EMOTIONAL FOOTPRINT REPORT - Zerto

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April 2020EMOTIONAL FOOTPRINT REPORTEnterprise Backup andAvailability395Reviews9Vendors Evaluated

Enterprise Backup and Availability Emotional Footprint ReportTable ofContentsHow to Use the ReportInfo-Tech’s Category Reports provide a comprehensive evaluation of popular products in theEnterprise Backup and Availability market. This buyer’s guide is designed to help prospectivepurchasers make better decisions by leveraging the experiences of real users.Emotional Footprint Summary. 6The data in this report is collected from real end users, meticulously verified for veracity,exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product iscompared and contrasted with all other vendors in their category to create a holistic, unbiased viewof the product landscape.Emotional Footprint Details. 8Use this report to determine which product is right for your organization. For highly detailed reportson individual products, see Info-Tech’s Product Scorecard.Emotional Footprint Diamond . 52

Enterprise Backup and Availability Emotional Footprint ReportSoftwareDirectoryENTERPRISE BACKUP ANDAVAILABILITY SOFTWARESelecting software can be overwhelming andone of the biggest challenges facingorganizations is understanding themarketplace and identifying all of the availablevendors and products. The Software Directoryis a comprehensive list of all relevant softwarevendors in a particular category. Use this pageto create the right vendor shortlist by exploringall of the options available to yourorganization.Acronis Cyber BackupActifio Data ManagementAhsay Cloud Backup SuiteAltaro VM BackupAptare Backup ManagerArcserve BackupAsigraAvanquest Data Recovery ProfessionalBackblaze Cloud Storage & BackupBackboxBackupExecBarracuda BackupCarbonite EVaultCloudberry Managed BackupCode42Cohesity DataProtectCommVault Backup and RecoveryCTERADatto Virtual SIRISDell Data Protection SuiteeFolder Cloud BackupExaGridFalconStor Continuous Data ProtectorHyperScale Backup AppliancesIBM Spectrum ProtectIDrive Online Cloud BackupIgneous Hybrid Storage CloudInfrascale Cloud BackupIron Mountain Backup SolutionKaseya Backup & Disaster RecoveryManageEngine RecoveryManager PlusMetalogix RestorePointMicro Focus Data ProtectorMicrosoft Azure Cloud BackupNAKIVO Backup & ReplicationNetApp SnapCenter3

Enterprise Backup and Availability Emotional Footprint ReportSoftwareDirectoryENTERPRISE BACKUP ANDAVAILABILITY SOFTWARESelecting software can be overwhelming andone of the biggest challenges facingorganizations is understanding themarketplace and identifying all of the availablevendors and products. The Software Directoryis a comprehensive list of all relevant softwarevendors in a particular category. Use this pageto create the right vendor shortlist by exploringall of the options available to yourorganization.NetBackupNetBackup AppliancesNetworkerNeverfail Cloud BackupQuest Rapid RecoveryRackspace Cloud BackupRiptide Reflection EnterpriseRubrik Cloud Data ManagementSEP Virtual BackupSolarWinds BackupStorageCraft ShadowProtectTeradata Backup and Restore (BAR)UnitrendsVeeam Availability SuiteVembu BDR SuiteVMware Site Recovery ManagerWondershare Data RecoveryZerto IT Resilience Platform4

Enterprise Backup and Availability Emotional Footprint ReportSOFTWARE REVIEWSENTERPRISEBACKUP ANDAVAILABILITYThe customer experience with a software vendor will be a complex relationshipthat spans procurement, implementation, service, and support. Picking softwarecan commit you to an extended period with that vendor, and knowing how realusers feel about their service experience is crucial before making thatcommitment. When compared with how fair the price is for the software, youreceive a comprehensive overview of the expected interaction and experience withthe vendor.IBM Spectrum ProtectBarracuda BackupRELATIONSHIPBUILDERSVALUEPLAYERSCommVault Backup and RecoveryMicro Focus Data ProtectorEXELANOIN73TIOEMCONTENDERSVeeam Availability SuiteDVMware Site Recovery ManagerETTINRTPOFONote: The ranges of the axes are dynamically adjusted based on minimum andmaximum values in the dataset.86Microsoft Azure BackupNet EmotionalFootprintThe Net Emotional Footprint measures highlevel user sentiment. It aggregates emotionalresponse ratings across 25 provocativequestions, creating a powerful indicator ofoverall user feeling toward the vendor andproduct.CHAMPIONSNSoftware pricing can be complicatedand confusing, but knowing if you'regetting business value for the priceyou're paying is not. The Value Indexmetric captures user satisfactionwith their software given the coststhey are paying.APRIL 2020VALUValue IndexZerto ITRubrik Resilience Platform97ENTERPRISEBACKUP ANDAVAILABILITYThe Emotional Footprint Diamond illustrates how users view their interactions with their software vendor compared against their perceived cost tovalue of the software. This delivers you an in-depth insight into your potential relationship with the vendor.77EmotionalFootprint Diamond Outlier Champion5

Emotional Footprint ReportEmotional FootprintSummaryThe Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationshipand product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product. While purchasing decisions shouldn’t be based on emotion, it’s valuable to know what kindof emotional response the vendor you’re considering elicits from their users.-4-3-2NEGATIVERANKVENDORZerto IT ResiliencePlatform5CX SCORENET EMOTIONALFOOTPRINT9.1 96Rubrik9.1 96Microsoft Azure Backup8.5IBM Spectrum ProtectMicro Focus DataProtector% - % EMOTIONALFOOTPRINTEMOTIONAL SPECTRUM SCALE-1 1NEUTRAL 2 3 4POSITIVEPOSITIVENET EMOTIONALFOOTPRINT DISTRIBUTIONVALUEINDEXNEGATIVESTRONGESTPOSITIVE EMOTIONS-100 to 19 20 to 39 40 to 59 60 to 79STRONGESTNEGATIVE EMOTIONS 80 to 100NUMBER OFREVIEWS97% POSITIVE86SAVES TIME100%RESPECTFUL100%-- NEGATIVE97% POSITIVE85INSPIRING100%HELPSINNOVATE100%CHARGES FORPRODUCTENHANCEMENTS3%VENDOR'SINTEREST FIRST3%38 863% NEGATIVE89% POSITIVE83RELIABLE99%ENABLESPRODUCTIVITY96%OVER PROMISED7%VENDOR'SINTEREST FIRST6%1068.4 872% NEGATIVE89% POSITIVE82EFFECTIVE95%CONTINUALLYIMPROVING95%OVER PROMISED8%RESTRICTSPRODUCTIVITY5%378.3 855% NEGATIVE90% RIENDLYPOLICIES13%15-- NEGATIVECLIENT'SINTEREST FIRST100%336Barracuda Backup8.2 824% NEGATIVE86% POSITIVE82RESPECTFUL94%RELIABLE94%OVER PROMISED14%VENDOR'SINTEREST FIRST9%357VMware Site RecoveryManager8.2 822% NEGATIVE84% 0%OVER PROMISED6%338CommVault Backup andRecovery8.0 775% NEGATIVE82% POSITIVE83HELPS ST FIRST14%159Veeam Availability Suite8.0 773% NEGATIVE80% POSITIVE83ENABLESPRODUCTIVITY93%RELIABLE93%BIG FAT LIARS8%OVER PROMISED8%166

Emotional Footprint ReportEmotional FootprintSummaryThe Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationshipand product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product. While purchasing decisions shouldn’t be based on emotion, it’s valuable to know what kindof emotional response the vendor you’re considering elicits from their users.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1NEUTRAL 2 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100VENDORS WITH INSUFFICIENT DATA--Cloudberry ManagedBackup9.1 931% NEGATIVE94% TURES100%WASTES EREST FIRST17%GREEDY17%11EFFICIENT61%OVER PROMISED33%VENDOR'SINTEREST FIRST33%10DECEPTIVE32%OVER PROMISED25%8VENDORS WITH INSUFFICIENT DATA--Dell Data Protection Suite8.1 794% NEGATIVE84% POSITIVE83RELIABLE--BackupExec4.9 2621% NEGATIVE47% POSITIVE64RESPECTFUL81%--NetBackup7.6 7113% NEGATIVE82% POSITIVE81RESPECTFUL100%CLIENT FRIENDLYPOLICIES100%--Acronis Cyber Backup8.6 87-- NEGATIVE87% IDrive Online Cloud Backup9.3 9999% 100%6--SnapCenter8.6 8888% POSITIVE84INCLUDESPRODUCTENHANCEMENTS100%HELPS INNOVATE100%6--Cohesity DataProtect7.4 7485% 100%-- NEGATIVE-- NEGATIVE10% NEGATIVEGREEDY50%BIG FAT LIARS40%57

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1NEUTRAL 2 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100CATEGORYServiceExperienceGood service matters. The last thing you need isto be disrespected by your software vendor, or toget bogged down by their ineptitude or neglect.This section displays data related to quality andeffectiveness of service, so you can knowwhether you’ll be treated well before and afteryou’ve made the purchase.8

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1 2NEUTRAL 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100Disrespectful vs. Respectful1Rubrik Cloud Data Management 1002Zerto IT Resilience Platform 1003IBM Spectrum Protect 954CommVault Backup and Recovery 945VMware Site Recovery Manager 946Veeam Availability Suite 937Barracuda Backup 918Microsoft Azure Cloud Backup 899Micro Focus Data Protector 88CATEGORY AVERAGE 93- 93Cloudberry Managed Backup38DISTRIBUTION -- -- 100%REVIEWS33DISTRIBUTION -- -- 100%REVIEWS37DISTRIBUTION -- 5% 95%REVIEWS15DISTRIBUTION -- 6% 94%REVIEWS33DISTRIBUTION -- 6% 94%REVIEWS16DISTRIBUTION -- 7% 93%REVIEWS35DISTRIBUTION 3% 3% 94%REVIEWS-Dell Data Protection Suite 74-BackupExec 71-NetBackup 100-Acronis Cyber Backup 87-IDrive Online Cloud Backup 100-NetApp SnapCenter 100-Cohesity DataProtect 10011DISTRIBUTION -- 26% 74%REVIEWS10DISTRIBUTION 10% 9% 81%REVIEWS8DISTRIBUTION -- -- 100%REVIEWS7DISTRIBUTION -- 13% 87%REVIEWS6DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- -- 100%REVIEWS5DISTRIBUTION -- -- 100%REVIEWS106DISTRIBUTION 2% 7% 91%REVIEWS15DISTRIBUTION 6% -- 94%REVIEWSDISTRIBUTION 1% 4% 95%14DISTRIBUTION -- 7% 93%REVIEWS9

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1 2NEUTRAL 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100Bureaucratic vs. Efficient1Rubrik Cloud Data Management 1002Zerto IT Resilience Platform 973VMware Site Recovery Manager 944CommVault Backup and Recovery 935Barracuda Backup 886IBM Spectrum Protect 857Microsoft Azure Cloud Backup 858Veeam Availability Suite 799Micro Focus Data Protector 68CATEGORY AVERAGE 89- 86Cloudberry Managed Backup38DISTRIBUTION -- -- 100%REVIEWS33DISTRIBUTION -- 3% 97%REVIEWS33DISTRIBUTION -- 6% 94%REVIEWS15DISTRIBUTION -- 7% 93%REVIEWS35DISTRIBUTION 3% 6% 91%REVIEWS37DISTRIBUTION -- 15% 85%REVIEWS106DISTRIBUTION 5% 5% 90%REVIEWS-Dell Data Protection Suite 66-BackupExec 33-NetBackup 89-Acronis Cyber Backup 100-IDrive Online Cloud Backup 100-NetApp SnapCenter 82-Cohesity DataProtect 10011DISTRIBUTION 8% 17% 74%REVIEWS10DISTRIBUTION 28% 11% 61%REVIEWS8DISTRIBUTION -- 11% 89%REVIEWS7DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- 18% 82%REVIEWS5DISTRIBUTION -- -- 100%REVIEWS16DISTRIBUTION -- 21% 79%REVIEWS15DISTRIBUTION 13% 6% 81%REVIEWSDISTRIBUTION 2% 6% 91%14DISTRIBUTION 7% -- 93%REVIEWS10

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1 2NEUTRAL 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100Neglectful vs. Caring1Rubrik Cloud Data Management 1002Zerto IT Resilience Platform 1003Barracuda Backup 864Microsoft Azure Cloud Backup 865Micro Focus Data Protector 846VMware Site Recovery Manager 827IBM Spectrum Protect 818Veeam Availability Suite 789CommVault Backup and Recovery 75CATEGORY AVERAGE 87- 93Cloudberry Managed Backup38DISTRIBUTION -- -- 100%REVIEWS33DISTRIBUTION -- -- 100%REVIEWS35DISTRIBUTION 3% 9% 89%REVIEWS106DISTRIBUTION 2% 10% 88%REVIEWS15DISTRIBUTION 8% -- 92%REVIEWS33DISTRIBUTION -- 18% 82%REVIEWS37DISTRIBUTION 3% 13% 84%REVIEWS-Dell Data Protection Suite 73-BackupExec 42-NetBackup 89-Acronis Cyber Backup 86-IDrive Online Cloud Backup 100-NetApp SnapCenter 82-Cohesity DataProtect 6011DISTRIBUTION -- 27% 73%REVIEWS10DISTRIBUTION 10% 39% 52%REVIEWS8DISTRIBUTION -- 11% 89%REVIEWS7DISTRIBUTION -- 14% 86%REVIEWS6DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- 18% 82%REVIEWS5DISTRIBUTION 20% -- 80%REVIEWS16DISTRIBUTION -- 22% 78%REVIEWS15DISTRIBUTION 6% 13% 81%REVIEWSDISTRIBUTION 2% 9% 89%14DISTRIBUTION -- 7% 93%REVIEWS11

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1 2NEUTRAL 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100Frustrating vs. Effective1Rubrik Cloud Data Management 972Zerto IT Resilience Platform 973Micro Focus Data Protector 944IBM Spectrum Protect 925Barracuda Backup 876Microsoft Azure Cloud Backup 857VMware Site Recovery Manager 828CommVault Backup and Recovery 759Veeam Availability Suite 73CATEGORY AVERAGE 88- 86Cloudberry Managed Backup38DISTRIBUTION -- 3% 97%REVIEWS33DISTRIBUTION -- 3% 97%REVIEWS15DISTRIBUTION -- 6% 94%REVIEWS37DISTRIBUTION 3% 3% 95%REVIEWS35DISTRIBUTION 5% 3% 92%REVIEWS106DISTRIBUTION 4% 7% 89%REVIEWS33DISTRIBUTION 3% 12% 85%REVIEWS-Dell Data Protection Suite 58-BackupExec 23-NetBackup 52-Acronis Cyber Backup 100-IDrive Online Cloud Backup 100-NetApp SnapCenter 82-Cohesity DataProtect 8011DISTRIBUTION 8% 26% 66%REVIEWS10DISTRIBUTION 19% 39% 42%REVIEWS8DISTRIBUTION 24% -- 76%REVIEWS7DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- 18% 82%REVIEWS5DISTRIBUTION -- 20% 80%REVIEWS15DISTRIBUTION -- 25% 75%REVIEWS16DISTRIBUTION 7% 13% 80%REVIEWSDISTRIBUTION 3% 7% 90%14DISTRIBUTION 7% -- 93%REVIEWS12

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1 2NEUTRAL 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100Wastes Time vs. Saves Time1Zerto IT Resilience Platform 1002Rubrik Cloud Data Management 973Microsoft Azure Cloud Backup 944IBM Spectrum Protect 875Micro Focus Data Protector 876Barracuda Backup 837CommVault Backup and Recovery 808Veeam Availability Suite 809VMware Site Recovery Manager 74CATEGORY AVERAGE 89- 86Cloudberry Managed Backup33DISTRIBUTION -- -- 100%REVIEWS38DISTRIBUTION -- 3% 97%REVIEWS106DISTRIBUTION 1% 4% 95%REVIEWS37DISTRIBUTION 3% 8% 90%REVIEWS15DISTRIBUTION -- 13% 87%REVIEWS35DISTRIBUTION 3% 12% 86%REVIEWS15DISTRIBUTION 7% 6% 87%REVIEWS-Dell Data Protection Suite 75-BackupExec 12-NetBackup 78-Acronis Cyber Backup 86-IDrive Online Cloud Backup 100-NetApp SnapCenter 82-Cohesity DataProtect 6011DISTRIBUTION 8% 9% 83%REVIEWS10DISTRIBUTION 28% 32% 40%REVIEWS8DISTRIBUTION 11% -- 89%REVIEWS7DISTRIBUTION -- 14% 86%REVIEWS6DISTRIBUTION -- -- 100%REVIEWS6DISTRIBUTION -- 18% 82%REVIEWS5DISTRIBUTION 20% -- 80%REVIEWS16DISTRIBUTION 7% 6% 87%REVIEWS33DISTRIBUTION 6% 15% 80%REVIEWSDISTRIBUTION 2% 6% 92%14DISTRIBUTION 7% -- 93%REVIEWS13

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the vendor-client relationship and product effectiveness. These scenarios are organized thematically by category. Use this information to understand the details behind each vendor’s Net EmotionalFootprint score, and to target areas of particular interest or concern.EMOTIONAL SPECTRUM SCALE-4-3-2NEGATIVE-1 1NEUTRAL 2 3 4POSITIVE% - % EMOTIONALFOOTPRINTPOSITIVENEGATIVE-100 to 19 20 to 39 40 to 59 60 to 79 80 to 100CATEGORYConflictResolutionDisagreements are inevitable, but knowing yourvendor will handle them reasonably, fairly, andamiably can give you peace of mind. Use thedata in this section to understand which vendorswill behave professionally when conflict arises.14

Enterprise Backup and Availability Emotional Footprint ReportEmotional FootprintDetailsThis section digs deeper into the emotional connection between software vendors and users, displaying user responses to a variety of specific “emotional spectrum” scenarios that express dimensionsof the ven

Enterprise Backup and Availability Emotional Footprint Report SOFTWARE REVIEWS Emotional Footprint Diamond The Emotional Footprint Diamond illustrates how users view their interactions with their software vendor compared against their perceived cost to value of the software. This delivers you an in-depth insight into your potential relationship with the vendor.