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Knorr s !Sustainable !Agriculture !Summit!Knorr‘s Sustainability Journey!Lars GerberEuropean Brand Development Director, Hamburg - Germany
Carl Heinrich Knorr(1800 - 1875)Born at Meerdorf, nearBraunschweig, Germany
Sustainability is at UL’s core!!"# %%&%'(##()*%% ") #"%( ,)-"%%.!"(,%!"/#.!%%0%1"##'"(*2%!/#-"%"*-(,)* "*./#%8)). ,(*.%)8%)4,% ,):45.3%3)4,5"%&667%%)8%/2,(54#.4,/#%%,/1% /.",(/#3%343./(*/'#9%
Sustainable Sourcing: Key for Knorr!!"# %%&%'(##()*%% ") #"%( ,)-"%%.!"(,%!"/#.!%%0%1"##'"(*2%!/#-"%"*-(,)* "*./#%8)). ,(*.%)8%)4,% ,):45.3%3)4,5"%&667%%)8%/2,(54#.4,/#%%,/1% /.",(/#3%343./(*/'#9% !85% of Knorr‘s raw materials come from agriculture !Our agricultural footprint in Europe: 120K hectares
The Rules:Unilever Sustainable Agriculture Code
Verification of a SustainableSource!3rd. Party Verif!Process (12 to 18 months)!Selection &Training!Engagement!Stage!Data Reporting!Assessment!SustainableSource!Process d(incl.WWF,Rainforest Alliance andother key NGO’s)!
But !
Great Taste is our lead attribute!
And Great Ingredients are key for GreatTaste!!Our Chefsselect only thebestingredients forevery Knorrproduct
Transparency in our communication!!!"
Point of Sale!!#"
And now?!That was just thebeginning, right?!
It starts from the inside!KSP Fund: Co-investing 1 Mio Euros every year!
Knorr Sustainable !Agriculture Summit 2010!Objective:!-Communicate Knorr’s brandvisiononsustainablesourcingto our top onships.!-Commit all suppliers LaunchtheKnorrSustainability Partnership.!
Knorr Sustainability Partnership!Objectives!Support suppliers & growers on complexsustainable agriculture projects!Enable suppliers & growers to acceleratethe implementation of sustainableagricultural practices!KSP Fund: Co-investing 1 Mio Euros every year!
Landmark Farms!Agricultural Role Models and Examples of !Best Sustainable Practice!
At the end, this is all that matters!
vision on sustainable sourcing to our top 60 agricultural suppliers worldwide and establish relationships.! Knorr Sustainable ! Agriculture Summit 2010! Objective: -Launch the Knorr Sustainabi
