Stand Out: Design a Personal Brand. Build a Killer .
brand and visual identity. 18 3. Design Your Brand Identity Translating your brand story into a visual identity. 28 4. Promote Your Brand Creating an integrated brand campaign. 46 5. Case Studies: Brand Identity Exploring student brands that stand out. 66 SECTION TWO BUILD A KILLER PORTFOLIO Build a body of work that represents the style, type, and industry-specific work you …