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11369-00 FM.qxd12/3/081:52 PMPage iCOACHINGPSYCHOLOGYMANUAL
11369-00 FM.qxd12/3/081:52 PMPage iiiCOACHINGPSYCHOLOGYMANUALMargaret MooreBob Tschannen-MoranWith the Wellcoaches faculty team
11369-00 FM.qxd12/3/081:52 PMPage ivAcquisitions Editor: Emily LupashManaging Editor: Andrea M. KlinglerMarketing Manager: Christen MurphySenior Production Editor: Sandra Cherrey ScheininDesigner: Teresa MallonCompositor: Circle GraphicsCopyright 2010 Wellcoaches Corporation.351 West Camden StreetBaltimore, MD 21201530 Walnut StreetPhiladelphia, PA 19106Printed in ChinaAll rights reserved. This book is protected by copyright. No part of this book may bereproduced or transmitted in any form or by any means, including as photocopies orscanned-in or other electronic copies, or utilized by any information storage and retrievalsystem without written permission from the copyright owner, except for brief quotationsembodied in critical articles and reviews. Materials appearing in this book prepared byindividuals as part of their official duties as U.S. government employees are not coveredby the above-mentioned copyright. To request permission, please contact LippincottWilliams & Wilkins at 530 Walnut Street, Philadelphia, PA 19106, via email atpermissions@lww.com, or via website at lww.com (products and services).9 8 7 6 5 4 3 2 1Library of Congress Cataloging-in-Publication DataMoore, Margaret, MBA.Coaching psychology manual / Margaret Moore, Bob Tschannen-Moran ; with theWellcoaches faculty team.p. ; cm.Includes bibliographical references and index.ISBN 978-0-7817-7262-41. Health coaches. I. Tschannen-Moran, Bob. II. Title.[DNLM: 1. Counseling—methods. 2. Health Behavior. 3. Motivation. WM 55M823c 2010]R727.415M66 2010610.73'7—dc222008047615Care has been taken to confirm the accuracy of the information present and to describegenerally accepted practices. However, the authors, editors, and publisher are not responsible for errors or omissions or for any consequences from application of the informationin this book and make no warranty, expressed or implied, with respect to the currency,completeness, or accuracy of the contents of the publication. Application of this informationin a particular situation remains the professional responsibility of the practitioner; theclinical treatments described and recommended may not be considered absolute anduniversal recommendations.The authors, editors, and publisher have exerted every effort to ensure that drug selectionand dosage set forth in this text are in accordance with the current recommendations andpractice at the time of publication. However, in view of ongoing research, changes ingovernment regulations, and the constant flow of information relating to drug therapyand drug reactions, the reader is urged to check the package insert for each drug for anychange in indications and dosage and for added warnings and precautions. This is particularly important when the recommended agent is a new or infrequently employed drug.Some drugs and medical devices presented in this publication have Food and DrugAdministration (FDA) clearance for limited use in restricted research settings. It is theresponsibility of the health care provider to ascertain the FDA status of each drug ordevice planned for use in their clinical practice.To purchase additional copies of this book, call our customer service department at(800) 638-3030 or fax orders to (301) 223-2320. International customers should call(301) 223-2300.Visit Lippincott Williams & Wilkins on the Internet: http://www.lww.com. LippincottWilliams & Wilkins customer service representatives are available from 8:30 am to6:00 pm, EST.
11369-00 FM.qxd12/3/081:52 PMPage vThis manual is dedicated to my wonderful husband, Paul Clark, a biotechnologypatent attorney, who dreamed up the idea for me to start Wellcoaches while I wasa biotechnology executive. Paul is the reason that my life is now a work of art.Margaret Moore
11369-00 FM.qxd12/3/081:52 PMPage viiABOUT THE AUTHORSMargaret is an entrepreneurand 17-year veteran of the biotechnologyindustryin the UK,Canada, the US, and France.She served in marketing andbusiness development rolesat three companies, whichlater joined AstraZeneca orSanofiAventis. She served asCEO and COO of two earlystage biotech companies.In 2000, Margaret shifted focus from the hightechnology side of medicine to prevention and wellbeing and founded Wellcoaches Corporation (a strategic partner of the American College of SportsMedicine) to set the standard for professional coachesin healthcare and build the new professions of healthcoach, fitness coach, and wellness coach.The company’s coach training school, whichemploys 30 world-class faculty members, has trainedmore than 3,000 physical and mental health professionals as health, fitness, and wellness coaches overthe past five years. The school now trains more than1,000 coaches per year. Margaret’s collaboration withEdward Phillips, MD, to build a coaching roadmapfor physician visits has led to the launch of theInstitute of Lifestyle Medicine at Harvard MedicalSchool, of which Margaret is a founding advisor.Margaret is the lead or co-author of Harvard Medical School online CME program: Prescribing Lifestyle Medicine for WeightManagement White paper: The obesity epidemic—a confidence crisis calling for professional coaches Principles of Behavioral Psychology in Wellness Coaching Relational Flow: Theoretical Model for theIntuitive Dance (new theory of coaching psychology) Coach Meg’s Blog at www.coachmeg.com Trade book underway titled: Coach Meg and theRealization of Rachel (a pediatrician)Margaret is a seasoned speaker, including radioand television, and has delivered more than 50 work-shops and presentations about coaching psychologyand positive psychology at national and internationalconferences. Born in Toronto, she earned a BS inBiology and an MBA from the University of WesternOntario in 1978 and 1983, respectively. Margaret is aboard member of the Boston Philharmonic Orchestra,led by Benjamin Zander.Bob Tschannen-Moran, IACCC, is the founder and President of LifeTrek CoachingInternational, a cuttingedge group of professionalcoaches and consultantswith diverse backgrounds,education, training, and experience. Founded in 1998,LifeTrek uses strengthsbased strategies to assistindividuals and organizations to unleash their fullpotential. LifeTrek “celebrates the best to bring out thebest in life and work.”Bob is a graduate of three coach-training programs (Coach U, Wellcoaches, and FastTrack) and isan avid participant in life-long learning opportunities.He has particularly enjoyed learning from CoachVille,Appreciative Inquiry Unlimited, the NTL Institutefor Applied Behavioral Sciences, the Center forNonviolent Communication, and the InternationalCoach Federation. He is certified by the InternationalAssociation of Coaching.Bob is an avid writer and collaborator in the fieldof coaching. His weekly electronic newsletter, LifeTrekProvisions, goes out to more than 50,000 people in152 countries. Recent topics have included Evolutionary Wellness, Stress-Proof Your Life, the Art ofCoaching, Ten Keys to Better Listening, Navigating Life’s Transitions, and Common Values for theCommon Good. Past issues are archived at www.LifeTrekCoaching.com. Bob has also written a bookchapter on Skills and Performance Coaching for theSage Handbook of Coaching. Bob enjoys speaking andworkshop leadership, particularly when it comes tocoaching, strengths-based planning, communicationtraining, and promoting wellness.vii
11369-00 FM.qxdviii12/3/081:52 PMPage viiiABOUT THE AUTHORSBefore becoming a coach and head of a coachingorganization, Bob served for 20 years as a UnitedChurch of Christ pastor in Connecticut, Chicago, andColumbus, Ohio. He graduated from NorthwesternUniversity with a BA in 1975 and from Yale Universitywith an MDiv in 1979.Bob is active in Kiwanis and marathon running.His family includes his wife, Megan, a professor ofeducational leadership at the College of William andMary and a collaborator in LifeTrek Coaching International; his daughter, Bryn Moran, a medical doctorin Los Angeles; as well as his son and daughter-inlaw, Evan and Michelle Tschannen, who graduatedfrom the University of Virginia in May 2008 with master’s degrees in Systems Engineering and SpecialEducation, respectively.
11369-00 FM.qxd12/3/081:52 PMPage ixCHAPTER 5 Self-Efficacy and Self-EsteemCONTRIBUTORSMargaret Moore, MBAChuck Schroeder, MSFounder and CEO, Wellcoaches CorporationWellesley, MassachusettsExecutive Wellness CoachEstes Park, ColoradoBob Tschannen-Moran, MDiv, IAC-CCPam Schmid, BS, ACSM HFIWellcoaches FacultyWilliamsburg, VirginiaCertified Executive Wellness CoachFaculty, Wellcoaches CorporationClayton, North CarolinaGloria Silverio, MA, PCCFaculty, Wellcoaches CorporationDelray, FloridaGabe Highstein, PhD, RNFaculty, Wellcoaches CorporationEast Falmouth, MassachusettsLori Gray Boothroyd, PhD, LP, PCCFaculty, Wellcoaches CorporationTraverse City, MichiganWalter R. Thompson, PhD, FACSM, FAACVPRDepartment of Kinesiology and HealthGeorgia State UniversityAtlanta, GeorgiaJessica Wolfson, BS, PCCFaculty, Wellcoaches CorporationOakland, CaliforniaRobert Rhode, PhDFaculty, Wellcoaches CorporationEden Prairie, MinnesotaAssistant Professor, Clinical Family andCommunity MedicineDepartment of PsychiatryUniversity of ArizonaTucson, ArizonaJuli Compton, PhDCarol Kauffman, PhD, ABPP, PCCKate Larsen, BS, PCCFaculty, Wellcoaches CorporationEagle, IndianaixAssistant Clinical Professor, Harvard Medical SchoolDirector, Coaching and Positive Psychology InitiativeArlington, MassachusettsErika Jackson, MAFaculty, Wellcoaches CorporationCanal Winchester, OhioBeverly J. Richstone, PhDMonument, Coloradoix
11369-00 FM.qxd12/3/081:52 PMPage xiREVIEWERSBatrice AdamsKaren PitstickCertified Personal Trainer/PerformanceNutrition SpecialistPine Hill, New JerseyFitness SpecialistHealth & FitnessParrish Medical CenterTitusville, FloridaDeanna BrollyPersonal Fitness Trainer/Yoga InstructorWestern Athletic ClubsSan Francisco, CaliforniaShaunna RodgersTiffany BrysonGail SasHealth & Physical EducationNorth Georgia College and State UniversityDahlonega, GeorgiaFitness TrainerBuellton, CaliforniaTimothy BurnsTrainerAddyston, OhioJudy SpringerVice PresidentBest Health SolutionsSt. Petersburg, FloridaLecturerHealth, Physical Education and AthleticsUniversity of Wisconsin ParksideKenosha, WisconsinSarah CarrKimberly WearyPersonal Trainer/Fitness InstructorCambridge Family YMCACambridge, MassachusettsAssistant ProfessorExercise & Rehabilitative SciencesSlippery Rock UniversitySlippery Rock, PennsylvaniaStacie ParnAssistant Manager, Fitness CenterNortheast UtilitiesBerlin, Connecticutxi
11369-00 FM.qxd12/3/081:52 PMPage xiiiPREFACEWellcoaches Corporation, the American College ofSports Medicine (ACSM), and our growing community of coaches are building the foundation for thenew professions of wellness coach, health coach, andfitness coach. Since Wellcoaches was founded in 2000,we have worked hard to establish the gold standardin coaching competencies in the healthcare, fitness,and wellness industries. Our integrity, commitment tothe highest standards, and our passion, vision, anddedication are what bonds the Wellcoaches community together.Having trained more than 3,000 coaches and nowmore than 1,000 coaches per year (all who have learnedfrom previous versions of this manual), we’ve built thelargest community of coaches in healthcare worldwideand the foundation to support a global industry thatwe hope grows to 100,000 coaches or more.We could not have published this manual anysooner. It has taken almost 10 years to distill the principles and practices of coaching psychology; even so, thismanual represents only the beginning. The field ofcoaching psychology is evolving rapidly, with ourhelp. The way our coaching psychology curriculumhas grown indeed mimics the way coaching workswith clients. A clear vision has led to clear goals andimpressive outcomes that continually stretch us in newand surprising ways. With the publication of this manual, our curriculum has matured into a robust trainingprogram on coaching psychology.We are teaching evidence-based coaching psychology to pioneering credentialed professionals in health,fitness, and mental health, enabling them to energizeand empower clients to master health and well-being.Together, we hope to make a dent in some of the toughest challenges of our times: the epidemics of obesity,sedentary lifestyles, stress, poor nutrition, and everrising healthcare costs.scope of practice, ethical, and liability guidelines,and make the case for professional coaches trainedin best practices. Chapter 2 discusses the key skillsthat generate the coaching relationship. In Chapter 3we explore the richness of the Transtheoretical Modeland processes of behavior change before moving toChapter 4 for an engaging overview of the appreciative inquiry model, which we’ve adapted as astrengths-based approach to coaching. Chapter 5draws from the fields of nonviolent communication(NVC) and motivational interviewing (MI) to teachcore skills around empathy, handling ambivalence,and eliciting intrinsic motivation and self-efficacy. Thelast chapter in Part I discusses in more depth the concepts of self-efficacy and self-esteem, both improvedby coaching as universal coaching outcomes, whetherstated or not, applying Bandura’s seminal work aswell as concepts from the new field of research-driven,positive psychology.Part II of the manual is called the Coaching Toolbox. The first chapter discusses approaches to clientassessment, followed by Chapter 8, which describesdetailed approaches and guidelines for helping clientsbuild visions, set goals, make plans, and track progress.We then describe the heart of a coaching session, thegenerative moment, to which we devote an entire chapter because generative moments represent the mostpowerful
shops and presentations about coaching psychology and positive psychology at national and international conferences. Born in Toronto, she earned a BS in Biology and an MBA from the University of Western Ontario in 1978 and 1983, respectively. Margaret is a board member of the Boston Philharmonic Orchestra, led by Benjamin Zander. Bob Tschannen-Moran, IAC-
