ISRAEL - Export

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ISRAELinnovation Appsat MWC 2013Barcelona , February 25-28, 2013HUGE Interactive Presentation!Hall 5 5I84

Inspired by innovation2

Scale App Your AppsThe Israel Export & International Cooperation Institute is proud to present the MobileApplications Portfolio, a selection of unique and innovative applications created by Israelidevelopers. These applications meet the interests and needs of corporations and individualsalike, and are in keeping with the latest trends of the mobile marketplace - cloud-basedsolutions, mobile finance solutions, mobile advertising solutions, personal communicationand social networking solutions, mobile workforce and organizational process management,safety and security, gaming, app development, promotion and monetization, and more.The Israel Export & International Cooperation Institute, a non-profit organization supportedby the government of Israel and the private sector, facilitates business ties, joint venturesand strategic alliances between overseas and Israeli companies. The Institute is committedto bringing together mobile-centric corporations around the world with Israeli companieswhose mobile applications, services and platforms provide a business advantage in thehighly competitive mobile market.For further informationMr Ohad Kogeman Executive, Mobile ApplicationsThe Israel Export & International Cooperation Institute 972 3 514 2931www.export.gov.il 972 57 777 779629 Hamered St., Tel Aviv 68125, Israel 972 3 514 2881ohadk@export.gov.il1

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eRing4CallApp Software Ltd.5Cellrox5Craze 3myLinks13NokNok Ltd.14Parko14Pixplit Technologies, Ltd.15Place ut Software oDe21Visualead21VivoText22Vodio22By ApplicatBy ApplicatBy Anywhere Software Ltd.by ApplicatmBox10Mobile Financial Services10Mobile Tornado PLC11moBuynet11Moments12By Mer TelecomBy CellMediaBy BitBiteBy CallingIDAn Avaya CompanyBy Kankado3

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AMPhealth By Applicat VerticalsAMPhealth , Applicat’s mHealth solution, is a best-of-breed mobile channel platform, perfectlydesigned for health service providers and HMOs to offer patients 24/7 healthcare informationand services on the go. AMPhealth enables health service providers to stay connected withpatients, encouraging them to take a more proactive approach to their healthcare. Applicat’sAMPhealth solution is integrated with traditional communication channels to deliver: searchfor physicians and clinics; fast access to emergency centers; advanced appointment scheduling;medical test results; digital medical file; Self-Medication Monitoring and Documenting Utility (SMMD) and more.Mr Ofir Ron CEO 972 54 565 h.pdfNotesAMPinsure By Applicat VerticalsAMPinsure enables insurance policyholders to manage their policies, file claims, locate serviceproviders, access attractive offers on the go, and much more, by establishing a mobile channelbetween insurance companies and their clients and partners. Applicat’s AMPinsure , based onbest insurance industry practices, is the most advanced mobile channel solution available toinsurance companies, enabling policyholders to view, activate and control their policies, assetsand investments. AMPinsure integrates with existing insurance backend systems to broadenreach, reduce service costs, and encourage purchase of new insurance products.Mr Ofir Ron CEO 972 54 565 e.pdfNotes5

Anywhere Software Ltd. Verticals Utilities & LBSBasic4android is a complete development solution for native Android applications thatmakes development much simpler than using other native alternatives. Basic4android allowsnon-experts and programmers with less experience with Android to develop powerful, realworld applications. More than 10,000 licenses have been sold and the feedback is excellent– despite the alternative to Basic4android being free. A highly active community is involved withBasic4android, with more than 30,000 developers.Mr Erel Uziel Co-Founder & CEOerel@basic4ppc.com 972 52 279 6613www.basic4ppc.comNotesBoomeRing Verticals CommunicationBoomeRing CLIENT software optimally reroutes calls initiated from the mobile depending onuser location, network connection and destination number dialed. It removes the need forcomplex call handling procedures. With BoomeRing CLIENT , subscribers dial international andlocal calls directly from their handset, with no additional keystrokes, and automatically enjoyoptimal connectivity depending on location, network connection and destination number dialed.BoomeRing CLIENT intelligently and transparently diverts cellular calls to landline or VoIP callsand receives callbacks in the background.Ms Iris Turjeman Sales Coordinatoriris@boomering.comNotes6 972 50 649 8960www.boomering.com

CallApp Software Ltd. Social Advertising CommunicationCallApp’s Dialer & Universal Social Caller ID connects phones to a universal contact-book,providing users with all the information and tools they need whenever they communicate withanyone – regardless if that party is in the user’s contact-book and even if it is a business. CallAppinvented a way to monetize real estate used 100b times every day around the world – the phonecall. CallApp was recently selected as one of the world’s most promising start-ups by TechCrunchand has received awards from IBM, Microsoft, Qualcomm and others.Mr Oded Volovitz CEOoded@callapp.com 972 54 309 9054www.callapp.comNotesCellrox VerticalsThinVisor by Cellrox is a multi-persona app for smart mobile devices. Using proprietarylightweight virtualization technology, ThinVisor enables two or more isolated and securepersonas on one device (as if a number of phones running on one device, concurrently butseparately). Enterprises gain a coherent “Bring Your Own Device” solution that co-locates aprivate persona and a managed corporate persona on one device, without compromising securityor user experience. Consumers can create a dedicated mobile wallet, gaming, and social personaseparate and secure from the rest of the device.Ms Ranit Fink VP Business Developmentranit@cellrox.com 972 52 379 8883www.cellrox.com/demoNotes7

Craze Digital Entertainment & ContentCraze’s Flixuniverse movie-streaming app, launched on Windows 8 in October 2012, offers asimple to use, high quality VOD movie and music video streaming solution, downloadable freefrom the Windows 8 Marketplace. Monetization is by monthly subscription through credit card orPaypal. Great movies, music videos and live concerts: Flixuniverse is targeted to a 15-45 audienceand operates on Windows 8 compatible PCs, tablets and mobile handsets. Available for licensingas a white label or self-branded Windows 8 app. Microsoft is currently using Flixuniverse as theirdemonstration of how to build a good Windows 8 app.Mr Sam Kleinman CEOcrazedigital@yahoo.com 1 310 359 2515www.crazedigital.comNotesExent GamingExent’s GameTanium subscription service offers all-you-can-play access to the best Androidgames on smartphones, tablets and TVs, enabling operators and OEMs to increase engagement,ARPU and LTV. GameTanium is a diverse catalog containing hundreds of premium, familyfriendly games. Exent’s fully managed and localized subscription services are used by carriersworldwide.Ms Iris Getz VP Corporate Developmentigetz@exent.comNotes8www.exent.com 972 54 522 2053

GoGetMi VerticalsGoGetMi offers a standard way for customers to interact with service providers, friends andcolleagues via tools that create, record, manage and share all interactions between customersand their service providers and contacts, together with a social network that empowersconsumers. Providers use GoGetMi to monetize existing IVR to mobile and web while offeringbetter service, use built-in forms to lower costs, improve self- service, create/execute call pollsand surveys, interact with customers in real time as groups and individuals, and gain tools forbetter decision making and micro-targeted campaigns based on users’ behavior data.Ms Rotem Mentesh 972 54 548 8128Rotem@GoGetMi.comwww.GoGetMi.comNotesHormiga by Applicat VerticalsHormiga , Applicat’s mobile field service management and workforce software, streamlinesfield tasks and activities. Hormiga increases organizational productivity, efficiency andimplementation capabilities by optimizing business processes and workflow management.Capabilities include: assigning mobile field workers; prioritizing; dispatching tasks; taskorganization and sorting; scheduling; forms and reports; monitoring and tracking field personnel;and more. Hormiga solutions are ideal for many industries, including courier and delivery services;field technicians; inspectors; home healthcare service; goods and equipment transporters;security services; municipal needs and communication, among others.Mr Ofir Ron CEO 972 54 565 pdfNotes9

Jacada VerticalsJacada’s Visual IVR provides an extension to the current IVR experience by enablingcustomers to launch a mobile app or page, and touch their way through the menu to theanswer. Combined with Jacada’s Mobile Agent (JMA), an agile platform for creating customerservice interactions is created, one that is easily duplicated to multiple channels and enablesa seamless connection between them. Organizations can now provide a true mobile customerservice experience.Ms Gali Kovacs Marketing DirectorGali.kovacs@jacada.com 972 54 318 3178www.jacada.comNotesLexifone Verticals CommunicationWhat if you could call a Chinese person in China, and converse in Chinese, or Spanish orRussian? Make low cost translated or direct calls to over 100 countries in 12 languagesaround the world! Download free, avoid data charges, and enjoy face-to-face translatedconversations. Start conversing in your language today! Price includes the automaticinterpretation service and the call itself. Now we’re talking!Mr Itay Sagie Co-Founder, Vice President of Sales 972 52 898 9976Notes10itay@lexifone.comwww.lexifone.com

MDA Utilities & LBSMDA is a sophisticated system that allows blood donors throughout a catchment area to viewdonation locations and availability on a map; rank the service at the location and share it onsocial networks; track the user’s donation history; receive notifications when the user is againeligible to donate; and receive information about vital lifesaving services in videos and articles.MDA creates a constantly updated database of donors and donation locations, saving time fordonors and saving costs for healthcare organizations by distributing donors among locations.Dr. Eli Jafffe Director, Magen David AdomSasim@mda.org.il 972 52 840 8484www.mdais.comNotesMagisto Entertainment & Content SocialWeb-AppMagisto (social mobile video) lets you easily create and share professional quality personalmovies. Driven by sophisticated artificial intelligence and dead-simple user experience, Magistoautomatically selects the most compelling moments from raw video and, like an expert editor,weaves them together to convey a story with customized styles and music. Movies can be sharedvia Facebook, Twitter, YouTube, eMail, SMS and viewed on any connected device. Magisto is acloud-based service with a 4.5 star rated app that has been downloaded by millions worldwide.Mr Oren Boimanoren@magisto.com 972 54 645 8118www.magisto.comNotes11

mBox Entertainment & ContentmBox provides content aggregation, content management and multi-content/screen deliveryplatforms. mBox Music is a white-label B2C web-based (HTML5 & hybrid) music platform fordigital content owners and providers that supports streaming and download for PC, Mac, tabletsand 3G phones. Our content management and delivery system enables content editing, producing,formatting, uploading, delivering, monitoring, reporting and publishing.Mr Dror Galis VP Business Developmentdror@mbox.co.il 972 54 204 0960www.mbox.co.ilNotesMobile Financial Services by Mer Telecom VerticalsWeb-AppSimplephoneMer MFS enables the provision of financial services to the unbanked and banked population,offering business advantages to financial service providers. The platform is multi-tenant (multibanks, multi-operators) with a variety of access methods: STK, USSD, applications. The platformsupports full convergence with e-banking and loyalty clubs. MFS benefits include increasedrevenues; expansion of access methods; improved application security; carrier-grade platform;and converged m-money and e-money services, all in an NFC-ready app.Mr Shay Haas Business DevelopmentShay h@mer-telecom.comNotes12 972 52 258 1837www.mer-telecom.com/MFS

Mobile Tornado PLC Verticals CommunicationWeb-AppSimplephoneMobile Tornado provides instant communication services for mobile devices, with a focus onenterprise workforce management. This fastest and most versatile trunked-radio alternative,field proven by security units around the world, is the world’s leading carrier-grade push-to-talkover cellular solution and is deployed by leading tier-1 operators on five continents. Featuresinclude near-zero latency, low power consumption, multiple accessories and wide device andOS support. A hybrid business model allows an integrated solution at carrier networks as wellas private deployments and managed platforms.Mr Mark Shevchik Business Development Manager 972 54 522 esmoBuynet by CellMedia AdvertisingmoBuynet’s smartphone platform integrates a patented technology that generates three types ofvisual exposures when an incoming call, end call, unlock screen or text visual push notificationoccurs. The visual exposures preserve app awareness and increase the user’s engagement andtraffic volume. For advertisers the moBuynet API is probably one of the most effective formats inthe mobile market with rich quality exposures. The API can be embedded in existing applications.Includes smart online back-office and real time campaign management.Mr Lior Bachar CTOlior@c2c-cellmedia.com 972 54 524 7772www.mobuynet.comNotes13

Moments by BitBite Social Entertainment & Content AdvertisingEditing and printing a personal photo book has never been so easy and so much fun: Let Momentgather your images from every possible source, and then just touch your tablet all the way to anamazing photo book. This super-simple, crystal-clear touch application not only makes albumediting as easy as pie, it also handles image import from any possible source. You’ll never againthink photo book creation is complicated and exhausting!Mr Amit Sherman CEOamit@bitbite.co.il 972 52 796 3502www.bitbite.co.ilNotesMotekon Social Entertainment & ContentMotekon transforms any image into Motekons – personal emoticons that can express dynamicgestures and that are transported automatically into Facebook chat and other social media. TheMotekon gallery so created can be shared over all social networks – particularly appealing in theAsian market – bypassing the limited emoticon range of most instant messaging/communicationsprograms. This as an opportunity for mobile carriers, social networks, and international brandswanting to offer users and followers a better personalized communication experience. Soon foriOS and Windows Phone.Mr Eli Jacobson CEOinfo@motekon.comNotes14 972 54 636 8740www.motekon.com

MultiSearch by CallingID Entertainment & Content AdvertisingIt’s win-win: Android app developers get paid for every app download by integrating MultiSearchwithin their app in only five minutes. Users get a better search application in which they can selectto search by a specific app or simultaneously in all apps. Great monetization platform for appdevelopers – get paid when users install and when users search. Users get a cool search amongall apps installed on the device.Mr Yoram Nissenboim CEOYoram@callingid.com 972 54 464 5974www.callingid.comNotesmyLinks by Applicat Entertainment & ContentmyLinks brings an innovative approach to publishing content, such as websites, apps catalogs,product stores, data centers and more. myLinks , perfectly suited to operators, content providersand commercial organizations, is a customizable white-label platform that supplies a set oftools for content managers to manage and publish their content. Mobile users can navigatethrough app catalogs, pre-defined websites, and commercial / professional content in selectedcategories. They can also personalize and manage their favorite items.Mr Ofir Ron CEOofir@applicat.co.il 972 54 565 7135www.applicat.co.il/projectMylinks.htmlNotes15

NokNok Ltd. Social CommunicationNokNok lets world travelers receive free incoming calls on their original number from anysmartphone or landline. Offering a real caller ID alternative to consumers, this two-prongedsolution to eliminating expenses and increasing convenience while fielding calls abroad istransforming the mobile industry. Noknok is the only intuitive caller ID app allowing iPhone usersto see the incoming caller’s name and number before answering. With absolutely no privacyviolation issues, Noknok will revolutionize the iPhone world’s caller ID system.Mr Idan Bachar CEOi@noknokapp.com 972 54 937 0601/ 1 917 865 6183www.noknokapp.comNotesParko Social Advertising LBS & UtilitiesWe all know how much looking for parking sucks! Parko’s terrific crowd-sourcing solutionconnects between people who are looking for a spot with people who are about to leave a spot.And what makes Parko so special? Parko automatically identifies spots that are about to becomeavailable. The person who’s about to free up the spot doesn’t need to do anything except confirmwhat Parko already knows through its unique learning algorithms.Mr Tomer Neu-Ner Co-Founder & CEOtomer@parko.co.ilNotes16www.parko.co.il 972 54 530 2513

Pixplit Technologies, Ltd. Entertainment & Content AdvertisingPixplit is a creative network with a new spin that lets users create photos together with up tofour people. With Pixplit you take part in a creative dialog with people you know and people youwant to know. The results are creative collaborations that offer constant surprise and infiniteopportunities for creativity and exploration. Pixplit was launched at the October 2012 StartTWSConference in Tel Aviv, where it won the “Best Startup Award.” Available free on iPhone, andlaunching soon on Android.Mr Yovav (Jay) Meydad Co-Founder & CEOjay@pixplit.com 972 50 251 8187www.pixplit.comNotesPlace Reminder by CallingID Utilities & LBSPlace Reminder is an application using the Locification location-based services platform thatenables LBS applications to operate continuously while preserving battery power. The Locificationplatform detects device location using less than 25% overhead on battery power. Locificationapplications remain asleep until awakened by Locification when approaching a location or adevice that the application has pre-defined. Place Reminder lets users define alerts at specificplaces and when approaching the place they receive the alert.Mr Yoram Nissenboim CEOYoram@callingid.com 972 54 464 5974www.callingid.comNotes17

Radvision an Avaya Company CommunicationBEEHD is a complete VoLTE/RCS based video communications client, allowing service providers,application developers and device manufacturers to launch video calling services for Android, iOS,Windows, or MAC OS-based devices. Adding V²oIP calling capabilities is a challenge to applicationdevelopers, service providers and device manufactures. BEEHD solves this issue by providing acomplete, multi-platform, pre-integrated, interoperable, solution that allows customers to focuson their unique service, application, or device, wit

Jacada Verticals Jacada’s Visual IVR provides an extension to the current IVR experience by enabling customers to launch a mobile app or page, and touch their way through the menu to the answer. Combined with Jacada’s Mo