Transcription
2019American Diabetes Month
About this campaignCount Me InOf the 30.3 million Americans living withdiabetes, 7.2 million are undiagnosed. 90% ofthe 84 million Americans that have prediabetesdo not know it. What if we told you that numbersmake all the difference when it comes to stoppingthis disease? From the number of advocates’voices fighting for those living with diabetes tothe number of research breakthroughs towards acure. From the number of people who know theirrisk, to the number on your blood glucose meter.Numbers like these can change everything.But these numbers allow us to face the threathead on. Let go of the “what ifs” and plant ourfeet firmly in the reality of what’s next. Becauseunlike some numbers, these are numbers youcan change.So thank you for joining us this November forAmerican Diabetes Month (ADM). This yearthere is a way for everyone to get involved. We areencouraging those who are unaware of their risk fordiabetes to take the Type 2 Diabetes Risk Test andlearn their risk. We want to empower those whocurrently live with the disease or already know theirrisk by encouraging them to talk to their doctor,learn more about the resources available to helpmanage diabetes and commit to a healthy lifestylechange. Finally, we are asking everyone impactedby diabetes to get involved in the fight by raisingtheir voices as advocates, volunteering, donatingand sharing their involvement with others.Where can I start?Nearly half of American adults live with diabetes or are at risk for diabetes.This American Diabetes Month, we challenge you to change the numbers. Discover your risk for type 2 diabetes.Check your blood glucose. Know how to spot the warning signs. Learn how diet and daily activity can prevent adiagnosis. See the impact your donation makes.Can we count you in?It’s American Diabetes Month and there’s plenty to do. Can we count you in?diabetes.org/CountMeInADA#CountMeInADAThis toolkit contains all the materials you willneed for a successful activation of this year’sADM campaign. How to Participate How to Activate on Social Media Resources and Available AssetsThis diabetes epidemic will continue to growunless we act—you can count on it.2019 American Diabetes Month Count Me In American Diabetes Association Learn more at diabetes.org 1-800-DIABETES (800-342-2383)2
ImplementationHow to ParticipateThere is a way for everyone to count themselves in forthis year’s campaign. We want everyone to educatethemselves on diabetes and their risk and take actionby committing to a healthy lifestyle change, donation,volunteering or advocating on our behalf. We alsowant everyone to share how they got involved.Show Your SolidarityOn November 1st, to kick off American DiabetesMonth, show your solidarity, whether you havediabetes, you’re supporting someone who has it,or you’re a caregiver, health care provider, or friend.Raise your voice, mark your fist and share your imageon social media using #CountMeInADA and showthe world that we are united.#CountMeInADAKnow Your NumbersAwareness is the first step in managing the diabetesepidemic. Take the Risk Test and learn your numbers.Take a blood sugar test or an A1C test. Encourageeveryone in your network to do the same so thateveryone is aware of their individual risk.Commit to a Healthy Lifestyle ChangeIf you are at high-risk, reach out to your doctor aboutgetting tested for diabetes. Once you have learnedyour risk, take action by committing to a healthylifestyle change. This can be as simple as addingphysical activity to your day (aim for 30 minutes mostdays of the week) or making a positive change in yourdiet. Share your pledge on social media and use thehashtag #CountMeInADA and encourage others tojoin you in making a change.Become an Advocate or VolunteerCount yourself in by raising your voice and supportingall those living with diabetes. Get involved as a localadvocate or give your time as an ADA volunteer.Donate or FundraiseThe American Diabetes Association leads thecharge against diabetes by funding research forprevention, cure and management, offering servicesand programs for those living with the diseaseand providing a voice for all who are impacted bydiabetes. Support our mission by donating todayor starting a do-it-yourself fundraiser.Share Your InvolvementAfter making a commitment or taking an action,spread the word via social media channels and askothers if we can count them in, too. The social mediaimage generator at diabetes.org/CountMeInADAmakes it easy to create an image and share.2019 American Diabetes Month Count Me In American Diabetes Association Learn more at diabetes.org 1-800-DIABETES (800-342-2383)3
ImplementationCalls to Action and ActivationsCount Me In is not just an awareness campaign; it is a call to action for all of us. It is all-inclusive:whether you have diabetes, you’re supporting someone who has it, if you’re a caregiver, health careprovider, or friend, there are steps everyone can take that impacts us all. Because together, we canchange the numbers that matter most when it comes to diabetes.Below are actions that will be found at diabetes.org/CountMeInADA for American Diabetes Month.ACTIVATIONSCALLS TO ACTIONS (CTAS)Know Your Number Take the risk test Get a health screening Get an A1C test Get your blood sugar tested Download Questions to Ask Try water instead of sugary drinksMake a Healthy Change Cook a healthy recipe Get moving Become a volunteerJoin the fight Become an advocate Share/Post/Like onsocial media Join the online communityDonate Donate Start a DIY fundraiser2019 American Diabetes Month Count Me In American Diabetes Association Learn more at diabetes.org 1-800-DIABETES (800-342-2383)4
PromotionHow to Activate on Social MediaCount yourself in the conversation by using the#CountMeInADA on all social media platforms: facebook.com/AmericanDiabetesAssociation twitter.com/AmDiabetesAssn instagram.com/AmDiabetesAssn ocial media thought starters are below.Possible Thought Starters: The numbers do not lie. Nearly halfof American adults have diabetes orprediabetes. And diabetes will keepaffecting us all unless we do somethingabout it. You can count on it. So join us this November as we celebrateAmerican Diabetes Month by challengingeveryone to learn their risk for diabetes andhelp change these numbers. Can we countyou in? #CountMeInADA Step up and say “Count Me In” thisAmerican Diabetes Month and help changethe numbers of the diabetes epidemic.Everyone has a part to play this November—can we count you in? #CountMeInADA Nearly 1 out of 2 of us is living withdiabetes or prediabetes. Take 60 secondsto learn your risk, sign up to become anadvocate for those living with diabetes orspread awareness by marking your fist insolidarity. There’s something you can do.It starts with you. Can we count you in?#CountMeInADA This month we challenge you to change thenumbers. If you’re unaware of your risk fordiabetes, take the first step. Get your bloodglucose tested and have the conversationwith your doctor. And if you’re living withdiabetes, help us change the numbers thatwill make a difference. Can we count you in?#CountMeInADA2019 American Diabetes Month Count Me In American Diabetes Association Learn more at diabetes.org 1-800-DIABETES (800-342-2383)5
PromotionResources and Available AssetsWebsiteOur microsite, diabetes.org/CountMeInADA,will act as a central hub for the actions users cantake. The landing page will provide users with theresources to count themselves in by engaging withthe campaign throughout the month. Encourageyour network to visit the site every week duringNovember for new content and ways to join thecampaign. Once they have taken an action, askthem to use the social media image generator toshare their actions with their friends and familywith the hashtag #CountMeInADA.PostersPublicize your participation by placing posters inareas with high foot traffic such as lobbies, lunchrooms or elevators.Sizes—8.5"x11" and 11"x17"Visit diabetes.org/CountMeInADA to answerthe call.BannersUse digital banners to promote the campaignon your website, e-newsletters and otheronline channels. Be sure to link banners todiabetes.org/CountMeInADA.Sizes—728x90px and 300x250pxPSA ScriptsUse scripts for local radio promotion opportunities.Let’s show the world that we are united.To kick off American Diabetes Month, show your solidarity,whether you have diabetes, you’re supporting someonewho has it, or you’re a caregiver, health care provider, orfriend. Raise your voice, mark your fist, and shareyour image on social media using #CountMeInADA andshow the world that we are united. Can we count you in?#CountMeInADAGo to diabetes.org/CountMeInADA2019 American Diabetes Month Count Me In American Diabetes Association Learn more at diabetes.org 1-800-DIABETES (800-342-2383)6
QuestionsIf you have any questions or need guidance on how to participate in American Diabetes Month,please contact Josh Fernandez, jfernandez@diabetes.org.We look forward to seeing your participation. Thank you for doing your part!2019 American Diabetes Month Count Me In American Diabetes Association Learn more at diabetes.org 1-800-DIABETES (800-342-2383)7
diabetes.org/CountMeInADA #CountMeInADA
Lear diabetes.org 342233 About this campaign Count Me In Of the 30.3 million Americans living with diabetes, 7.2 million are undiagnosed. 90% of . The numbers do not lie. Nearly half of American adults have diabetes or prediabetes. And diabetes will keep affecting us
