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SYLLABUS & CURRICULUMPRODUCT DESIGN(UI/UX) COURSE

OverviewDEAR READERIf all of your learning explorations have led you here, then you are probably prettypassionate about solving problems through technology and making a positive impacton the world. No matter what eld you're in now or your experience level, if you’reready to grow into a more mindful and effective product (UI/UX) designer, thisprogram is for you.OUR PROGRAMDesignerUp's Product Design (UI/UX) Course is an on-demand, self-guided videocourse and community to help you learn UI/UX and Product Design. It is based onour M.I.N.D.F.U.L design and interaction framework that takes you through thedifferent disciplines, processes, and techniques of UI, UX, Business and ProductStrategy, as well as the soft skills of mindful awareness, communication andcollaboration to help you advance your knowledge and learn the foundations,shortcuts and terminology used by successful product (UI/UX) designers.THE OUTCOME Understand how to talk to users and gather actionable insights Design more humane, beautiful and functional digital products, apps and websites Understand business metrics and strategic product thinking Communicate more effectively with developers and other team members Create a magnetic portfolio and case study Master the design tools and techniques needed to optimize your work ow Be a part of a community of other amazing designersflfi2

OUR DESIGN PHILOSOPHYWe believe that design isn’t just something that we do, it’s an extension of who we are,how we see the world, how we think through and react to problems, and how we showup to solve them.Our program is not about pushing yourself to the limit, it’s about exploring the realityof the design industry while striving towards the ideal of creating more meaningfuland intentional technology.Learning FrameworkThe DesignerUp M.I.N.D.F.U.L framework was created to help maximize yourlearning experience. It has been designed using the principles of andragogy (howadults learn) and developed to enhance how well you retain, absorb, and apply theinformation that you take in.MindfulModules 1& 2 will help you assess your incoming knowledge so you can focus onyour improving your weaknesses and enhancing your strengths.InspirationThe beginning of Module 3 is where you will connect deeply with the types of ideasyou are most passionate about pursuing and the products you are uniquelypositioned to create. Here you’ll choose an idea to begin working with throughoutthe entirety of the course.NeedsThe rest of Module 3 and 4 are where you will dive deeply into the problem space,understanding the needs of the users and the business, as well as the solutions andfeatures that you will create.3

DisciplinesThroughout the course you will be learning different core disciplines that are integralto the work that you will be doing as a product (UI/UX) designer. Each module aimsto give you a well-rounded understanding in both breadth and depth as well as intheory and application.Ful llmentGreat products and great designers and about outcome ful llment. As you progressthrough Modules 7-10 you will start to understand acutely how you can create anMVP that ful lls the outcome for your users and the business.Unique valueThere is something unique about you as a designer and the products you create; it’sat the intersection of your passion, your abilities and your past experiences. The nalmodule will help you present your case study and your skills in the best light possible.Learn by doing and sharingBy working on challenging exercises and sharing your progress along the way withour supportive, mindful design community, you will be creating accountability,cultivating the skills of communication and inviting feedback from different points ofview. We encourage you to share your process and experience throughout thecourse in various ways.fifififi4

Our CurriculumCreating something yourself from scratch and taking it through to fruition is a completelyimmersive experience and helps us learn in profound ways, our comprehensive curriculumguides you through the process in 11 modules.MODULE 1MODULE 2Introduction1. What you'll be learningGet to know what2. Course breakdownyou’ll be learning in3. What is product design?this course.4. Module QuizHow To Think And1. Design thinkingCommunicate2. Systems thinkingOverview of approaches like3. Business thinkingDesign Thinking, Systems4. Product thinkingThinking, Marketing Thinking,5. Marketing thinkingand Mindful Design and6. Module QuizInteraction practices.5

MODULE 3UX Research and Design1. UX Design and ResearchLearn how to apply user-2. Inspiration & Ideationcentered design thinking to3. Research & Organizationempathize with your users4. Competitive Analysisand understand their5. Minimum Viable Audienceproblems by conducting6. Needs vs Solutionsqualitative and quantitative7. Customer vs Userresearch and synthesizing8. Surveyinformation into9. User Interviewsdeliverables.10. Empathy Map11. Personas12. Journey Map13. Problem Statement14. User Scenario15. Module Quiz16. Recap and ModuleAssignmentMODULE 4Business and Product1. Project GoalsStrategy2. Lean CanvasUnderstand how3. Product Roadmapbusiness needs play4. MVP Featuresinto your product5. Module Quizroadmap and how todistill your researchinto features and a goto-market strategy.6

MODULE 5Information Architectureand User InteractionDesignLearn to organize,structure, categorize andconnect the information1. What is InformationArchitecture2. What is User InteractionDesign3. Site Map4. Module Quizand pages contained inyour product.MODULE 6Design Fundamentals1. Visual Designand Branding2. Inspiration and Mood boardLearn about color,3. Colortypography, visual hierarchy,4. Typographylayouts and grids, proper5. Imageryalignment, and how to apply6. Graphics and SVGsthese things to your user7. Iconsinterfaces.8. Buttons9. Naming and Logo10. Style tile11. Layout, Composition and Grid12. Visual Hierarchy13. Module QuizMODULE 7Usability Principles1. Principles of Interface DesignLearn best practices and2. Gestalt Principles in UI Designpsychological laws and3. Usability Heuristics in UI Designprinciples for improving4. Module Quizusability and functionality.7

User Interface Design1. User Interface DesignDive deep into crafting the2. Content-First Approachuser interface components,3. Static vs Dynamic Web Pagesstates, interactions, and ows4. Wireframesof your design.5. User and Task Flows6. Component and AtomicDesign7. Design Patterns8. Dividers9. Containers, Boxes andBorders10. Design Test and ChallengeMODULE 9Designing the MVP1. Setting Up Our Work owTake all of the research,2. Homepage Designows, and components3. Login Page Designyou’ve created and turn4. De ning our Text Stylesthem into high- delity5. New User Dashboard Pagescreen designs of yourproduct.Design6. Search Results Page Design7. Dashboard Page Design8. Group Page DesignMODULE 10Optimizing your work owLearn how to work moreef ciently by understanding,design systems, developerhand-off, and how to createfaster, more streamlinedwork ows.1. Symbols and OverridesOverview2. Using Symbols, Overridesand Layer Styles3. Responsive Design andHand-Off4. Prototypingflflflfiflfi8fiflMODULE 8

MODULE 11Capstone/Final ProjectPut the nishing touches onyour nal product and1. Create your portfolio andcase study2. Receive your certi cate.prepare your case study foryour portfolio. You’ll alsoreceive your certi cate ofcompletion and Linkedinlicense badge.fifififi9

Our PlatformOur platform is a completely immersive virtual experience that helps you learn through 3components:1. THE MATERIALEach lesson contains an instructional video lesson, auxiliary reading, design les andresources, a quiz and exercise prompts.fi10

2. THE COMMUNITYThe most exciting part of this program is our exclusive Mindful Design Community. This iswhere you will have access to our design resource vaults, additional support, discounts anddirect contact with your peers!11

3. THE PERKSWe give you exclusive discounts to all of the designer tools and resources you’ll need tosuccessfully complete the program and take with you into your professional work as aproduct designer including our resource and software tutorials vault.12

Why Choose DesignerUpORIGINAL CONTENT AND MATERIALOur content and material is created not curated, and based on sound principles ofhow our brains take in and apply complex information.UNIQUE PORTFOLIO BUILDINGNo cookie-cutter case studies here. We avoid pre-de ned exercises, challenges, andprompts so our students do not end up with similar-looking projects and portfolios.You will leave our program with a product that you’ve ideated and designedcompletely on your own.LEARN PRODUCT DESIGN (NOT JUST UI/UX)With more and more businesses implementing UX and striving to nd that perfectproduct/market t and meet revenue and investor goals, business acumen in adesigner has become a sought-after and coveted skill. Training beyond just a ‘usercentered' approach helps you understand the reality of working in design whilestriving towards the ideal and helps future proof your career in the ever-growingand saturated eld of product design.fifififi13

LEARN ON YOUR OWN TIME, NOT OURSOur lessons and exercises on-demand and self-paced so you can access andcomplete them on your own time, at your own pace. You will learn the hard skills,tools, techniques and shortcuts to become a better designer and do your best work.MINDFUL DESIGN PHILOSOPHYOur program is grounded in the philosophy and practice of mindfulness (nonjudgmental observation) and helps inform ‘How’ we practice design; in a way thatnurtures the soft skills of effective communication, self-awareness, empathy, inclusion,and thoughtful leadership.PRICING THAT PROMOTES ACCESS AND EQUITYWe intent is to keep prices as affordable as possible. Our lean, bootstrappedbusiness model allows us to keeps overhead low and focus on reducing the barriers toentry, promoting diversity in tech and expanding access to high-quality designeducation.COMMUNITY AND NETWORKINGOur Mindful Design Community is a vibrant, exciting and safe space that providesadditional resources and networking opportunities, and keeps you up to date on thelatest events and trends. It’s a place to connect and be supported by your peers andgrow your professional network.14

CERTIFICATIONUpon successful completion of exercises and sharing your portfolio, we provide acerti cate of completion that can be shown to employers as a reference of the skillsand training that you’ve acquired through DesignerUp. We are not a universityaccredited program. If you’re ready to become the product designer you were meant tobe, it would be our honor to help you get there. ENROLL HEREFor questions about the program email us at learn@designerup.co.fi15

Disciplines Throughout the course you will be learning different core disciplines that are integral to the w