SAP HANA Cloud Platform

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Employees Face New Business Priorities Every Day We need a way tobetter motivate andincent employeesHow can we respondto customer issuesand opportunities, inthe moment? 2015 SAP SE or an SAP affiliate company. All rights reserved.How do we enableaccurate, timely accessto customer orders?We have to 2

But Responding to Priorities is Full of edapplications isexpensive andslowStand-alone SaaSapplications aren’tdesigned to bepersonalizedCreating new appsto integrate withcore applications iscomplicated andscary 2015 SAP SE or an SAP affiliate company. All rights reserved.3

What If You Could Quickly Build the Exact Apps You Need?And Deliver Better Business OutcomesA reward and recognition feature thatties into your HR application – for moreproductive employeesA 360-degree view of my customers acrossall mission-critical applications, on demand– for happier customers and increased salesComprehensive visibility into customerorders and real-time status on yourphone – for improved processes 2015 SAP SE or an SAP affiliate company. All rights reserved.4

From the Leader inEnterprise ApplicationsSAP HANA Cloud Platform is an open platform-as-a-service providing uniquein-memory database and business application services. Quickly build, extend, andintegrate modern, mobile-first apps—simply—to meet your business needs now. 2015 SAP SE or an SAP affiliate company. All rights reserved.5

You Can with SAP HANA Cloud PlatformEmpowerthe Line ofBusinessConnect YourEnterprise to theDigital Economy 2015 SAP SE or an SAP affiliate company. All rights reserved.Deliver Open,Agile, FlexibleAppsPersonalize S/4HANA for NewBusiness Needs6

You Can Empower the Line of BusinessExtend employeeapps & delivercustomer-facingapps for everydepartment andevery roleExtend internal applications and deliver them to any user on anydevice, equipping IT to partner with business to power every employeeand customer with HANA Cloud Platform’s Web IDEExtend classic SAP and Oracle apps, transforming them into beautiful,easy to use mobile-ready applications for employees and customers alikewith SAP FioriExtend just the right information and business processes into newapplications and employee/customer delivery points, wherever they maybe with SAP HANA Cloud IntegrationSemos uses SAP HANA Cloud Platform to extend the functionality ofSuccessFactors to include employee recognition and reward mechanisms to drivejob satisfaction and reduce employee turnover. 2015 SAP SE or an SAP affiliate company. All rights reserved.7

You Can Connect Your Enterprise to the Digital EconomyEmbrace the IoTand APIeconomies to winin the digitallyconnected worldConnect your digital enterprise with SAP business network: Ariba,Concur, FieldglassConnect your edge points, your assets, your everything to the Internet ofThings with SAP HANA Cloud Platform IoT and Mobile servicesConnect your systems, applications, and business processes,regardless of who built them or where they are deployed with SAPHANA Cloud IntegrationSiemens uses SAP HANA Cloud Platform as the foundation for its Open DataPlatform initiative - the cloud backbone of their Digital Business, powering predictivemaintenance and asset management apps, and an open ecosystem serving OEMsand application developers. 2015 SAP SE or an SAP affiliate company. All rights reserved.8

You Can Deliver Open, Agile, Flexible AppsBuild 21st centuryapps using openstandards and theskills you alreadyhaveBuild new employee and customer-facing apps based on openstandards with SAP HANA Cloud Platform’s Java, and JavaScriptcapabilitiesBuild apps with SAP HANA Cloud Platform knowing that SAP isintegrating Cloud Foundry and OpenStack technologies into HANA CloudPlatform along with new developer toolsBuild enterprise-ready web applications for all devices running on thebrowser of your choice with HANA Cloud Platform’s OpenUI5“When we moved to HCP, it was a fresh breath of air. On HCP we didn't have to doANY configuration for each type of search. We also didn't have to manuallyconfigure library files and functions. Saves a lot of time.”– Sana Salam, CEO, Sodales Solutions 2015 SAP SE or an SAP affiliate company. All rights reserved.9

You Can Personalize S/4HANA for New Business NeedsBuild Personalizedsolutions for coreSAP applications,tailored to uniquebusiness needsPersonalize apps for S/4 HANA, SuccessFactors, SAP Business Suite,Ariba, C4C, and more with the SAP HANA Cloud Platform developmentenvironmentPersonalize and mobilize any SAP application with SAP Fiori forbeautiful, mobile ready SAP appsPersonalize SAP apps in Java, and JavaScriptJaguar Land Rover uses SAP HANA Cloud Platform to power a robust e-Commercesite for the sale of Jaguar Land Rover merchandise via out-of-the-box integrationinto core JLR systems, including SAP ERP, CRM and BI. 2015 SAP SE or an SAP affiliate company. All rights reserved.10

Transforming Call Center Service for Groupe DanoneRapidly build user-friendly applications withouthaving to make large, up-front investmentsManage the entire order-to-cash cycle from one webapplicationAccess insights and actionable data to explorepotential new market and eamless portability toadditional call centers 2015 SAP SE or an SAP affiliate company. All rights reserved.Integration services foreasy integration withon-premise systemsIdentity services forstraightforwardauthentication usingSSOThe learning curvewas very fast, and weimplemented the firstsolution much morequickly thanexpected”Our users are 100%happy with the app’sfunctionality andresponse time.”Group Danone11

Grow NFL On-line Sales while Helping Fantasy Football Players WinEasy to access real-time, player comparison data todeliver the ultimate fantasy-football experienceIncrease sales of other product via NFL.comleveraging fantasy football growing fan-baseHandle spikes in usage on game day withoutdisruption to usersAnalytic Service forsuperior datavisualization withLumira CloudAbility tomanage bigdata in realtime 2015 SAP SE or an SAP affiliate company. All rights reserved.UnmatchedsolutionscalabilityTrusted skills andindustry expertise ofSAP ServiceOrganization45%Growth of fantasyfootball-base since 20107xMore contentconsumption on NFL.com24x7Monday through Fridayfan engagement12

Making Employee Recognition Easy for SemosEmpower organizations to implement recognition andreward programs easilyEnable executives and HR managers to gain insightsand analyze performance trendsIntegrate with existing HR business processesBoostedemployee engagement,and feedbackReducedemployee turnoverImprovedSAP HANA XSnative developmentparadigmLeveraged Portal,Identity, Integrationand CollaborationServices 2015 SAP SE or an SAP affiliate company. All rights reserved.Straightforwardintegration with SAPHCM and otherapplicationsjob satisfactionExtension toSuccessFactor13

What Can You Do With SAP HANA Cloud Platform?Seamlessly Integrate with SAP andnon-SAP ApplicationsEngage Every Customer andEmpower Every EmployeeGet MobilePersonalize S/4 HANADeliver Beautiful UXAnalyze and VisualizeMission-Critical Data 2015 SAP SE or an SAP affiliate company. All rights reserved.14

SAP HANA Cloud Platform Capabilities and ServicesApplications / ExtensionsApp CenterOn-Premise /ManagedCloudSaaSSAP HANA Cloud Platform (PaaS)SAP S/4 HANASAP S/4 HANAService Enablement API ManagementSuccessFactorsSAP Business SuiteSAP BusinessWarehouseRuntimesBusiness ServicesJavaPlatform ServicesXSJSHTML5Node.js2Data & IoTSecurityUXMobileCollaborationASERedis2 Dev&OpsC4CAribaAnalyticsConcurBusiness OneFieldglassPostgres2IaaSLoyalty Mgmt2SAP Data Centers& Virtual MachinesBig Data Services:MongoDB2HANA / Vora2Partner Data Centers2SAP ByDesignHadoop2Customer Data Centers21) beta functionality, 2) planned innovations / future direction 2015 SAP SE or an SAP affiliate company. All rights reserved.15

The Age of the Agile Business AppFoundation and Flexibility Powered By SAPAgile Layer Close to the User Short Release Cycles Agile, Extensible Simple Think: Uber Mobile AppAgile LayerAgile Layer Lightweight App Personalized Functionality Built and Run onSAP HANA Cloud PlatformSolid CoreSolid Core Invisible to the User Long Release Cycles Reliable, Inflexible Complex Think: Uber’s BackendSystems of Record 2015 SAP SE or an SAP affiliate company. All rights reserved.Solid Core SAP Business Suite16

SAP HANA Cloud Platform: Proven. Reliable. Affordable.1,500 SAP HANA Cloud Platformcustomers 2015 SAP SE or an SAP affiliate company. All rights reserved.GLOBAL1,000 Datacenter coverageApps to buy & useimmediately from the SAPHANA App Center17

Get Started with SAP HANA Cloud PlatformFind out more aboutHANA Cloud Platform:hcp.sap.comStart using SAPHANA Cloud PlatformDeveloper Edition:hcp.sap.com/developers 2015 SAP SE or an SAP affiliate company. All rights reserved.Try a partner applicationpowered by SAP HANA:www.sapappcenter.comContact your SAPAccount Executive18

AppendixSAP HANA Cloud Platform Capabilities and Services

SAP HANA Cloud PlatformThe Platform-as-a-Service for Powering Cloud ApplicationsBUILDEXTENDINTEGRATENew Cloud AppsBusiness AppsEverything 2015 SAP SE or an SAP affiliate company. All rights reserved.20

Everything You Need to Build Enterprise Apps in the IALTEXT MINING 2015 SAP SE or an SAP affiliate company. All rights reserved.21

SAP HANA Cloud Platform Customer ReferencesOptimized logistic to reduce traffic and increasecontainer turnoverReconciliation of inconsistent human capitalmanagement (HCM) dataEmpowers employees to quickly identify tribalknowledge and expertise within their workforce2x increase in cargo capacity; 5 minutesaved by each of the thousands trackentering the portFaster time to value and lowerTCO with enhanced complianceand error reductionFrom an idea to a fully featureapplication able to serve usersglobally, in 1 yearSeamless integration of traffic data, carrier data and telematicsSeamless integration with on-premise systems andSuccessFactorsRobust, easy-to-use e-commerce sites for sellingJaguar Land Rover merchandiseOut-of-the-box integration into coreJLR systems, including SAP ERP,CRM and BIResponsive design across smart phone, tablet anddesktop devices 2015 SAP SE or an SAP affiliate company. All rights reserved.Assure accuracy and confidence of HCM data to maketalent-driven business decisions in time of transition“HR can now take command of its owndata, and do it in a very aggressivemanner without relying on IT and ITreports and IT associates to have to dothings upon demand.”Securely leverage multiple data sources enhanced intelligenceand easy integration with any applicationUser friendly mobile congress app to support 1500 attendees at the annual VNSG congressEasily accessible data forreal time event informationand analysisSingle application for multiple platforms - Android, iOS, web22

IntegrationSecure, reliable and easy-to-consume access to remote services and applicationsConnect any applicationSimplify application development SAP and Non-SAP, Java and ABAP systemsOn-premise and in the cloudIntegrate processes and data Intra- and inter-company processesETL between on-premises and cloud repositoriesSecurely share digital assets Open API managementTraffic management and scale to billion of callsMonitoring with real-time analytics 2015 SAP SE or an SAP affiliate company. All rights reserved.More than 60 Prepackaged integration flowsChoice of protocols - HTTP, RFC, SMTP,POP3, IMAPProtect your business and your users SAP HANA Cloud Connector for secureconnections to on-premiseAuditable access historyManaged in secure SAP’s datacenters23

User ExperienceDeliver personalized, responsive and simple user experienceDeliver great user experience at scale with SAP User Experience as a Service (UXaaS) Discover the needs of end usersDesign the right apps with rapid prototyping, design templates and feedback toolsDevelop user-centric and responsive design applications for all devicesDeploy, operate and monitor the experiencesBuild, Learn and Do with SAP Splash and BUILD Explore inspiring application designs and learn design best practicesGrow your team’s design skills and easily build prototypesQuickly create engaging business sites with SAP HANA Cloud Portal Web-based, secure access to on-premise systems, both SAP and non-SAPOut-of-the-box integration to SuccessFactors, SAP Cloud For Customer andon-premise SAP systems 2015 SAP SE or an SAP affiliate company. All rights reserved.24

AnalyticsFreedom to visualize data, discover new insights, and share resultsFOR USERSFOR APPLICATIONSSAP Cloud for AnalyticsSAP HANA advanced analytic capabilities Discover, visualize, plan and predict with all yourbusiness data whether you’re in the boardroom or infront of the customerSeamlessly anticipate and respond to new businesschallenges and opportunities without delay in asolution designed entirely around usersBuilt natively on the SAP HANA Cloud Platform,your data is safe with a SaaS solution from theworld’s largest provider of analytics and enterpriseapplications 2015 SAP SE or an SAP affiliate company. All rights reserved. Predict future outcomes with prepackagedalgorithmsLeverage advanced search and text analyticsBenefit from analytics on geospatial, streamingand graphs data25

Development and OperationRapid design, development and deployment of intuitive, modern applicationsEnable collaboration between business and development Business experts use templates and wizards to prototype appsIntegrated with SAP JAMIncrease development productivity Browser-based, develop once and deploy on any deviceDrag-and-drop tools, wizards, templates, code completion Automatic UI translation - SAP Translation hubOpen development paradigm for easier adoption Choice of programming models (Java, HTML5, and HANA XS)Develop new and extend existing applications (ABAP)Easily extend Fiori Applications and build new Fiori-like apps UI5 Support, integrated with Fiori Launchpad 2015 SAP SE or an SAP affiliate company. All rights reserved.26

CollaborationContext-driven and engaging, social interactions for modern applicationsPower social collaboration for the all enterpriseQuickly incorporate Gamification into any app Connect people to key information and processesPublish relevant data from SAP and non-SAP appsEmbed data feeds into existing SAP applicationsEasy development and administration frameworkBuilt-in analytics to monitor player behaviorPowerful gamification rule managementMobilize your content – Mobile Doc Access any document from any deviceShare files securely inside and outside the companyIntegrate with SAP Business Suite, Sap Jam, SAPFiori Launchpad and standard CMIS repositories 2015 SAP SE or an SAP affiliate company. All rights reserved.27

SecuritySeamless, secure user access to applications, from anywhere, using any deviceOffer one log-in from any device, anywhere Standard-based single-sign-on (SSO) – SAML2Delegated authentication through third-party identity providers (IdP)Simplify user experience Self service user registration and password-resetSocial-log-in via Twitter, LinkedIn, Facebook and GoogleDeliver enterprise-class efficiency and robustness Customizable branding and look & feelCentralized account managementTwo-factor authenticationInteroperability with 3rd-parties LDAP user directories 2015 SAP SE or an SAP affiliate company. All rights reserved.28

Business ServicesFuel the fast development and sharing of business application and servicesLeverage prebuilt business services from SAP Ecommerce, customer loyalty and customer engagement servicesTax-as-a-service calculator localized for over 70 countiesCollaborate with other development team Tools to build enterprise services and manage projectsCollaborative development and testing environmentPre-built packages, guides, and community support (DevPortal)Wide choice of development languagesBrowse, buy and sell apps and services on the Market Full marketplace handles all subscriptions, billing and reportingNote: SAP Hybris as a Service at SAP HANA Cloud Platform is currently beta 2015 SAP SE or an SAP affiliate company. All rights reserved.29

Data and StorageState-of-the-art data management for structured and unstructured informationManage and access SAP HANA in-memory power for analytic and mix-workloads In-memory and relational-compliant data persistenceSupport for OLTP and OLAP workload in the same applicationPredictive analytics and advanced processing for graph, spatial, series and text dataAchieve extreme speed for transactions at a low TCO with SAP ASE Disk-based relational-compliant data persistenceMaximum transactional throughput with minimal resourcesScalability for large transitional volumesManage unstructured content – Document Services Fully featured document management engine - versioning, hierarchies, access control Allow to embed content management into any applicationOpen standard OASIS CMIS-based repository and interoperability 2015 SAP SE or an SAP affiliate company. All rights reserved.30

MobileConsumer-grade experience with enterprise-grade performance anytime, anywhereSeamlessly deploy, manage & provision appsProvide enterprise-grade security Zero-configuration for user’s onboardingEnhance user productivity Online/Offline operationsAlways-on, per-app VPN connectionsSecurity at all entry points: devices, apps & contentStandard SAML2 and FIPS 140-2 compliancePolicy-driven application-level securityEmbedded security policies into mobile appsMaximize app development efficiency Open tooling approach and component reuseSDK for Kapsel and Native appsHTTP REST API for service access 2015 SAP SE or an SAP affiliate company. All rights reserved.31

Internet of ThingsQuickly develop customize and operate IoT business appsConnect IoT to core business processes APIs to embed remote device and message management into any appSecure messaging servicesData modeling and integration with HANA Cloud Platform core servicesEnable remote management for millions of devices Straightforward onboarding and lifecycle managementChoice of transport protocols and messaging formatsIntuitive service cockpitSynchronize structured data between the edge and the cloud Bi-directional synchronization between edge devices and HANA Cloud Platform databasesOn-line and off-line mode for communication over unreliable networksTransactional consistent synchronization 2015 SAP SE or an SAP affiliate company. All rights reserved.32

2015 SAP SE or an SAP affiliate company. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliatecompany) in Germany and other countries. Please see ht/index.epx for additional trademark information and notices.Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.National product specifications may vary.These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or itsaffiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products andservices are those that are set forth

SAP HANA Cloud Connector for secure connections to on-premise Auditable access history Managed in secure SAP’s datacenters Integration Secure, reliable and e