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Media & Entertainment quick reference guide.Dell Precision WorkstationsMedia & EntertainmentKey supporting messagingValue proposition:Dell EMC helps organizationsefficiently create, manage anddeliver content by simplifyingtheir data environments andstreamlining workflows throughthe provision and support ofmarket leading workstations,peripherals a high performancetiered storage infrastructure.Dell supports a complete digital content creation pipeline (asset creation, engines,tools, content creators and platforms) through our industry leading partnerships andpurpose built products.Dell provides end-to-end workstation centered solutions that are certifiedand optimized with the leading media and entertainment applications to maximizeperformance, scalability, efficiency and data protection.Dell can deliver the right tools for the job, with a portfolio of form factors includingmobile, tower and rack workstations tailored to a diverse range of professional roles,workflows and environments.The Dell Precision product line supports the convergence of media, entertainment andtechnology by enabling workforce transformation and popular consumption formatslike VR, AR, and mixed reality.Digital content creation for film, television and gaming is the largest area of growth within the media and entertainment industry, either asstandalone full animation features, or as Computer Generated Imagery (CGI) for integration into film, video or games. A production followsthree basic stages: pre-production, production and post-production. Creating CGI and capturing images is part of production whereas theconvergence of image based media and CGI happens in post-production along with VFX. The two basic workflows that support digitalcontent creation are:Modeling, rigging and animation,simulation and renderingModeling, rigging and animation,simulation and renderingEditing, compositing,finishing and renderingMore ›Editing, compositing,finishing and renderingMore ›Why Dell? › Objection handling › Competitve landscape › Close the deal › Customer proof points › Configuration guides ›
Media & Entertainment quick reference guide.Modeling, rigging and animation, simulation and rendering pain points driving demand.Content creationcustomer profilesIndustry challengesThe creation and manipulation ofcomputer-generated imagery (CGI)commonly involves modeling, riggingand animation, simulation and renderingon a workstation. The growth of (3D)full animation works has also developedas a form of filmmaking. The types oforganizations associated with theseworkflows include:Dell solutions addressing these challengesPrimary industry challenge: Speed of interactivity determines how fast and often artists can iterate, giving them acreative “edge” over the competition in time to market and quality of work. An artist's [software hardware] tools canhave a dramatic effect on speed when working with dense data.Challenge:Dell solutionModeling for CGI is usually achieved using polygonal(mesh) based models. Complex polygonal modelingrequires repeated real-time rendering throughcompletion.Hires 3D modeling produces dense data, well suited for the fastest CPUand GPU processing and large memory capacities found in Precisionworkstations.Visual effects studioChallenge:Dell solutionGame creation companyAnimation requires the acceleration of character,deformation and texture data to create the illusion ofmovement and constantly recalculates.Precision workstations are purposely designed to support high-endmulti-CPU and GPUs configurations to accelerate and optimizecalculation speed and response.Challenge:Dell solutionSimulation The Bifröst engine in Maya is a heavilythreaded simulation engine that relies on system cachefor playback, scrubbing and data retrieval.Precision workstations offer the fastest, multi-core CPUs, balancedbus speeds and a large variety of flexible, digital storage options tooptimize caching.Challenge:Dell solutionRendering Real-time is used in gaming and interactivegraphics where images are computed from 3Dinformation at a rapid pace. Offline is used when time isless of an issue or the content is extremely large.Precision workstations can dramatically improve real-time renderingwith dedicated professional graphics card(s). Offline rendering typicallybenefits from high bin speed, multi-core CPUs like those found inPrecision tower or rack workstations.Movie and television studioAnimation studioAdvertising agencyJob titles Visual effects (VFX) artist Motion graphics artist AnimatorKey Players (ISVs) AMD Radeon Autodesk Chaos Group Maxon Nvidia SideFX FoundryModeling, rigging and animation,simulation and renderingEditing, compositing,finishing and renderingWhy Dell? › Objection handling › Competitve landscape › Close the deal › Customer proof points › Configuration guides ›
Media & Entertainment quick reference guide.Content creationcustomer profilesEditing, compositing, finishing and rendering pain points driving demand.The editorial development offilm or video, including addingvisual special effects (VFX) andcomputer generated imagery (CGI)and the final delivery of playablemedia commonly involves editing,compositing, finishing and renderingon a workstation. The types oforganisations associated with theseworkflows include:Industry challengesDell solutions addressing these challengesPrimary customer challenge: Media formats are rapidly changing to reflect the higher expectations of a new setof tech savvy viewers and their devices. Most productions today are connected to a new era of standards like HighDynamic Range, wider color gamut and higher frame rates. All of which will push the limits of most existing infrastructure.Challenge:Dell solutionEditing codecs for different capture devices like phones,DLSRs, mid-range video cameras and high-end camerasproduce an array of formats that all come together inpost-production. Also, frame rates and raster size differencesmay mix SD, HD, and UHD material in the same project or mayhave to deliver to HD or UHD for multiple device types andcontent providers at the end of the project.Precision workstations and monitors are robust enough to work with multipleformats simultaneously, and have the speed and processing power tonormalize the material without interrupting the creative process.Challenge:Dell solutionCompositing often requires combining of visual elements fromseparate sources into single images to create the illusion that allthose elements are parts of the same scene.Editorial workstations are certified and designed to support many VFXsoftware packages to easily integrate content into the editing workflow.House of worshipChallenge:Dell solutionPost production boutiquesFinishing Audio tools are often needed within the editorialapplication or as separate specialized audio applications/editors.A professional, certified workstation is designed to run across the breadth ofa post-production application stack to insure compatibility and consistency.Job TitlesChallenge:Dell solutionColor grading Many cameras shooting in RAW or LOGformats require specialized Look Up Tables (LUTs) that allowfor the right color look and feel for a project.Our workstations and PremierColor monitors have the capability to easilyimport, save, and apply LUTs allowing for fast iteration to get the right look.Our workstations also offer a variety of LUTs options vs. MAC which are fixed.Challenge:Dell solutionRendering Real-time - is used in timelines and interactivegraphics where images are computed from media files at arapid pace. Offline - is used when time is less of an issue or thecontent is extremely large.Precision workstations can dramatically improve real-time rendering withdedicated professional graphics card(s). Offline rendering typically benefitsfrom high bin speed, multi-core CPUs like those found in Precision tower orrack workstations.Movie and television studioVisual effects studioGame creation companyAdvertising agencyCorporation(media outside of media) Producer DIT (digital imaging technician) Editor/assistant editor Motion graphics artist Compositor ColoristKey Players (ISVs) Adobe Autodesk Avid Black MagicDesign Grass Valley Sony FoundryModeling, rigging and animation,simulation and renderingEditing, compositing,finishing and renderingWhy Dell? › Objection handling › Competitve landscape › Close the deal › Customer proof points › Configuration guides ›
Media & Entertainment quick reference guide.Why Dell?Dell Precision OptimizerMemory reliabilitySmart design Offering custom performance tuning with mediaapplications.Dell patented Reliable Memory Technology minimizeserrors during tight production schedules.Award winning, beautiful products, scalable, serviceable,with optimal thermal & acoustic performance.ISV certificationNew storage technologiesComplete ecosystem Tools that are certified to operate seamlessly with yourmedia workflow and applications.PCIe SSDs offer best in class price & performance fordata playback, scrubbing and retrieval.The most comprehensive ecosystem of docks,accessories and peripherals to connect and create.Front of screen experienceDesktop to datacenterProSupport Plus Large ultra HD display from the world's #1 monitorbrand, to suit specific user needs including the onlystandalone 5K resolution monitor and the world's first32" monitor with the highest 8K resolution.Virtual workstations, hires remote computing, Dellsolution centers to collaborate and test.Workstation competitive landscapeClient systems management:Dell vs HP and LenovoDell’s unique vPro extensions allowyou to configure all your out-of-bandsystems at once. Enabling remoteout-of-band battery management,BIOS configurations, hard drive wipe& password reset.Security: Dell vs HP and LenovoDell offers comprehensiveencryption, advancedauthentication, and leadingedge malware prevention froma single source with Dell DataProtection (DDP) solutions. DDP Encryption provides the mostcomprehensive data protection in asingle solution and auto deploymentand provisioning of users whenpurchased factory-installed.Modeling, rigging and animation,simulation and renderingAdditionally, Dell offers DDP Protected Workspace, asophisticated tool to protectemployees and their data from thelatest malware attacks in real time.World class 24 hour support offerings available in thefield, on set or in studio to help you stay on schedule.Customer objectionsObjection handlingDell response/workaroundI wasn’t aware that Dell made productsthat worked with my media andentertainment applications.Dell has a long-standing partnership with many leading software and technologycompanies and a full portfolio of certified tower, rack and mobile workstations fortoday's content creation workflows.Does Dell have workstationcertification and tuning tools like HP?Yes. Industry partners work with Dell to ensure optimal software performance andreliability for TV, film and game development. Dell Precision Optimizer, enables yourworkstation to run optimally with the same certified applications.Dell DPO allows customers tooptimize their systems for specificISV’s with a click of a button. Thisis dynamic optimization.Why can’t I use a consumer product ata lower cost? The specifications seemsimilar.Workstations are purpose built to process complex workloads optimally with expensive,mission-critical applications used by content creators. They are designed to enable youto tailor chassis, performance and price and often require ISV certification.HP Performance Advisor suggestschanges but does not automate thechanges as far as we have seen.I thought Dell was direct.Can I purchase Dell though my localVAR?The Dell PartnerDirect Program is a global, nationally recognized network of resellersin many industries, regions and countries. Dell Preferred and Premier Partners havecompleted competency requirements and are recognized as experts in key Dell offerings.Lenovo introduced theirPerformance Tuner with this newgeneration, but it suggests changesand but does not automate thechanges (yet).I use a MAC. Are my applicationsdifferent on IOS to those on Windows?No. The graphic user interface (GUI) in a Windows version is designed by ISVs tolook and act the same as your MAC OS versions. Learning curves are generallyassociated with slight differences to keyboard and macro shortcuts.MACs are attractive, artist-drivencomputers. Aren’t PCs big and bulky?Today’s personal workstations are attractive, powerful and price-conscious andmobiles feature beautiful surfaces like carbon fiber and anodized aluminium. Infact, Dell makes the world’s thinnest and lightest 15” mobile workstation, with atouch-enabled, 4K InfinityEdge display for virtually borderless viewing.System optimization: Dell vs HPand LenovoEditing, compositing,finishing and renderingWhy Dell? › Objection handling › Competitve landscape › Close the deal › Customer proof points › Configuration guides ›
Media & Entertainment quick reference guide.Customer proofpoints/successesDell technology has powered five Academy Award winning filmsin Visual Effects, including “Inception”(2010), “Hugo”(2011),“Gravity”(2013), “Interstellar”(2014), and “Ex Machina”(2016),along with numerous nominees.We have a broad portfolio of products to accuratelymatch how people want to work and access their data.Cinesite gains agile edge in fast-moving VFX industry:Cinesite stays agile with cloud-hosted render farm andstorage, plus powerful workstations, meaning artists cancreate award-winning scenes four times faster.more Media innovator Nickelodeon creates new charactersfor holiday special:Nickelodeon’s designers are utilizing Precision workstations toelevate their characters to new heights.more LAIKA creates stop motion animation with Dell Precisionmore workstations.3000 Series(3520)5000 Series(5520)7000 Series(7520 & 7720)3000 Series(3620 & 3420)5000 Series(5820)7000 Series(7820/7920)7000 Series(Rack 7920)Thin and light powerful andaffordable.The thinnest,lightest andsmallest15" mobileworkstation inthe world.The mostpowerful15” and 17”inch ordability.Big powerin a compact,innovativedesign.The mostpowerful anceand securityfor 1:1 or1:many.“Ex Machina” Joins Academy Award-Winning FilmsPowered by Dell.more Dell Canvas for artists named Best ComputingInnovation of CES 2017.MOBILETOWERRACKmore For more information about recommended configurationsclick on configuration guide tab belowFrench University Globelins, a market leader in visualeffects relies on Dell Precision.more Support to close the dealPrecision Tower 7810 was named theContactsBestWorkstationof 2016.Contact your WS OSS or Client Technologist orSalesEdge Precision Critical DocumentsCinesite gains agilelookupedge yourin fast-movingVFX industryaccount teamSearchable Product and Industry documents andinformation to help you sell.WS Tech Forum@Dell.com or WS Tech Forumin OutlookSupport mailbox for all Precision products andindustry questions. Ask to be added to the forumto participate in discussions and shared informationfrom peers and experts.At the bottom of your customer profile in SFDC,there is a button named Show Account Team.Can’t find your WS OSS or Client Technologist?Contact john pate@dell.com - National WorkstationTechnologist, Dell PLE North AmericaNeed help with a challenging ISV or industryquestion?Contact patrick hannan@dell.com – WW IndustryStrategist, Media and EntertainmentModeling, rigging and animation,simulation and renderingEditing, compositing,finishing and renderingOnline resources Dell Precision Optimizer ›Dell Precision Workstations ›Hardware Certifications ›Precision Workstation Advisor › New! Dell Precision Tower & Rack GraphicsHelpMeChoose ›New! Dell Precision Mobile Graphics HelpMeChoose ›Additional resources Quarterly Excel Decoder Tool ›SalesEdge Monitor Page ›Current Monitor Roadmap ›Detailed Monitor Matrix ›Client Solutions Customer Presentation ›Commercial Client Graphics NDA Roadmaps ›Client Solutions Customer Presentation ›Dell Cloud Client-Computing NDA Product Roadmap ›Monitors Roadmap NDA ›Dell Precision Customer Presentation Details ›Commercial Client Graphics NDA Roadmaps ›Windows 10 Summary NDA ›Why Dell? › Objection handling › Competitve landscape › Close the deal › Customer proof points › Configuration guides ›
Media & Entertainment workstation recommended configurations.Find the perfect Dell Precision Workstation based on your workflow.Modeling, rigging and animation, simulation and rendering.ALL-IN-ONEMOBILE5520 3D modeling up to medium polygon countBasic texture/color and occasional local rendering 3D modeling medium to large polygon countTexture/color and local rendering7720 3D modeling and animation up to large polygon countTexture/color and local renderingCPU: Intel Xeon E3Memory: 32GB DDR4Graphics: NVIDIA Quadro M1200Storage: 512GB 2.5" SATA SSD (boot)CPU: Intel Xeon E3Memory: 32GB DDR4Graphics: Radeon Pro WX 4150Graphics: NVIDIA Quadro M1200Storage: 512GB M.2 PCIe NVMe SSD (boot)CPU: Intel Xeon E3Memory: 64GB DDR4Graphics: Radeon Pro WX 7100Graphics: NVIDIA Quadro P4000Storage: 512GB M.2 PCIe NVMe SSD (boot)Optional/peripherals: 15.6" UltraSharp UHD IGZO panel 1TB SATA SSD (data) Dell UltraSharp Monitor with PremierColor Dell Canvas 27" QHDOptional/peripherals: NVIDIA Quadro M2200 15.6” UltraSharp UHD IGZO 1TB High Performance SATA SSD (data) Dell UltraSharp Monitor with PremierColor Dell Canvas 27" QHDOptional/peripherals: NVIDIA Quadro P5000 17.3” UltraSharp UHD IGZO 1TB High Performance SATA SSD (data) 256GB M.2 PCIe NVMe SSD (cache) Dell UltraSharp Monitor with PremierColor5720 3D modeling medium to large polygon countTexture/color and local rendering5820 TOWER75203D modeling medium to large polygon countTexture/color and local rendering7820 3D modeling and animation up to largepolygon countTexture/color and local/offline rendering7920 Creating large complexity contentLocal rendering and simulationCPU: Intel Xeon E3Memory: 64GB DDR4Graphics: AMD Radeon Pro WX 7100Storage: 512GB M.2 PCIe NVMe SSD (boot)Optional/peripherals: 27-inch UltraSharp 4K Ultra HD touch display 1TB SATA SSD (data) 512GB SATA SSD (cache) Dell UltraSharp Monitor with PremierColor Dell Canvas 27" QHDCPU: Intel Xeon GoldMemory: 64GB DDR4Graphics: Radeon Pro WX 4100Graphics: NVIDIA Quadro P4000Storage: 512GB SATA SSD (boot)Optional/peripherals: Dual 1TB SATA RAID 0 HD (data) 512 SATA SSD (cache) Thunderbolt PCIe Card Dell UltraSharp Monitors with PremierColor Dell Canvas 27" QHDCPU: Dual Intel Xeon GoldMemory: 64 GB ECCGraphics: Radeon Pro WX 7100Graphics: NVIDIA Quadro P5000Storage: 512GB SATA SSD (boot)Optional/peripherals: 2 x 1TB NVMe PCIe M.2 Solid State Drive (data) 256GB SATA SSD for CAS-W (cache NVIDIA Quadro P6000 (single card) 8x Slimline DVD /-RW Drive Thunderbolt PCIe Card Dell UltraSharp Monitors with PremierColor Dell Canvas 27" QHDCPU: Dual, multi-core Intel Xeon WMemory: 96GB ECCGraphics: NVIDIA Quadro P6000Graphics: Radeon Pro WX 9100Storage: 512GB SATA SSD (boot)Optional/peripherals: 4 x 1TB NVMe PCIe M.2 Solid State Drive (data) 256GB SATA SSD for CAS-W (cache) Thunderbolt PCIe Card Dell UltraSharp Monitors with PremierColor Panel Dell Canvas 27" QHDDell EMC Precision Workstations can be configured to suit your exact needs. To discuss your requirements, please contact your Dell EMC Solutions Architect.
Media & Entertainment workstation recommended configurations.Find the perfect Dell Precision Workstation based on your workflow.Editing, compositing, finishing and rendering.ALL-IN-ONEMOBILE5520 Cutting media up to medium complexityOccasional local rendering and basic effects Cutting media from medium to large complexityLocal rendering and moderate visual effects7720 Cutting media up to large complexityLocal rendering and advanced visual effectsCPU: Intel Xeon E3Memory:
Dell Precision Optimizer, enables your workstation to run optimally with the same certified applications. Workstations are purpose built to process complex workloads optimally with expensive, mission-critical applications
