THE BEAUTY AND PERSONAL CARE MARKET: GLOBAL AND

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THE BEAUTY AND PERSONAL CARE MARKET: GLOBALAND REGIONAL OVERVIEWAMNA ABBASRESEARCH ANALYST - BEAUTY AND FASHION VERTICAL15 MAY 2017

ABOUT EUROMONITOR INTERNATIONALResearch coverageNew Countries for Middle East : Iraq, Jordan, Kuwait, Lebanon & Oman Euromonitor International2

GLOBAL OVERVIEWREGIONAL OVERVIEWTRENDS AND OUTLOOKKEY TAKEAWAYS

5GLOBAL OVERVIEWBeauty & Personal Category Split, GlobalTotal global value for overall beauty in 2016: 0033Skin Care Hair Care2ColourMen's Fragrances Oral CareCosmetics Grooming2016 Euromonitor International3% CAGR 2016 - 2021423Bath & Deodorants Baby andShowerChild420CAGR 2016 - 2021Market Size US MillionTotal Value Sales by Category in 2016

36Premium Beauty Consolidates As Industry’s Growth EngineGlobal Beauty and Personal Care / Premium /Mass Growth% Retail value Growth7Premium Beauty and Personal Care6Total Beauty and Personal Care5Mass Beauty and Personal Care432010-20112011-2012Total Beauty and Personal Care2012-2013Premium Beauty and Personal Care20bnUS of extra value to comefrom premium beauty by 2021 Euromonitor International2013-20142014-20152015-2016Mass Beauty and Personal Care54%Of total premium beauty revenues by2021 to be generated by US and China

7GLOBAL OVERVIEWGlobal Outlook, 2016USD 114 Billion4%USD 93 Billion4%USD 141 Billion5%Regions:Asia PacificEuropeNorth AmericaUSD 59 BillionLatin America9%USD 30 Billion9%Middle East & North AfricaAustralasia Euromonitor InternationalMarket sizeYear on Year Growth (%) - 2015 - 2016)

8REGIONAL OVERVIEWMENA REGION POTENTIAL: Beauty and Personal Care Forecastsby Regional Countries 21,000-4-40-6SaudiArabiaIran Euromonitor InternationalUnitedArabEmiratesEgyptMorocco Kuwait20162021IraqOmanTunisia Lebanon Jordan% CAGR 2016-2021 for Total BPCCAGR 2016 - 2021Market Size US Million6,000

9REGIONAL OVERVIEWBeauty & Personal Care Category SPLIT, MEA7,0006,0004,0003,0002,0001,000CAGR 2016 - 2021Market Size US Million5,000020162021 Euromonitor International

REGIONAL OVERVIEW810Beauty Industry Growth Drives Reflect A More Diverse LandscapeFast Growing Brands 2015-16Harry'sSeeyoungNYXRodan FieldsToo FacedDollar Shave ClubThe #NYXCOSMETICS communityOne LeafIT CosmeticsThe History of WhooInnisfreeHonestE.L.F.BeautrioWardahUrban DecayVultFoggToo Faced is a serious makeup brand whoknows how to have fun!0 Euromonitor InternationalInternational4080120Feminine, a little dangerous and a lot offun, Urban Decay

11TRENDS AND OUTLOOKEvolving Consumer Lifestyle Influence Regional Beauty TrendsNaturalIngredientsDesire for GreenPrivate LabelOpportunities Euromonitor InternationalHealth is the NewWealthSocial MediaExposurePremiumizationSmaller PackSizes

15Ingredients MatterNaturalOrganicGlutenfreeVeganHALAL ?Dr. HauschkaThe Body ShopImage source from brands’ respective websites Euromonitor InternationalLUSH RO’SRGAN BODYCONDITIONERCORINE DE FARME

13TRENDS AND OUTLOOKBringing the Right Mix of Brands in the MarketWhile heritage brands such as Chanel and Dior continue to remain popular,younger brands such as Kiko Milano, Anastasia Beverly Hills, Essence, Nars,Sephora branded cosmetics are growing fast as the young and aspirationalconsumers relate to them easily nowadays.Source: Screenshot of sephora.ae Euromonitor International

14TRENDS AND OUTLOOKIntroducing the Industry Forecast Model: Beauty and PersonalCare Industry Forecast19,51818,66522%15,970 Euromonitor International7%17,156

KEY TAKEAWAYSKEY TAKEAWAYS The Middle East and Africa still keeps solid growth rateglobally, overall category growth is promising compared tohistoric period. Growth is driven by young and aspirational population whowant to invest in grooming, looking beautiful and maintainingtheir health in the process Demand on ethical, natural, cultural demand productdevelopment for international and local players Multi category integration offers opportunities The rise of beauty influences is boosted by social mediaexposure that acts as a positive word of mouth andeffective marketing tool Euromonitor International15

16THANK YOU FOR LISTENINGAmna AbbasResearch Analyst, Beauty & FashionAmna.Abbas@euromonitor.comTel: 971 4 372 4363 Euromonitor International

the beauty and personal care market: global and regional overview amna abbas r