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2022 Check Point Software Technologies Ltd.1
Table of Contents 2022 Channel Strategy Why Partner with Check Point? Maximizing Margins Innovative Partner Salesand Service Programs Sales Tools and Programsto Help Partners CreateNew Opportunities andIncrease Win Rates 2022 Check Point Software Technologies Ltd.2
2022 CHANNEL STRATEGY 2022 Check Point Software Technologies Ltd.3
2022 Channel Strategy PrioritiesNew Business Growth throughNew Customers and Cross-Sell / Up-Sellto Existing CustomersOffer Our Customers and Partnersthe Best Security SolutionsMaintain 28 Year100% Channel Commitment!Create New Opportunities with Partnersthrough Emerging Security SolutionsCreate and Execute the BestPartner Experience – Predictability,Profitability, Ease of Doing BusinessEnable Partner Opportunities withBest in Class Training, Marketing,Services and ToolsAssist Partners in Creating New Marketswith Infinity, SMB and MSSP Programs 2022 Check Point Software Technologies Ltd.4
WHY PARTNER WITH CHECK POINT? 2022 Check Point Software Technologies Ltd.5
Why Partner with Check Point? 100% Channel committedsince 1993 – 28 years Best in class margins anddeal protection on new business Professional and managedservices opportunitiesfor partners Supply chain advantages Industry leading business planningand customer acquisition tools Solutions to prevent every possible threat 2022 Check Point Software Technologies Ltd.6
Check Point Has the Best Solution to AddressEvery Possible ThreatLess Security Partners equals Lower Cost of Sales!SECURE THE CLOUDSECURE THE NETWORKSECURE USERS & ACCESSCONSOLIDATED MANAGEMENT& SECURITY OPERATIONS 2022 Check Point Software Technologies Ltd.7
Leading G2 Crowd in Six CategoriesOffer Your Customers “The Best” 2022 Check Point Software Technologies Ltd.8
Channel Awards2021Q1 Canalys APACAwardCanalys EMEAAwardCRN Top 100Coolest CloudCRN 100 SecurityCRN 2021 PartnerProgram GuideCRN ChannelMadness2022Q3Q2 Canalys GlobalLeadership MatrixMicrosoft 20/20Security Award2021 ChannelChiefTop 100 ChannelExecutivesCRN Mobile 100 Top 100 PeopleYou ShouldKnow: LaurenVenturaQ4 CRN MEALeadershipQ1 Q2Top 20 Coolest CloudSecurity 1002022 Channel FuturesInfluencer: FrankRauch2022 Partner ProgramGuide: 5-star ratingChannel Madness Channel MadnessFrank Rauch inductedinto 2022 Circle ofExcellence by ChannelFutures – 4/132022 Channel ChiefTop 100 Channel ExecsWomen of theChannelARC Awards PartnerSubmission 2022 Check Point Software Technologies Ltd.9
MAXIMIZING MARGINS 2022 Check Point Software Technologies Ltd.10
How to Make More Money with Check Point in 2022 Deal Registration Margin! Promotions andSales Campaigns Co-Op & MDF(Lower Cost of Sales) Professional Services Partner Program Managed Security Services Partner (MSSP) Infinity (Larger Deal Size & Margins) 2022 Check Point Software Technologies Ltd.11
INNOVATIVE PARTNER SALESAND SERVICE PROGRAMS 2022 Check Point Software Technologies Ltd.12
A Full Range of Managed Service Offerings Unified platform:Networks, Cloud,Endpoints, Mobile, IoT Powered by the world’slargest threatintelligence network Mitigates attacks inreal-time Solves security gapsReduces total cost ofownership 2022 Check Point Software Technologies Ltd.13
Infinity in Partner Program Training Free Infinity pre-sales training for all Channels Must be consumed for all Channels that haveopen infinity opportunity Infinity certification – provided tochannel led deals Measured via deal registration Part of 2022 rebate program along-sideCloud and Harmony Best in class margin opportunities 2022 Check Point Software Technologies Ltd.14
Professional & Support ervicesSupport & Pro Services Consumption- Tiering Monthly pricing- Harmony- CloudGuard- E-mail Security- Office 365- Google Workspace- Collaboration Tools Leasing/Right to Use- Monthly Pay as you go- Hardware- Software No upfront costs MDR- White Label- Co-Delivered- PaaS IRT- White Label- Co-Delivered- Sub-Contracting Cloud Collaborative Support- Free PoC/PoV- Partner front-line support including- Unlimited AssessmentAmericasConsultant Licenses Detection and Response - Consistent program worldwide- Cloud (NDR)- All products- Network (NDR)- Unlimited access w/o prepaid tickets- Endpoint (EDR)- Part of Infinity for Partner-led Support- Pen Testing- Can be combined with Pro & Elite- Business E-mailSupportCompromise (BEC) Professional Services- Security Check-up- Professional Services Certifications- Quantum- CloudGuard- Harmony 2022 Check Point Software Technologies Ltd.15
Marketplaces AWS Marketplace CPPO SPPO Azure Marketplace Azure Private Offer 2022 Check Point Software Technologies Ltd.16
Partner Training High Quality Curriculum Lowest Cost – 30% less More Relevant – 8 Infinity Specializations Least Time Out of the Field – 30% LessCCSP – Support partner CCTE – troubleshooting Expert CCSE – Security expert 2022 Check Point Software Technologies Ltd.17
SALES TOOLS AND PROGRAMSTO HELP PARTNERS CREATENEW OPPORTUNITIES ANDINCREASE WIN RATES 2022 Check Point Software Technologies Ltd.18
How to Add Value andDifferentiate in the Hot SMB MarketRegisterOnlineEasy online registration to become anauthorized partner02On-boardingOnboard call with distribution or CheckPoint. Gain knowledge on your support,resources, and product line.03Jump StartTrainingBecome a 2 Star level partner bycompleting this 90 min online free training.Ability to Deal Reg and Partner MAP.04CP FieldEngagementChannel Account Manager,Territory Manager, Account Manager,Distribution Rep01 2022 Check Point Software Technologies Ltd.19
Creating Demand for Security Solutions Account Mapping high propensity to buy targeting Co-branded Digital Campaigns Field engagement Check Point Offers: Account Mapping /Enhanced White Space Campaign Central Campaign Marketplace Field Marketing Events (Sponsorships) Demos, Trials, POCs 2022 Check Point Software Technologies Ltd.20
Check Point “Easy to Use” Sales ToolsIce Breaker /Quick UseAdvanceAssessmentDemo &Migrate ToolsCSPMNDRE-Mail 2022 Check Point Software Technologies Ltd.21
Enhanced Whitespace Program The Whitespace program provides an opportunity for Check Point’s partners to increase wallet share of theirexisting customers through joint security projects, while generating revenue for both you and Check Point. Via the program, you would be able to get an intelligence data regarding your accounts’ IT install base in therecent years. In addition, we will provide you with a set of recommendations for each account, that includinga suggested Check Point solutions list, in order to ensure you’re going after the right accounts. 22 2022 Check Point Software Technologies Ltd.22
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2022 Check Point Software Technologies Ltd. 2 . Increase Win Rates Table of Contents 2022 Check Point Software Technologies Ltd. 3 2022 CHANNEL STRATEGY 2022 Check Point Software Technologies Ltd. 4 New Business Growth through New Customers and Cross-Sell / Up-Sell . Demo & Migrate Tools Check Point "Easy to Use" Sales Tools NDR
