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GTM guide forprospective GCPMarketplace partnersAlready a GCP Marketplace partner?View the GTM guide here.
Tips for growing your business on GCPMarketplacePhase 1: BuildPhase 2: LaunchPhase 3: DevelopPhase 4: Promote Set up yourpartner portal. Publish a pressrelease or a guest blog post. Create video demosof your solution. Sponsor a GoogleCloud event. Create yourproduct page. Brand with a jointsolution landing page. Use PartnerMarketing Studio. Enhance awarenesswith AdWords. Review yoursolution analytics. Link to listing with a GCPMarketplace button. Submit a case study. Generate leads withpartner sales credits. Familiarize yourself withCloud Connect. Generate leadswith paid search. Customize a listingannouncement campaign.Click on the bold type to learn more.
Overview of available partner incentivesMarketing Incentive ProgramsPartner Services FundDeal Registration & Deal ReferralFunds to maximize the reach ofcampaigns and create a healthy pipeline.Includes the Pipeline Incentive Program(PIP), PIP Accelerated, and MarketingDevelopment Funds (MDF).Funds to defray cost of partner-deliveredservices such as workshops, pilot/proofof concepts, and implementation.Available on G Suite and GCP dealsworth USD 60,000 or more.Rebates for both re-selling andnon-reselling partners for sourcing andclosing GCP and G Suite deals.Learn moreLearn moreLearn more
Phase 1: BuildSet up for success
GCP MarketplacePartner Portal:Your gatewayto successWhatWhyNextstepsNext StepsThe partner portal isyour one-stop shop to:From initial setup toupdating and trackinglistings, the partnerportal equips you withthe tools you need tosucceed in themarketplace.Sign in to your partnerportal and get familiarwith the tools tocreate, manage, andtrack your solutions.Manage solutionsincluding deploymentpackages and details.Track solutionperformance throughtraffic, deployment,and metrics based onhourly use.
Build your product pageand listingsWhatWhyNextNextStepsstepsThe product page iswhere you showcaseyour offering. Yoursolution descriptionshould be clear,accurate, and addresswhy a user wouldbenefit fromyour product.The product page isoften the firstexposure potentialcustomers have toyour solution. Make iteasy for prospects tosee the value of yourproduct, leading tonew—andmore—acquisitions.Engage morecustomers by updatingyour product pagedescriptions withunique use casesTip: Add visual aidsand videos to engagepotential customers.Complete search andkeyword fields to makeyour solutioneasily discoverable.
Use analytics to track solution performanceWhatNext StepsNextstepsTrack user behavior and solutionperformance by:Learn how to track marketing campaignperformance through your solutionanalytics dashboard. Creating unique identifiersfor listing links to trackcampaign ROI. Leveraging “Solutionanalytics” from the PartnerPortal. Accessing GCPMarketplace reports forrevenue and detailedsolution reports via GoogleDrive.*Applicable to VM solutions only
Use CloudConnect forco-marketingsolutionsWhatWhyNext StepsNextstepsCloud Connect isyour hub for GoogleCloud co-marketingresources. In it youwill find an icons &logos gallery,information on thePartner MarketingStudio, andMarketing IncentiveProgram.Explore the marketingactivities that can helpyou plan campaigns,reach new customers,build awareness, anddrive demand for yoursolution and services.Log in and visitthe Google CloudMarketing page.If you experience anyaccess issues pleasecontact support.
Phase 2: LaunchGo live and tellthe world
Issue a pressreleaseWhatWhyNext StepsNextstepsA press release is anofficial statementabout your company,products, and services.Although Google doesnot issue pressreleases, partners caninclude Googleproducts if approvedby the Google CloudPR team.Press releases arepowerful tools to raiseawareness about yourbusiness, as well as toestablish credibility inthe industry.Review the press releaseguidelines for tips ongetting started andinstructions on how tosubmit your press releaseto the Google Cloud PRteam for review andapproval.
Submit a guestpost for theGCP blogWhatWhyNext StepsNextstepsThe Google CloudPlatform blog is agreat place toshowcase what yoursolution can do to ourreadership of technicaldecision makers andpractitioners.A GCP blog post is apowerful tool to raiseawareness about yourbusiness and establishcredibility in the industrywhile aligning to GoogleCloud.Learn more and requesta blog post forconsideration. Contentmust be technical innature and applicationfocused. Please notethat submission of theform does notautomatically guaranteepublication.
Go-live with a joint-solution landing pageWhatWhyNextNextStepsstepsA landing pagedescribes yourpartnership withGoogle Cloud and thedetails of yourjoint-solution.Share informationwith new andpotential customers,collect leads andprovide a destinationfor external mediaadvertising andbanner ads.Ensure you align to Google Cloudbrand guidelines before going live.
Link to listing using a GCP Marketplace buttonWhatWhyNextNext StepsstepsPromote your GCPMarketplace listingwith a button linking toyour solution page todrive traffic.Maximize opportunitiesfor potential users tofind your listing pageas they browsethroughout yourwebsite.View this guide to learnbest practices forimplementing a GCPMarketplace button ontoyour website as well asa link to where you candownload the buttons.
Generate leads with paid searchWhatWhyNextNext StepsstepsImplement andenhance listings byrunning paid searchads. Request forGoogle to also run paidsearch requests onyour behalf to bolsteryour presence.Increase solutionvisibility and makeit easier for potentialusers to discoveryour offerings.Request for Google toown and sponsorlimited paid ads on yourbehalf by filling out thisform.Tip: Keywords shouldfocus on use cases andapplications. If youalready have paid searchads for your solutions,submit alternativekeywords in yourrequest form to preventcompetitive bidding.
Customize a listing announcement campaignWhatWhyNextNext StepsstepsLeverage the PartnerMarketing Studio toaccess a pre-built,customizable GCPMarketplaceannouncementcampaign withsuggested email copy,social posts, and webbanners.Drive awareness ofyour solution’spresence on GCPMarketplace and shinea spotlight on yoursolution and the easeof deployment via GCPMarketplace.Learn more aboutPartner MarketingStudio, and sign up toget started. Once you’resigned up, visit the GCPMarketplaceAnnouncementCampaign and startcustomizing it rightaway to announce yourgo-live!
Phase 3: DevelopCreate baselinemarketing content
Engagecustomers withvideo demosWhatWhyNext StepsNextstepsShort videodemonstrations—10minutes or less—onyour product pagecan pique interestand highlight productuse cases.Excite and engagepotential customers.Demos give usersinsight on usingyour solution fortheir needs.Upload videos to yourYouTube channel and linkto them in the“Documentation andSupport” section of yoursolution page.YouTube link URL musthave the embedformatting (/embed/).Tips: Focus on unique,interesting applicationsof your solution on GCP.We recommend up tothree videos for threeuse cases.
Leverage Partner Marketing StudioWhatWhyPartner Marketing Studiois a co-marketingautomation platform inwhich you can easilycustomize and launchcampaigns withoutturnkey content.Spend less time andmoney on newcampaigns. IncreaseROI on every campaignyou run. Partners canuse Partner MarketingStudio at no cost.NextNextStepsstepsLearn more aboutPartner MarketingStudio, and sign upto get started. Emails Landing pages Microsites Social media syndication Infographics and sales sheets
Submit acustomercase studyWhatWhyNextNext StepsstepsA detailed customercase study displayshow your solutionhelped drive successfuloutcomes for yourcustomers. Oncesubmitted, GoogleCloud publishesselect case studies.Case studies serve asreal-world proof of thesuccess and benefitscustomers haveexperienced throughyour solutions andGoogle Cloud.View the case studyplaybook to learn aboutopportunities to workwith Google Cloud oncase study productionand publication, thensubmit a partnersuccess story.
Phase 4: PromoteDrive initial trafficto listing
Sponsor aGoogle CloudeventWhatWhyNext StepsNextstepsGoogle Cloud hostsglobal and regionalevents that gatherindustry leaders,executives,developers, andmore for majorannouncements,keynotes, andbreakout sessions.Connect withcustomers andprospects as youhelp them integratethe latest cloudtechnologies intotheir businessstrategy, whilecreating awarenessof your brandand expertise.Sponsorshipopportunitiesinclude 1:1delegate meetings,branded booths,and hands-ondemos. View the201 sponsorshipopportunities onthe next slide formore details.
2019 sponsorship opportunitiesView the 2019 sponsorship prospectus:Google Cloud SummitGoogle Cloud NextStockholm Nov 27Amsterdam Oct 10London TBDParis Jun 18Seattle TBDChicago TBDNew York TBDMadrid May 9Munich TBDMilan Jun 25Seoul Nov 6Washington, DC TBDSan Francisco Apr 9-12Tel Aviv May 29Delhi Sep ‘19Mexico TBDMumbai Sep ‘19Bangalore Sep ‘19Tokyo TBDOsaka Sep ‘19Hong Kong Aug 28-29Taipei Sep ‘19Bangkok Oct ‘19Kuala Lumpur Sep 18Singapore Oct ‘19Jakarta Sep ‘19São Paulo TBDSydney Sep ‘19
Use AdWordsads with GoogletrademarksWhatWhyNext StepsNextstepsAdWords are textads that appear insearches forproducts andservices that arerelative to yourbusiness offerings.Help the rightcustomers find you.Enhance awarenessof your businessamong potentialcustomers, andestablish brandequity withexisting customers.Google Cloud Partnerscan requestpermission to runAdWords ads usingGoogle trademarks.Refer to the AdWordsWhitelisting Ad CopyGuidelines.
Generateleads with theGCP PartnerSales CreditWhatWhyNext StepsNextstepsGoogle Partner SalesCredit is a 200 credit( 500 for PremierPartners)—on top ofthe 300 free trial—that partners can useto incent customers toutilize GCP services.Partner Sales Creditallows Google to trackpartner performance,providing importantinsight into yourmarketing performance.Review the PartnerSales Credit Guide.To access your uniqueURL, sign into theMarketing IncentiveTool and click “GCPPartner Credit.” Creditis generally approvedwithin twobusiness days (termsapply).
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Leverage Partner Marketing Studio turnkey content. What Partner Marketing Studio is a co-marketing automation platform in which you can easily customize and launch campaigns without Why Spend less time and money on new campaigns. Increase ROI on every campaign you run. Partners can use Partner Market
