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2016 LAKESHORE ART FESTIVALSUSTAINABILITY REPORT
“The Lakeshore Art Festival not only provides an artful experience butBuildingtraditionmodelof excellencethealsoallows for aa sustainablethat supportsatlocalbusinesses,protectsenvironment, educatesVolviktheChampionship& our youth and makes for abeautiful and clean setting for all to enjoy.”Travis Pointe Country Club.- Carla Flanders, Event DirectorGlobal GolfManagement LOGO2Red Arrow or VolvikChampionship LOGO
The Lakeshore Art Festival was pleased to host over 350 fine artists, crafters, performers, food vendorsand children’s activities during our 2016 event. What started out as a resurgence of a former art and craftfestival in 2013, now draws nearly 50,000 guests and provides an artful and creative outlet for all thatattend the two-day event.The festival has grown from focusing on recycling plastic bottles to an all-encompassing recycling andcomposting program that includes a “Green Team” educational initiative as well. Currently, the festivalrecycles plastic and cardboard, diverting over 3,457 pounds from landfills. The festival also composts allorganic waste produced by food vendors with over 900 pounds going to a compost facility. Additionally, we encourage vendors to use compostable products and guests to re-use water bottles or bringtheir own beverage containers to the event. The Green Team helps educate and assist our guests in therecycling efforts.The Lakeshore Art Festival is one of the only festivals in Muskegon County to take a waste reductionprogram to this level. We are proud to reduce our environmental impact by implementing thesesolutions and we look forward to continuing to enhance the program.Sincerely,Carla FlandersCommunity Development & Special Events DirectorMuskegon Lakeshore Chamber of Commerce3
GOALS AND ACHIEVEMENTS1.Grow the organics composting at the 2016 festival to increase food waste collection and increasevendor awareness.Achieved through:Increased signage, developed in partnership with NaturBag, and distributed to allparticipating vendors before the festival and secured to all food waste collectioncontainers.Use of compostable bags to better manage the transportation of food waste.Consistent program oversight by Schupan Recycling staff throughout the festival.As a result of increased efforts, organic compost increased by 435% from 2015 to 2016.ABOVE: The signage, developed in partnership with Natur-Bag, that was distributed tofood vendors.2.4ABOVE: A food vendor discards banana peelsinto the food waste collection container.Implement recycling options for plastic lemonade cups.Five specific collection containers, with signage for recycling lemonade cups, were placed at keylocations and gathering points in the festival. Collected cups were emptied of lemons and placed infood composting bins. In total, 26 pounds of lemonade cups were collected and recycled.
3.Increase educational awareness via re-formattedprogramming at the festival.The educational booth was moved from thecity center to the Children’s Lane, resulting inhigher engagement from festival attendeesand shifting the focus of recycling educationto a younger demographic.Through the use of Schupan Recycling’sinteractive Bin It to Win It booth, festivalattendees were taught about plasticsrecycling and interacted through the gameto make the connection between waterbottle recycling and the green recyclingcontainers placed throughout the event.SUSTAINABILITY OUTREACH20162015Measured by the number of giveaways distributed ornumber of contest slips eopleOutreachThe average number of people with each personwho interacted with the booth.TOTAL REACH4.Over three years, 4 primary commodities have been collected: plastic beverage containers (waterbottles), aluminum beverage cans, cardboard and organic food waste.2016201520143 YEAR TOTALSAll weights in poundsAll weights in poundsAll weights in poundsAll weights in Not collected206RECYCLED VERSION RATE30%13%15%20%Plastic & AluminumBeverage ContainersCardboardOrganicsPaper5
ENVIRONMENTAL IMPACTNATURAL RESOURCES20163 Year46140ENERGY CONSUMPTION2016859 2,701Gallons ofGasoline Saved15 cubic yards oflandfill space isenough volume tofill 3,109 1-gallonjugs of water.63 YearKilowatt Hours ofEnergy SavedLANDFILL SPACE20163 Year815Cubic Yards ofLandfill Space SavedWith the amount ofenergy saved fromrecycling over the lastthree years, you canpower an iPhone 6,at one full chargeper day, for thenext 710 years.
Children’Since the event re-launched in 2013.s lane booth1000 entenvironmehtotedttimComArtists and exhibitorswho have set up boothsat the festival.Volunteers who havegiven time back to thecommunity.20%gEducation for the futureyclincerdrboaCard500 Of all waste producedhas been diverted fromthe landfill.100,000 Visitors who have attended the festival.83National rank ofthe festival as of2015.Economic impact on theGreater Muskegon areare thanomgnRecycli ntainerscodeposit 1.5 MillionAttendee participation7
M U S K EG O N L A K E S H O R E C H A M B E R O F C O M M E R C EL A K E S H O R E A R T F E S T I VA L380 W. Western Ave. Ste 202Muskegon, MI 49440PH: 231-724-3176- www.lakeshoreartfestival.orgS C H U PA N E V E N T S R EC YC L I N G4820 Holtz DriveWixom, Michigan 48393PH: 269-382-2200- www.eventsrecycling.comPrepared exclusively for the Lakeshore Art Festival and Muskegon Lakeshore Chamber of Commerce Design and Editing by Schupan Events Recycling Photos by Jessica Loding and Casey Springs. Reportsources: Schupan Recycling, Waste Management, U.S. Environmental Protection Agency and Oracle OPower. 2016 Lakeshore Art Festival and Schupan Events Recycling.All Rights Reserved.FOR PRINTING, PLEASE USERESPONSIBLY SOURCED PAPERAPPROVED BY THE FORESTSTEWARDSHIP COUNCIL ORPAPER MADE FROM 100% RECYCLEDCONTENT.
The Lakeshore Art Fesival was pleased to host over 350 ine arists, craters, performers, food vendors and children's aciviies during our 2016 event. What started out as a resurgence of a former art and crat fesival in 2013, now draws nearly 50,000 guests and provides an arful and creaive outlet for all that atend the two-day event.
