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ASSOCIATION OF COLLEGIATEMARKETING EDUCATORS2021 ACME Virtual ConferenceAll times are in U.S. Central Daylight Savings Time (GMT – 5 hours), same as Chicago Time.All presentations will be made Live Via Zoom.March 17, 2021(Wednesday)9:30 a.m. – 10:00 a.m.Zoom Meeting 1SESSION 1ACME 2021 Conference WelcomeSession Chair:Türkan Dursun-Kilic, ACME Program Chair, 2020-2021,West Texas A&M University, Canyon, Texas10:15 a.m. – 11:30 a.m.Zoom Meeting 2ASESSION 2ASocial Media and Digital MarketingSession Chair:Scott D. Roberts, University of the Incarnate Word, San Antonio, TexasThe Impact of Fame and Popularity on Musicians’ Instagram OutcomesSusan Myers, University of Central Arkansas, Conway, ArkansasThe Market Impact of Verzuz InstaConcert for Black Musicians during the COVID-19 PandemicJennifer Sadler, Columbia College Chicago, Chicago, IllinoisBrodie Smith #128378, Entrepreneur Athlete: Selling a Successful Career Change via Social MediaScott D. Roberts, University of the Incarnate Word, San Antonio, TexasWelcomeWelcome to the ACME 2021 Virtual Conference! We are glad you are here with us.Our conference this year offers you a wide variety of events, including three plenaries fromdistinguished speakers, interesting research sessions from faculty and students, theACME AxcessCapon Teaching Innovation Competition, a workshop, special sessions,networking with your ACME colleagues, our collegial ACME environment, and much more.Enjoy the conference!
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 17, 2021(Wednesday)10:15 a.m. – 11:30 a.m.Zoom Meeting 2BSESSION 2BStudent Research ISession Chair:Renée Gravois, Sam Houston State University, Huntsville, TexasThe Intricacies of Memorable Moments in Tourism: Integrating the Theory of Structured Experiences andPeak MomentsLika Pasurishvili, California Polytechnic State University, San Luis Obispo, CaliforniaAndrew Lacanienta, California Polytechnic State University, San Luis Obispo, CaliforniaConsequences of Consumer BurnoutHannah Southern, Elon University, Elon, North CarolinaPrachi Gala, Elon University, Elon, North CarolinaAn Overview of Criticisms of Marketing and Healthcare MarketingMichelle Smith, University of Houston-Clear Lake, Houston, TexasThe Perceived Benefits of Instagram Shoppable Posts Affecting Consumer BehaviorChristine Davis, Texas Wesleyan University, Fort Worth, TexasIram Lafarga, Texas Wesleyan University, Fort Worth, TexasLinus Richter, Texas Wesleyan University, Fort Worth, TexasDracius McKee, Texas Wesleyan University, Fort Worth, TexasSarah Renfro, Texas Wesleyan University, Fort Worth, TexasSua Jeon, Texas Wesleyan University, Fort Worth, Texas11:45 a.m. – 1:00 p.m.Zoom Meeting 3SESSION 3Plenary Speaker Presentation ISession Chair:Türkan Dursun-Kilic, West Texas A&M University, Canyon, TexasPlenary Speaker:Flower Darby, Educator-Author-Speaker, Author of Small Teaching Online:Applying Learning Science in Online Classes with James M. LangPresentation Title:Fostering Social and Emotional Connections to Invigorate Student Learning OnlineJoin us for the 2022 ACME/FBD Conference!March 2-5, 2022 New Orleans, LouisianaHilton New Orleans RiversideACME Volunteer OpportunitiesInterested in volunteering for the 2022 ACME Conference in New Orleans, Louisiana?Contact Rajasree K. Rajamma, ACME Program Chair for 2021-2022, at rrajamma@fairfield.edu.
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 17, 2021(Wednesday)1:15 p.m. – 2:30 p.m.Zoom Meeting 4ASESSION 4ATourism, Hospitality, and Healthcare MarketingSession Chairs:Jingxian Kelly Jiang, Texas A&M University, College Station, TexasArjun Singh, University of Texas-Rio Grande Valley, Edinburg, TexasRural Tourism as a Development Tool: Insight from Kelichapada, IndiaArdhendu Shekhar Singh, Symbiosis International (Deemed University), IndiaDilip Ambarkhane, Symbiosis International (Deemed University), IndiaBhama Venkataramani, Symbiosis International (Deemed University), IndiaRajeshree Joshi, BAIF Development Research Foundation, IndiaSanjai Kumar Parahoo, Hamdan Bin Mohammed Smart University, United Arab EmiratesPrabhat Kumar, Bharati Vidyapeeth, Deemed University, IndiaDetermining the Work Stress and Work Satisfaction Levels of Healthcare Workers during the Covid-19PandemicOğuz Kiraz, Ahmet Yesevi University, TurkeyDilaver Tengilimoğlu, Atılım University, TurkeyPerihan Şenel Tekin, Ankara University, TurkeyAysu Zekioğlu, Trakya University, TurkeySituational Engagement Experiences: Measurement Options and Theory TestingJingxian Jiang, Texas A&M University, College Station, TexasGary Ellis, Texas A&M University and AgriLife Research, College Station, TexasAndrea Ettekal, Texas A&M University, College Station, TexasChad Nelson, Texas A&M University, College Station, Texas1:15 p.m. – 2:30 p.m.Zoom Meeting 4BSESSION 4BMarketing Education Special Session:Connecting in Disconnected Times: Strategies for Building Community andConnection in the Era of COVID-19Session Chairs:Renée Gravois, Sam Houston State University, Huntsville, TexasElizabeth R. McDougal, Southeastern Louisiana University, Hammond, LouisianaConnecting in Disconnected Times: Strategies for Building Community and Connection in the Era ofCOVID-19Renée Gravois, Sam Houston State University, Huntsville, TexasElizabeth R. McDougal, Southeastern Louisiana University, Hammond, LouisianaCommunity-Building Practices for Synchronous and Asynchronous Online ClassesStacey Bolin, East Central University, Ada, OklahomaMarilyn Eastman, Morningside College, Sioux City, IowaMaking Virtual Teams Work: Ways to Facilitate Group Work and Build CommunitiesPushkala Raman, Texas Woman’s University, Denton, TexasAdapting Client-based Projects to Online EnvironmentsRenée Gravois, Sam Houston State University, Huntsville, TexasHolly A. Syrdal, Texas State University, San Marcos, TexasThat One Time My Hair Fell Out: Lessons on Faculty Self-Care and Student EmpathyElizabeth R. McDougal, Southeastern Louisiana University, Hammond, LouisianaTará Burnthorne Lopez, Southeastern Louisiana University, Hammond, Louisiana
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 17, 2021(Wednesday)1:15 p.m. – 2:30 p.m.Zoom Meeting 4CSESSION 4CStudent Research IIRestructuring the Nicholls State University MBA Program: A Two-Semester,Research-Based Recommendation to the Graduate Program InstructionCommittee and MBA DirectorSession Chairs:Sharon Thach, Tennessee State University, Nashville, TennesseeLaura Lott Valenti, Nicholls State University, Thibodaux, Louisiana1) Restructuring the Nicholls MBA Program: The Move to an Online Graduate DegreeOperations of the Restructured MBA ProgramLabrittany Beene, Nicholls State University, Thibodaux, LouisianaCameron Simmons, Nicholls State University, Thibodaux, LouisianaParker White, Nicholls State University, Thibodaux, LouisianaLaura Lott Valenti, Nicholls State University, Thibodaux, LouisianaRestructuring the MBA Program: A Marketing PerspectiveKatherine Bernard, Nicholls State University, Thibodaux, LouisianaAlexander Galy, Nicholls State University, Thibodaux, LouisianaSaidy Hebert, Nicholls State University, Thibodaux, LouisianaLaura Lott Valenti, Nicholls State University, Thibodaux, LouisianaFinancing the Restructured MBA ProgramSeth Bouvier, Nicholls State University, Thibodaux, LouisianaDaniel Frias, Nicholls State University, Thibodaux, LouisianaJohn Hue, Nicholls State University, Thibodaux, LouisianaLaura Lott Valenti, Nicholls State University, Thibodaux, Louisiana2) Online and/or 12-Month Program: Further Restructuring the Nicholls MBA ProgramRegional Data and Competitive Analysis of the 12-Month Online University MBA ProgramSeo Jung Kang, Nicholls State University, Thibodaux, LouisianaNicholas Lafont, Nicholls State University, Thibodaux, LouisianaBerthel Menge, Nicholls State University, Thibodaux, LouisianaMarisabel Ponce Cordero, Nicholls State University, Thibodaux, LouisianaHeather Stoltz, Nicholls State University, Thibodaux, LouisianaLaura Lott Valenti, Nicholls State University, Thibodaux, LouisianaTarget Markets and Program Projections of the 12-Month Online MBA ProgramMallory Crawford, Nicholls State University, Thibodaux, LouisianaJaci Dunn, Nicholls State University, Thibodaux, LouisianaMorgan Duplechin, Nicholls State University, Thibodaux, LouisianaLaura Lott Valenti, Nicholls State University, Thibodaux, LouisianaSurvey Results and Advertising of the 12-Month Online MBA ProgramAmanda Gianelloni, Nicholls State University, Thibodaux, LouisianaKeilan Kiger, Nicholls State University, Thibodaux, LouisianaTaylor Meyer, Nicholls State University, Thibodaux, LouisianaLaura Lott Valenti, Nicholls State University, Thibodaux, Louisiana
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 17, 2021(Wednesday)2:15 p.m. – 3:15 p.m.Zoom Meeting 5SESSION 5Networking Session: Teaching Challenges, Best Practices, and TipsEnjoy informal time with your ACME colleagues and share your teachingchallenges, best practices, and tips.Session Chairs:Kishwar Joonas, Prairie View A&M University, Prairie View, TexasVivekshankar Natarajan, Lamar University, Beaumont, TexasASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 18, 2021(Thursday)8:30 a.m. – 9:45 a.m.Zoom Meeting 6ASESSION 6AConsumer Behavior and Psychology ISession Chair:Ceren Ekebas-Turedi, Purdue University Northwest, Hammond, IndianaConsumers Switch: An Extended Version of Push-Pull-Mooring ModelArun Kumar Kaushik, Indian Institute of Management Amritsar, IndiaThe Impact of Public and Private Advice Reception on Consumers’ Advice UtilizationMichael Sciandra, Fairfield University, Fairfield, ConnecticutFrom Internal to External Information Search: The Role of Information Accessibility, InformationDiagnosticity, and Consumer InvolvementSaeed Tajdini, Indiana University Southeast, New Albany, IndianaEdward Ramirez, University of Texas at El Paso, El Paso, TexasZhenning “Jimmy” Xu, California State University, Bakersfield, California8:30 a.m. – 9:45 a.m.SESSION 6BAdvertising and Integrated Marketing CommunicationsSession Chair:Nazuk Sharma, Fairfield University, Fairfield, ConnecticutZoom Meeting 6BCan Source Credibility Play a Concomitant Dual Role? A Conceptual Model and Empirical EvidenceHaithem Zourrig, Kent State University, Kent, OhioKamel Hedhli, Qatar University, QatarImene Becheur, Qatar University, QatarBreaking the News: How Does CEO Media Coverage Influence Consumer and Shareholder Perceptions?Samuel Staebler, Tilburg University, NetherlandsPrachi Gala, Elon University, Elon, North CarolinaIf a Picture is Worth 1000 Words, How Much is a Video Worth? Examining the Effectiveness of Imagevs. Video Ads on FacebookKristin Stewart, California State University San Marcos, San Marcos, CaliforniaVassilis Dalakas, California State University San Marcos, San Marcos, CaliforniaDanielle Eells, California State University San Marcos, San Marcos, California
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 18, 2021(Thursday)8:30 a.m. – 9:45 a.m.Zoom Meeting 6CSESSION 6CMarketing Education: Nuances of the New Normal: Online Learning 2021Session Chair:Adam J. Mills, Loyola University, New Orleans, LouisianaTechnology Use as Double-Edged Sword for Disadvantaged College StudentsWeixing Ford, Texas A & M University -San Antonio, San Antonio, TexasLeonard Love, Texas A & M University -San Antonio, San Antonio, TexasUsing Social Media to Improve Student Engagement and Learning in a HyFlex EnvironmentTommy Hsu, Tarleton State University, Stephenville, TexasOnline Education During Times of CrisisDanny Upshaw, Northwestern State University, Natchitoches, LouisianaAnna Upshaw, Northwestern State University, Natchitoches, LouisianaEddie Horton, Northwestern State University, Natchitoches, LouisianaMarcia Hardy, Northwestern State University, Natchitoches, LouisianaAsleep in the Class? Antecedents and Outcomes of Digital Exhaustion in Virtual Academic EnvironmentsVaidas Lukosius, Tennessee State University, Nashville, TennesseeRamaprasad Unni, Tennessee State University, Nashville, Tennessee10:00 a.m. – 11:15 a.m.Zoom Meeting 7ASESSION 7ABrand Strategy and ManagementSession Chair:J. Ricky Fergurson, Indiana State University, Terre Haute, IndianaAnalogy of Brand Recall through Indian Movies and Web SeriesDibyarpita Ghosh, Symbiosis Institute of Business Management, IndiaAshmita Biswas, Symbiosis Institute of Business Management, IndiaTanmoy De, Symbiosis Institute of Business Management, IndiaThe Influence of Experiential Attributes-Based Brand Positioning on Brand ExtensionsSamuel Sekar, University of South Florida, Tampa, FloridaWebsite Scraping to Determine Franchise Performance of Top-Performing Franchise BrandsLaura Lott Valenti, Nicholls State University, Thibodaux, LouisianaStavros Sindakis, University of Sharjah, United Arab EmiratesACME Sponsorship OpportunitiesInterested in ACME sponsorship opportunities?Contact Türkan Dursun-Kilic, ACME President for 2021-2022,at tkilic@wtamu.edu.
SSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 18, 2021(Thursday)10:00 a.m. – 11:15 a.m.Zoom Meeting 7BSESSION 7BRetailing and E-CommerceSession Chairs:Yi-Chia “Shair” Wu, Tarleton State University, Stephenville, TexasAmit Malhan, NC A&T State University, Greensboro, North CarolinaProduct Allocation in a Multi-Segment Market Under Uniformly Distributed DemandHongkai Zhang, East Central University, Ada, OklahomaJiehui Ma, University of Wisconsin – Whitewater, Whitewater, WisconsinJames Rauch, East Central University, Ada, OklahomaArtificial Intelligence in Online Retail in IndiaAyse Ersoy, Cape Breton University, CanadaRetail Failure: Definition, Scope, and ImplicationsIrfan Ahmed, Sam Houston State University, Huntsville, TexasSanjay Mehta, Sam Houston State University, Huntsville, TexasC Ganeshkumar, Indian Institute of Plantation Management, IndiaVivekshankar Natarajan, Lamar University, Beaumont, Texas10:00 a.m. – 11:15 a.m.Zoom Meeting 7CSESSION 7CTechnology in MarketingSession Chair:David G. Taylor, Sacred Heart University, Fairfield, ConnecticutUsing the Technology Acceptance Model to Understand the Use of Anonymous Location-Based AppsPriyanka Khandelwal, West Texas A&M University, Canyon, TexasOmni-Channel in the Fashion Industry: Indian ExperienceRomi Sainy, Jaipuria Institute of Management Indore, IndiaSahil Jasrotia, Jaipuria Institute of Management Indore, IndiaThe Art of Subtle Advertising on Social MediaSua Jeon, Texas Wesleyan University, Fort Worth, Texas11:30 a.m. – 12:45 p.m.Zoom Meeting 8ASESSION 8AMeet the Editors PanelSession Chair:Irfan Ahmed, Sam Houston State University, Huntsville, TexasSession Panelists:Justin Paul, Editor-in-Chief, International Journal of Consumer StudiesMary Fischer, Editor, FBD JournalBinshan Lin, Editor, Several DSI Journals
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 18, 2021(Thursday)11:30 a.m. – 12:45 p.m.SESSION 8BStudent Research IIISession Chair:Marilyn Eastman, Morningside College, Sioux City, IowaZoom Meeting 8BArtificial Intelligence for Startup StrategyVarika Pinnam, University of Texas at Dallas, TexasJulie Haworth, University of Texas at Dallas, TexasThe Effects of the Pandemic on Supply Chains in Health Care Systems in Montana and IowaJory Opp, Morningside College, Sioux City, IowaMarilyn Eastman, Morningside College, Sioux City, IowaConsumer Susceptibility to Greenwashing of Consumer Product BrandsGrace Russmann, Morningside College, Sioux City, IowaMarilyn Eastman, Morningside College, Sioux City, IowaClassifying Nomads, Insurance Hunters and Quality Seekers in a Local Insurance MarketYvette Federspiel, California State University, Bakersfield, CaliforniaRaul Mancilla, California State University, Bakersfield, CaliforniaZhenning “Jimmy” Xu, California State University, Bakersfield, California1:00 p.m. – 2:00 p.m.Zoom Meeting 9SESSION 9Plenary Speaker Presentation IISession Chair:Mel F. Zuberi, Hood College, Frederick, MarylandPlenary Speaker:Dr. Terry Clark, Dean and Professor of Marketing, College of Business andAnalytics, Southern Illinois University at CarbondalePresentation Title:A Meditation on the COVID Pandemic’s Impact on Business, Innovation,and Analytics2:15 p.m. – 3:30 p.m.Zoom Meeting 10ASESSION 10AACME AxcessCapon Teaching Innovation CompetitionSession Chair:Rajasree K. Rajamma, Fairfield University, Fairfield, ConnecticutSelling a Sales Program: A Student Publication Assignment in Junior and Senior Sales Classes toCommunicate Program BenefitsLaura Lott Valenti, Nicholls State University, Thibodaux, LouisianaAn Immersive Business Game Simulation for Digital MarketingNadia Steils, University of Lille (IAE Lille), FranceThe Know Me Activity: A Self-expansion Exercise to Overcome Instructor-Student Social IsolationHolly A. Syrdal, Texas State University, San Marcos, TexasBrian A. Vander Schee, Indiana University, Indianapolis, IndianaRebecca A. VanMeter, Ball State University, Muncie, IndianaParker J. Woodroof, University of Central Arkansas, Conway, ArkansasThank you to Wessex Publishing for generous sponsorship of this competition and award!
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 18, 2021(Thursday)2:15 p.m. – 3:30 p.m.SESSION 10BBranding and Brand ManagementSession Chair:Michael Sciandra, Fairfield University, Fairfield, ConnecticutZoom Meeting 10BAssessing the Impact of 'Green' Brand Personality on Consumer Purchase Behaviour: Indian InsightsShaunak Roy, St. Xavier’s College, IndiaShivaji Banerjee, St. Xavier’s College, IndiaEffect of User Generated Reviews on Initial Brand Trust: Insights from Conjoint AnalysisSyama K S, Cochin University of Science and Technology, IndiaManoj Edward, Cochin University of Science and Technology, IndiaSocial Entrepreneurship, Smart Brands, And High Character Leadership: An Inside Out Approach toBranding Knowledge Products in Social MediaStavroula Kalogeras, University of Plymouth, United Kingdom2:15 p.m. – 3:30 p.m.Zoom Meeting 10CSESSION 10CSports and Recreational MarketingSession Chair:Gary Holmes, University of North Texas at Dallas, Dallas, TexasMale and Female Sports Fans: Team Identification, Satisfaction with Team Performance, andConsumption BehaviorStefan Genchev, University of Central Oklahoma, Edmond, OklahomaGordon Gray, University of Central Oklahoma, Edmond, OklahomaStacia Wert-Gray, University of Central Oklahoma, Edmond, OklahomaHow Do I Engage You When You Are Not Fanatical About Me? Examining Digital Content for LowerLevel FanshipCaroline S.L. Tan, University of Tsukuba, JapanThe Moderating Role of CSR Initiatives and Team Net Worth on Consumer Authenticity Perceptions ofProfessional Sports LeaguesKylee Hebert, Elon University, Elon, North CarolinaPrachi Gala, Elon University, Elon, North Carolina3:45 p.m. – 4:30 p.m.Zoom Meeting 11SESSION 11Networking Session: Enhancing Your Research ProductivityEnjoy informal time with your ACME colleagues and share your challenges, bestpractices, and tips for enhancing your research productivity.Session Chairs:Adam J. Mills, Loyola University, New Orleans, LouisianaNazuk Sharma, Fairfield University, Fairfield, ConnecticutSanjay S. Mehta, Sam Houston State University, Huntsville, Texas
ASSOCIATION OF COLLEGIATEMARKETING EDUCATORSMarch 19, 2021(Friday)8:30 a.m. – 9:45 a.m.Zoom Meeting 12ASESSION 12AWorkshop on Pedagogy of Critical Conversations in TeachingSession Chair:Lilly Ye, Frostburg University, Frostburg, MarylandPedagogical Approaches to Critical Conversations on Race, Politics, and Social Justice Topics inMarketing and Mass MediaJennifer Sadler, Columbia College Chicago, Chicago, Illinois8:30 a.m. – 9:45 a.m.Zoom Meeting 12BSESSION 12BMarketing Education Special Session: Teaching Marketing Research OnlineSession Chair:Sanjay S. Mehta, Sam Houston State University, Huntsville, TexasRedesigning an Online, MBA Marketing Research Class as an 8-week OfferingGopala Ganesh, University of North Texas, Denton, Texas10:00 a.m. – 11:15 a.m.Zoom Meeting 13ASESSION 13AConsumer Behavior and Psychology IISession Cha
2) Online and/or 12-Month Program: Further Restructuring the Nicholls MBA Program Regional Data and Competitive Analysis of the 12-Month Online University MBA Program Seo Jung Kang, Nicholls State University, Thibodaux, Louisiana Nicholas Lafont, Nicholls State University, Thibodaux, Louisiana
