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COMCalifornia’s Prestige MagazineTheMUSICISSUEFROMTHE WHITEPARTY TOCOACHELLA,THE BEATGOES ONHigh andMightyJoshua Tree's magicsings to music's truebelievers.Chasing the BigDreamHope is eternalon a Palm Springsbaseball diamond.Coachella's BigCanvasLarger than life arttransfixes thefestival's crowds.Cuisine dansla CanWere MidMod momsmolecular gastronomypioneers?2017 ONLINE MEDIA KIT

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2017 ONLINE MEDIA KITCONTENTSPalmspringslife.com is a comprehensive portal to the best of where to play, stay, dine, and shop in GreaterPalm Springs. The newly redesigned website celebrates the spirit of the California desert lifestyle, offering residents,visitors, and advertisers rich content and engagement opportunities. Here is how Palm Springs Life canhelp you keep ahead of the curve with digital opportunities.45WHO WE AREWEB STATS DEMOGRAPHIC HIGHLIGHTS6DIGITAL EDITORIAL CALENDAR7-8EXCLUSIVE SECTION SPONSORSHIPSCalifornia’s Prestige Magazine9EXCLUSIVE SECTION SPONSOR RATES10SPONSORED CONTENT ONLY RATES11DIGITAL BANNERS ONLY12STAND-ALONE E-BLAST13E-NEWSLETTER RIDE ALONG E-BLASTS14SOCIAL MEDIA15PREMIUM LISTING SERVICE16PROGRAMMATIC MARKETING17CUSTOM CAMPAIGN OPTIONSTheMUSICISSUEFROMTHE WHITEPARTY TOCOACHELLA,THE BEATGOES ONHigh andMightyJoshua Tree's magicsings to music's truebelievers.Chasing the BigDreamHope is eternalon a Palm Springsbaseball diamond.Coachella's BigCanvasLarger than life arttransfixes thefestival's crowds.Cuisine dansla CanWere MidMod momsmolecular gastronomypioneers?PALMSPRINGSLIFE.COM3

2017 ONLINE MEDIA KITWHO WE AREPalmSpringsLife.comOur website, with more than 200,000average monthly unique visitors, extendsthe reach of our readers beyond ourprint publications reflecting our 58-yearcommitment to Greater Palm Springs.With more than 90% exclusive content,including expert contributors, photogalleries, videos, and much more,we provide branding opportunities tocomplement a wide range of our printproducts.Our digital strategy provides a multimediaplatform and fully integrated social mediacampaigns through Facebook, Instagram,Twitter, Pinterest, Google Plus, andViddler. Through Palm Springs Life’sdigital presence, weekly e-newslettersand exceptional magazines, andspecial events, we offer an integratedapproach, giving advertisers unparalleledopportunities to reach affluent andactive customers throughout GreaterTED SUNPalm Springs and beyond.4PALMSPRINGSLIFE.COM

2017 ONLINE MEDIA KITPA L M S P R I N G S L I F E K E Y W E B S TAT S489,000AVERAGE MONTHLYVISITS200,0002,728,000AVERAGE UNIQUEMONTHLY VISITORSAVERAGE MONTHLYPAGE VIEWS50,000 AVERAGE SOCIALMEDIA FOLLOWERSDEMOGRAPHIC HIGHLIGHTSPalmSpringsLife.comGENDERMale . . . . . . . . . . . . . . 47%Female . . . . . . . . . . . . . . 53%AGE18 .18-2425-3435-4445-5455-6465 . 10%. 9%. 13%. 23%. 20%. 17%. 9%HOUSEHOLD INCOME 0-50,000 . . . . . . . . . . . . 41% 50,000-100,000 . . . . . . . . . . 33% 100,000-150,000 . . . . . . . . . . 14% 150,000 . . . . . . . . . . . . 13%E D U C AT I O NNo college . .College . . .Graduate schoolLEVEL. . . . . . . . . . . 29%. . . . . . . . . . . 45%. . . . . . . . . . . 26%Source: 2016 Palm Springs Life Website Demographics by quantcastPALMSPRINGSLIFE.COM5

2017 ONLINE MEDIA KIT2 0 1 7 D I G I TA L E D I T O R I A L C A L E N DA RJANUARY 2017 Palm Springs InternationalFilm Festival CareerBuilder ChallengeGolf Tournament Rancho Mirage Writers Festival Southwest Arts Festival, Indio Tour de Palm Springs Polo Matches, Empire PoloGrounds, Indio through April 2FEBRUARY 2017 Modernism Week Palm Springs Fine Art Fair Steve Chase HumanitarianAwards Gala, Palm Springs Desert X Art Installation Riverside Country Fair andNational Date Festival, IndioMARCH 2017 Fashion Week El Paseo Palm Desert Food & Wine Desert X Art Installation Palm Springs Life Festival La Quinta Arts Festival BNP Paribas OpenAPRIL 2017 Clubskirts Dinah Shore Weekend Desert X Art Installation Indian Wells Art Festival Coachella Music and Art Festival Stagecoach Country Music Festival LPGA ANA InspirationChampionshipMAY 2017 White Party Palm Springs Women in Business Evening Under the Stars –AIDS Assistance Program Joshua Tree Music Festival Blues, Brews, and BBQ Arthur Lyons Film Noir FestivalJUNE 2017 Greater Palm SpringsRestaurant Week Palm Springs InternationalShortFest Splash House Palm Springs Top Lawyers Contact in the Desert,Joshua TreeJULY 2017 Fourth of July Celebrations Top DoctorsAUGUST 2017 Splash House Palm Springs Idyllwild Jazz Festival Comic Con Palm Springs Second Saturdays Art Walk onPerez Road (Cathedral City)SEPTEMBER 2017 Cinema DiverseOCTOBER 2017 Modernism Week Fall Preview Desert AIDS Walk Palm Desert Golf Cart Parade California Equality Awards Joshua Tree Music Festival Annual Tram Road ChallengeNOVEMBER 2017 Palm Springs Women’s Jazz FestivalFirst Weekend Palm DesertRancho Mirage Art AffaireGreater Palm Springs PrideFestival and ParadeMcCormick’s Exotic Car Show& AuctionCathedral City Balloon Festival.DECEMBER 2017 Barbara and Frank Sinatra Classic .at BIGHORN Palm Springs Festival ofLights Parade Walking Tours of the InnsPalm Springs Dancing With the Stars to Benefit .Desert AIDS ProjectCalendar subject to change.6PALMSPRINGSLIFE.COM

2017 ONLINE MEDIA KITEXCLUSIVE SECTION SPONSORSHIPSReach digitally sophisticated consumers who value high-quality content and imagery with an exclusive sectionsponsorship. Exclusive section sponsorships allow you to tell your story through sponsored content and exclusivedigital banner ad campaign.Top & Bottom Leaderboard Banner AdsCalifornia’s Prestige MagazineTheMUSICISSUEFROMTHE WHITEPARTY TOCOACHELLA,THE BEATGOES ONHigh andMightyJoshua Tree's magicsings to music's truebelievers.Chasing the BigDreamHope is eternalon a Palm Springsbaseball diamond.Coachella's BigCanvasLarger than life arttransfixes thefestival's crowds.Cuisine dansla CanWere MidMod momsmolecular gastronomypioneers?California’s Prestige MagazineTheMUSICISSUEFROMTHE WHITEPARTY TOCOACHELLA,THE BEATGOES ONHigh andMightyJoshua Tree's magicsings to music's truebelievers.Chasing the BigDreamHope is eternalon a Palm Springsbaseball diamond.Coachella's BigCanvasLarger than life arttransfixes thefestival's crowds.Cuisine dansla CanWere MidMod momsmolecular gastronomypioneers?Desktop:970 px wide x 90 px high (80kb)Tablet:728 px wide x 90 px high (80kb)Phone:320 px wide x 50 px high (40kb)Interactive ads available. Go towww.palmspringslife.com/digitalads to view ad samples.Ad requirements: All supplied ads must comply withIAB standards & DoubleClick for Publishers Ad oogle.comAdvertisers must provide one version of eachPALMSPRINGSLIFE.COM7

2017 ONLINE MEDIA KITEXCLUSIVE SECTION SPONSORSHIPSRight Rail Tower Banner AdsSPONSOREDDesktop/Tablet:300 px wide x 600 px high (80kb)Phone:300 px wide x 250 px high (40kb)SPONSOREDSponsoredContentFeatured in the correspondingmonths on palmspringslife.com.Advertisers must supply up to10 images, copy, and link withinarticle. Video submissions areavailable. See your salesrepresentative for guidelines.Interactive ads available. Go towww.palmspringslife.com/digitalads to view ad samples.Ad requirements: All supplied ads must comply withIAB standards & DoubleClick for Publishers Ad oogle.com8PALMSPRINGSLIFE.COM

2017 ONLINE MEDIA KITEXC LUS I V E S E C T I O N S P O N S O R R AT E SSections vary in cost depending on traffic and number of estimated impressions delivered every month.Each section will only have one sponsor at a time.Home Page(est. impressions: 150,000)Calendar(est. impressions: 100,000)Things to Do(est. impressions: 75,000)Arts & Entertainment(est. impressions: 50,000)Food & Drink(est. impressions: 50,000)Shopping(est. impressions: 50,000)Hotels & Resorts(est. impressions: 50,000)Real Estate(est. impressions: 50,000)History(est. impressions: 25,000)Modernism(est. impressions: 50,000)Social Scene(est. impressions: 25,000)Best of(est. impressions: 50,000)Fashion & Style(est. impressions: 50,000)Health & Wellness(est. impressions: 25,000)LGBT(est. impressions: 25,000)Weddings(est. impressions: 25,000)1x3x6x9x12x 4,900 4,510 4,215 3,970 3,725 4,900 4,510 4,215 3,970 3,725 4,900 4,510 4,215 3,970 3,725 3,000 2,760 2,580 2,430 2,280 3,000 2,760 2,580 2,430 2,280 3,000 2,760 2,580 2,430 2,280 3,000 2,760 2,580 2,430 2,280 3,000 2,760 2,580 2,430 2,280 1,500 1,380 1,290 1,215 1,140 3,000 2,760 2,580 2,430 2,280 1,500 1,380 1,290 1,215 1,140 3,000 2,760 2,580 2,430 2,280 3,000 2,760 2,580 2,430 2,280 1,500 1,380 1,290 1,215 1,140 1,500 1,380 1,290 1,215 1,140 1,500 1,380 1,290 1,215 1,1401x a 30-day period. Estimated Impressions number of estimated times your ad is viewed per month. Design services are offered at 350 for all ad units, excluding interactive.Campaign will run for the number of months purchased.PALMSPRINGSLIFE.COM9

2017 ONLINE MEDIA KITS P O N S O R E D C O N T E N T O N LY R A T E SSponsored content opportunities are available on select sections of palmspringslife.com. Sponsored contentwill be rotated during corresponding months for length of agreement and advertisers may supply up to10 images, copy, and link within article. Video submissions are available (see your sales representativesfor guidelines). Palm Springs Life reserves the right to edit and approve all content.1x3x6x9x12xHome Page 2,810 2,590 2,380 2,140 1,870Calendar 2,810 2,590 2,380 2,140 1,870Things to Do 2,810 2,590 2,380 2,140 1,870Arts & Entertainment 2,160 1,890 1,570 1,490 1,280Food & Drink 2,160 1,890 1,570 1,490 1,280Shopping 2,160 1,890 1,570 1,490 1,280Hotels & Resorts 2,160 1,890 1,570 1,490 1,280Real Estate 2,160 1,890 1,570 1,490 1,280History 1,080 970 895 820 750Modernism 2,160 1,890 1,570 1,490 1,280Social Scene 1,080 970 895 820 750Best of 2,160 1,890 1,570 1,490 1,280Fashion & Style 2,160 1,890 1,570 1,490 1,280Health & Wellness 1,080 970 895 820 750LGBT 1,080 970 895 820 750Weddings 1,080 970 895 820 750DeadlineAdvertorial copy and photos are due 15 days prior to date of posting.10PALMSPRINGSLIFE.COM

2017 ONLINE MEDIA KITD I G I T A L B A N N E R S O N LYDigital banner ad campaigns are available on palmspringslife.com. Digital Banner ad campaigns will be rotated duringcorresponding months for length of agreement on all open sections without category targeting.Run of Site(est. impressions: 25,000)*1x 1,5003x 1,3806x9x 1,290 1,21512x 1,140SpecsTOP & BOTTOM LEADERBOARDDesktop: 970 px wide x 90 px high (80kb)Tablet: 728 px wide x 90 px high (80kb)Phone: 320 px wide x 50 px high (40kb)RIGHT RAIL TOWERDesktop/Tablet: 300 px wide x 600 px high (80kb)Phone: 300 px wide x 250 px high (40kb)Interactive ads available. Go towww.palmspringslife.com/digitalads to view ad samples.Ad requirements: All supplied ads must comply withIAB standards & DoubleClick for Publishers Ad oogle.comDeadlineCreative banners in two sizes are due 5 days prior to date of posting.CreativePalm Springs Life reserves the right to consult on creative for maximum ROI.1x a 30-day period. Estimated Impressions number of estimated times your ad is viewed per month. Design services are offered at 350 for all ad units, excluding interactive.Campaign will run for the number of months purchased.PALMSPRINGSLIFE.COM11

2017 ONLINE MEDIA KITS TA N D -A L O N E E - B L A S TExclusiveYour stand-alone ad will be delivered to ourcommunity of more than 25,500 opt-in e-subscribers.Capture this opt-in community and enhancethe brand of your business.Rate 1,500 per send with URL listings and a 30-daylisting on palmspringslife.comSpecsDesign no wider than 600 pxDesigns extended beyond 800 px high must beHTML text & image designsNo image can extend beyond 800 px highText not embedded in graphics, should beweb-safe styled (standard web fonts: 72 ppi )DeadlineMust provide assets allowing for 5 daysturnaround time. Clients will be charged full ratefor missed send dates.CreativePalm Springs Life reserves the right to consulton creative for maximum ROI.Stand-Alone E-Blast12PALMSPRINGSLIFE.COM

2017 ONLINE MEDIA KITE-NEWSLETTER RIDE ALONG E-BLASTSEvery month, Palm Springs Life e-newsletters are delivered directlyto more than 25,500 opt-in e-subscribers who reside within a one-daydrive of Greater Palm Springs. This group comprises mostly residents ofSan Diego; Los Angeles; Orange, Riverside, and San Francisco counties. Users indicate they intend to travel to the desert within 60 days ofvisiting palmspringslife.com. Frequent visitors decide on a Thursday or Friday to travel to the desertfor the weekend.Themed E-NewsletterWeekender E-NewsletterEditor’s picks on where to stay, eat, and play in Greater Palm Springs.Dine Out E-NewsletterAn insider’s look at the best food & drink in Greater Palm Springs withchef profiles, recipes, foodie events, and more.Palm Springs Life Next Issue E-NewsletterSneak peek on what you can expect in our next issue plus, see access toexclusive online content.Rate 1,200 per sendPlease contact your sales representative to confirm open send dates.Specs290 px wide x 280 px high (72 ppi)Deadline10 days prior to delivery dateCreativePalm Springs Life reserves the right to consulton creative for maximum ROI.Ride AlongPosition 1Ride AlongPosition 2PALMSPRINGSLIFE.COM13

2017 ONLINE MEDIA KITSOCIAL MEDIAIntegration with Palm Springs Life’s social media efforts complements other digital, print, and eventmarketing campaigns.Palm Springs Life is active on Facebook, Instagram, Twitter, Pinterest, Google , and Viddler with more than50,000 engaged followersEngagement Opportunities include: Image inclusion in all/or select social media channels Video inclusion in all/or select social media channels Production of assets featuring advertisersPalm Springs Life’s social media channels can be activated to support a comprehensive and integrated LIFE.COM

2017 ONLINE MEDIA KITPREMIUM LISTING SERVICEPalmspringslife.com offers a Premium Listing Service to promote your business to Greater Palm Springsvisitors and the full- and part-time residents, providing them with the information they need as they plantheir dine, stay, and play.A Premium Listing includes:Business name, address, contact information, location map, and 10 images (must be supplied)A link directly to your companyA photograph with prominent placement in the right-hand column of the website pageAppears under one location and one category in the directoryMultiple locations and categories can be added (for an additional fee).RatesDIRECTORY 225 per month 2,700 — 12 monthsTHE GUIDE*Add a Premium Listingin The Guide for only 125 per month(70,000 printed copies monthly.)WPURPLE ROOM DINING,RestaurantsAMERICANWEIGHT4NINERESTAURANT & LOUNGEDRINKS, MUSIC1900 E. Palm Canyon Dr., PS760-322-4422www.purpleroompalmsprings.com J U N E , J U LY, A U G U S T 2 0 1 6WTRIO RESTAURANT707 N. Palm Canyon Dr., PS760-864-TRIO (8746)www.triopalmsprings.com849 N. Palm Canyon Dr., PS760-325-8490www.Eight4Nine.comdesigned by Arnold Palmer. Visitour Bellatrix Wine Bar featuring aselection of more than 100 winesby the bottle and more than 30wines by the glass, along with afull-service bar. www.classicclubgolf.com (E/17)WWOODY’S BURGERS317 N. Indian Canyon Dr., PS760-230-0188www.woodysburgersps.comThe upscale/casual, crisp whiteinterior creates a blank canvas toreflect the diverse colors of thedelicious culinary creations thatfocus on both presentation andflavors. Dine on the patio or swankylounge. Celebrate in one of theart-filled private rooms. We servelunch and dinner daily from 11 a.m.and brunch from 9 a.m. on Saturdayand Sunday. This is the spot whereyou’ll find “Happy Days” in thelounge, an all-day, everyday menuwith an “Ate for 9” section. (H/9)WJOHNNY ROCKETSThe desert’s premier supper club isa destination for foodies andmusic lovers alike, offering nightlyentertainment and top nameentertainers. One of Palm Springs’original Rat Pack hangouts, PurpleRoom boasts Executive ChefJennifer Town’s award-winningmenu. Happy hour nightly! Checkout www.purpleroompalmsprings.com for complete entertainmentschedule. Closed Mondays.(H/10)WSMOKIN’ BURGERS &LOUNGEPremium1775ListingE. Palm Canyon Dr.,Ste. 220, PS 760-883-5999Samplewww.smokinburgers.comWhere Palm Springs Eats. Since2009, Trio has generatedrecognition as one of PalmSprings’ top restaurants. Voted“Top 100 Hot Spots” in the U.S.by OpenTable. Trio is where thelocals hang out. The key to ourpopularity is the consistency ofour food and that it is well priced.Trio offers 19.95 prix fixe menu11 a.m.-6 p.m., eight-hour happyhour, 3 well drinks, 5 bar bites.Lunch starts at 11 a.m. Weekendbrunch begins at 10 a.m. (H/9)WVICKY’S OF SANTA FE45100 Club Dr., IW760-345-9770www.vickysofsantafe.com Voted Best of the Best by PalmSprings Life readers. Woody’sbrings you gourmet burgers withfull-service bar at great prices.Chill with a great lunch during theday and heat up with live jazz andblues seven nights a week. VotedBest of the Valley for Best LiveMusic. Call for reservations. Openseven days from 11 a.m. until close.(H/9)dishes have a distinctive twist.www.cellosbistro.com (G/13)Cliffhouse Grill & Bar, 78250Hwy. 111, LQ 760-360-5991 Greatfood and drink at historic PointHappy. Distinctive menu showcasing fresh ingredients uniquelyprepared. www.laquintacliffhouse.com (G/20)Copley’s on Palm Canyon, 621 N.Palm Canyon Dr., PS 760-3279555 Award-winning owner/chefAndrew Copley features contemporary American cuisine in theformer Cary Grant estate. www.copleyspalmsprings.com (H/10)Escena Lounge & Grill, 1100Clubhouse View Dr., PS 760992-0002 Delectable Californiafusion cuisine, eye-poppingdesign, and stunning views. Breakfast, lunch, dinner, special events.www.escenagrill.com (F/10)Grind Brgr Bar, 262 S. PalmCanyon Dr., PS 760-325-5200Natural, healthy burgers and otherdelights; 100 percent natural grassfed beef, ground fresh daily. www.grindburgerpalmsprings.com (H/9)Kaiser Grille Palm Springs, 205S. Palm Canyon Dr., PS 760323-1003 Award-winning cuisinefeaturing all-natural steaks, chops,seafood, pasta, and chicken. Lunch,dinner, and happy hour.www.kaisergrille.com (H/9)The Bistro, Fantasy Springs Resort71885 Hwy. 111, (Across fromCasino, 84245 Indio Springs Pkwy.WTHE MEERKAT CAFÉPALMSPRINGSLIFE.COM15(I-10 at Golf Center Pkwy.), INThe River), RM 760-674-3120The Living Desert, 47900 Portola760-238-5654, 800-827-2946 Awww.johnnyrockets.comAve., PD 760-346-5694 Gourmetclassy eatery featuring an exhibition.lunch specials, salads, hot and coldkitchen and sushi bar. Enjoy steak,deli sandwiches, seasonal soups, datescallops,andmore.www.fantasys.shakes, desserts, and snacks. Kids’JRF 586 Palm Springs Life Mag Ad CD vf.pdf14/18/1610:21 AMTWO FOR 25

2017 ONLINE MEDIA KITP R O G R A M M AT I C M A R K E T I NGThe promise of programmatic marketing is simple: serve the right digital ad to the right person at themaximum value. In order to make this happen, you need to be able to buy digital inventory and serve ads toan appropriate audience.With this Programmatic Platform, you don’t have to select from a pre-packaged menu of audience segments.Like a master chef, we use individual data elements like location, contextual content, keywords searched,browsing behavior, and more to create an audience and then optimize your campaign with the same elementlevel control.And because we create audiences in real-time, our audiences are dynamic. As you learn more about whatworks and what doesn’t, your audience can evolve with your campaign, allowing you to optimize yourcampaign to maximize effectiveness and efficiency while gaining deep audience insights. And because we useunstructured data, we retain the timestamp associated with every piece of data.Branding creates awareness Interaction provides answers Performance gets actionTAC T I C SSITE RETARGETINGPA C K A G E O P T I O N S 1,250 - AWARENESS 125,000 Impressions Site Retargeting Keyword Contextual Category Contextual Keyword Search 20 Custom Keywords Keyword Search Geo-Fencing 40 Custom Keywords 15,000 - PERFORMANCE 1,500,000 Impressions Site Retargeting Keyword Contextual Category ContextualKEYWORD CONTEXTUALTargeting content with termsrelevant to your industry.CATEGORY CONTEXTUAL 7,500 - INTERACTION 750,000 Impressions Site Retargeting Keyword Contextual Category ContextualTargeting users who havepreviously visited your websiteas they surf the web. Keyword Search Geo-Fencing 100 Custom KeywordsTargeting content with termsrelevant to your industry.KEYWORD SEARCHTargeting terms relevant toyour industry.GEO-FENCINGTargeting based on yourlocation and your competitor’slocations. And, now conversionzones can report retail walk intraffic resulting from campaign.C A M PA I G N G O A LIs custom to the campaignobjectives.16PALMSPRINGSLIFE.COM

2017 ONLINE MEDIA KITC U S T O M C A M PA I G N O P T I O N SIn addition to targeted display ads advertisers can take advantage of video options allowing them todemonstrate their business and products prior to Internet users viewing a video. Native ads are unique to thepublisher’s page where the ad is displayed making them fit into the page layout and design adding credibilityto the ad message. Facebook ads are in the content feed and use Facebook’s viewing options.CUSTOM OPTIONSVIDEO PRE-ROLL 25 CPMTargeting users who have previouslyvisited your website as they surf the web.NATIVE ADS 10 CPMCustom ads created to match thepublisher’s content and page designadding credibility to the ad.FACEBOOK 10 CPMAds appearing in the Facebook contentfeed using Facebook targeting tactics.PALMSPRINGSLIFE.COM17

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2017 ONLINE MEDIA KITC O N TAC T SPublisherFranklin W. JonesNationalRepresentativesWESTERN REGIONDorie Leo310-822-4938OR ANGE COUNTYRepresentativesFor more information about advertising, please contactyour sales representative. 760-325-2333.Jim Doyleext 221Paulina Larsonext 286Michael Mathewsext 236Rima Dorsey949-70-1437CHICAGO/MIDWESTAnnabelle Jacobson310-822-4938NEW YORK/EASTERN REGIONKaren Couture917-821-4429HAWAIIDebbie Anderson808-739-2200Kathi Pettersenext 220Kim Renstromext 247Julie Rogersext 255Graphic ServicesFull graphic design services are offered throughDesert Grafics. 760-323-2739.303 N. Indian Canyon Drive,Palm Springs, CA 92263-2724760-325-2333760-325-4603 ATED 6/1/1720PALMSPRINGSLIFE.COM

Joshua Tree Music Festival Blues, Brews, and BBQ Arthur Lyons Film Noir Festival MARCH 2017 Fashion Week El Paseo Palm Desert Food & Wine Desert X Art Installation Palm Springs Life Festival La Quinta Arts Festival BNP Paribas Open JULY 2017