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SUHAAG MEDIA GROUP2020 M E D I A K I T1SUHAAGMEDIA GROUP2019 M E D I A K I T

ABOUT SUHAAGEstablished in 1998, Suhaag is North America’s longest running event,publishing and web company catering to the growing South Asian community- the largest ethnic group in Canada.Our products serve the Indian, Pakistani, Sri Lankan, Bangladeshi,Caribbean, Fijian and many more culturally diverse communities. As acomplete full-service media organization, SUHAAG has become a one stopmarketing solution that provides an opportunity to target this lucrative market.Current portfolio of products include: EVENTS - SUHAAG Wedding, Fashion & Lifestyle Shows PUBLICATIONS - SUHAAG Fashion & Lifestyle Magazine & Wedding Planner SPECIALTY SHOWS - Miss India-Canada Gala DIRECT MAIL / NEWSPAPER - South Asian Focus ONLINE - Suhaag.com & SouthAsianFocus.comOur success has been a direct result of our innovative marketing approaches,public relations committed team and sound relationships with local SouthAsian businesses and key affiliates.2SUHAAGMEDIA GROUP2019 M E D I A K I T

YOUR GATEWAY TO THE SOUTH ASIAN COMMUNITYAT A GLANCEEVENTSSUHAAG SHOW:WEDDINGS, FASHION & LIFESTYLEToronto, Ottawa & now inMetro VancouverTarget market: South Asians between the ages of19 – 30 years, this includes newlyengaged couples, young adultsinterested in South Asian fashionand lifestyle trends as well asprofessional businesses in the bridalmarket South Asians between the ages of30 – 60 years, this includes parents,other relatives and friends ofengaged couples as well as vendorsPRINTSUHAAG FASHION, LIEFSTYLE &WEDDING MAGAZINETarget market:16 years - 60 years (with a strong focuson women aged between: 23 - 35 years)ONLINESUHAAG.COMTarget market:Affluent, educated men and womenbetween 16 - 60 years3SUHAAGMEDIA GROUP2019 M E D I A K I T

STAR MEDIA GROUP ACQUIRES SUHAAGIn September 29, 2008 – Star Media Group announced that it has signedan agreement to acquire SUHAAG Group Inc., a leading South Asianevent, publishing and promotions company in Canada, with a successfulhistory of developing and expanding major wedding, fashion and lifestyleevents and related products.“This acquisition is a perfect fit with our strategy to become the leader inthe multicultural publication sector,” said Carol Peddie, Vice-President,Business Ventures, Star Media Group. “We currently publish Sing Tao, thelargest Chinese newspaper in Canada, and we have a strong lineup ofmulticultural publications, including Canadian Immigrant Magazine,which caters to immigrants from all cultural backgrounds, and Sway, amagazine geared towards Toronto’s African and Caribbean Canadiancommunities.”“It will significantly help Star Media Group to strengthen its portfolio of products serving the South Asian community,” she added.The South Asian community is the largest visible minority group in Canada and the South Asian bridal & fashion market isa lucrative and distinctive marketing niche. The acquisition by the Star Media Group will allow SUHAAG to further assistand provide services to this ever- growing community.Suhaag has recently moved offices and is now a division of Metroland Media Group Ltd.4SUHAAGMEDIA GROUP2019 M E D I A K I T

WHY SOUTH ASIANSCanadian businesses that only focus their promotional advertising to mainstream Canadian culture are missing out on amarket that has a multi-billion dollar buying power.Ethnic groups with their own languages, cultures and media are a significant demographic in Canada’s overall mosaic.These groups respond positively to marketers who understand their respective cultural terms and speak to them in their ownlanguage through their own media. The approximate overall ethnic market in Canada is composed of over 6.3 millionpotential buyers.Why South Asians? Why Weddings? There are over 1.8 million South Asians in Canada, making themone of the largest ethnic groups. 75 % of the Canadian South Asian population is under the age of 50with the largest group between 25 and 44 years of age.* Over 50% of South Asians in Canada are female. 95% of Canadian South Asians live in family households ofparents, children, spouses or other relatives compared with 87%of the total Canadian population.* 8/10 Canadian South Asians considered maintaining traditionssuch as holidays, celebrations, clothing and art as important orvery important: this importance did not seem to diminish with timespent in Canada. The traditions related to marriage were likelythe most enduring and pervasive of all traditions.*5SUHAAGMEDIA GROUP2019 M E D I A K I T

THE IMPORTANCE OF WEDDINGSWeddings play a significant role in the South Asian culture as children are brought upwith an understanding that marriage is a vital process that must take place in one’s life.Weddings mark the beginning of a new life and all major life decisions are taken aftermarriage, for example, buying a house, a car, insurance, financial planning, and lifestyle choices, to name a few.South Asian weddings are very bright events filled with ritual and celebration that continuefor many days. Anywhere between 300 to 1,500 people may be in attendance. Giftgiving is a very common practice (i.e. watches, perfume, outfits and jewelry, to namea few).An average South Asian wedding can cost between 65,000 - 85,000 with somecosting over 100,000.The traditional South Asian wedding as much about two families being brought togetheras it is about the bride and groom.In traditional South Asian families, parents depend on living with their children and therefore, it is important for them to get along with their children’s spouses – when arrangingmarriages or meetings of prospective marriage partners the idea of the joint or extendedfamily is an important consideration for both the marriage couple and their parents.*South Asian weddings are a mainstay in the social calendar of the whole community.They can be a one day event or a seven day celebration.6SUHAAGMEDIA GROUP2019 M E D I A K I T

SUHAAG SHOWS FASHION, WEDDING & LIFESTYLE SHOWThe Suhaag show, now in it’s 22nd year, aims to provide a one-stop shop for couples looking toget married as well as fashion savvy individuals. With over 150 booths on exhibit, vendors include:decorators, photographers, videographers, fashion designers, honey-moon destinations, furniturebusinesses, banking/financial institutions, home builders and many more.SHOW FREQUENCY: Fall & Winter in TorontoSHOW VENUE: International CentreATTENDANCE: 5,000 per show in TorontoTARGET MARKET: South Asians between the ages of 19 – 30 years, this includes newlyengaged couples, young adults interested in South Asian fashion and lifestyle trends as well asprofessional businesses in the bridal market. South Asians between the ages of 30 – 60, thisincludes parents, other relatives and friends of engaged couples as well as vendors.KEY PAST PARTNERS: GM, Chivas Regal, Scotiabank, Bahamas Tourism, Rado,Mercedes, over 150 vendors in attendancePROMOTIONAL OPPORTUNITIES: Sponsorships, Booths, Joint media campaigns in theSouth Asian market.To ensure that Suhaag continues to be one of the most recognized names in South Asian media,our marketing campaigns include, but are not limited to the following:Suhaag.comSouth Asian Media in VancouverToronto StarFacebookInstagramMetroland7SUHAAGMEDIA GROUP2019 M E D I A K I T

SUHAAG MAGAZINEFASHION, WEDDING & LIFESTYLE MAGAZINEFREQUENCY: AnnualTARGET MARKET: 16 years - 60 years (with a strong focus on womenaged 23-35 years)KEY PARTNERS: Clorox, Rosehaven Homes, Rolex, Movado, NationalHomes, Scotiabank, Telus, Mercedes, GMPROMOTIONAL OPPORTUNITIES: ROP ads, advertorial, inserts, fold outsSUHAAG Magazine, celebrating its 20th year, is the leading fashion, lifestyle and wedding magazine in Canada that caters to the prospering CanadianSouth Asian community. With over 300, full colour, glossy pages, Suhaagmagazine features editorial that appeals to a wide range of individualsincluding newly engaged couples, their families and friends.SUHAAG Magazine is the only publication targeting young, affluent SouthAsians and their families in a format that is sharp, succinct and inviting toreaders. The magazine serves not only the wedding market, but also featuresa broad range of articles, expert advice, health tips and trends, intriguingquizzes, and industry news and views on fashion, lifestyle, entertainment andrelationships.Distribution & Marketing: Suhaag’s primary distribution partnership is with Chapters & Indigo,Canada’s biggest bookstores with locations across the country. Local South Asian retailers and South Asian events are alsokey mechanisms of distributions.8SUHAAGMEDIA GROUP2019 M E D I A K I T

SUHAAG.COMSuhaag.com is the first South Asian web portal of its kind: providing a balance betweenboth Canadian news and in-depth coverage from the Sub-continent. Moreover, we have hiredwriters who cover lifestyle for the South Asian community, everything from Weddings, health andwellness, Bollywood news, food, fashion and beauty as well as Ontario events and festivals.Our editorial is thought-provoking and is synonymous with Suhaag Magazine: a mix of fashion,entertainment, business, lifestyle and news.The need to reach out to the lively and prolific South Asian community in Canada with awell-rounded lifestyle and information portal resulted in the creation of Suhaag. com, a holisticlifestyle website designed for all South Asian needs.UNIQUES: 8,500 / monthVISITS: 10,000 / monthMEMBER BASE: 7,000INSTAGRAM/FACEBOOK/TWITTER: 27,000E-NEWSLETTER: WeeklyTARGET MARKET: Affluent, educated men and women between 16 - 60KEY PARTNERS: Nissan, Bell, TD Bank, CIBC, Home Depot, Loblaws, CloroxPROMOTIONAL OPPORTUNITIES: Banner ads, contests, sponsorships, directorylisting, rich mediaThe website is equipped with advanced technology to deliver value to our clients: Backed by world-class ad server Extensible and easy-to-produce content management system enabling Suhaag toproduce breakthrough advertising and content opportunities quickly and professionally Fully optimized for search engines which has enabled us to build an audience quicklyand efficiently9SUHAAGMEDIA GROUP2019 M E D I A K I T

RATE SHEETSUHAAG MAGAZINEBRIDAL SHOW1/2 Page 1,2001 Page 2,5002 Pages 4,7003 Pages 6,4004 Pages 8,400Leaderboard (728 x 90px)* 4,000 / month5 Pages 10,00Big Box (300 x 250px) 4,000 / monthBack Cover 7,000Half Banner (300 x 100px) 1,500 / monthInside Front 6,100Inside Back 5,500Pullout 4,900Insertions 0.11Design 250Exclusive 750Photography 500Web Banner 250Prime Booth (10’ x 10’) 950* Sponsorship proposals, custom packages and contesting availableupon request.SUHAAG.COM*Leaderboard includes 320 x 50 mobile bannerUpload material to:Address: ftp.thestar.caLogin: suhaaggroupPassword: Uplinkme2E-NEWSLETTER (WEEKLY)10SUHAAGMEDIA GROUP2019 M E D I A K I T