WIXLIB

3.13Incorrect usageDo not stretch theproportions of the logo.Maintaining the integrity of the Johns HopkinsUniversity logo is key to building a strong identity.It must be presented in a consistent and legiblemanner. Do not alter the logo in any way bychanging or adding elements or using onlyportions of it. Never change the logo’s color orwarp or distort it. Do not create a custom logofor specific purposes. This dilutes our identity.Use only university-approved logo files availablefor download at brand.jhu.edu.Use only the digital artwork at brand.jhu.edu.Do not redraw or alter the logo.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDo not change the elementsor the color of the logo.Do not rotate the logo.JohnsHopkinsJohnsHopkinsJohns HopkinsJohns HopkinsUNIVERSITYUNIVERSITYUNIVERSITY UNIVERSITYDo not alter the fontof the logo.Do not reverse the blacklogo to make it white.Do not change the scaleof the shield in the logo.Do not reduce the clear spacewhen using the logo in a box.Do not deletethe shield.Do not alter the colorof the logo.UNIVERSIT Y LOGO24

UnacceptableCorrect3.14Background controlDo not use the logo oncomplex textures.The logo must always be legible. The examples on thispage show unacceptable and acceptable uses of thelogo on various backgrounds. Avoid using the logo at small scale on complexpatterns or textures. Avoid using the logo at small scale on backgroundsthat do not provide adequate contrast. Avoid using the logo at small scale over busyphotographs that reduce legibility.Contact jhucommunications@jhu.edu or your school ordivisional communications office with questions.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDo not use the logo onbackgrounds that do notprovide adequate contrast.Do not use the logo overbusy photographs.UNIVERSIT Y LOGO25

3.15Logo bundleLogo bundles available for download on brand.jhu.eduinclude a variety of file formats for different media andsize needs. Johns Hopkins identification is required todownload the logos.When you download the bundle you will receivemultiple formats in both large and small versions.Remember, the white version of this logo may be usedonly on solid color backgrounds or photographs toallow for proper readability.These files have been optimized for specificapplications. See the format choice chart on the nextpage to learn the best file for your purpose. After youhave downloaded your bundle and chosen the fileyou need, place or insert the file into your document.It is not necessary to open it in order to use it.All files include the preferred clear space.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SUNIVERSIT Y LOGO26

3.16Which file to useFile Type AssociationsDesign ApplicationBanners/SignsEmbroideryEPSExcel DocumentsOnline (html emails, website, etc)Publisher DocumentsEPS, PDF, and PNG formats are the only file typesthat preserve background transparency. The whitelogo is included as an EPS, PDF, and PNG, but not asa JPG because a JPG cannot maintain a transparentbackground.Promotional ItemsVehicle GraphicsRRSoftware NameEPSVideo/Quicktime MovieAdobe After EffectsAdobe IllustratorAdobe InDesignAdobe PagemakerAdobe PhotoshopAdobe Premier Pro Saving an EPS file as an EPS 8 file should eliminateCinema 4DRRRRRRRCMS (Site Executive, Drupal, etc)Final Cut ProMicrosoft WordWeb Publishing Software (Dreamweaver)WordPerfectJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SOROROROJPGPNGOOOOROOOOROORRRORMicrosoft ExcelR - Recommended File TypeRORRMicrosoft PowerPointQuarkXpressPNGRWord DocumentsEPS and PDF are vector images, while JPG and PNGare raster images. Raster images may be reduced insize but never enlarged; enlarging them will result inpoor reproduction.cross-platform problems and solve uploading issuesfor programs that require PC OPDFOOOOOOOOOOOOOO - Optional File TypeUNIVERSIT Y LOGO27

4.0Divisional, interdisciplinary, enterprise,and athletics logos

4.1Divisional logo examplesDivisional logos combine the university or divisionalshield with the Johns Hopkins name and the division.Some of these logos retain distinctive divisionalgraphics within the common shield shape. Othersuse the graphic of the university logo. Vertical andhorizontal versions are acceptable.University logo rules related to color, clear space, size,and background pertain to school, divisional, andinterdisciplinary logos as well. Please refer to section 3.There are 10 divisional logos:Applied Physics LaboratoryBloomberg School of Public HealthCarey Business SchoolKrieger School of Arts and SciencesPeabody InstituteSchool of Advanced International StudiesSchool of EducationSchool of MedicineSchool of NursingWhiting School of EngineeringUse only digital artwork at brand.jhu.edu.Do not redraw or alter the logo.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDIVISIONAL , INTERDISCIPLINARY, ENTERPRISE , AND ATHLETIC S LOGO S29

4.2Divisional logo examplesNote: Additional logos existfor the Peabody Conservatory,Peabody Preparatory,Sheridan Museums, Sheridanand other libraries, and CTY.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDIVISIONAL , INTERDISCIPLINARY, ENTERPRISE , AND ATHLETIC S LOGO S30

4.3Interdisciplinary logosFor centers, institutes, and programs spanning multipleschools and divisions, an interdisciplinary logo can becreated. It pairs the university shield and the JohnsHopkins name with the name of the interdisciplinaryentity. Vertical and horizontal versions are acceptable.All requests for an interdisciplinary logo must be sentto the university’s Office of Communications, whichwill seek approval from the Provost’s Office and, ifapproved, create the logo. These logos cannot becreated by another office.University logo rules related to color, clear space, size,and background pertain to school, divisional, andinterdisciplinary logos as well. Please refer to section 3.To request an interdisciplinary logo, please email:jhucommunications@jhu.eduJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDIVISIONAL , INTERDISCIPLINARY, ENTERPRISE , AND ATHLETIC S LOGO S31

4.4Interdisciplinary logo examplesJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDIVISIONAL , INTERDISCIPLINARY, ENTERPRISE , AND ATHLETIC S LOGO S32

4.5Enterprise logoThe enterprise logo has been developed for instanceswhen we need to represent the combined interestsof Johns Hopkins University and Johns HopkinsMedicine.University logo rules related to color, size, background,and clear space pertain to the enterprise logo as well.Please refer to section 3.For information about Johns Hopkins Medicine identityguidelines, please refer to brand.hopkinsmedicine.org.Use only digital artwork at brand.jhu.edu.Do not redraw or alter the logo.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDIVISIONAL , INTERDISCIPLINARY, ENTERPRISE , AND ATHLETIC S LOGO S33

4.6Athletics logosJohns Hopkins athletics logos combine the shieldshape with an updated rendering of the Blue Jay.Like the university logo, the athletics logo is availablein both a small version with simpler linework and alarge version with more intricate details.For all Johns Hopkins athletics logos, graphics, andbranding guidelines, contact elarossa@jhu.edu.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SDIVISIONAL , INTERDISCIPLINARY, ENTERPRISE , AND ATHLETIC S LOGO S34

5.0Logo placement guidelines

5.1Initial viewThe appropriate divisional, interdisciplinary,enterprise, or athletics logo must appear on the initialview of all communications, including print, digital,and video, so that it serves as an introduction to thebrand. Beyond this guideline, there is no preferredplacement of the logo. Design should dictate wherethe logo appears on the initial view.All Johns Hopkins University entities should follow thelogo placement guidelines. There are, however, limitedexceptions to these guidelines. These exceptionshave been approved by the university Office ofCommunications, and they are the only approvedexceptions to the initial view guidelines.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S36

can be found in front of the O'Connor RecreationCenter. Please allow adequate time for departure,especially during rush hour.throughout SOHOP for walk-in appointments.Visit their office at 146 Garland Hall betweenthe following times:The parking shuttle to the Keswick Parking Garagewill run until 7:00 p.m. on Wednesday and from7:30 a.m. until 3:00 p.m. on Thursday.Wednesday: 9:00 a.m. to 6:00 p.m.Thursday: 9:00 a.m. to 3:00 p.m.expression, veteran status, or otherlegally protected characteristic inany student program or activityadministered by the university or withDidn’t get to do it all during SOHOP?5.2Visit www.hopkins–interactive.com to connectwith current students, see video residence halltours, and much more!regard to admission or employment.Questions regarding Title VI, Title IX,and Section 504 should be referredJoin the conversation:to the Office of Institutional Equity,Share your excitement throughout the day byusing #SOHOP2015 on Twitter and Instagram.130 Garland Hall, Telephone:(410) 516–8075, TTY: (410) 516–6225.Initial view: PrintIn print applications, “initial view” refers to the cover ofmaterials with multiple pages or the front of one-sidedmaterials. For two-sided materials, the logo can appearon either side depending on design.SOHOP 2015Spring Open House and Overnight ProgramFact:JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SBlue Jays are considered highlycurious and intelligent creatures(and not bad looking, either.)LOGO PL ACEMENT GUIDELINE S37

5.3Initial view: EmailFrom: Daniel C. Gilman dgilman1876@jhu.edu Date: Friday, September 1, 2015 at 4:33 PMTo: Faculty and StaffSubject: Vaca onI will be on vaca on for the rest of this week.DanDaniel C. GilmanJohns Hopkins University3400 N. Charles St.Bal more, MD 21218443-516-0000For html emails such as department newsletters, thelogo must appear somewhere within the message.It does not need to be in the header.Employees who wish to do so may include theuniversity logo or the logo associated with theirdivision as part of their signatures. Be sure to followthe clear space guidelines on page 17.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S38

5.4Initial view:WebsiteThe logo must appear before any user interaction(click, scroll, input, etc.).The logo does not need to appear on pop-ups orredirected pages.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S39

sedonlyifthefulllogoisvisibleoninitialview.The logo must appear on initialview, meaning the logoshould be included as partof the first shot, prior to anyother titles or graphics. (a)bThe logo may be the focusof the first shot or used inas necessary. Extendedconjunction with other cal opening sequencesshouldbe usedonlyif he full logo is visible on initial view. (b)The logo may be incorporatedinto the video as longas readability and other guidelinesare maintained. (c)cThe logo must appear againas the last shot of the video,following any production informationor credits. ,followinganyproductioninformationorcredits.dY GUIDELINE SJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT5.5Initial view: VideoLOGO PL ACEMENT GUIDELINE S40

5.6Initial view: VideocontinuedDivisional, interdisciplinary,enterprise, or logos may be used in placeAthleticsof the logowhilewhile adhering to the guidelines above. (e) adheringtotheguidelinesabove.Approved graphic identifiersmay be used in place ofappears in the identifier.the logo when Johns HopkinsIf Johns Hopkins is not prominentlydisplayed in theegraphic identifier, the logo mustappear on initial view. oreJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTITY GUIDELINES heendofthevideo.LOGO PL ACEMENT GUIDELINE S41

ocial media: Videos producedexclusivelyfor socialVideosproducedexclusivelyforsocialmediamedia may omit the initial �ifnecessarytomorequicklyengagetheviewer.engage the viewer. The logo must still be used at theThelogoshouldstillbeusedattheendofthevideo.end of the video. (g)Multiple videos: The initial viewlogo may be omittedfor individual videos in a series of videos designed togbe viewed in succession or distributedas part of asingle package of videos or posted on a single WebMultiplevideoexception:page. The closing logo goshouldstillbeused.h5.7Initial view exception:VideoJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S42

5.8digital magazine top of pageInitial view: DigitalmagazinesFor digital magazines, the logo must appear nearthe top or in the footer of each page.digital magazine bottom of pageJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S43

5.9Documentary: The Heart of Particle Physics p.52 Inside the Brain Science Institute p. 30Mother LoveVolume 66 No. 1 SpriNg 2014A Jhpiego program provides simple, lifesaving postpartummedication to women in South Sudan. p.46Racial Food Deserts p.19Studying the Shimmy p.18Beyond Kissing, Mistletoe’s Therapeutic Potential p. 25johns hoPKIns magazIneInitial view exception:Print magazinesThe logo does not have to appear on initial view ifJohns Hopkins appears prominently in the title.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S44

5.10ColorInitial view exception:Approved graphic identifiersUsage3.87 GPA.1563 SAT SCORES.FUTURE RHODES SCHOLAR.Approved graphic identifiers (refer to section 6.7)do not need to include the words Johns Hopkins.However, the following logo placement guidelinesapply:If Johns Hopkins, Hopkins, or JHU is prominentlydisplayed in the graphic identifier, the logo does nothave to appear on initial view. However, it must beincluded elsewhere, such as on the back cover ofa printed piece or the footer of a website. (a)THICK AS A BRICK WHEN IT COMES TO CROSSING THE STREET.You’re smart, and you’ve got the class schedule to prove it. EngineeringThermodynamics, Riemannian Geometry, and Advanced Portugueseare no match for you. Then why is it hard to remember to be alert whencrossing the street? Odds are the guy driving the SUV barreling towardyou is no rocket scientist. So you’ve got to be street-smart, as well asbook-smart.Be a Road Scholar.bIf Johns Hopkins is not prominently displayed in thegraphic identifier, the logo must appear on initial view.The logo can be placed anywhere on initial view, andclear-space guidelines apply. (b)www.HopkinsLocal.jhu.eduaHOPKINS LOCAL BIZCARD.indd 1JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE S10/8/15 2:15 PMLOGO PL ACEMENT GUIDELINE S45

5.11Initial view exception:Student groupsStudent organizations and groups are not requiredto follow the identity guidelines. However, studentsare required to follow the university use of name andlicensing guidelines available at brand.jhu.edu.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S46

5.12Co-brandingWhen the university, a division, or other internal entitycollaborates with entities outside the university, its logomay be placed alongside the partner logos, retaining theappropriate clear space. When multiple Johns HopkinsUniversity entities collaborate with entities outside theuniversity, the university logo should be used and maybe placed alongside the partner logos, maintaining theappropriate clear space.CorrectCOMPANYLOGO #1COMPANYLOGO #2COMPANYLOGO #1COMPANYLOGO #2Before including the Johns Hopkins name or logo on anythird-party communication, or including a third-party’sname or logo on a Johns Hopkins communication, pleaserefer to the Use of Name guidelines found at brand.jhu.edu.IncorrectJOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SLOGO PL ACEMENT GUIDELINE S47

5.13StationeryApproved Johns Hopkins University templates forbusiness cards, letterhead, and other office paperproducts are available from the university’s preferredstationery printing vendor, Webb Mason.NameTitle, DepartmentRoom 000Street addressBaltimore, MD 00000-0000410.000.0000 Fax: 410.000.0000Email: email@jhu.eduBusiness card short version.indd 1Contact your department or office administrator or otherindividual with SAP access to order stationery.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE S4/21/14 12:22 PMOffice of Communications3910 Keswick Road Suite N2600 Baltimore, MD 21211LOGO PL ACEMENT GUIDELINE S48

6.0Secondary graphic elements

6.1Johns Hopkins signatureThe Johns Hopkins signature may not be used asa substitute for the university logo or seal. It maynot be altered or locked up with the logo or seal.The signature may be used as a graphic element forinformal uses, including wall art, brochures, banners,invitations, and clothing.JOHNS HOPKINS UNIVERSIT Y VISUAL IDENTIT Y GUIDELINE SSEC ONDARY GR APHIC ELEMENTS50

6.2Johns Hopkins signature: ColorThe signature may be used inany color or background thatallows for proper readability.Use only digital artwork at brand.jhu.edu.Do not redraw or alter the signature.UnacceptableJOHNS HOPKINS UNIV

Identity palette 69 Full palette 70 Neutral colors 71 Contents (continued) 1.0 Introduction. 5 The Johns Hopkins University Visual Brand Guidelines were developed with one goal in mind: to create a shared visual brand identity that reflects the excellence of this grea