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2019BUSINESSLearning Solutions from Cengagecengage.co.uk/education

CONTENTSIntroduction to Business3International Business3Corporate Governance3Business Law4Business Research Methods4Business Ethics5Business Economics/Accounting5Business Communication5Business Statistics/Decision Sciences6Business and Management Information Systems7Entrepreneurship and Small Business Management8Project Management8Operations Management/Supply Chain Management9

INTRODUCTION TO BUSINESSNEW EDITIONAvailable withBusiness in ContextFoundations of Business7th Edition6th EditionDavid Needle, King’s College, University of LondonJane Burns, University College LondonWilliam M. Pride, Texas A&M UniversityRobert J. Hughes, Richland College, Dallas CountyCommunity CollegesJack R. Kapoor, College of DuPage 2019 9781473758391Now in its seventh edition, Business in Contextintroduces you to all the aspects of modernbusiness and its changing environment. Thisclassic text has been fully updated and is essential reading for allintroductory business courses, particularly business environmentmodules. The seventh edition combines the hallmark qualities of DavidNeedle’s style whilst new co-author Jane Burns brings over 20 years ofindustry experience.Available withBUSNRecognized for its concise, easy-to-understandapproach, Foundations of Business helps students build the solidfoundation they need to succeed in today’s competitive business worldand in their personal lives. Up-to-date coverage presents forms ofbusiness ownership, management and organization, human resourcesmanagement, marketing, social media and e-business, informationsystems, accounting, and finance. Students study how a nation’s economyaffects both individuals and business, ethics and social responsibility,small business and entrepreneurship, and the global environment.Available with11th EditionMarcella Kelly, Santa Monica CollegeChuck Williams, Butler University 2019 9781337407120BUSN offers full coverage of course conceptsthrough unique resources and features thatmirror the natural study habit of students. BUSNcombines an easy-reference, paperback textbook with chapter reviewcards, and a groundbreaking online product that enables students tostudy how and when they want - including on their smartphones.INTERNATIONAL BUSINESSNEW EDITION 2019 9781337386920Available withInternational Business3rd EditionMike Peng, University of TexasKlaus Meyer, Western University 2019 9781473758438Drawing from the combined experiencesof Mike Peng and Klaus Meyer, InternationalBusiness provides a comprehensive insight intocontemporary business practices. Covering recent global developmentsand current issues such as Brexit, as well as the historical context ofinternational business, the third edition highlights the complex natureof global business.Principles of BusinessPrecision Exams Edition9th EditionLes Dlabay, Ed.D., Lake Forest CollegeJames L. Burrow, North Carolina State UniversityBrad Kleindl, Park University 2019 9781337904179Principles of Business, Updated Precision Exams NinthEdition, provides complete instruction in businessconcepts and skills students need in today’s competitive environment.This market-leading introductory business text offers extensive coveragein major business concepts, such as finance, marketing, operations,and management. Students gain valuable information and skills for theworkplace, as well as preparation for success in competitive events, suchas DECA, FBLA, and BPA. This edition correlates 100% to the Precision ExamsBusiness Concepts Exam.CORPORATE GOVERNANCECorporate GovernanceA Global Perspective1st EditionMarc Goergen, Cardiff Business School 2018 9781473759176This newly acquired title has been thoroughlyupdated by Cengage to provide a comprehensiveintroduction to the theory and practice ofCorporate Governance. It enables students to explore current issuesrelating to the design of capitalist systems, such as the impact ofimmigration and rising inequality. This text references the latestregulation and codes of best practice to ensure that students are up todate with the latest developments in the field. Covering topics such asownership and control, boards of directors and emerging markets, thistext highlights the multidisciplinary nature of Corporate Governance.To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy3

BUSINESS LAWAvailable withAvailable withBusiness Law andIts EnvironmentBusiness Law10th Edition14th EditionRichard Schaffer, Appalachian State UniversityFiliberto Agusti, Esq., Steptoe & Johnson,Attorneys at LawLucien J. Dhooge, Georgia Instituteof Technology InternationalKenneth W. Clarkson, University of MiamiRoger Miller, Institute for University StudiesArlington, TexasFrank B. Cross, University of Texas, Austin 2018 9781305972599International Business Law and Its Environment helps students examinethe related cultural, political, economic, and ethical issues today’sglobal business managers face. With a focus on trade, the licensing ofintellectual property and foreign direct investment, the authors presentthe three major forms of doing business in a foreign country throughreal examples, precedent-setting cases, managerial implications, andethical considerations.Available withLaw and Ethics in theBusiness Environment9th EditionTerry Halbert, Temple UniversityElaine Ingulli, Richard A. Stockton College of NewJersey 2018 9781305972490Using an engaging, student-friendly tone, thisedition encourages lively classroom debate on pertinent topics,from climate change to the gig economy, telematic surveillance andtransgender workplace rights. Specific prompts and meaningfulassignments engage students and create an interactive classroomenvironment. The authors complete each case and reading withquestions that guide students in applying their knowledge in newscenarios as they sharpen critical thinking skills.Employment Law forHuman Resource Practice6th EditionDavid J. Walsh, Miami UniversityText and Cases 2018 9781305967250Business Law’s strong student orientation makes the law accessible,interesting, and relevant. Cases, content, and features throughout thisedition are thoroughly updated to present the latest developmentsin business law. Cases range from precedent-setting landmarks toimportant recent decisions. Ethical, global, e-commerce, digital, andcorporate themes are integrated throughout with new features, suchas new Digital Updates that highlight how digital progress is affectingthe law.Available withEssentials of Business Lawand the Legal Environment13th EditionRichard A. Mann, The University of North CarolinaBarry S. Roberts, The University of North Carolina 2019 9781337555180This authoritative edition sets the standard withconcise, yet sufficient depth of content to ensurecomprehension and mastery. Excellent for CPA Exam preparation, thisresource integrates summarized landmark and recent cases, as well asmore than 220 classroom-tested figures, tables, diagrams, and clearlydefined legal terms. Each chapter is carefully organized with examplesthat relate to real life. Numerous critical-thinking features strengthenanalytical skills.BUSINESS RESEARCH METHODS 2019 9781337555326Packed with today’s most current cases andexamples, Walsh’s Employment Law for HumanResource Practice addresses legal issues for each stage of the employmentprocess -- from hiring and managing to firing. Students see how legalconcepts apply to business situations as hands-on applications build skillsin issue framing, critical thinking, and legal reasoning. Students learn whatis legal and what is not, how to avoid potential problems and when to turnto a lawyer. .NEW EDITIONBusiness Research Methods2nd EditionChristina Quinlan, De Montfort UniversityBarry J. Babin, Louisiana Tech UniversityJon C. Carr, North Carolina State UniversityMitch Griffin, Bradley UniversityWilliam G. Zikmund, Oklahoma State University 2019 9781473760356Business Research Methods will show your studentshow to undertake all parts of their research through this clearstructured guide. Christina Quinlan’s qualitative and holistic approachesare combined with William Zikmund’s quantitative and advancedmethods to give your students a broad spectrum of approaches fortheir research project. It is a comprehensive and interesting text that isessential reading for any business student taking a research methodsmodule. Each stage of the research process is considered, includingethics and philosophical frameworks.4To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy

BUSINESS ETHICSAvailable withAvailable withBusiness EthicsBusiness EthicsEthical Decision Making & CasesCase studies and Selected Readings12th Edition9th EditionO. C. Ferrell, Auburn UniversityJohn Fraedrich, Southern Illinois UniversityLinda Ferrell, Auburn UniversityMarianne M. Jennings, Arizona State University 2019 9781337614436This text carefully reviews the decision-makingprocess of business leaders today to illustratewhy good leaders often make questionable decisions. This fascinatingcollection exposes common themes in less-than-ethical decision makingand shows why leaders make ethical compromises in business thatthey would not make in personal lives. Short and long cases, readings,hypothetical situations, and current ethical dilemmas provide a basis forevaluating business ethics, while encouraging stronger values in futurebusiness leaders.Packed with cases, exercises, simulations andpractice tests, this text thoroughly covers the complex environmentin which managers confront ethical decision-making. Using a provenmanagerial framework, the authors address concepts, processes andbest practices within successful business ethics programs. Studentslearn how to integrate ethics into key strategic business decisions.Revisions highlight new legislation affecting business ethics, the mostup-to-date examples, best practices of high-profile organizations, and20 new or updated original cases. 2018 9781305972544BUSINESS ECONOMICS/ACCOUNTINGBusiness Economics2nd EditionN. Gregory Mankiw, Harvard UniversityMark P. Taylor, Dean of Olin Business School,Washington University, St. LouisAndrew Ashwin, former Chair of Examiners ofEconomics and Business and a CharteredEducational Assessor 2016 9781473722446Business Economics brings together three authors with extensive experiencein teaching both business and economics students. Using relevantexamples and cases designed to engage the non-specialist student, thebook provides a strong business focus to clearly explain economic theoryand concepts. Lively and engaging features help promote learning andthinking like an economist in the business environment.Business Accountingand Finance4th EditionCatherine Gowthorpe, Oxford Brookes University 2018 9781473749351Business Accounting and Finance provides anexcellent introduction to finance, managementaccounting and financial accounting, whetherstudents are just starting out in the subject or studying a module aspart of another degree. This new edition includes additional material onfinancial analysis, new exercises in key topic areas such as statementsof cash flow, and has been thoroughly updated in line with the latestlegislation and regulation.BUSINESS COMMUNICATIONAvailable withBusiness CommunicationAvailable withIn Person, In Print, OnlineEssentials of BusinessCommunication10th Edition11th EditionAmy Newman, Cornell UniversityMarry Ellen Guffey, Los Angeles Pierce CollegeDana Loewy, California State University 2017 9781305500648Business Communication covers the mostimportant business communication concepts indetail. Company examples and situations keep students engaged whiledemonstrating how principles work in the real world. In addition to corewritten and oral communication skills, students learn to navigate complexrelationships and use current, sophisticated technologies. Students alsobecome skilled in creating PowerPoint decks, managing their onlinereputation with LinkedIn and other tools, engaging customers using socialmedia, leading web meetings and conference calls, and more. 2019 9781337386494Essentials of Business Communication highlightsbest practices and strategies backed by cuttingedge research to help students strengthen professionalism, expertwriting techniques, workplace digital savvy and résumé-building skills.Students learn how writing is central to business success, regardless ofthe communication channel. The book covers best practices for socialmedia and mobile technology while equipping students with skills usinggrammar exercises, documents for editing and grammar practice.To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy5

BUSINESS STATISTICS/DECISION SCIENCESAvailable withStatistics for Businessand Economics4th EditionDavid Anderson, University of CincinnatiDennis Sweeney, University of CincinnatiThomas Williams, Rochester Institute of TechnologyJim Freeman, Manchester Business SchoolEddie Shoesmith, University of Buckingham 2017 9781473726567Statistics for Business and Economics provides students with regional andrelevant examples and case studies throughout to give context to theideas discussed. Statistics for Business and Economics features methodand application-based problem sets throughout. Accompanying datafiles are available on the online platform, available in SPSS, MINITAB andEXCEL formats. Data sets for all case problems as well as data sets forlarger exercises are included.Available withMultivariate Data Analysis8th EditionJoseph F. Hair, University of South AlabamaBarry J. Babin, Louisiana Tech UniversityRolph E. Anderson, Drexel UniversityWilliam C. Black, Louisiana State University 2018 9781473756540The eighth edition of Multivariate Data Analysisprovides an updated perspective on the analysisof all types of data as well as introducing some new perspectivesand techniques that are foundational in today’s world of analytics.Multivariate Data Analysis serves as the perfect companion for graduateand postgraduate students undertaking statistical analysis forbusiness degrees, providing an application-oriented introductionto multivariate analysis for the non-statistician. By reducing heavystatistical research into fundamental concepts, the text explains tostudents how to understand and make use of the results of specificstatistical techniques.Available withData Analysis & Decision MakingSpreadsheet Modeling& Decision Analysis7th EditionA Practical Introduction to Business AnalyticsS. Christian Albright, Indiana UniversityWayne L. Winston, Indiana University8th EditionBusiness Analytics 2020 9780357109953Business Analytics, Data Analysis & Decision Makinghelps readers master data analysis, modeling and spreadsheet use. Witha focus on quantitative methods, the authors provide specific tools andskills to succeed while using a proven teach-by-example approach andinviting presentation. This edition integrates the latest version of Excelbut offers the flexibility to use earlier versions of Excel. This edition’sapproach is more data-oriented than ever before with a new chaptercovering the two primary Power BI tools in Excel and a section on datavisualization with Tableau Public.Cliff Ragsdale, Virginia Polytechnic Instituteand State University 2018 9781305947412The succinct instruction of Spreadsheet Modelingand Decision Analysis highlights the most commonly used businessanalytics techniques and clearly demonstrates how to implement thesetools with the most current version of Excel for Windows. This textfocuses on developing both algebraic and spreadsheet modeling skills.This edition now features Analytic Solver and XLMiner Platforms withpowerful tools for performing optimization, simulation and decisionanalysis in Excel, as well as complete tools for performing data mining inExcel and techniques for predictive analytics.Available withStatistics for Managementand Economics11th EditionGerald Keller, Wilfrid Laurier University 2018 9781337093453This best-selling business and economic statisticstext emphasizes applications over calculationsusing a unique three-step “ICI” approach to problem solving. StudentsIDENTIFY the correct statistical technique by focusing on the problemobjective and data type; then COMPUTE the statistics (by hand, usingExcel 2016, or using XLSTAT Excel add-in); and ultimately INTERPRETresults in the context of the problem.6To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy

BUSINESS AND MANAGEMENT INFORMATION SYSTEMSAvailable withAvailable withPrinciples of BusinessInformation SystemsEthics inInformation Technology3rd Edition6th EditionThomas Chesney, Nottingham UniversityRalph M. Stair, Florida State UniversityGeorge Reynolds, Strayer UniversityGeorge Reynolds, Strayer University 2018 9781473748415Thorough coverage in Ethics in InformationTechnology highlights notable technologydevelopments and their impact on business. Students examineprofessional codes of ethics, cyberattacks and cybersecurity, securityrisk assessment, privacy, electronic surveillance, and freedomof expression. They also study Internet censorship, protectionof intellectual property, quality software systems, IT’s impact onsociety, social networking, and ethics of IT corporations. Unlike otherintroductory books with brief ethical coverage, this edition provides athorough foundation for addressing ethical issues in the workplace.Now in its third edition, Principles of BusinessInformation Systems has been fully updated with new cases, newquestions and assignments and the latest technologies, whilst alsoretaining its comprehensive coverage of Information Systems issues.This new international edition also boasts a wealth of real worldexamples from a broad range of countries and updated coverage of ITand technological issues, making it perfect for courses that preparestudents for the modern corporate world.Available withAvailable withMISDatabase Systems9th EditionHossein Bidgoli, California State University 2019 9781337625982MIS9 discusses business examples and cases aboutcompanies and products that today’s studentscan relate to such as YouTube, Facebook, Netflix,Pandora Radio, iPads, and smartphones. WithMindTap you have the flexibility to reorder textbook chapters, add yourown notes and embed a variety of content including OER.NEW EDITION 2019 9781337405874Available withInformation TechnologyProject ManagementDesign, Implementation, & Management13th EditionCarlos Coronel, Middle Tennessee State UniversitySteven Morris, Middle Tennessee State University 2019 9781337627900Database Systems emphasizes the knowledge andskills necessary for success and makes databasesaccessible without overwhelming students. Students learn how successfuldatabase implementation involves designing databases to fit within a largerstrategic data environment. Revised coverage of SQL introduces moreexamples and simpler explanations that focus on areas most important fora database career -- making supplementary SQL materials unnecessary.Additional coverage of Big Data Analytics and NoSQL, including relatedHadoop technologies, offers a strong hands-on approach.9th EditionKathy Schwalbe, Augsburg College 2019 9781337101356Schwalbe’s Information Technology ProjectManagement demonstrates principles distinctive tomanaging projects involving information technology. No other approachoffers more insights or tools for IT project management success.Updates reflect the latest PMBOK Guide and Agile Practice Guide witha focus on concepts, tools and techniques that are most effective today.Realistic scenarios help students understand and apply all 10 projectmanagement knowledge areas to IT projects. a focus on concepts, toolsand techniques that are most effective today. Realistic scenarios helpstudents understand and apply all 10 project management knowledgeareas to IT projects.To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy7

ENTREPRENEURSHIP AND SMALLBUSINESS MANAGEMENTPROJECT MANAGEMENTSmall BusinessManagementSuccessful ProjectManagementLaunching and GrowingEntrepreneurial ValuesSOUTHAFRICANEDITION1st South African EditionSouth Africa EditionSOUTHAFRICANEDITION1st EditionJustin G. Longenecker, Baylor UniversityNkoana Radipere, University of South AfricaJack Gido, Pennsylvania State UniversityJim Clements, Clemson UniversityNishani Harinarain, University of Kwazulu-Natal 2017 9781473734487 2018 9781473751293Small Business Management lays out, step by step, the knowledge andinsights needed to lead and manage a small business. It providesinstruction and guidance that will greatly improve your odds for successas you take your own entrepreneurial journey. This edition presents thebest information available today about launching and growing smallbusinesses in South Africa.This text, specifically written for students in South Africa, is designed topresent the essential skills readers need to make effective contributionsand to have an immediate impact on the accomplishment of projects inwhich they are involved. A wealth of cases from both South Africa andAfrica inspire discussion and debate, giving students first-hand insightsinto how to apply project management in the workplace. End-of-chapterpractice activities reinforce concepts critical to project managementsuccess and enable students to put project management skills into practice.Small Business Managementand Entrepreneurship7th EditionAvailable withDavid Stokes, Kingston UniversityNicholas Wilson, Kings College LondonContemporary ProjectManagement 2017 97814737297354th EditionSmall Business Management and Entrepreneurshipcontinues to extend its coverage of small businessmanagement and entrepreneurship, drawing on contemporary theoryand practice in equal measure. Whilst the structure and format of thechapters remains broadly the same as the previous edition, the bookincludes many new examples and current references drawn from a widevariety of industrial, social and cultural contexts, bringing your knowledgeof small business management and entrepreneurship up to date.Timothy Kloppenborg, Xavier UniversityVittal S. Anantatmula, College of Business, WesternCarolina UniversityKathryn Wells, Tecnológico de Monterrey campusesin Guadalajara and Querétaro, MexicoAvailable with 2019 9781337406451This edition introduces time-tested manual techniques and progressiveautomated techniques, enabling students to master proven methodsin project management. All content is consistent with the knowledgeareas and processes of the latest PMBOK Guide and compatible withMicrosoft Project 2016.EntrepreneurshipTheory, Process, and Practice10th EditionDonald F. Kuratko, The Kelley School of Business,Indiana University 2017 9781305576247This text combines a practical, step-by-stepapproach with a theoretical foundation to form abasic framework for understanding the theory, processes, and practiceof entrepreneurship. Recognized for over 25 years as one of the leadingbooks in the field, the aim of the text and accompanying MindTap learning suite is to present the most current thinking in entrepreneurship,as well as to provide learners with experiential learning activities thatchallenge them to apply ideas and develop useful entrepreneurial skills.Available withSuccessful ProjectManagement7th EditionJack Gido, Pennsylvania State UniversityJim Clements, Clemson UniversityRose Baker, University of North Texas 2018 9781337095471Teach students how to work successfully in today’sproject management environment. This best-selling text details how toorganize and manage project teams, from planning and scheduling to costmanagement. Revised chapters align with PMBOK (Project ManagementBody of Knowledge) to ensure best practices. The book covers projectconstraints, stakeholder issues, the project charter, and how projectssupport an organization’s strategic plan.To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy8

OPERATIONS MANAGEMENT/SUPPLY CHAIN MANAGEMENTAvailable withPrinciples of Supply ChainManagementPurchasing and SupplyChain Management7th EditionA Balanced ApproachArjan J. van Weele, Eindhoven University ofTechnology, Netherlands5th Edition 2018 9781473749443Joel D. Wisner, University of Nevada, Las VegasKeah-Choon Tan, University of Nevada, Las VegasG. Keong Leong, University of Nevada, Las Vegas 2019 9781337406499Principles of Supply Chain Management, guides students step-by-stepthrough the management of all supply chain activities. Comprehensivecontent addresses real concerns related to domestic and globalsupply chains while one-of-a-kind coverage encompasses processes inoperations, purchasing, logistics and then process integration. Wellorganized chapters demonstrate practical applications of supply chainmanagement in today’s workplace with SCM Profiles and new end-ofchapter cases.Fully updated, this highly respected textbookcovers the latest developments in purchasingand supply chain management with clear and well-structured contentcomplemented by strong case studies that are relevant and engaging.Global examples from Shell, Hewlett Packard, Mattel and Nespressoto name a few, demonstrate the challenges and solutions to problemscompanies face every day, while the latest research insights add acritical perspective throughout.Purchasing and SupplyChain Management6th EditionSupply Chain ManagementA Logistics Perspective10th EditionJohn J. Coyle, Penn State UniversityC. John Langley Jr., Georgia Institute of TechnologyRobert A. Novack, Penn State UniversityBrian J. Gibson, Auburn University 2017 9781305859975The tenth edition refines its focus on the supply chain approachby blending logistics theory with practical applications andincludes updated material on the latest technology, transportationregulations, pricing, and other issues. Each chapter opens with“Supply Chain Profiles” vignettes introducing students to real-worldcompanies, people, and events. “Supply Chain Technology” boxesappear throughout the text, helping students relate technologicaldevelopments to supply chain management concepts and logisticspractices while taking global changes into consideration.9Robert M. Monczka, Michigan State UniversityRobert B. Handfield, North Carolina State UniversityLarry C. Giunipero, Florida State UniversityJames L. Patterson, Western Illinois University 2016 9781285869681Providing a solid managerial perspective, Purchasing and SupplyChain Management, draws from the authors’ first-hand experiencesand relationships with executives and practitioners worldwide topresent the most current and complete coverage of today’s supplymanagement process. The text includes critical developments from thefield, such as cases from emerging healthcare and service industries,procure-to-pay redesign, supply risk, innovation, sustainability,collaboration, and much more.To request an inspection copy of any of our Business titles, please visit cengage.co.uk/order-inspection-copy

POWERED BY YOUMindTap is a fully customisable online teaching andassessment tool. It provides course content and studymaterials that improve engagement and studentgrades, all designed specifically for your course.A COMPLETE TOOLKITFOR STUDENT SUCCESSMindTap allows students flexibility withtheir learning by providing them access toall the tools they need to study including:zcourse textbookszrevision aidszinteractive multimedia and quizzeszself-test activitiesFOR INSTRUCTORSMindTap enables you to easily monitorstudent progress, increase studentunderstanding, and, with its automaticgrading facility, will also free up your time.It can also be integrated into your LMS andis fully customisable, providing the perfectfit for your course requirements, whateverthey might be.To find out more about MindTap visit ble forCengage Mobile enables students to study, read, and reviseon their smartphone or tablet, and with 24/7 course access,students stay focused and ready to learn anytime, anywhere.THE READER PROVIDESCONVENIENCEStudents can access their full course eBookon their smartphone to complete readingassignments, take notes, highlight importantpassages and have their text read aloud,whether online or off.ATTENDANCE AND MOBILEPOLLING INCREASESENGAGEMENTThe Cengage Mobile app allows you to usegeolocation to take in-class attendance orcheck attendance remotely for online classes.You can also create in-class, multiple-choicepolls to encourage interaction and view results.FLASHCARDS, ASSESSMENTSAND THE GRADEBOOKCULTIVATE CONFIDENCECourse-specific flashcards and study gameswith pre-built assessments help studentsrecall key concepts. Students also have quickaccess to their grades so that they can easilytrack how they are doing in the course.NOTIFICATIONS KEEP STUDENTSCONNECTEDThe Cengage Mobile app pushes notificationsdirectly to students, making them aware of:zDue dates and last-minute reminders forincomplete assignmentszChanges to activity due dates, scoreupdates and instructor commentszTechnical announcements about the platformJoin your students in downloading the Cengage Mobile app toprovide anytime, anywhere learning and teaching.ISBN: 9780418290019DOWNLOAD THE CENGAGEMOBILE APP TODAY

To request an inspection copy of anyof our Business titles, please visitcengage.co.uk/order-inspection-copyISBN: 9780418290019

Business Communication 5 Business Statistics/Decision Sciences 6 Business and Management Information Systems 7 Entrepreneurship and Small Business Management 8 . 10th Edition Richard Schaffer, Appalachian State University Filibe