WIXLIB

Nissan GT Academy‘From Virtual to Reality ’1

GT Academy IntroductionTo be a top racing driver takes years of training and is hugely expensive.What if there were another way?What if we could take people from the world of virtual racing and turn them into professional racing drivers? and even take them tothe podium at Le Mans?2

GT Academy IntroductionWhat if Motor Racing could be taken to the masses and made cool with thedigital generation?What if there were a new way into the restricted access world of Motorsport?3

GT Academy Success Launched in 20086 Years of continuous growth4 million applicants and counting.8 Editions across 45 MarketsIndia, Russia, Middle East, Mexico, Thailand, USA,Germany, Europe, Australia220,000 Facebook ‘Likes’1 Billion virtual miles drivenBroadcast in 160 countriesOver 100 Million TV ViewersCannes Lion Award– Gold TwiceAutosport Innovation Award

GT Academy Global ExpansionUSASince 2011RussiaSince 2012GermanySince 2012EuropeSince 2008Japan2015Middle EastJoined in 2013MexicoNew for 2014IndonesiaPlanned for 2015ThailandNew for 2014IndiaNew for 2014Brazil - Plannedfor 2016MalaysiaPlanned for 2015South AfricaJoined in 2013AustraliaNew for 2014

GT Academy Success Launched in 20086 Years of continuous growth4 million applicants and counting.8 Editions across 45 MarketsIndia, Russia, Middle East, Mexico, Thailand, USA, Germany,Europe, Australia220,000 Facebook ‘Likes’1 Billion virtual miles drivenBroadcast in 160 countriesOver 100 Million TV ViewersCannes Lion Award– Gold TwiceAutosport Innovation Award6

GT Academy: How does it work?7

GT Academy The Online GameAnyone with a PS3 can playNO ENTRY FEE!!Online competition traditionally runs 6-8 weeks.New challenges are released each week.The final ‘time-attack’ challenge being released for the final weeks of the competition.Fastest Gamers from Each country go through to next stage8

GT Academy Live EventsGT Academy Live Events attract entries from people that might not play online.It gets Nissan Gaming and Motor Racing out to a new audienceExamples of GT Academy Live Events; : Motor-shows and gaming conventions.Customer events in Nissan dealers and Sony CentresThe Nissan stand at The Goodwood Festival of Speed and other Motorsport eventsEvent space at Shopping Malls and high footfall public areas9

GT Academy Regional FinalsThe Best Gamers from the Region Compete for a place in the finalNo professional racing drivers may enterThe contestants challenges include:- Compete against one-another on PS3 Gaming Pods on Gran Turismo- Complete fitness tests to determine their fitness level and mental strength- Take part in Media interviews to establish their ability in-front of a camera- Compete in an Autotest to rate their basic driving ability10

GT Academy Silverstone Race Camp WeekHeld at the Home of Motorsport; SilverstoneFamous racing drivers as their judges and mentorsNissan sports and super cars on track. For the one lucky winner it could also prove to beA life changing week Challenges to test their fitness and mental capabilitiesExciting an Entertaining Driving challengesIn-car training to improve the ability and challenge them to succeedEvictions from the show to whittle the competitors down to the bestChampion goes on to become a professional racing driver11

GT Academy TV ShowThe aim of GT Academy find the competitor with the best potential to go from virtual to reality.However, the Race Camp week is the creation of the GT Academy TV show.TV cameras follow the contestants every move and some activities are designed as much to be entertainingfor TV, as they’re for selecting the winner.There is also now a spin-off TV show in Europe called ‘GT Academy, Next Level’ this show follows theincredible journey of the winners of GT Academy as they fight to become real life racing drivers andcompete all over the world.These TV Shows provide the return on investment for Nissan and Sony12

GT Academy Judges & MentorsThe expert judges at GT Academy Race Camp are an important part of the showscreditability.Judges appearing on the show have included:Nick Heidfeld, Johnny Herbert, Karun Chandhok, Rene Arnoux, Stefan Johansson,Toni Liuzzi, Eddie Irvine, Sebastien Buemi, Tomas Scheckter, & Eddie Jordan.13

GT Academy The Driver Development ProgrammeThe winner of the GT Academy Race has raw talent but needs developing Testing and Racing in a 370Z Group N spec. carTesting and Racing in a 370Z GT4 spec. carDriver fitness programme with F1 trainer Simon FitchettState of the art racing simulator featuring an eye-trackerHeart rate monitor and EEG/Bio feedback facilitySports psychology sessions using simulation and visualisation roomsPersonal tuition sessions at Silverstone to work on areas of individual drivingKart racing and testing to hone race-craft and fitnessMedia training to improve brand ambassador capabilities14

GT Academy The Key ElementsThere a five key stages of GT Academy in the journey from Virtual to Reality. Activation and content generationare key at each and every stage in order to maximise the projects impact.RecruitmentNational FinalRace CampOnline Gaming & Live EventsA nations top gamers from Online &Live Events come together to competeThe top gamers compete at Silverstonein Race Camp as part of the TV showDriver DevelopmentThe winner trains & races in UKto gain their international licenceGraduatePrize – Competing in an InternationalMotor Race15

GT Academy On Track SuccessJust in 2013 GT Academy had ; 41 worldwide podiums Include Le Mans Spa Dubai 24 hours Blancpain GT3 Champions Drivers and Team Drivers racing in Japan, USA, Australia, MalaysiaLucas OrdonezInaugural winner of GT AcademyCurrently Racing in Super GT Championship JapanGT4 and GT3 ChampionTwice on the Podium at Le Mans (1st on Debut)Raced Delta Wing and ZEOD16

GT Academy Jann Mardenborough2013 GP3 driver for Arden On Red Bull Development Programme 2nd in TRS championship (New Zealand) Qualified 3rd at Le Mans 24 hours Only 3rd year of racing!!!!!!!!!!!17

GT Academy TV Show The aim of GT Academy find the competitor with the best potential to go from virtual to reality. However, the Race Camp week is the creation of the GT Academy TV show. TV cameras follow the contestants every move and some activities are designed as much to be