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CRM SOFTWAREPRICING GUIDEYour up-to-date guide to the cost of implementing CRM softwareGUIDE HIGHLIGHTSThe latest pricing infomationfrom leading vendorsA comparison of the twomajor CRM pricing modelsSources of pricing data tohelp with your researchCMCONVERTED MEDIA
CRM PRICE LISTPricing information from Q2 2020. Follow thesource links for more information.CRM VENDORCRM PRODUCTPRICING MODELCOST1CRM1CRMMonthly SubscriptionFrom 12 / useriAgent DriveAgent Drive CRMMonthly SubscriptionFrom 55 / useriAgileAgile CRMMonthly SubscriptionFrom freeiAnthillAnthill CRMMonthly SubscriptionFrom 50 / useriAvidianProphet CRMMonthly SubscriptionFrom 25 / useriBenchmark SoftwareBenchmark CRMMonthly SubscriptionBitrix24Bitrix24Monthly SubscriptionBlueCamrooBlueCamrooMonthly SubscriptionCRM software pricing guideSOURCEFrom free* (then 20i/ user)From free* (then 69 /imonth)iFrom 49 / monthPage 2CMCONVERTED MEDIA
BNTouch MortgageBNTouchCRMMonthly SubscriptionFrom 148iBuddyCRMBuddyCRMMonthly subscriptionFrom 35 / useriCambridge SoftwareRealtimeCRMMonthly subscriptionFrom 30 / useriCapsuleCapsule CRMMonthly SubscriptionFrom 18 / useriCirruspath IncCirrus InsightMonthly SubscriptionFrom 27 / useriClaritysoftClaritysoftMonthly SubscriptionFrom 39 / useriClearSlide IncClearSlideMonthly SubscriptionFrom 35 / useriClickDimensionsAutomationalMonthly SubscriptionFrom 100 / useriClose.ioClose.io CRMMonthly SubscriptionFrom 35 / useriCommence CRMCommence CRMMonthly SubscriptionFrom 29 / useriCompanyhubCompanyhubAnnual SubscriptionCopperCopperMonthly SubscriptionFrom 19 / useriCosentialCosential CRMMonthly SubscriptionFrom 25 / useriCreatioCreatioMonthly SubscriptionFrom 25 / useriCRM software pricing guideFrom 15 / userimonthlyPage 3CMCONVERTED MEDIA
iCRMRunnerCRMRunnerMonthly SubscriptionEngagebayEngagebayMonthly SubscriptioneWay-CRMeWay-CRMMonthly SubscriptionFrom 28 / useriFreshdeskFreshdeskMonthly SubscriptionFree (then 15 / user)iFreshworksFreshsalesMonthly SubscriptionGopher LeadsGopher LeadsMonthly Subscription 9.99 / useriGreenropeGreenropeMonthly SubscriptionFrom 119 / monthiHansaworldStandard CRMPerpetual LicenseHatchbuckHatchbuckMonthly SubscriptionFrom 49 / monthiHaystackCRMHaystackCRMMonthly SubscriptionFrom 29 / useriHeadshed CubeHeadshed CubeMonthly SubscriptionFrom 44 / useriHubSpotHubSpot CRMMonthly SubscriptionFrom free*iInsightlyInsightly CRMMonthly Subscription 29 / useriIntelliCRMIntelliCRMMonthly SubscriptionCRM software pricing guideFrom 35 / userFrom free (then 8.99i/ user)From free (then 12 /iuser)From free ( 7.99 /imodule)From free* (theni 8.95 / user)Page 4CMCONVERTED MEDIA
KeapKeapMonthly SubscriptionFrom 34iLasso CRMLasso CRMMonthly Subscription 495 / monthiLeadMasterLeadMaster CRMMonthly SubscriptionFrom 150 / useriLeadscoreLeadscoreMonthly SubscriptionFrom 8 / useriLess Annoying CRMMonthly Subscription 10 / useriMarket CircleDayliteMonthly SubscriptionFrom 22 / useriMaximizer ServicesMaximizer CRMMonthly SubscriptionFrom 65 / useriMonthly Subscription 210 / useriLess AnnoyingSoftware, LLCMicrosoft DynamicsMicrosoft365MothernodeMothernode CRMMonthly SubscriptionFrom 49 / useriNetHuntNetHunt CRMMonthly SubscriptionFrom free - 30 / useriNimbleNimbleMonthly SubscriptionFrom 25 / useriNutshellNutshellMonthly SubscriptionFrom 19 / useriOpen CRMOpen CRMMonthly SubscriptionFrom 33 / useriPipedrivePipedriveMonthly SubscriptionFrom 15 / useriCRM software pricing guidePage 5CMCONVERTED MEDIA
PipelineDealsPipelineDealsMonthly SubscriptionFrom 25 / useriPipelinersales Inc.Pipeliner CRMMonthly SubscriptionFrom 20 / useriPlanPlus OnlinePlanPlus OnlineMonthly SubscriptionFrom 12 / useriQSOFT LLCamoCRMMonthly SubscriptionFrom 15 / useriReally Simple SoftwareSimple CRMMonthly SubscriptionFree - 9 / useriSalesboxSalesboxMonthly SubscriptionFrom 9 / useriSalesflareSalesflare CRMMonthly SubscriptionFrom 35 / useriSalesforceSalesforceMonthly SubscriptionFrom 25 / useriSalesOutlookSalesOutlook CRMMonthly SubscriptionFrom 25 / useriSAPSAP AnywhereMonthly SubscriptionFrom 534 / 5 usersiSoffront Software IncSoffront CRMFrom 35 / useriSpiroSpiro CRMMonthly SubscriptionFrom 59 / useriSugarCRMSugarCRMMonthly SubscriptionFrom 40 / useriSuperOffice SoftwareSuperOffice CRMMonthly SubscriptionFrom 35 / useriCRM software pricing guideMonthly Subscriptionor Perpetual LicesnePage 6CMCONVERTED MEDIA
iTeamgateTeamgate CRMMonthly SubscriptionVanillaSoftVanillaSoft ProMonthly SubscriptionWebCRMWebCRMAnnual SubscriptionFrom 480iWorkbooks.comWorkbooks CRMMonthly SubscriptionFrom 30iYetiForceYetiForce CRMMonthly SubscriptionFree*iZendeskZendesk SellMonthly SubscriptionFrom 25 / useriZohoZoho CRMMonthly SubscriptionFrom 12 / useriFrom 8 / userFrom 80 / user ( 100ifor first user)Pricing information reported in Q2 2020. Pricing displayed corresponds to lowest pricing tier available.HOW THIS DATA WAS GATHEREDPricing information for CRM software is notoriously difficult to pinpoint as the costs involved candisplay extensive variety from project to project . The information shown above was gathered froma variety of public sources including, where possible, the vendor’s pricing documentation (clickon the source icon next to each product for more information). Where pricing information wasprovided by the vendor directly, This data should be used as a rough estimate of CRM prices anddoes not constitute an official price quote. Please contact editor@convertedmedia.com to reportpricing changes.CRM software pricing guidePage 7CMCONVERTED MEDIA
PRICING MODELSDespite the many pricing permutations – and leaving aside the ‘freemium’ option that somevendors offer – there are basically two types of CRM pricing model: the subscription and thelicense; to put it into more evocative terminology: the rental and the purchase.The subscription approach is common with off-site cloud CRM packages and its popularity hasrisen due to it piggybacking on the Software as a Service (SaaS) model. The subscription paymentis usually made on a monthly basis and the amount is often dependent on either the number ofsystem users or, more frequently, the number of employees in the client organisation.The license fee is a more traditional model and is still largely associated with systems running viaon-premises servers. This is the “you-buy-it-you-own-it” model and carries a greater degree ofresponsibility for the system’s operation but also a greater degree of freedom.SUBSCRIPTION MODELSA subscription model often costs less up front and it’s largely on this basis that it’s become sosought-after, especially among small to medium-sized businesses which may not want a high initialoutlay. Subscription models are also popular with sales and marketing departments experiencingvolatile growth due to the flexibility in most payment plans and the rarity of lengthy systemcontracts.The license fee (i.e. purchase cost) isn’t the only factor that makes the ‘day one’ cost of theperpetual license more expensive. Licensed, on-premises software usually costs more to customizeand integrate with your other logistics and supply chain systems. Similarly, depending on yourrequirements, you may incur additional hardware and middleware costs as part of the installation.SaaS CRM vendors tout their low to non-existence maintenance costs, with ‘owned’ systemsgenerally needing more in the way of manual upgrades, updates and patches.LICENSE MODELSSo far, so SaaS. However, licensing CRM is like buying a home; it may cost a lot up front but onceyou’ve paid for it, it’s yours. The tenant in the property next-door will be paying rent every singlemonth for as long as they live there; even if they decide to move, they’ll be paying rent somewhereCRM software pricing guidePage 8CMCONVERTED MEDIA
else. In that sense, the ongoing costs of the subscription approach are greater and, sooner or later(most sources suggest around the seventh year of use), the costs begin to converge. Before long,the total cost paid for the subscription outweighs that of the license.At the end of the day, it’s “horses for courses” and your decision depends on your businessrequirements and project budget. Hopefully this clarifies a few terms you may have seen duringyour research and will better prepare you for these costing terms coming up in conversations withvendors.CRM software pricing guidePage 9CMCONVERTED MEDIA
This guide was written by Kathryn Beeson, and edited by Megan Meade, DiscoverCRM EditorFor more exclusive CRM advice and resources follow Discover CRM on social mediaThis guide was brought to you by www.discovercrm.comIcons made by Freepik, www.flaticon.com licensed by CC BY 3.0CRM software pricing guidePage 10CMCONVERTED MEDIA
CRM SOFTWARE PRICING GUIDE Your up-to-date guide to the cost of implementing CRM software The latest pricing infomation from leading vendors A comparison of the two major CRM pricing models . VanillaSoft VanillaSoft Pro Mon
