Transcription
visualidentityguide
OUR BRANDVisual and verbal consistency of a brand helps to establish audience trust and confidence.Most importantly, a unified brand engenders loyalty to the institution.Today, University of Bridgeport competes with academic institutions across the nation andaround the globe. Given this dynamic environment, it is increasingly important for us toexpress a single, compelling voice in everything we do.The totality of the logo, visuals and words we use to describe the University will enable us toestablish and maintain a clear, unified brand identity, both within the University communityand beyond.LOGOS University Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Sizing and Spacing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Logo on Backgrounds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Logo — How Not to Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Schools and Colleges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Tagline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Athletic Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9COLORS Color Swatches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Color Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12FONTS Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Font Samples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15STATIONERY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16EMAIL SIGNATURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17CONTACT INFO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182
LOGOSThe logo includes a seal and a wordmark in a fixed relationship in two configurations—left aligned and stacked. Our logo identifies who we are. Consistent usage strengthensour brand.For web use3
LOGO SIZING AND SPACINGScaling a logo requires considerations of legibility and quality of reproduction. Reducing thelogo beyond the recommended size will make the type difficult to read.Minimum size requirements1.25 inches1.6 inches.375 inches.8 inchesMinimum space requirementsAdequate space around the brand’s primary symbol—the logo—not only gives it respect, but also aidslegibility and recognition.At least .5 inchof space around the logoMore is preferred and encouraged4
LOGO ON BACKGROUNDSAs legibility in paramount, the logo must appear prominent with any background—solidcolor or photography.For light backgrounds, use the logo in UB Purple or Black. For dark backgrounds, usethe logo in White. Avoid backgrounds that offer poor contrast.YesNoChoose areas of photos with high contrast.YesNo5
LOGOS HOW NOT TO USELegibility is paramount. Do not attempt to recreate or alter the logo in any way. The logo isdesigned with specific proportions in mind and should never be distorted by stretching orscaling in one direction to fit a specific area.Do not use the seal byitself, unless approvedby the Marketing andCommunications Dept.Do not adjust the proportionsof the seal and wordmark.Do not make the type inthe wordmark the sameheight as the seal.Do not use blurry, lowresolution logos.Do not use drop shadows,glows, or effects on the mark.Do not change the color ofthe logo or add a gradientto it. Acceptable colors areBlack, White and UB purple.Do not skew orstretch the mark.Do not use thewordmark by itself.Do not use the logo in asentence instead of the words“University of Bridgeport.”Founded in 1927, theto a diverse student body.is homeDo not pair the markwith another logo unlessapproved by the Marketingand Communications Dept.6
LOGO SCHOOLS AND COLLEGESA uniform design has been created to identify the colleges, schools, and programs at University of Bridgeport.Whenever the name of the college or school of the University is used together with the University of Bridgeportlogo, it must be presented as the horizontal lock-up, unless it does not fit into the design. A secondary, nonpreferred vertical lock-up has been created for these occasions. Do not attempt to recreate the logos—contact Marketing and Communications for a copy.Colleges, Offices, DepartmentsSchools and InstitutesSecondary verticallock-up (to beused only whenthe horizontaldoes not work).Vertical lockups eliminatesecondary marks(seals).The Shintaro Akatsu School of Design is permitted a different visualidentity to remain competitive with other design programs. Pleasecontact SASD for more information.7
.CONNECTING EDUCATION TO CAREERCONNECTING EDUCATION TO CAREER8
ATHLETIC LOGOSThe athletic logos were designed to be used on materials promoting University of Bridgeportathletic teams and events. They should not be used as the primary branding on formalcorrespondence to students, for student recruitment, or for fundraising materials, and neveron communications of a serious or legal nature.PrimarySecondary9
COLORThe primary color should always be dominant within any design, while the secondary colorsshould be used sparingly as an accent .Primary Print ColorsPMS 267 CCMYK 77/97/0/0RGB 97/51/147PMS WhiteCMYK 0/0/0/0RGB 255/255/255Secondary Print ColorsPMS 2685 CCMYK 95/100/24/26RGB 54/36/106PMS 2655 CCMYK 48/53/0/0RGBPMS TBDCMYK 0/72/21/0RGBPMS 1595 CCMYK 10/75/100/1RGB 219/225/71PMS 127 CCMYK 5/9/70/0RGB 244/219/108Background Print ColorsNote: Onlyuse Black orPMS 2685 typecolors on thebackgroundsat left.PMS Cool Gray 3 CCMYK 21/16/16/0RGB 200/200/200PMS TBDCMYK 0/15/50/10at 100%PMS TBDCMYK 0/15/50/10at 30%For PMS Uncoated colors, please contact the Office of Marketing and Communications.10
Primary Web ColorsWhiteHEX #FFFFFFRGB 255/255/255UB PurpleHEX #440082RGB 68/0/130Secondary Web ColorsDark PurpleHEX #22064FRGB 34/6/79OrangeHEX #EB7515RGB 235/117/21TealHEX #005B7FRGB 0/91/127Dark GrayHEX #333333RGB 51/51/51Background Web ColorsLight GrayHEX #f8f8f8RGB 248/248/248CreamHEX #FCF7E3RGB 252/247/22711
COLOR USAGEAccent colors should be a small percentage of the design with white and UB purple making up themajority of the design.PrimaryUB purpleBackgroundSecondaryc a r e er pr epa r at ionSecondaryPrimaryUB purpleBuild Professional SkillsEMPLOYERS OF UB GRADUATES700 At the University of Bridgeport, we provide theknowledge and training necessary to give youa competitive edge. That’s why you’ll find ouralumni in impressive leadership positions at topbusinesses, corporations, and organizations.businessesin the areafor co - opsand internshipsAt UB, our goal is to prepare you for a successful future anywhere in the world. We assist you inacquiring valuable professional skills and hands-on training, making connections for enteringthe workforce and managing your career.CENTER FOR CAREER DEVELOPMENTBy helping you learn how to network and build arésumé, we broaden your knowledge so you canenter the workplace with confidence. We offer:Students at UB have performed internships andobtained full-time jobs at companies such as:INCREDIBLE INTERNSHIP OPPORTUNITIESThe University of Bridgeport can help you find the perfect internship. You can apply theknowledge you’ve gained in the classroom and learn even more on the job. An internshipis also a great opportunity to make important contacts in your industry. Our studentshave recently interned at some of these top companies and organizations. Individual meetings with a career counselor to discussyour personal career goals and how to best reach them Several career fairs and on-campus events each yearwith representation from global companies to help yousecure a job offer before graduation Abercrombie & Fitch Nokia Amazon Norwalk Public Schools Apple Omega Engineering Bank of America PepsiCo Bank of China Pitney Bowes Bloomingdale’s PricewaterhouseCoopers Bose Corporation Rayco Electronics Citibank Rolls-Royce Dell Saks Fifth Avenue eClinicalWorks Sikorsky Aircraft ESPN Starwood Hotels & Resorts FBI T-Mobile General Electric UBS GTE Financial United Nations IBM U.S. Department of State Johnson & Johnson US Power GeneratingCompany Interview training to build your skills and comfort level JPMorgan Chase Personality and interest-assessment tests to match youto a range of careers Lord & Taylor Xerox Merrill Lynch A strong social media presence and software programthat provide you with access to more networkingopportunities, job search links and postings, andvirtual résumé-building tools MetLife Microsoftone of thehighestjob placementrates in the u. s .for cpt and optparticipantsFor more information on the Center for CareerDevelopment, visit: bridgeport.edu/ccdAll trademarks and registered trademarks are the property of their respective owners.PrimaryUB purpleExamples of how not to use the secondary colorsUNIVERSITY OF BRIDGEPORTUNIVERSITY OF BRIDGEPORT12
FONTSThe official fonts for the University of Bridgeport play an essential role in UB’s identity . Using theproper typefaces for every communication establishes a distinctive, cohesive and memorablestyle .Print Sans SerifBenton Sans RegularBenton Sans Condensed RegularBenton Sans ItalicBenton Sans Condensed ItalicBenton Sans MediumBenton Sans Condensed MediumBenton Sans Medium ItalicBenton Sans Condensed Medium ItalicBenton Sans BoldBenton Sans Condensed BoldBenton Sans Bold ItalicBenton Sans Condensed Bold ItalicBenton Sans BlackBenton Sans Condensed BlackBenton Sans Black ItalicBenton Sans Condensed Black ItalicPrint SerifPrint Slab SerifCrimson Text RegularCrimson Text ItalicGenerally used for headlines, not largeblocks of type.Crimson Text SemiboldCrimson Text Semibold ItalicCrimson Text BoldCrimson Text Bold ItalicMuseo Slab 300Museo Slab 300 ItalicMuseo Slab 500Museo Slab 500 ItalicMuseo Slab 700Museo Slab 700 ItalicMuseo Slab 900Museo Slab 900 Italic13
Web Sans SerifProxima Nova RegularProxima Nova ItalicProxima Nova Condensed RegularProxima Nova Condensed Regular ItalicProxima Nova MediumProxima Nova Medium ItalicProxima Nova Condensed MediumProxima Nova Condensed Medium ItalicProxima Nova SemiboldProxima Nova Semibold ItalicProxima Nova Condensed SemiboldProxima Nova Condensed Semibold ItalicProxima Nova ExtraboldProxima Nova Extrabold ItalicProxima Nova Condensed ExtraboldProxima Nova Condensed Extrabold ItalicProxima Nova BlackProxima Nova Black ItalicProxima Nova Condensed BlackProxima Nova Condensed Black ItalicProxima Nova LightProxima Nova Light ItalicProxima Nova Condensed LightProxima Nova Condensed Light ItalicProxima Nova ThinProxima Nova Thin ThinItalicWeb SerifWeb Slab SerifCrimson Text Regular CrimsonText ItalicGenerally used for headlines, not largeblocks of type.Crimson Text SemiboldCrimson Text Semibold ItalicCrimson Text BoldCrimson Text Bold ItalicMuseo Slab 300Museo Slab 300 ItalicMuseo Slab 500Museo Slab 500 ItalicMuseo Slab 700Museo Slab 700 ItalicMuseo Slab 900Museo Slab 900 Italic14
FONT SAMPLESUB fonts are designed for flexibility. For a more formal display, mimic example two.Example 1fi na nci a l a i d a n d s chola r sh i p sMuseo Slab700Begin your journey HereAt the University of Bridgeport, your achievements are recognized and rewarded. We make anexceptional private education affordable to all students. Academic and need-based assistanceis tailored to meet your financial needs and priorities, regardless of your income.Benton SansCondensed RegularTUITION AND FINANCIAL AIDSCHOLARSHIP OPPORTUNITIESThe Office of Student Financial Services will help you navigateand understand the financial aid process. We will identify thefinancial tools available to ensure that cost is not an obstacle.Academic Scholarships are based on incomingstudent academic performance. UB also offersPortfolio Scholarships for Design majors andAthletic Scholarships for qualifying athletes.Transfer scholarships are also available.We participate in a variety of federal, state, and privateprograms that offer loans, grants, and other awards to studentswho demonstrate financial need or other circumstancesthat may impact their ability to seek an education at UB.To apply for federal assistance, complete and submit theFree Application for Federal Student Aid (FAFSA), availableonline at fafsa.ed.gov. Our Federal School Code is 001416.UB offers a range of generous merit-basedscholarships. For more information on our variousawards, please visit bridgeport.edu/scholarships.FAFSACODE001416Benton SansRegularCrimson TextSemiboldfafsa . ed.govFor more information, visit: bridgeport.edu/finaid99%Benton SansCondensed Mediumof students receivefinancial aid andscholarshipsExample 2A MessageFrom The PresidentWelcome to the University of Bridgeport! , KDYH EHHQ ZLWK WKH 8QLYHUVLW\ IRU WZHQW\ WZR \HDUV DQG DP SURXG RI ERWK RXU ULFK KLVWRU\ DQG UHFHQW DFKLHYHPHQWV ,W LV D SURIRXQGO\ EHDXWLIXO SODFH ORFDWHG RQ WKH VWXQQLQJ RFHDQIURQW RI 6HDVLGH 3DUN ZKHUH ZH HQMR\ RQH RI WKH PRVW H[WUDRUGLQDU\ ORFDWLRQV LQ PHULFDQ KLJKHU HGXFDWLRQ Benton CondensedBoldBenton CondensedRegularUniversity ofBridgeport MissionThe University of Bridgeport offerscareer-oriented undergraduate,graduate, and professionaldegrees and programs for peopleseeking personal and professionalgrowth. The University promotesacademic excellence, personalresponsibility, and commitment toservice. Distinctive curricula in aninternational, culturally diverse,supportive learning environmentprepare graduates for life andleadership in an increasinglyinterconnected world. The Universityis independent and non-sectarian.CrimsonText BoldCrimsonText Regular7KH 8QLYHUVLW\ RI %ULGJHSRUW LV RQH RI WKH PRVW GLYHUVH LQVWLWXWLRQV LQ KLJKHU HG ZLWK VWXGHQWV IURP DFURVV WKH 8QLWHG 6WDWHV DQG DURXQG WKH JOREH 0DQ\ DOVR MRLQ XV IURP 1HZ RUN 1HZ -HUVH\ DQG RXU VXUURXQGLQJ &RQQHFWLFXW FRPPXQLWLHV 2XU VWXGHQWV VKDUH D SDVVLRQ IRU GLVFRYHU\ DQG DSSO\LQJ WKH NQRZOHGJH DFTXLUHG LQ WKH FODVVURRP WR UHDO ZRUOG SUDFWLFDO H[SHULHQFH 7KH\ DUH EROG DQG UHVLOLHQWўEUHDNLQJ ERXQGDULHV DQG IRUJLQJ QHZ SDWKV WKURXJK WKH FKDOOHQJLQJ ODQGVFDSH RI WKH VW FHQWXU\ 7KH 8QLYHUVLW\ѡ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tephen Healey, Interim President15
STATIONERYStationery templates have been created to maintain consistency. The approved templates below may not bealtered in any way. Please do not attempt to create your own stationery. Stationery should be orderedthrough the mail center within the office of Marketing and Communications.Colleges, schools, offices letterheadSenior administrator letterheadRichard McCartyVice President for AdvancementOFFICE OF ADVANCEMENTPhysician Assistant Institute 30 Hazel Street, Suite 201 Bridgeport, Connecticut 06604p. 203.576.2400 f. 203.576.2402Office of Advancement126 Park Avenue, 8th Floor Bridgeport, Connecticut 06604 203.576.4896 rmccarty@bridgeport.eduEnvelopeOffice of ***********126 Park AvenueBridgeport, CT 06604126 Park Avenue, 8th Floor Bridgeport, Connecticut 06604 203.576.4525 giving@bridgeport.eduCONNECTING EDUCATION TO CAREERBusiness cardO F F I C E O F M A R K E T I N G & CO M M U N I C AT I O N SFirst-name Last-name, AS,Pronouns (optional)Pronouns (He/him/his)Graduate Admissions CounselorWahlstrom Library, 6th floor126 Park AvenueBridgeport, CT 06604o: 203.576.4000 c: 203.576.4000f: 203.576.4941 tf: eport.edu16
EMAIL SIGNATUREEmail signatures should include: Name, Pronouns, Title, Department, Email, Phone number, Website,and Social icons.Regards,NamePronouns (optional)TitleDepartmentOffice Address (optional)John DoeHe/him/his (Why pronouns matter)CounselorDepartment of Education:DKOVWURP /LEUDU\ 3DUN YHQXH %ULGJHSRUW &7 Phone NumberEmailUB Website(000)-000-0000Placeholder@bridgeport.eduZZZ EULGJHSRUW HGXUB LogoSocial Icons (optional)Legal disclaimer (optional)This email message, including any attachments, is for the sole use and theintended recipient(s) regarding the business of the University of Bridgeport,and may contain confidential and privileged information protected by federaland state law. Any unauthorized review, use, disclosure, or distribution isprohibited. If you are not the intended recipient, please contact the senderby reply email and destroy all copies of the original message.17
For questions or to obtain logos,please contact the Office ofMarketing and Communications.(203) 576-4166marcomm@bridgeport.eduWahlstrom Library, 7th Floor18
Visual and verbal consistency of a brand helps to establish audience trust and confidence . Most importantly, a unified brand engenders loyalty to the institution . Today, University of Bridgeport competes with academic institutions across the nation and . around the globe . Given this dy
