Transcription
The Manpower journey to SalesforceApp ‘Connexys’ and beyondNiels ValksDirector CORE APPS ManpowerGroup
The Manpower journey started in 2011- burning platform
Three parallel developments- The Sourcing and Delivery RocketOnlineCOREDelivery
From #1 in the streets .to #1 in Google streetTeam Sourcing & Digital
All channels link to Manpower.nlYouTube job videowith job advertisingJob board postingand PPC advertisingLinkedIn Job Slots34,800 fans Facebookcommunity and 250K monthly reachWebsiteTargeted PPC and organicpromotions on Google1,000’s of landing pagesTeam Sourcing & DigitalFacebook targetedjob advertising
The resultsLast 12 months: 3.8 million visits (18% LF) 243K applications 3.27 minutes p/visit Conversion rate: 6.3%Team Sourcing & Digital
OnlineCOREDelivery
From support office to.Center of Recruiting ExcellenceCORETo gain more productivity/efficiency Primary focus CORE on filtering instead of search Dividing the screening process in modular parts- the digital recruitment funnel Speeding up by using ATS technology (ROMA) Start pro-active recruitment and creating pools onvacancy level for expected vacancies Hiring “new” process driven CORE/Onlinespecialists
Recruitment focus CORELack of(highly)skilledcandidatesOversupply of(low) skilledcandidatesSEO/SEASearchFilterTop 4 Manpower profiles in the 4.Call CenterCORE
Create digital recruitment funnelemail rejection or confirmation Suggestion for another ionsOnlineassessmentDTel. of videointerview ref.ELiveinterviewwww.manpower.nlYoutubeCORETeam Sourcing & DigitalHUBPOOL A
Pro-Active/Parallel recruitment- Creating pools on vacancy levelKO-questionsKO-questionsKO-questionsOnline assessmentOnline assessmentOnline assessmentInterviewInterviewInterviewRef checkRef checkRef checkPre-POOLVACATURE APre-POOLVACATURE BPre-POOLVACATURE C“Real “ vacancy
Presentation Title HereHiring “new” process driven CORE/Online specialists Not traditional temp-consultants But specialists , who X Have new insights . Experience with Online Marketing/Recruitment/PR, Social Media,Google Analytics, Adwords, You Tube, SEO . Want to innovate and experiment Data driven, analysing-skills Creative, but also process driven Want to learn and share (thought leadership)
The results
OnlineCOREDelivery
Reducing offices and FTE, integrate CORE and Online Marketing21 Market Areas- Local Character- Easily Accessible- 21 HUBS On SitesIntegrated model- Online- CORE- Delivery- COPE
The (recruitment) world is rapidly changingData & BIAPPSConnectivity(Marketing) Automation
.but we are stuck with a “Frankenstein”
2015 New foundation instead of new “tooling”Workflow Flexible Scalable Cloud 24/7 All Devices Mobile App Data and Reporting
2015 Implementing Connexys for ExperisWorkflow Management SolutionAutomated Job Marketing & CRMReal Time Reports on all DataAny Device & Easy to pared to oldsystemConnexys Freshdesk-ticketing implemented in 2,5 months from scratchExperis 2015
2016 Implementing Connexys for Manpower“Whole new ballgame”
Agile Approach
Plan & timelineQ1 2016Q2 2016Fase 1S&M-solutionQ3 2016Q4 2016-Fase 2Approving additional tooling ConnexysStart pilots Den Haag and Metro’s WhatfixQ1 2017Configure Connexys with BITDevelopment additional tooling by ConnexysHybride connection with Manpower.nlFase 3Roll out ManpowerAftercare Fanatical SupportFase 4Fase 5
Front office vs Back officeVacanciesJobboardsBOWebsiteCVdatabases
Business Implementation w9di-dow10di-do
Infrastructure - no big bang!
Additional tooling CO-development-QuestionnairesAvailability checkProposals 2.0CV-generator
Steering s improvementPilot outcomesTraining/Adoption/Support
Training/Adoption/Support
Ready for launch in Q1 2017
Ready for the future .?Data & BIAPPSRadi vity(Marketing) Automation
Thank You & Questions
The Manpower journey to Salesforce App ‘Connexys
