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2021EDIT CALENDARJan/FebMarchHabits of the MostSuccessful EntrepreneursHow to Start, Run andGrow Your Side HustleAD CLOSEON SALEAD CLOSEON SALE12/02/2001/12/2101/19/2103/02/21What's Next?Small Biz Goes Big50 Smartest BusinessIdeas of 2021AD CLOSEON SALE03/03/2104/13/21“Am I Doing Good or Doing Bad?”Celebrated chef David Chang is asking himself the hardest question an entrepreneur can ask.The answers are driving him to make changes. b y J A S O N F E I F E RSeptember 2020 / E N T R E P R E N E U R . C O M / 11entsept20 011-013 FOB Q&A.indd 11AD CLOSEON SALE04/06/2105/18/21IPHOTOGRAPH COURTESY OF SAU LEEJunePHOTOGRAPH BY ANDREW BEZEKApril/MayJuly-August 2020 /entjulaug20 060-061 THRIVE Life After Crisis.indd 61 8/3/20 8:58 AM July/AugSeptemberYoung MillionairesThe Entrepreneur’sGuide to TechAD CLOSEON SALE05/24/2107/06/21A alofRamineniwith,Whentiplehard100 Women of Impactstarwashundredsawpapers34 / E N T R E P R E N E U R . C O MPhoentsept20 032-041 YoungMillion Feat.indd 348/3/20 2:11 PM AD CLOSEON SALE07/13/2108/24/21Need to Makea Decision?Ask the MachineArtificial intelligence can now guide employees’ actions at work.But don’t take it too seriously yet. by H AY D E N F I E L D28 / E N T R E P R E N E U R . C O M / March 2020 SUPPORT SYSTEMActress and entrepreneurTaraji P. Henson is workingto improve mental health inBlack communities.entmar20 028-029 FOB What's Next.indd 28December The Future ofEntrepreneurship(How to Succeed in 2022)AD CLOSEON SALEAD CLOSEON SALEFinancing to Launch and Grow Your Startup01/22/2103/23/21SUMMEREssential Lessons in Marketing04/20/2106/15/21FALLTurning Your Big Idea Into Note: Editorial Calendar subject to change without notice. *Subscribers receive issue approx. 7 days prior to on-sale date. UPDATED: 10/20.October-November 2020 / E N T R E P R E N E U R . C O M / 33Photographs / C A R A R O B B I N Sentoctnov20 032-037 100 Women-Taraji Feat.indd 339/4/20 2:51 PM t doesn’t reallyConor SproulsHis job is to talas a call centerMetLife’s disabdepartment. Anworkday one rereceived exactly the kintrained to handle: It wawith an anxiety disordeunderstanding their coBut something else—human—was listeningsuggestions for how Sphuman. Be more empat(though not in those expop-up on his screen. YE N T R E P R E N E U R . C O M / 61to respond, it said a fewThese little nudges aa Boston-based artificia6/8/20 10:02 AMpany that also works wother major clients. ForMetLife has used Cogitcenters. The system senit thinks a representativtheir interactions, suchempathy or increasingInteractions are trackedmanagers can review toteam may need improvWhen Cogito rolled oemployees were concersupervisor oversight anload. But Sprouls says tbad. “A lot of us look atjob coach,” he says. In tsupervisors would randciates’ calls—catching pchallenging ones, but npicture, Sprouls says. Agoing to give you the ento work on what,” he saAcceptance like thisEntrepreneurs alreadyprocess data, automateAI is now also enteringour workdays—assistinguide management decbecoming a human-styBut how useful is thiopen question—as mansoon find out.COGITO BEGAN with an odealing with challenginfull-time job, burningJosh Feast was thinki
2021AT A GL ANCEBuilding a Better FutureEntrepreneurs are business owners, creators and thought leaderseverywhere building exciting ventures, reshaping entire industriesfor the better, and rewriting the rules of success. Entrepreneurhelps them grow their businesses and realize their best selves andlives through inspiring stories of real people, valuable resources,how-to content, books, podcasts, videos, coaching and more.Erica Blumenthal and Nikki Huganir, Co-Founders of Yes Way RoséENTREPRENEUR OF INFLUENCEAyesha Curry4MM14MM100K2.5MM14MMMagazineReadersUnique VisitorsPer MonthEventAttendeesBook CopiesSoldSocialFollowersMagazineDigital & MobileEvents, Books & Podcasts4MM Magazine Readers14MM Unique Visitors Per MonthThousands of Engaging Conversations 500K Rate Base 86MM Monthly Page Views 100s Of Virtual Events in 6 Months 95K Digital Subs 120K Daily E-Newsletter Subs 6.75 Readers Per Copy 600K Dedicated Email Subs100s Of Titles FromEntrepreneur Press 3x Startup Issues 14MM Social Followers 160k Average PodcastNetwork DownloadsInternational Reach: Mexico, MENA, India, Georgia, APAC, EuropeOver the past six years, Curry has segued her YouTube andInstagram success into a best-selling cookbook, her own series onFood Network, a barbecue-focused chain of restaurants, and a lifestyleMedia Partners and Distribution Channelsand e-commerce shop. With husband (and NBA star) Stephen Curry,she also launched the Eat. Learn. Play. Foundation in their hometownof Oakland, Calf. to help kids nationwide.UPDATED: 10/20. Sources: MRI 2020 Spring. Social numbers as of 10/19.
2021AUDIENCE INSIGHTSConnect With theWorld’s InnovatorsEntrepreneurs are the independent leaders designingthe future with their groundbreaking innovations,ventures, and missions. They are brilliant minds witha distinctive spirit and approach to life that only onemedia brand serves and supports—Entrepreneur.RANKED #1Affluent LeadersDecision-MakersMen/WomenBusiness Owner/Partneror C-Level Executive64.8% / 35.2%57.8% Index: 195Average AgeBusiness Purchase Decision-Maker4066.4% Index: 153RANKED #1Average HHITake the Lead in Decision-Making 429K84.8% Index: 126Jaime Schmidt,Founder of Schmidt’s NaturalsMark Lawrence, Founder of SpotHeroMAKING AN IMPACTTaraji P. HensenActress and entrepreneur Taraji P. Hensen is working to improvemental health in Black communities. In 2018, she started a nonprofitnamed after her father, the In 2018, she started a nonprofit, the BorisLawrence Henson Foundation (named after her father), to erase thestigma around it. But when the pandemic took hold, Henson and herteam quickly pivoted from raising awareness about mental healthcareto actually facilitating it: The foundation offered to cover the cost of upto five therapy sessions for applicants in need.RANKED #1RANKED #1InfluencersConsumersLike to Stand Out From OthersFirst to Try New Productsor Services67.5% Index: 15274.5% Index: 160Opinion Leader77.6% Index: 144Business PurchasesInfluence Personal ChoicesIdentify as Entrepreneur56.6% Index: 17753.0% Index: 221Natalia Oberti Noguera,Founder of Pipeline AngelsSource: Ipsos 2020 Spring. Rankings against total brand footprints of all business titles. Updated 10/20Zach Goldstein, Founder of Public Rec
2021MOBILE RE ACHSmartphones & TabletsDeliver Your Message Optimally FormattedProvide these ad unit dimensions, and your campaign can be designedto include exposure to business decision-makers on the mobile web.Plus, the same contextual targeting developed for your campaign canbe carried over to the mobile experience.86MMPage Views14MMUnique VisitorsTablet Banner Ad Sizes: 728x90 - 300x600 - 300x250Smartphone Banner Ad Sizes: 300x50 - 320x50 - 300x250For more information, contact your Entrepreneur sales representative.Entrepreneur Magazine Digital Edition(iPhone/iPad, Kindle, Nook and Android Paid Subscribers)This enhanced, full-issue digital edition helps company ownersdiscover ideas and solutions no matter where they are. They canshare favorite insights and ideas among staff and colleagues easily.Advertisers in the digital magazine edition can be integrated in aunique way using video or other interactive formats.As part of their subscription, readers enjoy three annual issues ofEntrepreneur Startups, a special edition magazine designed for earlystage companies.95KCirculationFlipboardDelivered Every DayFOSTERING CREATIVE COLLABORATIONJoseph Gordon-LevittLevitt is best known for collaborations on film and TV—but withproduction schedules halted, he’s been spending even more time withthe company he founded in 2010, HitRecord, which has seen a surge ofinterest. HitRecord began as a production company, but it has evolvedinto a platform that enables people to launch and join artistic projects.Entrepreneur is in this highly stylized, personal and mobile magazine appcurated by the user from favorite media sources and social feeds. Run of Entrepreneur magazine on Flipboard (20% minimum SOV)Mini - Mag Entrepreneur sponsorship (special editorial feature)*Brand magazine (minimum spend and existing brandmagazine required)*191KActive Readers1.7MMFlips*Restricted ad placement with premium and must run inEntrepreneur magazine. SOURCE: Flipboard Visitor and Ad Report.UPDATED 10/20. *Digital Edition numbers based on 6/20 AAM Publisher’s Statement
2021PARTNER STUDIOPartner with OurDedicated Team of Content,Brand & Digital StrategistsEntrepreneur Partner Studio, the custom publishing and marketingdivision within Entrepreneur Media Inc., produces content thatengages business owners and elevates the conversation for brands.Writers, editors, designers and marketing strategists create highlyoriginal, in-demand content designed to resonate with partners’target audiences and inspire action.See Spotlight ExamplesHow it WorksEach Stage of Entrepreneur’s Native Program is Designed to Meet Our Partners’ GoalsTESTING THE STATUS QUOJulia CheekIn 2015, Julia Cheek launched Everlywell to disrupt the “not particularlysexy” industry of lab testing. She knew that the system was broken, andshe started partnering with independent labs around the country to provideaccess to a menu of at-home hormone, vitamin, and STI tests at transparentprices. Soon after, Everlywell’s Austin-based team began working with theIdeation & DevelopmentPublication StrategyCollaborate with Entrepreneur Partner Studio’stalented team to produce custom contentbased on your objectives.Carefully planned release dates of targetedcontent throughout the year consistently andmemorably imprint your brand with our audience.DistributionOptimizationContent is distributed across Entrepreneurplatforms, to newsletter subscribers and socialcommunities. Extended distribution with our mediapartners offers even more exposure to your target.Multivariate headline testing optimizes towardthe highest-performing content. Metrics-basedreporting and data inform future efforts.CONTENT FORMATSArticlesInfographicsSpecial ReportsVideosWebinarsWhite PapersFDA to get a home COVID-19 test authorized.UPDATED: 10/20
2021ELE VATOR PITCH32.5MM12MM30MM78%Video ViewsSocial Video ViewsSocial ReachCompletion RateBased on data from the latest season (5).Be a Part of the Suspenseful Showwith One Critical Minute to Make ItEntrepreneur Elevator Pitch gives real entrepreneurs the opportunity topitch their businesses to investors. The catch? They have one minute todo it—the length of their actual elevator ride up to the boardroom to meettheir potential funders.A screen inside the elevator counts down: 59, 58, 57 as the entrepreneurmakes her pitch and the elevator begins the trip to the top floor. If thepitch is accepted, the elevator doors open and our entrepreneur reachesthe boardroom with the investors waiting to ask questions.DISRUPTORS OF DISRUPTIONKatherine Allenand Atreya MisraWhen COVID-19 hit, co-founders Katherine Allen and Atreya Misraworried their company Flo Recruit was done for — and then realizedthey faced a massive opportunity. “This has forced people to becomeIf the pitch fails to get investors’ attention, they hear a voice in theelevator that says, “Good try Going down!”Learn more and become a part of the popular show helping entrepreneursacquire the financial capital and media exposure they need to elevatetheir success.Watch Nowcomfortable with remote interviewing,” says Allen. “We want to bethe leader that provides a virtual solution before they even know whatthat’s supposed to look like.” With its new virtual products, Flo Recruitis now on track to triple last year’s revenue.Business fundingDistributed on:High-profile investors
2021PODCAST NET WORKThe Voices ofEntrepreneurshipConnect with the dynamic voices behind these featuredpodcasts to align with today’s unique perspectives onentrepreneurship. Each show offers the opportunityto immerse your brand into relevant conversations forleaders driving business forward.Listen to Podcasts NowProblem SolversAction and AmbitionEntrepreneur magazine’s editor in chief tells thestories of real founders that solved real problemsin their businesses, helping listeners get throughany obstacle in their own ventures.Host Andrew Medal goes behind the scenesto learn the backstories, mindsets, and actionsof the world’s most ambitious people.Listen nowListen nowVISIONARY FOR A SUSTAINABLE CLEANHow Success HappensHabits & HustleHost Robert Tuchman features some of today’sbrightest entrepreneurial minds talking aboutovercoming challenges and using them aslearning experiences to create success.Habits and Hustle helps share the stories, habits,and rituals of people’s journeys on living fulfilledlives. Host Jennifer Cohen interviews thoughtleaders, entrepreneurs, and overall extraordinarypeople who share what has made a difference intheir success.Sarah Paiji YooListen nowImagine a nontoxic tablet that’s like Alka-Seltzer meets Lysol. PlopGet a Real Jobit into a reusable container filled with water and voilà: eco-friendlyEntrepreneur.com’s editorial director Dan Bova chatswith entrepreneurs in unusual fields no one seems toconsider “a real job,” giving listeners get a rare glimpseinto the real-life ups and downs experienced bycomedians, treasure hunters, craft brewers and more.household cleaning products. Paiji Yoo and her cofounder, JohnMascari, did their own R&D, pinging 100 chemists on LinkedIn beforelaunching Blueland with a suite of cleaners and hand soap in 2019.As for getting customers to make the switch? That’s where they gota break: In March, when the cleaning aisles in grocery stores wentempty, Blueland saw a 300 percent surge in demand, and now it’sListen nowListen nowAvailable on:doing several million dollars in revenue a month.UPDATED: 10/20 *Across podcast network.160KAverage DownloadsPer Episode!
2021E VENTSCreating MeaningfulExperiences for EntrepreneursAcross the GlobeEntrepreneur hosts a variety of events ranging from intensivevirtual seminars to fireside chats and conferences. These eventssimultaneously create memorable learning experiences for attendeesand invaluable brand engagement for sponsors.See All EventsDIVERSITY IN STORYTELLINGSterling K. BrownThis Is Us star Sterling K. Brown is part of a show that celebrates differentlife experiences and includes diverse perspectives through its creativedecisions. Now he’s working to ensure there’s more diversity behind thecamera, too. Last year, Brown launched his own production company,Indian Meadows Productions. He wants it to stand as a counternarrativeto the urban ghettos Hollywood so often uses as shorthand for Black lifein America.UPDATED: 10/20Virtual EventsEntrepreneur LiveEntrepreneur hosts hundreds ofinstructional webinars and engagingdialogue discussions online. Thesespecial events bring togetherinfluencers and entrepreneurs in amix of riveting Q&As, presentationsand panel discussions moderated byour award-winning editors.For over a decade, Entrepreneur hashosted an annual full-day conferencesharing the most forward-thinkingpractices with highly respectedkeynotes and industry experts.These events help establishedbusiness owners learn new ways tosustain success and push businessto the next level.Propelify FestivalWomen’s Business WorkshopsPropelify Innovation Festivalempowers innovators to leveragetechnology and build solutionstowards a brighter future. Thisvirtual event unites thousands ofentrepreneurs who invent the futurein a five-day immersive experience.Entrepreneur hosts special eventsfor women who want actionable adviceand practical tools to grow and scaletheir businesses. These immersivebootcamps and discussion eventscover brand strategy, growth, financing,and more.
2021Green Entrepreneur is focusedon the entrepreneurship,business, technology, andlifestyle of the burgeoningcannabis industry.Connect with cannabis thought leaders, innovatorsand consumers through engaging experiencesacross multiple platforms.Megan and Rachael Rapinoe, Mendi225k10kGreenEntrepreneur.commonthy visitorsAverage ialfollowersGreen Entrepreneurmagazine distributionGreen Entrepreneur MagazineGreenEntrepreneur.comSingle Issue Publication /225k Monthly Visitors40k Distribution Green 100 Best BudtendersSocial CommunityE-Newsletters35k Green Followers5k SubscribersThe latest insights andstrategies are shared eachweek with entrepreneurs inthe green industry.DOING BUSINESS WITH A TWISTJake Bullock and Luke AndersonDespite the foray into the cannabis space by mammoth beverage companies, thecurrent leader of the pack is a small California start-up called Cann, which offers “socialGreen Entrepreneur PodcastPlus10k Average Downloads Hear stories of entrepreneurswho’ve found success in thegrowing cannabis market and howthey’re navigating the exciting butunpredictable Green Rush.tonics” with flavors such as grapefruit rosemary and lemon lavender. To date, thecompany has sold more than two million cans. Founded by former investment bankersJake Bullock and Luke Anderson, Cann positions itself as a healthy alternative to alcoholthat gives a similar social buzz minus the hangover and the calories.UPDATED: 10/20Events WebinarsMarketplace ListingsVideos Dedicated EmailsCustom Content (Print and Online) Dedicated Sections inEntrepreneur Magazine
2021AGENT OF CHANGENatalia Oberti Noguera“Our members are the friends and family for entrepreneurs who don’t have the friendsand family [to raise] that round,” says Natalia Oberti Noguera. She founded PipelineAngels, which launched in 2011 with a two-part mission: help more women foundersraise capital and teach more women how to become angel investors. Since then, morethan 400 individuals have completed Pipeline Angels’ boot camp and “earned theirwings,” investing more than 6 million in more than 80 early-stage businesses run bywomen and nonbinary femme entrepreneurs.DIGITAL AD SPECSStandard BannersHigh-Impact UnitsSkins728x90, 970x90, 300x600,300x250, 320x50970x250, Article Break-In,In-Article Parallax, Skin,Mobile Interscroller280x900 on both sides of thecontent well (2 separate assets)Daily NewslettersDedicated EmailsPre-RollDatabase: 120k subscribersNative Integration:List Size: 600k namesFile Type: 3rd Party VAST or 1st Party(mp4 or mov)Send Max: 200kHeadline: 10 words, 50 characters maxMax File Size: 10 mbDeck: 25 words, 115 characters maxDuration: 15 seconds maxImage: 600x338(no or minimal text in image)Frame Rate: 30 frames maxClick Through: YesGlobal SpecsFILE FORMATS.jpg, .gif, .png, HTML5MA X FILE SIZE300kbANIMATION15 seconds, max 3 loopsIN-BANNER VIDEO/AUDIO REQUIREMENTSUser inititated sound, pause & mute controlsRICH MEDIAREQUIREMENTSAll Rich Media must be 3rd-party served (includes expanding and video ads). Expansion mustbe user initiated and close on mouse-off. Audio must be muted by default. Max pixels: 5RECOMMENDATIONSAMPHTML ads highly recommended. They average 10% higher viewability and doublethe CTR on average. Learn more about AMPHTML ads here and here.UPDATED 10/20
2021PRINT SPECSMechanical RequirementsPrinting Web Offset; Binding: Perfect Bound; Magazine Final Trim Size: Width 7.75” x Depth 10.5”Live Matter: Keep all live matter 1/4” from trim.SPACENON-BLEED/LIVE IMAGETRIMBLEED(WIDTH X DEPTH)(WIDTH X DEPTH)(WIDTH X DEPTH)15” x 10”15.5” x 10.5”15.75 x 10.75”1/2 Spread Horiz.*15” x 4.75”15.5” x 5.125”15.75” x 5.25”Full Page7.25” x 10”7.75” x 10.5”8” x 10.75”2/3 Page4.5” x 9.75”N/AN/A1/2 Horiz.7” x 4.75”N/AN/A1/3 Page Square4.625” x 4.625”N/AN/A1/3 Page Vertical2” x 9.75”N/AN/ASpread**For critical spread crossovers, contact Entrepreneur Advertising Production Department.Follow These Instructions When Submitting MaterialsAll ads must be submitted through AdShuttleLayout1. Log on to www.adshuttle.com2. Sign into or create your account3. Click on “Ad Submission”4. System will guide you through the process General Digital Advertising Material RequirementsTransparencyEvery ad must have two (2) contract proofs regardless of delivery mode.All contract proofs must be made to SWOP (Specifications Web OffsetPublications) standards. SWOP standards are available at www.swop.org. Press Ready PDF Files Only (PDF/X-1a) Images WORKING SMARTMark LawrenceMark Lawrence co-founded SpotHero in Chicago, and investors told him he neededto expand across America fast. He wanted to take a different approach.even thoughhe wasn’t entirely sure it was the right one. He decided to beat his competitors bygrowing slower than they did, learned to operate at scale and proved himself right.Today the company operates in 300 cities and expects to hit a billion dollars in totalparking sales in 2021. Use high resolution images. 300 DPI is recommended.RGB and LAB color are unacceptable.Images should not have ICC profiles embedded.Avoid scaling images. If you must, do not scale below50% or above 110%.Total Area Coverage should not exceed 300%.Avoid using JPEG images.Fonts Always embed all fonts.Do not allow font substitutions.Do not use True Type fonts.ColorsOnly use CMYK colors; convert spot colors to process.INSERT INFORMATIONFor supplied insert information, contact:Paul Fishback, VP FranchiseTel.: 949-622-5226E-mail: pfishback@entrepreneur.comUPDATED: 10/20 Build documents in Portrait mode without scaling or rotation.Remember, when bleed is required, provide 1/8 inch beyondthe trim area.Do not allow marks to encroach upon the trim or bleed areas.All transparent objects must be flattened at a high resolution.Avoid placing transparent objects on top of text or other criticalvector objects.OverprintOverprinting objects may not reproduce correctly whenprinted and will sometimes disappear completely. Werecommend creating objects exactly as you want them toappear without relying on an overprint setting.For detailed instructions on creating your ad using specific applications, clickon the “Ad Creation Guide” or “Application Preset File” links on the AdShuttleHomepage. You may also call 1-866-774-5784 to contact the 24-hour AdShuttlesupport line.Proof SpecificationsAll advertisers must submit two (2) high-end digital contract proofs thatfollow SWOP (Specifications Web Offset Publications) standards withtheir ad materials regardless of media delivery mode.See the Ad Creation GuideSEND PROOFS TO:Attn: Mona Rifkin, Production ManagerEntrepreneur Magazine18061 Fitch Irvine, CA 92614 Tel.: 949-622-5271E-mail: mrifkin@entrepreneur.comEntrepreneur magazine cannot be responsible for any color orpositioning variation if advertiser does not adhere to the abovespecifications. Proofs that do not meet SWOP criteria will be usedfor color break and content checking only.
2021ADVERTISING SALES COINDIAINTERNATIONALUNITED STATESRyan SheaCEOBill ShawPresidentLucy GekchyanAssoc. Publisher, MarketingEast CoastBrian SperanziniSVP of National SalesOffice: 646/278-8483brians@entrepreneur.comJames ClaussNational Sales Director, PrintOffice: 646/278-8484jclauss@entrepreneur.comStephen TrumpyBUILDING A BETTER WAYPhat LePhat Le was studying aerospace engineering when he realized thatcollege just wasn’t for him. As a self-taught UI designer and softwareengineer he created Blest—an ad-free platform that hosts courses,memberships, and other products to serve online communities—slated to launch in 2021.Integrated Account Director(Northeast)Office: 516/508-8837stephent@entrepreneur.comNew York Office462 7th Avenue Floor 11New York, NY 10018Office: 212/464-8080Fax: 212/563-3852MichiganWest CoastMexicoIndiaMike LindsayErika MagañaWest Coast Ad DirectorOffice: 310/493-4708mlindsay@entrepreneur.comCommercial DirectorOffice: 525521286865emagana@g21.com.mxPreetima BhardwajPaul FishbackMiddle East/North AfricaGeorgiaWissam YounaneExecutive DirectorOffice: 995 599 13 45 10alex@entrepreneur.geVP, Franchise Ad SalesOffice: 949/622-5226pfishback@entrepreneur.comIrvine, CA Headquarters18061 FitchIrvine, California 92614Office: 800/864-6864949/264-2325Fax: 949/752-1180AtlantaBNC PublishingOffice: 971504737889Wissam@bncpublishing.netAccount ManagerOffice: 91 8588898248bpreetima@franchiseindia.netAlexsandre SiradzeAPAC, EuropeBrian SperanziniSVP of National SalesOffice: 646/278-8483brians@entrepreneur.comKelly HedigerAccount ManagerOffice: 770/209-9858Fax: 770/209-9881khediger@samssouth.comChicagoSteven NewmanMidwest Director,Strategic PartnershipsOffice: 312/897-1002snewman@entrepreneur.comDave WoodruffMidwest Director of SalesOffice: 248/703-3870dwoodruff@entrepreneur.comUPDATED: 10/20Entrepreneur Media Inc. Irvine, CA Headquarters
Advertisers in the digital magazine edition can be integrated in a unique way using video or other interactive formats. As part of their subscription, readers enjoy three annual issues of Entrepreneur Startups, a special edition magazine designed for early-stage companies. Entrepreneur is in this highly st
