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Give your advertisingmore powermedia kit 2020

Our StoryBREAKFAST LUNCH BRUNCHClipper Magazine, our flagship publication,is a response-driven, full-color direct mailmagazine proven to increase visibility, traffic,sales and new customer acquisition.The outstanding results we deliver foradvertisers is just one of the many reasonswe’ve grown to become the go-to spot forlocal and regional savings.Clipper Magazine and its affiliated brands* featurelocal advertisers and national brands to create aone-of-a-kind, community-oriented publicationthat reflects the unique “flavor” of each market.Each edition offers special values on all goods andservices desired and sought after by consumers.OUR BEST 15DEAL IS Ofor 30Worth OfCPurchaNLINEasual Dining*Clipper Magazine also publishes under the brands Local Flavor,Mint Magazine, Reach, Great Deals, Market Magazine and Get1Free.

Clipper Magazine is a subsidiary of Valassis.Valassis helps thousands of local and nationalbrands tap the potential of industry-leadingdata through intelligent media delivery.RetailMeNot Everyday is the Valassis consumerbrand. In some markets, Clipper Magazinemails as the outside wrap for the RetailMeNotEveryday grocery circulars and flyers, givingadvertisers unrivaled reach: Up to 78 million households weekly Up to 115 million households biweeklyValassis’ signature “Have You Seen Me?”program helps locate America’s missing childrenin a joint effort with the National Center forMissing & Exploited Children. A “Have You SeeMe?” alert appears on the back cover of each ofour print publications.

Our Successful FormulaFamilies love our easy-to-use format, localcontent, and the opportunity to save moneyon dining, home improvement, entertainment,salons and other services. Advertisersappreciate our unparalleled customer focus,cost-effective direct mail marketing, and theoutstanding results we deliver. Features Deals and coupons from local, regionaland national advertisers Prints and mails monthly or semi-monthly Extended shelf-life of 6-8 weeks provides repeat exposure In-house team of award-winning designerscreates 95% of content Additional marketing solutions such as direct mail postcards,inserts, and specialty menu products availableBy the numbers Reaches over 451 local markets across 22 states 84% homeowners Average Median household incomeof 80k adjusted by market Ages 41-64, adjusted by marketDistribution as of 9/2020

Leverage The Power Of Direct Mail76%76% of consumers trust direct mail whenthey want to make a purchase decision.Source: MarketingSherpa75% of households usually read, scan,or read some of their direct mailadvertising materials.75%Source: The Household Diary Study 2016, USPS , Table A8-15Direct mail is the top purchase influencer among Baby Boomers.Source: Marketing Charts Study 2015, Direct Mail A Top Purchase Influencer For Baby Boomers

Our Point of DifferenceClipper Magazine’s Regional and NationalSupplements provide blanket coverage formajor markets. Advertisers can mail acrossour total distribution footprint of more than20 million homes or target geographic zonesin specific markets.From major retailers to home improvement anddirect response, the Supplement pages are boundinto our local market issues, promoting valuablebrand awareness to local households.

April-MayPETERS T160 GALLE WP.Y ROAD24 -873-POOL2019Spring 2019ROBINSONTW2002 MON P/NORTH FAYETTETOUR CHURCH RD.412-4w w w.PooMon.-Thu94 -POOLl-SpaOutlet.comr. 10 -8 · Fri. & Sat. 10-5 · Sun. 10-4OutdoorDiningDestinationPg.24CASTLE SHA951 KILLAR NNONNEY DR.412-882-POOLClosed OnWed. & Fri.Drawing on the vast experience andproven success of the local publications,our Specialty Titles are designed to targethigh-income, single-family householdsby featuring the best local merchants andnational brands. Prestigious Living, Home& Décor Ideas, and Local Flavor DiningGuide are response-driven magazines thatboast a longer in-home shelf life, increasingour advertisers’ visibility, long-term salesopportunities, and customer acquisition.

More Options,Greater AdvantagesOff Page Product Cards and Insertsmaximize advertisers’ marketing and helpthem to reach thousands of new customers.Best of all, the engaging visibility andconsumer interaction drive a favorable“keep it” response from even the busiest ofhouseholds. Options include various sizedcards and both folded and flat inserts–alldesigned, printed and mailed tucked insidethe publications for a low per-home price.56%56% of customers perceivedprint marketing as the mosttrustworthy amongst otheravenues of marketing.Source: AllianceBusinessServices

Local Data Postcards, custom-designed, standalone postcards delivered at the sub-ZIP Code level,are an advertiser’s wish come true. Local DataPostcards drive response while maximizing the mostdiscriminating advertising budget.Our Variable Image Postcard option leveragesconsumer data to drive relevancy at the householdby-household level. All within the same mail event,the image of the postcard can be tailored to varyingconsumer interests. Designed, Printedand Mailed.Includes postage Saturate marketsby targeting tosub-Zip Codesor carrier routes Zero in on medianincome andhome value Exclusive!

Turnkey Solo Direct Mail Postcards deliver advertisingmessages into the mail stream in 10 business days or lessand right into the hands of the homeowners you wantto attract. We provide three distinct programs withaccess to a broad array of mailing lists:NEW MOVERS POSTCARDWe know who’s new in town andwe can help you to reach them! Automatically Sent Each Month You Choose Your Target Radius Mails First Class Custom Designed, Printed and Mailed69%69% of new movers agreed that they enjoychecking the mailbox for postal mail.Source: Epsilon 2016 New Mover Report

SATURATION SOLO MAILOur Anytime Postcards are a budgetfriendly option that targets distributionbased on basic demographics. Solo Mailed to Routes of Your Choice Mailed to Full ZIP-Code Saturationor Targeted Carrier Route Based UponMedian Income or Median Home Value Custom Designed, Printed andMailed (Pre-sort Standard)TARGETED SOLO MAILDelivers timely messages and offersto specific consumers at thehousehold level. Complete Turnkey Services Mailing List Availability Ranges fromStandard Data to Specialty Lists Client-Supplied Lists andSegmenting Capability

Our Digital DistinctionWe extend advertisers’ reach and expandtheir exposure 24/7 by showcasing theircoupons and Deals on LocalFlavor.comand the Local Flavor App.We put savings directly into moreconsumers’ hands, whether they are onlineor on the go. With the nonstop, dynamic onetwo punch of LocalFlavor.com and mobileapp, local businesses stay top of mind and atconsumers’ fingertips—anytime, anywhere.

Consumer-Funded Marketing CampaignsInstead of charging advertisers for directmail, mobile and email advertising, we’ll offera limited number of discount certificates(Deals) on LocalFlavor.com. At the same time,a full-color ad will run in the local issue ofClipper Magazine. When consumerspurchase these Deals on LocalFlavor.com,we use the funds to pay for the print ad,generating more traffic with noout-of-pocket advertising costs.Generating Consumer AwarenessOur social media efforts keepClipper Magazine’s digital presenceon LocalFlavor.com top of mind.We promote the LocalFlavor.com brandand encourage consumer engagement inan effort to drive traffic to the websiteand generate sales for our advertisers.

For Our Advertisers, Digital Exposureon LocalFlavor.com is a Distinct Advantage Boosts Consumers’ Loyaltyand Drives Retention Builds Opt-in Email Database Maximizes Advertising Costs Captures Deal and CouponRedemption StatisticsInvesting in new customersis between 5 and 25 timesmore expensive thanretaining existing ones.Source: Harvard Business Review

Our Customer Loyalty PlatformWe give local businesses a directdigital connection to turn casualconsumers into loyal customers.Our suite of digital marketing tools,targeted email marketing, brandedmobile apps and website servicesenables advertisers to establish afaithful following and continue tonurture brand loyalty. Plus, theyreceive promotional guidance andon-demand training with a coachwho’s just a phone call away.

WEBSITE SERVICESOur expertly designed websites are built toprofessionally represent the advertiser and leave alasting impression on its viewers. We offer five pages ofnavigation, an image library, hosting services and mobiledevice compatibility.TARGETED EMAIL MARKETINGOur email templates make it simple for advertisers to buildtheir own branded promotions. Then our Targeted CampaignAutomation does the rest to put these messages into theright inboxes AT THE RIGHT TIME!BRANDED MOBILE APPSOur mobile apps offer all the top features that consumerslook for, plus unique extras, enabling our advertisers’ brandsto remain top of mind and at the fingertips of consumers—even when they’re on the go.

3708 Hempland Road, Mountville, Pa 17554 888-569-5100

access to a broad array of mailing lists: SATURATION SOLO MAIL Our Anytime Postcards are a budget-friendly option that targets distribution based on basic demographics. Solo Mailed to Routes of Your Choice Mailed to Full ZIP-Code