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Read biographies of successful people, read strategies and tactics that aregoing to make a difference in your life.Tony released his first infomercial in 1988, Personal Power, helpingpromote and giving himself a wider exposure, with his motivation seminarservices, and later as a regular speaker for a lot of fortune 500 companies.Now, Tony is also known for his best-selling books like the UnlimitedPower and Awaken the Giant Within, being enlisted and making a name forit on the 50 best self-help books of all time.He is also a personal finance instructor and famous name for his counselingadvises as a life coach.Are you ready to wake the sleeping giant within? Let’s do it!

Lesson 4: Raising Your StandardsIs the difference in people with their performances and outcome dependenton their skillset?Yes or No?Of course it is. It is our ability to maximize our skills that make the biggestdifference.Whenever we look at somebody and question why they are more successfulthan the people around them, it’s always because of their ability to raisetheir standards.

Now, raising your standards sounds so trite and old-school but it is theONLY way to change your life!And that is the TRUTH!As much as easy as it sounds, raising your standards means you must turnyour “SHOULDS into MUSTS!”When you turn something into a MUST, you ultimately have to becomeyour “higher self”.You have to find a way to change. And then, you do that because everythingin your life depends on it. Just like putting food on the table for your family.You have to find a way to get it done or else Change normally comes at a slow pace because most people use the“should” mentality.I should make more money.I should build more muscles.I should start a business.But how many of you actually take action on it?99% of the time people will not follow through on it.When I first started my journey on starting my own business, everyone hadthat intention to make a better living for themselves, but ultimately they fail.Why?The difference lies in the fact that they already have a job. They werealready comfortable.

They didn’t need to actually make more money in a new venture.For me, my life was dependent on it. I was out of college. I didn’t have ajob. I wanted a life of freedom and to build my own dream. I invested mylife’s savings into a program and didn’t have much more to spare.Now that is the difference, why a hundred people in that room failed tochange their lives.But I did, certainly not overnight. But I did it after 4 years and 10 months, Ibuilt my own publishing company and we’re a 6-figure author/publisherbecause I did what I HAD to do.I hadn’t got any other options.There lies the difference between successful people; they essentially almostalways come from a very bad beginning. They understand change is what itis needed.They do not want to adapt to the same way of living. Poor ideals, poorstandards.They never want a temporary change because slow change is easy, butREAL CHANGE, PERMANENT CHANGE is hard.They are people just like you. They are not that different from you. And youare never different from them. The ones that define who they are simply byraising their standards are the top performers, the top athletes and the topbusiness people.In fact, if you want to, you can change in a few minutes. All you need is aclear understanding and awareness.

Did you ever arrive at some point in life where you keep doing the same,unproductive thing you’ve been doing all this time, and that you keep doingit again and again unconsciously?Maybe you’ve ended up failing all the time, and yet, you’ve never had thecourage to face it.Then it gradually becomes a consistent ritual.And that’s how most people get stuck with their lives.Now, I’m not telling you what you should be, who the hell am I.I’m just saying, maybe it’s time to reflect on yourself. Look at the countlesstimes you’ve done something.Many times, it’s because you have set the bar for yourself a very long timeago, that you’ve forgotten who you wanted to be in the first place.All of this happens because most of us set that bar based on ourenvironment.Who we go to school with,Who we hang out with 95% of the time,The friends we have conversations with on social media.All this and more surrounds you and perpetuates that kind of standards.And because we do not want to be teased or to make them feel bad, weslowly succumb to those ideals instead of something better.We gradually lower our standards to match theirs

It kind of sounds like the old story of putting a frog into hot boiling water,the frog senses the pain and immediately jumps right out of it.But what happens when you slowly turn up the heat. You deliberately turnup the heat over time, and at the end, the frog boils to death.It might be an age old analogy, but that’s what happens by gradual change.We lose our health, fitness and wealth one day at a time.That’s what happens to the lives of most people isn’t it?Who you spend time with is who you’ll become. Tony RobbinsChange your life by making a conscious decision on who you want tosurround yourself with.Just like in sports. Play against somebody who you always beat them, andyour standards would go down.But when you begin to play with somebody who is much better than you,you have no choice but to raise your game.This is a very unique skill-set, a life-changing moment. At any one moment,you can raise your game just by changing your “shoulds” to “musts”.“MUSTS” becomes your new identity.Human beings are the only ones who believe who they are based on what hesees around them. Most life choices are made at an early age and that is whywe are limited to what we’re capable of.

Maybe you wanted to become an astronaut. Your naïve sense of dreaminghas to overcome the odds of naysayers and the environment you grew up in.And that’s why most people don’t just grow up to become astronauts.We are programmed to become teachers, police officers, salesman,engineers, you name it.I’m not saying that it’s bad to become any one of them. But honestly, areyou going to limit yourself in your present life?Never accept your limitations. Human beings are adaptive creatures. Wenever reached to this state of evolution if our ancestors didn’t adapt tochanges. Never think you can’t do things because that’s how you’ve alwaysbeen your whole life.You are much more capable than what you already think.Never be afraid to think of yourself as someone of highest importance.Raise your standards and you will find yourself in the first steps towards asuccessful life.

Lesson 5: The Art of FulfillmentWhen Tony was just 19 years old, he made a breakthrough with his life.He was going through a very tough time.As he was driving down the freeway in a cold winter’s night feelingfrustrated by what he couldn’t accomplish despite trying everything.He kept thinking how come he couldn’t get to where he wanted to be.And then all of a sudden it came to him. He pulled over to the side of thefreeway. It was midnight, and he grabs his journal and wrote this line:“The Secret to living is Giving.”He realized then why he wasn’t doing well.That’s because he was all focused on what he wasn’t getting, he was notfocused on what he was not giving.And then just like that, the whole game changed for him.

In a world where most people are concerned most of the time on whatthey’re getting and not what they’re giving, we tend to forget this oneimportant rule of thumb.Tony discovered back then that if he had helped enough people to get whatthey wanted in the first place, he wouldn’t have to worry about his ownwell-being for the rest of his life.There are plenty of successful people who are depressed despite the massivefame & fortune they acquired.Why do you think that is?Simple, they don’t feel any gratitude for what they do.What great work that can truly fulfill you? What is it that’s going to giveyou that good warmth feeling? What’s going to magically satisfy thatemotion instead of just your-gains?You can make a lot of money, but if that financial gain doesn’t inspire youor bring about gratification then it is useless.Try to understand what is your gift or talent that you can bring to the tablethat ultimately gives you that sense of accomplishment?If you wouldn’t even give out a penny out of a dollar, then you can forgetabout improving the level of fulfillment.The key here lies with finding ways to make the world a better place.Find ways to give generously (your time, money or something) withoutthinking twice.

Because once you do, you will begin to shift your mode from scarcity toabundance.Only then you can truly be fulfilled, with a bright smile on your face.I would encourage you to begin every day for just 10 minutes to reallycelebrate all the accomplishments you’ve achieved. Make this a ritual.By doing so, you will acknowledge the achievement of your mind, body andpsyche.This is a mental ritual you should really pay attention to.It may sound trivial, but I guarantee you Tony uses this exact method toignite professional athletes like Serena Williams.Why do you ONLY pay attention to this when you have to pay him tens ofthousands of dollars just to learn?This is it! The reason why presidents, billionaires and professional athletespay that much money to him is because of the psychology of perceivedvalue.More expensive means better, right? Not necessarily, but our minds tend toperceive it so.TIP: Don’t let your mind trick you on the lack of importance or value when advice isgiven to you freely.In a study called the “cakes of deception” people were asked to taste twodifferent priced cakes on which would taste better.

99% of them decided that the more expensive cake tasted better than thecheaper one when both of them were done with the same ingredients, thesame oven and at the same temperature.Progress equals HappinessIf you don’t grow, you are not going to be fulfilled!If we can make progress on a regular basis, we will ultimately feel alive.Remember the times you made significant progress Like the end of the year vacation with your family,The big client you signed for your company,

That perfect hole in one shot you made in front of your friends,Or the million dollar check you received.Each progress gave you a sense of gratification like no other time.You are only going to feel good about yourself whenever you grow.And so progress is just really a sign of growth.A lot of people always start with a New Year’s resolution.They always aim to start fresh. It’s a common human need for change, andmost people do it because they hope for progress for the year ahead.It essentially has a very powerful meaning!We use resolutions to become more progressive, to tell ourselves that we areessentially evolving. We’re continually growing. And we’re continuallyexpanding.We become more alive with each resolution you accomplish since it is theonly way to tell if you are developing.We’re not only changing for the better, but we’re progressively growingwhile we’re adapting to changes.

Lesson 6: Love Your CustomersA business has a purpose.Your business is not about you.Most people are so fixated on their products, so in love with their productsor services that they disregard what their customers need.If you really have a successful business,You have got to fall in love with your clients.Treat your clients like the beginning of a relationship, and there won’t be anend.During the economy collapse in 2008, many businesses went under becausethey kept selling the same old products and services instead ofunderstanding what their customers needed at that time.Their customers were out of jobs and they had no money.Perhaps those businesses would have survived if they spent more timelooking for a better customer, one who has money even during 2008-2009.If you dedicated your entire focus to meet their needs, you will eventuallywin over life-time customers.

Add Value to the WorldYour ultimate focus should be to build a business that adds more value thanwhat your competition does.What can you do to develop just that for your customers?To re-invent yourself & your business so that you can give them more value.Tony discovered this gem after speaking to Norman Vincent Peale, theauthor of the “Power of Positive Thinking.”He paraphrased a mantra from him: “You feel so filled up when what youdo adds so much value to the lives of the people you help that it lights themup.”You can’t compare that feeling and emotion when something you do is justfor the money.But if you design and develop your business in such a way that equally doesthat, you would ultimately do pretty well financially as well.

Lesson 7: Create a business that can run without youMichael Ovitz, the man who had built CAA in Hollywood was one of thelargest and most successful agencies.He was the most powerful man in Hollywood back in the 1990s.He made deals in the billions of dollars with the likes of Nike and Cocacola.Eventually he had to sell the business but he didn’t exactly plan for an exitstrategy. His business requires his talents and connections.A law prevented him from selling it to another studio, so he had to resort toselling it to his employees for pennies of its real value.At the end of the day, what he had built for years couldn’t survive withouthis leadership.It became his life-long job.The day he quit, was the day the company died too. He couldn’t sell thebusiness for what it was worth.So if a business cannot run without you, it doesn’t matter how successful itis, it really means that you don’t have an exit strategy.Try to start with an exit strategy in mind.Learn how to create passive income for yourself.Discover ways to diversify and create multiple businesses.

So the day you really need to move on, your income will not die out withyou.You could say that you’ll come out with it someday but it would be too littletoo late then. And never limit yourself to only one exit strategy.Be ResourcefulIt’s not the resources but the resourcefulness that ultimately makes the difference. Tony RobbinsWhenever people fail to achieve their goals 99.9% of the time, and you askthem why, they’ll probably tell you it’s because of the lack of resources.They didn’t have the money,They didn’t have the time,They didn’t have the support needed,This and that There is always something missing for them to succeed.There is always a missing piece for the jigsaw puzzle.For great leaders, there’s never such a thing as “limited resources”. There’salways a way to find and maximize on the limited time, money and support.

When a person tells you that they lacked resources to accomplishsomething, it’s always because of the lack of ability to handle the situationsefficiently and wisely.You need to know how to manage small amounts of resources and distributeit, make it grow and progressively make a move on how to maintain it.A great example of a leader who is great at this is Sam Walton the founderof Walmart.He started his business with only 25,000 ( 5,000 of his own and 20k fromhis father-in-law) in 1962 and within 12 years he had 78 stores in a timewhen Sears and Kmart were giant companies.Today Walmart brings in a yearly revenue of 485.9 billion.When you mention about the richest man in the world, almost always peoplewould name Bill Gates right?Well, that’s only true because Sam’s vast riches are divided amongst hisfamily members. If you combine that enormous wealth, it would total toroughly 149 Billion dollars in 2015.So why is Sam such a resourceful guy?He figured out a way to minimize the cost and maximize his profits.He went out in the middle of the night to study successful stores and hewould apply them to his business.Because success often leaves clues He expanded rapidly, but the word in Wall Street was that he was finishedbecause he had limited resources.

At that time Sears and Kmart were probably 100 times bigger than hiscompany.Sam didn’t suddenly amassed huge capital or manpower.He had the idea to build big stores that had everything discounted andlocated them in small towns.He borrowed money & used the profits he made to acquire one store afteranother. By 1960, he owned 15 stores.Later, he would even mortgage his house and borrowed as much money ashe could to fund his idea because the directors of his company wouldn’tback up his plan.Eventually, his plan worked and he continued to fund his expansion throughprofits and borrowing.And later on in 1970, by taking his company public, he generated enough toallow him to pay off his debt.Sam was expanding at a rate of about 100 stores per year.He targeted small business owners who needed to buy goods in bulk.Because of his resourcefulness, he was able to meet the needs of millions ofpeople.90% of Americans now live within 15 minutes of a Wal-Mart store.How’s that for being resourceful?

Source: progressive springResources are a tangible necessity that wears out and will be unavailable over thecourse of time. Resourcefulness is the ultimate resource.If you had a very wonderful idea, but you didn’t do anything about it then,one day, you see your idea on a store shelf. What happened? Someone stoleyour idea.The Only difference being that the other person was more resourceful thanyou. It didn’t matter whether or not he had more money, support or time.He did what he needed to, to make his ideas a reality.Now that’s the price to pay for not being resourceful.

Pay Attention to DetailsSuccess and failures aren’t big events. It’s bound to happen at any time. Butit doesn’t just happen.You don’t become suddenly successful overnight or fail miserably in asecond. It’s the little things you don’t give much attention to. It’s the littlethings you’ve forgotten to do.It’s a series of little things you’ve neglected to do.Maybe you let an opportunity slip, or you failed to make that call.All the little things that adds up, becomes compounded interest.This ultimately determines whether you’re a success or a failure.Look For LeverageLeverage is something that would want to look deeply into, it is somethingthat will give you an edge over your competitors. Leverage is different fromdelegation.It is something that Tony teaches incessantly. It is what he uses to grow hiswealth to over half a billion dollars and simultaneously managing over 20businesses.

It is a strategy that 95% of the people fail to use effectively.Understand this. Activities performed without a high sense of purpose willslowly drain away your fortune.W

Entrepreneur: Anthony Robbins The Only 12 Biggest Life-Changing ideas from Tony Robbins That Struggling Entrepreneurs Need! If you’ve been following Tony for a long time, you probably already know some of these Don’t be mad; just give yourself a pat on the bac