Transcription
GateHouse MediaPowerLocal
GateHouse MediaStrategic AlliancesWe’re the nation’s strongest local newspapermedia company created to help you buildyour brand, make your products stand out,help you discover and influence markets andmaximize your marketing investment.We’re the biggest oldest newest mostlocal national media brand in America.And we’re here for you.
“Parade Balloon” Canton Repository, OhioHuge
GateHouse MediaStrategic Alliances560 publications in 32 states126 daily newspapers, 100% published 50 years460 related websites33 million unique visitors per month460 markets19 million people reached weekly1,500 in-market sales representatives200,000 small/medium business partnersHuge
GateHouse MediaStrategic AlliancesOver 100% audience growth via 540million in new acquisitionsHigh DesertMedia Group, Inc.September2013November2014Huge
GateHouse MediaStrategic AlliancesNational newspaper reach, local impact2.73million2.51millionGateHouseMediaNew YorkTimes2.43million2.35millionUSA TodayWall StreetJournalHugeNote: audited & paid circulation, circulation of peak day
Local“Homecoming” The Patriot Ledger, Quincy, Massachusetts
GateHouse MediaStrategic AlliancesWe have a remarkable bond with ouraudience: 100% of our daily papers are50 years oldWe live in the towns we serve: we knowthe business, politics, schools and people—and they know usThe community connects with us: peopleand businesses, via our media and eventsLocal
GateHouse MediaStrategic AlliancesNewspaper media motivates consumers164 million (69%) read newspaper media content inprint, online or via a mobile in a typical month*Nearly 80% took action after seeing a newspaper ad,57% made a shopping decision based on a print oronline newspaper adOf the 51% who sought out online circulars in the past 30days, 78% have taken action in the same time period as aresult of a newspaper-delivered print circularNewspapers are consumers’ leading coupon mediumnearly 70% cite their Sunday or weekday editions ascoupon sourcesLocal*Scarborough Research 2013, total U.S. adults Source: “How America Shops and Spends 2014,” A survey of 1,500 adultsconducted for NAA by Frank N. Magid Associates
Strong“Boston Marathon” MetroWest Daily News, Massachusetts
GateHouse MediaStrategic AlliancesThe Center for News & DesignQuality multi-channel contentdevelopment across all of ourmediaCustom content developmentincluding best-in-class design andmarketing solutions for partnersAll informed by a significantinvestment in data-drivenconsumer insights researchStrong
GateHouse MediaStrategic AlliancesPropel Marketing10,000 active customersPerformance-based marketing solutions Build a presence - Responsive website design,social media, logo creation, video Get found - SEO, list optimization, local profiles Grow customer base - SEM, digital advertising,retargeting Engage with customers - Social mediamanagement, content marketing, reputationmonitoring, call trackingStrong
PRINTCONTENTMARKETINGPrint NativeContentContent marketing forprint, web & social PREPRINT Promotion NewspaperMedia StrategicAlliancesSocial newspaper.com& mobileCustom solutions for sponsoredcontentMulti-channel distributionNative contentSocial mediaLive eventsDigital display Responsive sites550 local newspapers andpublications in 32 statesPrint & Deliver ad ng Digital services anddisplay networks DIGITAL DIGITALDISPLAY SERVICES460 newspaper websitesMobile web and appsBestRide: consumer car search229 million page views/mo.8.5m social media page views/mo. OnTarget: reach your mostdesirable market with geo/demo/behavioral targetingPropel Marketing: comprehensivedigital marketing services fornational and local businessesAdhance: programmaticadvertising across premiumhyper-local and broadcast sitesnationally
GateHouse MediaStrategic AlliancesCalphalon drives consumerawareness and engagementPrint, digital and social activations combinedwith custom content, delivered a critical massof 76.5 million impressions/4.5 millioncirculation to increase awareness of thebenefits of Calphalon cookware.Print Custom magazine inserted into 75community papers on key shopping daysDigital Campaign Served over 2.8 million ROSwith an average CTR of 0.14%Social Media 815,696 Twitter and FacebookimpressionsQuiz & Sweepstakes 23,365 sweepstakes entries.5,245 consumers engaged with the Calphalon IQquiz—that’s 26%!case study
GateHouse MediaStrategic AlliancesHow?can we helpYou
GateHouse MediaStrategic AlliancesVersatile portfolio of print and digitalmedia digital services built on a rocksolid foundation of newspaper brandsDeeply-rooted community relationshipsRelevant partnershipsAmplify your message and influence on atrue national stageActivate
GateHouse MediaStrategic AlliancesStrategize with us to design the bestapproach for youAlign with a beloved, trusted brandExpect original custom solutionsintegrated within award-winning mediaEnjoy true hometown spirit withcommunity events and promotionsexecuted on a national scaleConnect
GateHouse MediaStrategic AlliancesDepend on decades of experience andinfluence in local marketsCount on a powerful national productionand communications networkRely on sturdy technology for controlledbuying and advanced targetingView your data via a robust dashboardRelish success that is wholly measurableTrust
GateHouse MediaStrategic AlliancesPower Local Huge primedevoted audience Hyper-local influenceon a national scale Strong growth strategyNotable heritage Dynamic partnershipsOriginal custom content and activationsAdvanced targeting and controlled buyingMeasurable resultsGoal!
GateHouse MediaStrategic AlliancesPower Local“The winners” Peoria Journal Star, Illinois
GateHouse MediaStrategic AlliancesAppendix
GateHouse MediaStrategic AlliancesList of publicationsmore
GateHouse MediaStrategic AlliancesList of publications, continuedmore
GateHouse MediaStrategic AlliancesList of publications, continuedmore
GateHouse MediaStrategic AlliancesList of publications
benefits of Calphalon cookware. Print Custom magazine inserted into 75 community papers on key shopping days Digital Campaign Served over 2.8 million ROS with an average CTR of 0.14% Social Media 815,696 Twitter and Facebook impressions Quiz & Sweepstakes 23,365 sweepstakes entries. 5,245
