Transcription
The Educational Company of Irelandleaving certificateexam revision packunit 3 – management activities 1: planning
Table of Contents1.2.3.Plan for Success: Higher Level Question Frequency Grid.2Higher Level Exam Paper Analysis (1999 – 2019).3Quick Fire Revision Worksheet.61
Plan for Success: Higher Level Question Frequency GridPlanningdefinitionSMART plansSteps in theplanning processSWOT analysisTypes of plansStakeholders &planningBenefits ofplanning20192018S.3 Q4 (A)201720162015S.3 Q4 (B)S.2 (B) (i)S.2 (B) (ii)20142013S.3 Q4 (C)20122011S.2 (A) (i)2010S.2 (A) (ii)S.3 Q4 (A)S.2 (A) (ii)S.3 Q4 (B)20092008S.1 Q62007S.1 Q2200620052004S.3 Q4 (B)200320022001S.3 Q4 (C)S.3 Q4 (C)S.3 Q4 (C)S.3 Q4 (C)20001999Grid ReferenceSectionExam FrequencyS.12 timesSection 2S.22 timesSection 3S.39 timesS.1Section 1S.2S.32
Higher Level Exam Paper Analysis (1999 – 2019)KEY POINTS1.2.3.The most common question for this topic relates to the types of plans used by businesses.It is important that you know the definition of SWOT analysis, as well as being able to provide twopoints under each heading.You should learn a SWOT analysis for a business of your choice, e.g. Coca-Cola, McDonald’s. Youshould also be able to adapt to conduct a SWOT analysis for a business given in a question.Section 12008 Section 1 Question 6 – 10 marks [2 x 5 marks (3 2)]Distinguish between strategic planning and tactical planning. Give one example in each case.2007 Section 1 Question 2 – 10 marks [(a) 4 marks, (b) 6 marks (3 3)](a)What do the letters SWOT stand for?(b)Explain its use in business.Section 22015 Section 2 Part B – 30 marks [(i) 6 marks (3 3), (ii) 4 x 6 marks (2[name] 2[explain] 2[link])](i)Define the management activity of planning.(ii)Explain the elements of a SWOT analysis and conduct the SWOT prepared by Christine Landers.2011 Section 2 Part A – 20 marks[(i) 6 marks (3 3), (ii) 2 x 7 marks (2[state] 3[benefit/explanation] 2[link])](i)Define the management activity of ‘planning’.(ii)Illustrate how different types of planning benefit Clothes-4-US Ltd.3
Section 32018 Section 3 Question 4[(A) – 25 marks [(i) 5 marks (4 1), (ii) 2 x 8 marks (5 2 1) 1 x 4 marks (2 2) (Manpower planning)]Ryanair CEO, Michael O’Leary, has apologised for the cancellation of flights. The airline admits it ‘messed upthe planning of pilots’ holidays.’Source: Adapted from The Irish Times, 2017(i)(ii)Illustrate your understanding of the term contingency plan.Outline the importance of planning for an airline such as Ryanair. Refer to strategic, tactical andmanpower planning in your answer.2016 Section 3 Question 4 (B) – 20 marks [3 x 6 marks (2 3 1) 2 marks (Evaluation)]The Mayfair HotelThe Mayfair Hotel is a five-star city centre hotel which is celebrating 100 years in business. To celebrate thiscentenary, the management of the hotel is planning various events. The General Manager, Ann Johnson,has suggested organising staff into various project teams, with a project leader to plan for this centenarycelebration.Evaluate how different types of planning contribute to business success. Relate your answer to the MayfairHotel, making any appropriate assumptions.2013 Section 3 Question 4 (C) – 20 marks [2 x 7 marks (4 3) 6 marks (3 3)]EducaPrint Ltd. is a business publishing schoolbooks in Ireland. John O’Leary, the Production Manager,suggested introducing some of its traditional print books in eBook format. He wanted to tap into theimprovements in broadband speed and the major developments in mobile devices. The eBooks werelaunched onto the market in 2013 to great success. EducaPrint Ltd. operated a matrix organisationstructure for the development of the eBook products.Discuss the importance of the management activity ‘planning’ for EducaPrint Ltd.2010 Section 3 Question 4[(A) – 20 marks [(i) 6 marks (4 2), (ii) 2 marks [Name of business] 4 x 3 marks (2 1)](i)What is meant by the term SWOT analysis?(ii)Conduct a SWOT analysis on a business of your choice. (Include two points under each heading)4
2010 Section 3 Question 4 (B) – 20 marks [2 x 10 marks (4 4 2)]Analyse the contributions that strategic and tactical planning can make to the successful management of abusiness. Use examples in your answer.2004 Section 3 Question 4 (B) – 20 marks [2 x 10 marks (2 4 4)]Evaluate how two different types of planning contribute to the success of a business or communityenterprise. Use examples in your answer.2001 Section 3 Question 4 (C) – 25 marks [2 x 8 marks (4 4) 1 x 9 marks (4 5)]‘Planning is the most important management activity.’Explain why many managers would deem this statement to be true. Support your answer with reasons andexamples.1999 Section 3 Question 4 (C) – 20 marks [n/a]‘Planning is the most important management activity.’Do you agree with this statement? Support your answer with reasons and examples.5
Quick Fire Revision Worksheet1.Explain the term planning.2.List the five steps in the planning process(a)(b)(c)(d)(e)3.In a SMART plan, illustrate the meaning of the letters M and R.MR4.Conduct a SWOT analysis for the American sports firm Nike. Include two points under eachheading.Point 1Point 2StrengthsWeaknessesOpportunitiesThreats6
5.Explain what is meant by the term SWOT analysis.6.Read the following descriptions and identify the type of plan described.DescriptionPlanA This plan ensures that the business has the correct number of employeeswith the correct qualifications and skills to fill all roles in the firm.B This is a short-term plan, used for the day-to-day running of the businessand can be prepared by all management levels.C This is a back-up plan used to deal with unforeseen events or emergencies.D This is a plan for up to one year that can be used to predict the amount ofincome and expenditure a firm may have for a specific time period, e.g. sixmonths.E This is plan, which breaks down the mission statement into long-termbusiness plans.7.Identify and describe how one stakeholder that can be affected by the different types of planning.Stakeholder:8.Distinguish between a strategic plan and a tactical plan.9.Identify whether the plans below are short-, medium- or long-term plans.(a)Mission statement(b)Human resource (manpower) plan(c)Operational plan(d)Contingency plan(e)Strategic plan7
10.Outline two benefits of planning for an organisation.8
3. You should learn a SWOT analysis for a business of your choice, e.g. Coca-Cola, McDonald's. You should also be able to adapt to conduct a SWOT analysis for a business given in a question. . Conduct a SWOT analysis on a business of your choice. (Include two points under each heading) 5 2010 Section 3 Question 4 (B) - 20 marks [2 x 10 .
