups⃞⃞Multilevel Marketing⃞⃞Networking meetings(meeting people, doing presentations)⃞⃞Panel Discussions at professional meetings⃞⃞Product placements⃞⃞Refer-a-friend program⃞⃞ Making comments on forums⃞⃞ Getting bloggers to write about you⃞⃞ Inspiring thought leaders in your field tomention what you do in their writing orpresentations⃞⃞ Writing Amazon book reviews on books thatare in your area or timonials⃞⃞Trade shows⃞⃞VIP program⃞⃞Viral marketingWhat you put out for public consumption is sointeresting or exciting that people who experienceit pass it on to others, who pass it on to still morepeople so your message expands exponentially.⃞⃞Waiting room ads⃞⃞SeedingZee Designs Inc. Marketing Questionnaire :11
UseLike to useor improvemarketing plan : traditional marketing : online marketingCONTESTS AND �Sweepstakes⃞⃞Joint Stadium advertising⃞⃞Blimps⃞⃞Balloons⃞⃞Movie theater ��⃞A-frame sidewalk signs⃞⃞Roadside person in costume with sign⃞⃞Transit advertising⃞⃞Book sentations and speaking events⃞⃞Workshops and seminars⃞⃞Other⃞⃞JOINT VENTURES – companies teaming up to do:OFFBEATI just had the BEST ideafor an event. It involves a raffle.and get this. a blimp!OUTDOOR ADVERTISINGPUBLICITY EVENTSzeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :12
marketing plan : traditional marketing : online marketing2.Is what you are doing to promote your organization:⃞ Integrated – working together well?⃞ Part of a larger plan?⃞ Reinforcing your brand consistently?⃞ Effective?3.Are you monitoring your marketing success? How?⃞ Number of new customers.⃞ Number of referrals.⃞ Number of phone calls.⃞ Number of coupons used.⃞ Number of email requests or responses.⃞ Number of feedback forms submitted from website(s).How are you monitoringyour success?⃞ Sales dollars.⃞ Volume of comments on social media. (see page 16)⃞ Other4.Do you have a person who is in charge of traditional marketing?⃞ Yes, and this is their contact information:Name:Title:Email:Phone:⃞ No.zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :13
7marketing plan : traditional marketing : online marketingOnline MarketingWebsites have changed. With faster internet access and with all the newtechnology introduced over the past few years, the expectations of websitevisitors have changed. People expect content on sites to change frequently.They expect to be entertained and see interesting graphics. Old-stylewebsites stand out, and not in a good way. This section will help you discoverhow many ways you can add to your basic web presence, and use yourwebsite to draw new visitors, then keep them coming back for more of whatyou have to offer.1.What is the purpose of your web presence?With a clear vision of your purpose, it is easier to stay on target withThe internet has changed.Not the same old song and danceof two years ago.your message and have proper organization of the site.(Check all that apply)⃞ Building community⃞ Customer service⃞ Entertainment⃞ Information⃞ Product sales⃞ Providing services⃞ Teaching or training⃞ Vendor services⃞ Other2.Is the audience for your website the same as for your other typesof audiences or are you aiming for a different demographic – ordifferent demographics on different sites?zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :14
marketing plan : traditional marketing : online marketing3.Which of the following vehicles are you using as part of your webUseLike to useor improvepresence? (Check all that apply)BLOGWebsite address:All this blog and forum talksounds like a foreign language.I just don’t get it.Mostly text (like Wordpress or Typepad)⃞⃞Media (like Vox)⃞⃞Photographic (like Tumblr)⃞⃞Integrated into website⃞⃞Photo gallery (like Flickr or Snapfish)⃞⃞Integrated into website⃞⃞Amazon aStore (or embedded links in site)⃞⃞Café Press⃞⃞eBay store⃞⃞eCommerce solution on your website⃞⃞Etsy store (for handmade items – art, crafts, glass,candles, clothing, tapestries, etc.)⃞⃞Other:⃞⃞Public website, open to all⃞⃞Members-only portions, log-in required⃞⃞FORUMWebsite address:GALLERYWebsite address:ONLINE STORE – what kind?Website address:YOUR OWN WEBSITEWebsite address:zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :15
SOCIAL MEDIAThis phenomenon focuses on building community.Originally started for students, these sites becamea draw for adults and for marketers when theydiscovered how easy it was to reach their audience ifthey chose the right type of site and used it properlyto promote their wares. These are great for creatinginterest groups, and they aren’t for every business orevery audience.Did you know that youcan become a fan ofmy business on FaceBookTM ?Oh, yeah!?I will have to checkthat out.4.UseLike to useor improvemarketing plan : traditional marketing : online marketingFaceBook⃞⃞Linked be⃞⃞Other:⃞⃞Is what you are doing on your sites:⃞ Integrated – working together well?⃞ Part of a larger plan?⃞ Reinforcing your brand consistently?⃞ Changing often enough to drive repeat visits?⃞ Monitored for inappropriate postson forums, social media,or blog comments?zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :16
marketing plan : traditional marketing : online marketing5.Do you use any of the following features on your website(s)?UseLike to useor improveAre you interested in adding or improving any of these features?WEBSITE FEATURESpublished online or distributed via emaileNewsletters (electronic newsletters)⃞⃞eZines (electronic magazines)⃞⃞Events calendar⃞⃞Flash productions⃞⃞ Articles⃞⃞ eBooks⃞⃞ Audio –MP3⃞⃞ Video⃞⃞ Other:⃞⃞Mail list opt-in(s) (subscribe, join, notify me when)⃞⃞Membership Manager⃞⃞ Free⃞⃞ Subscription-based⃞⃞ Reciprocal links with other businesses⃞⃞ Follow-on sales⃞⃞ Interviews on blogs⃞⃞ Articles on other sites⃞⃞ Joining or being a sponsor of an onlinepromotion or event involving severalbusinesses⃞⃞Podcasts (audio clips)⃞⃞Press releases and press kit⃞⃞Video clips⃞⃞RSS Feed(s) (news feed)⃞⃞Search Engine Optimization (SEO)⃞⃞Walk-on video⃞⃞Free downloadsFollow-on sales: offering your product onsomeone else’s “Thank you” page aftera purchase or allowing someone else tohave their product on yours.Online MembershipsOnline Joint VenturesAll of these features may beintegrated with the ZD-CMS .They work seamlessly together.Hint. hint. Call Zee Designs.TMHEY. Who said that?zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc. Marketing Questionnaire :17
marketing plan : traditional marketing : online marketing6.Do you advertise online?⃞ No, and I am not interested.⃞ No, and I would like to.⃞ Yes, and this is where I advertise: (check all that apply)⃞ Google Adwords, AdSense⃞ Bloglines⃞ Craig’s List⃞ Yahoo Search Marketing⃞ Online directories (yellow pages, associationmemberships, professional directories, etc.)⃞ Yahoo Search Marketing⃞ Other:⃞ Yes, and I would like to make it more effective.Throw yourself a bone.It’s so easyto advertise online!7.Do you have advertisements on your site?⃞ No, and I am not interested.⃞ No, and I would like to.⃞ Yes, this kind of advertisements: (check all that apply)8.⃞ Google Adwords, AdSense⃞ Bloglines⃞ Yahoo Search Marketing⃞ Other:Are you monitoring the success of your online strategy?⃞ No, and I am not interested.⃞ No, and I would like to.⃞ Yes, and this is how: (check all that apply)zeedesigns.com info@zeedesigns.com 702 795 7300⃞ Website traffic statistics⃞ Online sales⃞ Comments on blogs⃞ Memberships⃞ Size of email list⃞ Other:Zee Designs Inc. Marketing Questionnaire :18
marketing plan : traditional marketing : online marketing9.Do you have a person who is in charge of online marketing?⃞ Yes, and this is their contact information:Quite possibly the most importantpart of this questionnaire.Zee Designs delivers results.What can we do for you?Name:Title:Email:Phone:⃞ No.This Marketing Questionnaire is a gift from Zee Designs to you. Wecan enhance your experience of this by providing you a writtenevaluation in return for sharing your information with us. Evaluationsstart at 360. If you are interested in a written evaluation from us,provide us with a copy of the completed questionnaire, along witha collection of your current marketing materials (as PDF files or hardcopy), and email or send it via postal mail to us.Additionally, are there features mentioned in this questionnaireabout which you would like more information? If so, please contactZee Designs:zeedesigns.com info@zeedesigns.com 702 795 7300Zee Designs Inc.(702) 795-7300 office2655 El Camino Road(702) 889-6772 faxLas Vegas NV 89146-5218info@zeedesigns.comZee Designs Inc. Marketing Questionnaire :19
⃞ No, and I would like help knowing how much is appropriate and how to spend it effectively. ⃞ No, and I know one is necessary. ⃞ No, and is a marketing budget necessary for me? 2. Do you have a media kit?
