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SPARK Real-TimeAnalyticsThe industry leading customerWiFi Analytics PlatformWiFi SPARK Analytics allows you togenerate deep insight into your customers’behaviour. From genuine understandingcomes commercial opportunity.More than just WiFi@wifisparkUnlock customer loyaltywith WiFi SPARK.www.wifispark.com
SPARK Standard AnalyticsIncluded as standard are detailed reports that deliver insight into how your WiFi is being used and adashboard that shows data in real-time.WiFi SPARK takes data integrity seriously and processes data in line with GDPR.Portal LoginsPortal ViewsUnique DevicesNewly Registered DevicesSessionsValidated Devices123248333444092353728To allow you to create a full and complete customer profile, the SPARK Platform offers different typesof reports depending on the authentication method, including: session data reports, revenue reports, (ifapplicable) subscriber reports and social media reports.Giving further insight, SPARK Analytics provides a more granular view of your customers’ connection,including: location, date range selection, login type conversions, portal activity, marketing preferences,data transferred, device type, and browser families.Marketing PreferencesUser Types28%Opt Out2000180072%Opt In160014001200Gender1000800New Devices600Returning Devices400Total Devices2000Fri 26 AugSun 28 AugTue 30 AugThu 1 Sep31%Female69%Male
SPARK Advanced AnalyticsIn addition to the standard reports, WiFi SPARK offers its customers the industry leading SPARK Advanced Analytics module. Whilst other vendors simply ‘collect and display’, at WiFi SPARK weenhance the data with additional information to offer true demographic insights into your customersand a deeper understanding of their behaviours.SPARK Advanced Analytics is tailored tothe customer, audience, and demographicswhich are of most value to your business.Our capability set includes: Data enrichment: socio-economic,earnings, accommodation, andemployment Repeat vs unique users: comparevenues depending on user profiles,analyse percentage users who visitmore frequently Age groupings: analyse age groupingsby time of day/week, location and more Visitor origin: understand where yourcustomers are travelling from toconfirm your catchment area. Thisenables highly targeted geographicmarketing Anonymised demographics: index yourcustomers vs GB average to gain aclear profile of your customersTenureOccupationOwned OutrightManagers & DirectorsOwned with a MortgageProfessionalSocial RentedTechnicalPrivate RentedAdminLiving Rent FreeSkilled TradesAudience vs AverageAudience vs Average
SPARK Location AnalyticsThe Location Analytics module provides you with information based on presence, devices andjourneys. Information is populated visually using graphs, heat maps or 3D graphics and imagery.10,000Area 1AssociatedNon associated10,0005,0005,0002,5002,500Jan 22Jan 23 Jan 24 Jan 25 Jan 26Area 2Jan 22AssociatedNon associatedJan 23 Jan 24 Jan 25 Jan 26SPARK Customer Presence AnalyticsThe SPARK Customer Presence Analytics dashboard enables you to identify how many deviceswere on-site, and demonstrate changes in those numbers over time. You can track customer interest,customer captivation (dwell time) and customer loyalty (returning visitors) for both associated andunassociated devices.SPARK Device Location MappingThe SPARK Device Location Mapping dashboard providesyou with a way to view customer movement in real-time, orwithin a time period of your choice. Information is displayedon heatmaps or maps of the individual devices either for yourwhole venue or pre-defined zones within your venue.SPARK Pathway Location AnalyticsThe SPARK Pathway Location Analytics allows you to seethe journeys that your users are making through your venue,allowing you to identify popular locations, movement patternsand categorise journey types within your venue.Popular Areas32%Area 168%Area 2
SPARK Custom AnalyticsWe recognise that all businesses are unique and they don’t have the same information requirements.WiFi SPARK offers a custom analytics service that can integrate many different data sources,delivering to your needs.With WiFi SPARK you can deliver personalised marketing, react quickly to emerging trends, and trulyunderstand what motivates your customers, using highly targeted campaigns relevant to users, all inreal-time.Custom Analytics can incorporate: WeatherFootfall dataSocial media feedsSurvey dataSales dataGPS location dataParking dataEvent dataMarketing campaign dataEnvironment dataWiFi SPARK will work with you to create a bespokeservice that delivers precisely what you need, enablingyou to better understand your customers so that youcan improve their experiences and increase the scope forcommercial opportunities.SPARK Custom Analytics can include any machinereadable data source for a truly intelligent platform.SPARK ConnectYour data, in real-time, SPARK Connect sends user data directly to your CRM system allowingmarketing in an instant, based on your decision parameters. SPARK integrates with all marketleading CRM systems and marketing management tools to ensure your campaigns are managedeasily and effectively.Data inSPARK ControllerData out
WiFi SPARKand GDPRAs the future of the DPAis in flux and with theintroduction of GDPR, WiFiSPARK is closely monitoringthe needs of its customersand will constantly updateand adapt policies in linewith the new regulationsthat come into force.WiFi SPARK ensures thatour clients remain compliantduring the transition toGDPR by addressing thepseudonymisationandobfuscation of serviceuser data so that rightsare observed under ate.www.wifispark.cominfo@wifispark.com0344 848 9555@wifispark
SPARK Advanced Analytics SPARK Advanced Analytics is tailored to the customer, audience, and demographics which are of most value to your business. Our capability set includes: Data enrichment: socio-economic, earnings, accommodation, and employment Repeat vs
