CONSORTIUM FELLOWS - Tippie.uiowa.edu

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CONSORTIUM FELLOWSAnnika AbellUniversity of South FloridaAs a third-year Ph.D. candidate at the University of South Florida, Annika Abell is abehavioral researcher with interests in sensory marketing, digital & social mediamarketing, and healthful consumption. Several of her projects focus on choicesrelated to underprivileged children and adults. Prior to entering the Ph.D. program,Annika owned a digital marketing agency specializing in social media. She has alsoworked as a graphic designer. As a former entrepreneur, she is always keen tocollaborate with companies on research projects. For her research, she has recentlyteamed up with an international hotel chain, elementary and middle schools,restaurants, and a supermarket. Annika has a degree in Advertising from StuttgartMedia School in Germany. She has presented her work at major conferencesincluding AMA and AMS, where she received the best student paper award in 2016.She has received two grants from the Association of Consumer Research (TCRgroup) for her research related to economically underprivileged consumer groups.Annika developed (and is currently teaching) an undergraduate digital marketingcourse at the University of South Florida.Mina AmeriUniversity of Texas at DallasMina is a PhD candidate in marketing at University of Texas at Dallas. Her researchinterests are quantitative marketing and, in particular, online streaming market andsocial dynamics within this market. For her dissertation, she studies how people’sfriendship networks evolve over time along with their activities, how and throughwhat mechanisms these friendship networks along with community networkinfluence people’s decision of what to watch, and how their modus of watching(specifically “binge-watching”) changes their engagement with a show’s “franchise.”Mina is also the winner of best paper award at 2016 Texas PhD Conference. Prior toher PhD, Mina got her MSc in marketing and her BA in electrical engineering. Shealso has experience as a marketing expert in a multi-brand company.Eda AnlamlierUniversity of Illinois at ChicagoEda Anlamlier is a fourth-year doctoral candidate in Marketing at the University ofIllinois at Chicago. Her research investigates consumer behaviors that can result inalternative forms of status acquisition with and without the help of high-statusbrands. In her papers, she examines how non-traditional forms of conspicuousconsumption (e.g., digital, through rental products), experiential versus materialpurchases, and access-based consumption alter individuals’ product perceptions.She mainly focuses on consumers’ self and product perception on social media andtheir subsequent product attitudes. Under the supervision of Professor David Gal,Eda’s dissertation analyzes how conspicuous consumption on social mediainfluences products’ experiential assessment and status perception. She presentedher research at the American Marketing Association Conference, Association forConsumer Research Conference, and Society for Consumer Psychology Conference.She has personally designed and instructs introductory and global marketingcourses. Eda holds a Master’s of Science in Psychology from Koc University, Turkeyand a Bachelor’s of Art (Honors) in Management from Bogazici University, Turkey.2017 AMA-SHETH Foundation Doctoral Consortium

She has previously managed corporate social media accounts; created local andglobal marketing campaigns.Vivek AstvanshWestern UniversityVivek is a third-year marketing doctoral candidate at the Ivey Business School,Western University, Canada. His primary research interest is in theorizing andempirically assessing how marketing capabilities (e.g., supplier relationships,customer orientation, channel management) can help firms respond to, andpotentially recover from adversity (e.g., product recall, data breaches, firmbankruptcy). For his empirical research, Vivek uses machine learning techniques andeconometric methods. Vivek's teaching interests are in big data analytics, marketinganalytics, digital/Internet marketing, and entrepreneurial marketing. Vivek studiedcomputer engineering in his undergrad, and business management and socialscience research in his two masters' degrees. He worked in the high-tech industry inSouth Asia, Middle East, and the U.S. for twelve years before joining academia.Amin AttariUniversity of KansasAmin Attari is a fourth year PhD candidate in marketing at the University of Kansas.Amin’s primary research interest is consumer judgment and decision making underrisk and uncertainty. He uses insights from psychology and economics to investigateconsumer behavior in different marketing contexts. Amin has an MBA from theUniversity of Tehran and has worked as a product manager in both B2C and B2Bcompanies. He has taught Managing Brands at the University of Kansas, School ofBusiness.Sara BaskentliBaruchSara Baskentli is a Ph.D. candidate in Marketing at Baruch College, City University ofNew York. Sara conducts research in the area of consumer behavior, with specificinterests in food decision-making, consumer biases and im(moral) behaviors. Shewas recently named a winner of a doctoral student research grant from CUNY. Someof Sara’s work has been published in Journal of Public Policy and Marketing and hasbeen presented at multiple conferences including ACR. Sara received her bachelor’sdegree in Business Administration from Bilkent University and her master’s degreein Marketing from University of Cincinnati.Carlos BauerUniversity of Texas at San AntonioCarlos Bauer University of Texas at San Antonio Carlos Bauer is a doctoral candidatein marketing at the University of Texas at San Antonio and a research fellow at theCenter for Sales and Marketing Strategy at the Foster School of Business – TheUniversity of Washington. His research interests include relationship marketingdynamics, relational selling, social networks in sales, and distribution strategies indigital markets. His dissertation focuses on relational contracts for exclusiveproducts in two-sided markets, the dynamic effects of relational investments overtime, and the perceived value of relational investments. His work has appeared atvarious conferences including the American Marketing Association Summer and2017 AMA-SHETH Foundation Doctoral Consortium

Winter Educator’s Conference; the International Marketing SIG in Havana, Cuba; theAmerican Consumer Research conference, and the Society for Consumer Psychologyconference. Carlos was also named a fellow at the ISBM Business MarketingDoctoral Consortium, and at the Mallen Conference hosted by Yale and Yeshivauniversities. His working experience includes roles in academia and industry both inthe US and overseas. Currently, Carlos serves as the ex-officio president of the PhDProject marketing doctoral consortium.Frank BekeUniversity of GroningenFrank Beke is a Ph.D. candidate in marketing at the University of Groningen. Hisresearch is focused on informational privacy, in particular the influence onrelationships between firms and consumers. While marketing has become moredata-driven, more understanding is needed why consumers accept or rejectinformation collection. In his dissertation, he develops a scale to measure theprivacy calculus (trade-off) that better explains when and why consumers acceptinformation collection by firms. In addition, he investigates how firms' privacystrategy affects choice consumers make. Besides the scientific contribution, hisdissertation tries to provide guidance to firms still struggling with how to manageconsumer privacy. Frank earned a B.S. in Business Administration from theUniversity of Groningen. He received a M.S. in Marketing (Strategy and Intelligence)from the University of Groningen.Jason BellUniversity of IowaJason Bell received a master's degree in economics from The University of Iowa in2010, and is now a PhD candidate in marketing, expecting to graduate in 2018. Hismain research interest is consideration set formation, especially for durable goods.Manuel BerkmannUniversity of CologneManuel Berkmann is a doctoral candidate in Marketing at the Institute for Retailingand Customer Management at the University of Cologne, Germany. His researchinterests are in the domain of business-to-business marketing and service and salesmanagement. In particular, his current projects focus on customer engagement inB2B and the changing role of frontline employees in industrial markets. He receiveda Diploma (M.S. equivalent) in business administration from the University ofMannheim, Germany. Prior to starting his career in academia, he worked for fouryears as a senior consultant for an international consulting firm specializing inmarketing, sales and pricing. Besides research, he enjoys outdoor sports activitiesand daily life with his family.2017 AMA-SHETH Foundation Doctoral Consortium

Raghu BommarajuUniversity of HoustonRaghu Bommaraju is a fourth year doctoral student at the University of Houston. Heholds an MS in Quantitative Economics from Indian Statistical Institute and an MBAfrom XLRI, Jamshedpur, India. Raghu won the AMA 2017 Best Paper Award bytheme (Human Capital) for one of his research papers. Raghu has a two essaydissertation with a focus on empirical marketing strategy. His first essay investigatesthe role of image in the success or failure of M&As. The results indicate that, even inthe absence of job uncertainty, mismatch of images of the firms negativelyinfluences performance. The second essay of the dissertation examines whether thepresence of a customer in the boardroom influences firm performance. The resultsdemonstrate that having a customer in the boardroom positively influences firmperformance. Moreover, in the absence of marketing personnel in the topmanagement, a customer in the boardroom is more vital.Dominique BraxtonUniversity of California- IrvineDominique is a PhD Candidate in marketing at The Paul Merage School of Business,University of California, Irvine. Her research leverages experimental methods tounderstand customer experience, specifically in the shopping context. Herdissertation is centered on the relationship between technology integration in retailstores and customer experience. In particular, she explores the impact of technologyintegration on the customer’s cognitive and emotional experience in a retail store. Inaddition to her dissertation work, she is working on projects in judgement anddecision making with regard to social media and customer experience. Dominique isalso teaching an undergraduate course in digital marketing at The Paul MerageSchool of Business, and has previously taught consumer behavior and advertisingpromotion. Prior to pursuing her PhD, Dominique earned her Bachelor’s degree inMarketing from the University of Nevada, Las Vegas and has worked in retailingsectors from high end luxury retailers to thrift stores.Melanie BrucksStanfordMelanie Brucks is a third-year doctoral student at the Stanford Graduate School ofBusiness. Her research interests focus on creative cognition and innovation. Hercurrent project investigates cognitive processes in creativity competitions anddemonstrates that pursuing the goal to be creative can ironically backfire, hinderingcreative performance. Another project explores the interplay of technologicalinnovation and creativity, examining how virtual communication impacts variousstages of creative cognition. Melanie received her Bachelor of Science in Psychologyfrom University of Arizona in 2013.2017 AMA-SHETH Foundation Doctoral Consortium

Adam CannTexas Tech UniversityAdam is a doctoral candidate in the Texas Tech University Marketing program. Hisresearch focuses on the influences of emotions, attitudes, and humor on consumerbehavior.Xinyu CaoMassachusetts Institute of TechnologyXinyu Cao is a fourth-year Ph.D. candidate in Marketing at the MIT Sloan School ofManagement. She is broadly interested in consumer behavior and firm strategies inonline platforms. Her research methodologies include field experiments, analyticalmodeling and structural modeling. One of her dissertation essays explores“cooperative search advertising.” Based on analysis of manufacturer-retailerinteractions when bidding for the same brand keyword, she derives optimal biddingstrategies for manufacturers. Another dissertation essay of her studies thephenomenon of “rational spamming.” She finds that it is an optimal strategy forcompeting firms to advertise excessively to consumers on social media, even thoughtoo much communication drives consumers away. Prior to joining MIT, Xinyureceived a Bachelor’s degree in Mathematics and Physics from Tsinghua Universityin China, and a Master’s degree in Operations Research from UC Berkeley.Melis CeylanKoc UniversityMelis Ceylan is a Ph.D. candidate in Marketing at Koç University Graduate School ofBusiness, expecting to graduate by summer 2018. She holds a master’s degree inComputer Science from University of Southern California, and two B.S. degrees inMathematics & Computer Science and in Computer Engineering from BahçeşehirUniversity. Melis was awarded Fulbright scholarship for her academic studies in theU.S. Before joining the Koç Ph.D. program, she also studied Marketing at graduatelevel at New York University for two years. Melis is broadly interested in two areas ofresearch: self-conscious emotions and social exclusion. Across her work, Melis aimsto understand and explain consumer behavior in different substantive domains suchas food consumption decisions, self-improvement motivations, and engaging inaltruistic behaviors. Melis has presented her research at national and internationalconferences and symposiums such as Society for Consumer Psychology andAlternative Research Methods Symposium in Marketing Research.2017 AMA-SHETH Foundation Doctoral Consortium

Yupeng ChenUniversity of PennsylvaniaYupeng is a fourth-year doctoral student in Marketing at the Wharton School of theUniversity of Pennsylvania. His research interests include referral program, loyaltyprogram, and preference estimation. Prior to Wharton, he obtained his Ph.D. inOperations Research from Columbia University in 2015 and his B.S. in Mathematicsfrom Peking University in 2009.JeeWon (Brianna) ChoiGeorgia State UniversityBrianna is a doctoral candidate in marketing at Georgia State University. Herresearch interests focus on empirical marketing strategy, with an emphasis oncustomer experience and entertainment marketing. In her selected stream ofresearch, she seeks to understand the consumer’s journey with the firm throughdifferent firm-initiated marketing efforts. To answer her research questions, sheapplies econometric and statistical models. She has publications in Journal of theAcademy of Marketing Science and in Journal of Marketing Research. Herdissertation focuses on the early assessment of new products in the film industrycontext. Brianna has received a Bachelor’s degree in marketing, finance, andmarketing & operations management from Wharton School at the University ofPennsylvania. Prior to joining the doctoral program, Brianna worked as an economicconsultant.Nivriti ChowdhryRice UniversityNivriti (Nivi) is a fourth year marketing student at Rice Business School in Houston,Texas. Her research is focused on judgment and decision making. Within judgmentand decision making, Nivi focuses on two streams: financial decision making andinformation seeking behavior. In her current work, she studies the interactive effectof financial self-awareness and financial literacy on downstream financial behaviors.Qian (Claire) DengUniversity of AlbertaQian (Claire) Deng is a Ph.D. Candidate majoring in marketing in Alberta School ofBusiness, University of Alberta. She earned her MPhil degree from Hong KongPolytechnic University, and her Bachelor Degree of Management from FudanUniversity, China. Claire’s primary research interest focuses on the concept ofcongruity in marketing. One branch of her research tries to use meta-analysis toexamine the effect pattern of congruity across various application areas ofmarketing, including brand extensions, product designs, advertising, eventsponsorship and so on. Another branch of her research focuses on examiningconsumers’ evaluation and behavioural responses toward extremely incongruentproduct designs. In addition, her research interests also include consumer behavior,congruity/incongruity theory, meta-analysis, retail atmospherics and analytics, and2017 AMA-SHETH Foundation Doctoral Consortium

hospitality and tourism marketing. Claire’s teaching interests include marketingresearch, introduction to marketing, consumer behavior, and retail management.Ryan DewColumbia UniversityRyan Dew is a fourth year doctoral student in Marketing at Columbia University,focusing on quantitative marketing. His research studies how modern statistical andcomputational methods can automate and enhance the capacity of marketingmanagers to make data-driven decisions. He is particularly interested in topics inmarketing analytics, customer relationship management, and preferencemeasurement, with a focus on understanding dynamics in consumer purchasingpatterns. He is also interested in incorporating visual and textual data into marketingmodels, with a specific interest in understanding the interplay between the statedand visual identities of brands, and in bringing big data to bear on firms' designdecisions. Methodologically, he focuses on techniques from Bayesian econometrics,Bayesian nonparametrics, and machine learning. Much of his work, including aforthcoming paper in Marketing Science, has explored how deep underlying patternsin dynamic purchasing processes can be uncovered with Bayesian nonparametricGaussian process priors. Prior to entering the Ph.D. program, Ryan graduated fromthe University of Pennsylvania with a B.A. in Mathematics, with a focus on appliedstatistics.Grant DonnellyHarvard UniversityGrant is a doctoral candidate in the Marketing Unit at Harvard Business School. Hestudies decision-making with a specific interest in improving consumer welfare.Grant studies ways to make consumers make better consumer decisions- from howto save more for retirement to how to eat healthier food. In a forthcoming paper atJournal of the Association for Consumer Research, Grant and his colleagues findthat consumers who dispose of their unwanted goods through social recycling (e.g.,giving unwanted goods to unspecified recipients at no cost) increases consumerhappiness- relative to trashing good, traditional recycling and donating- because ofincreased perceptions of helping others and the environment. Grant received hisB.A. in Environmental Science (Urban Design) from San Francisco State in 2005 anda M.A. in Psychological Research (Mind, Brain & Behavior) from San Francisco Statein 2013.Jinzhao DuDuke UniversityJinzhao Du is a Marketing PhD student at the Fuqua School of Business of DukeUniversity. He is interested in platform-based marketing and media markets. Hisdissertation investigates the strategic interaction among the participants in a mediamarket ––– content suppliers, advertisers, media platforms, news aggregators, andconsumers ––– and answers important managerial questions on a media platforms'pricing strategy, content provision, and the role of news aggregators. Jinzhao holds aBA in economics from School of Economics and Management at Tsinghua Universityin China.2017 AMA-SHETH Foundation Doctoral Consortium

Kristen DukeUniversity of California – San DiegoKristen Duke is a Ph.D. candidate in marketing at the Rady School of Management,University of California, San Diego. She investigates how consumers form judgments,make decisions, and experience the outcomes of those decisions, particularly whenthey involve risk, uncertainty, or emotional complexity. In her dissertation research,she explores the intertemporal dynamics of guilt, studying its time-course and theemotional and behavioral consequences of separating guilt-i

Amin has an MBA from the University of Tehran and has worked as a product manager in both B2C and B2B . Doctoral Consortium, and at the Mallen Conference hosted by Yale and Yeshiva . One of her dissertation essays explores “cooperative search advertising.” Based on analysis of manufacturer-retailer