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20140811-NEWS--4-NAT-CCI-CL --48/8/20141:23 PMPage 1CRAIN’S CLEVELAND BUSINESSWWW.CRAINSCLEVELAND.COMAUGUST 11-17, 2014Browns scoring big withticket sales, renovationsSOLD3021 & 3026 SARATOGA AVENUECANTON, OHIOBy KEVIN KLEPSkkleps@crain.comNewmark Grubb Knight Frankis pleased to announce the saleof 3021 & 3026 Saratoga Avenuein Canton.Terry Coyne represented the selleron this two building,180,000square foot transaction.VisitTerryCoyne.comOr Call Terry at216.453.30011350 Euclid Ave, Suite 300Cleveland, Ohio 44115ADVERTISEMENT“Brian Tucker:CLE Matters”is a weekly blog sponsored byBrian’s blog is delivered weekly inCrain’s FREE Afternoon Report e-newsletter.Register to get this blog delivered right to your inbox atCrainsCleveland.com/Email.By the time single-game tickets goon sale for Cleveland Browns gameson Tuesday, Aug. 12, the opportunities to snap up seats to watch Johnny Manziel will be few — and possibly far between.Individual game tickets are beingmade available about two weeks laterthan normal for a simple reason. TheBrowns — helped in part by Manziel,the rookie quarterback who alreadytops the NFL jersey and players’ association merchandise sales lists —continue to sell season tickets.“A few days ago, I think we sold120 season tickets,” Browns president Alec Scheiner said of a randomweekday at the end of July.The Browns sold 3,000 season tickets in a three-day span after Manzielwas drafted in the first round on May8. That pace was impossible to continue, especially for a franchise withan already-formidable season-ticketbase, but the team has continued toride the wave of Johnny Football-inspired momentum.The Browns have set franchiserecords for new season-ticket andnew suite sales in a season, andtraining camp in Berea, which forthe first time required fans to register online, has exceeded attendancemarks.Scheiner, a senior vice presidentand general counsel for the DallasCowboys prior to his December 2012hiring by then-Browns CEO Joe Banner, compared the build-up to theBrowns’ 2014 season to the ’08 Cowboys. That Dallas team was comingoff a 13-3 season and had its trainingcamp chronicled by HBO’s “HardKnocks” series.“Everyone was like ‘Super Bowl,Super Bowl,’ and you just felt it,”Scheiner said of the summer of 2008.“In training camp, you felt the extraenergy and pressure. I feel it this year.It’s definitely heightened beyond lastyear. I was really impressed last yearby how passionate our fans are.”The Browns haven’t reached 13wins since the 1948 team was perfectin 14 regular-season games and defeated Buffalo for the All-AmericaFootball Conference championship.Scheiner isn’t predicting double-digit victories for a franchise that hasn’twon more than five games in a season since 2007, but his optimism exceeds that of the hardened fan.“I think people sense that we’rebuilding something,” Scheiner said.That’s the ticketThe physical part of the Browns’renovations — the first phase of thetwo-year, 120 million redesign ofFirstEnergy Stadium — has reducedthe number of available seats to68,000 from 72,000.Fewer tickets combined with increased demand has meant theBrowns have come close to reachingtheir season-ticket cap.Scheiner said NFL teams typicallyreserve 5% to 10% of their tickets forKEVIN KLEPSThe look of the west end zone at FirstEnergy Stadium has changed quite a bitsince the media was given a tour on June 14.their employees, players (theirs andthe visitors), and single-game andgroup sales.“Let’s say you have about 70,000capacity, you probably say, ‘Hey,when I get to about 64,000, I’m done(selling season tickets),’ ” Scheinersaid.As of last Monday, Aug. 4, theBrowns weren’t there yet, but theywere close.“The difference is we’ve reallyhad to think about that this year,”Scheiner said of the team’s seasonticket maximum. “What is thatnumber for us? When do we stop?That’s what I don’t think they’vehad here in a long time.”Last week, the Browns gave season-ticket holders a five-day windowto buy individual seats for their twopreseason and eight regular-seasonhome games. By the time that salefinished, Scheiner didn’t expectmany seats would remain when therest of the tickets are made availableto purchase on Aug. 12.“This year, we’ve had so muchdemand for season tickets, we’vewaited a little (to sell individualseats) because once we go singlegame, that’s it,” Scheiner said. “Wecan’t sell any more season ticketsbecause they’ll get scooped up immediately.”The party is this wayThe Browns have benefited fromthe hype in other areas, and theysay it’s not just because of the rookie who is both a darling of the teamshop and a favorite of TMZ.The team said it sold more merchandise in the first four days oftraining camp this year than it didin all 13 practices combined in2013. Sales of team merchandise(gear that doesn’t feature Manziel’sNo. 2) have gone up “significantly”in camp, a source said.The Browns have also had yearover-year increases to their digitalproperties of 135% in video views,159% in mobile views and 60% inunique visitors to their website fromdesktop computers.They hope that momentum spillsover to the new fan experience elements brought by the first phase ofthe two-year stadium renovation.The Ford Zone in the northeastcorner and the Bud Light BalconyVolume 35, Number 32 Crain’s Cleveland Business (ISSN 0197-2375) is published weekly, except for combined issues on the fourth week of December and fifth week of December at 700 WestSt. Clair Ave., Suite 310, Cleveland, OH 44113-1230. Copyright 2014 by Crain CommunicationsInc. Periodicals postage paid at Cleveland, Ohio, and at additional mailing offices. Price per copy: 2.00. POSTMASTER: Send address changes to Crain’s Cleveland Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Michigan 48207-2912. 1-877-824-9373.REPRINT INFORMATION: 800-290-5460 Ext. 136on the southeast end of FirstEnergyStadium will bring an element theteam believes was absent from the15-year-old facility.“I think last year when you wentto our stadium, there were very fewplaces that as an ordinary fan, youcould say, ‘This is pretty cool,’ ”Scheiner said.The team president said the newparty zones behind the massivescoreboards will provide “greatviews and “really cool amenities.”The team soon will announce another feature geared toward improving the fan experience — a yetto-be-named party festival alongAlfred Lerner Way, the street thatlines the southeast portion of thestadium.The area will include food trucks,live music and appearances by various Browns alumni.“That is going to big,” Scheinersaid. “That’s a big investment byus.”One improvement that won’t bemade in the first phase of renovations is to the Wi-Fi and cellular networks at FirstEnergy Stadium.Bloomberg Businessweek reported in January that the NFL had toldthe teams that weren’t yet Wi-Fi-enabled (a number Bloomberg estimated at 12) that they needed to getup to speed before the 2015 season.Scheiner said the Browns willmeet that timeline, since technologyupgrades are part of the secondphase of the stadium renovations.He’s just not sure if it will be Wi-Fi ora different type of digital upgrade.(Verizon and AT&T are among thecompanies that have developedmulticast technology, which establishes set channels for mobile devices that can broadcast video.)“What we have to determine iswhether it’s Wi-Fi or other technology upgrades, and whether they’llbe viable and worthwhile two orthree years from now,” Scheiners

Ahola Corp., a payroll and human resources services company in Brecksville, and local economist Jack Kleinhenz to pro-vide monthly data — and clarity — about a key factor in business deci-sionmaking: the size of Northeast Ohio’s work force. It’s called the Ahola Crain’s Em-ployment