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Brand GuidelinesJanuary 2020

ContentsPrimary College Colors 1Conference Logos 9Primary College Logos 2Team Lock-ups Secondary College Logos 3Baseball 21Official Seal 4Basketball 22Compass Point 5Cross Country Official Fonts 6Golf 24Seconadry Fonts 7Hockey 25Centers 8Lacrosse 26Letterhead and Business Cards 10Soccer 27Email Signature and Styles 12Softball 28Northland College Athletic Brand 14Softball 28Athletic Font 16Volleyball 29Primary Athletic Colors 17Athletics Letterheads and Business Cards Athletic Logos 18202330

Primary College ColorsC: 100M: 57Y: 12K: 66C: 23M: 16Y: 13K: 46C: 0M: 70Y: 100K: 0R: 0G: 48B: 87R: 117G: 120B: 123R: 255G: 103B: 32Hex: 172136Hex: 787878Hex: F58426Coated Stock:PMS 540 CCoated Stock:PMS Cool Gray 8 CCoated Stock:PMS 165 CUncoated Stock:PMS 2955 UUncoated Stock:PMS Cool Gray 9 UUncoated Stock:PMS ORANGE 021UPrimary Colors: The Northland College brand uses three primary colors: navy, grey, and orange. It is also acceptable to use solid blackand white. In all applications every effort should be made to match these colors as closely as possible. However, in certain situations(i.e. embroidery) it may not be possible to find analogous options. In these cases, we urge you to use black and white rather thanadopting a new color.Northland College Brand Guidelines 1

Primary College LogosPrimary Logo: The primary Northalnd College logo is available in a long or stacked version. Both versionsinclude blue lettering, optimized for small space digital, and the orange compass point passing through the“O” in Northland. This is the only place where the compass point passes through the body of any letter.2 Northland College Brand Guidelines

Secondary College LogoDo:Use the Northland College logoon your campus documents.Choose the version of the logothat best suits your project.Use the Trademark version inreturn addresses.Do NOT:Print the logo in any color otherthe perscribed blue, white,black, or grey. The logo shouldnot be printed in solid orange.Distort or rearrange the logo.Secondary Logos: In situations where the primary logos arenot compatible with other parts of a design, there are severalsecondary logos that can be used in its place. These include onecolor, reversed, and left justified versions as well as versions thatinclude the symbol. The symbol indicates that the NorthlandCollege logo is a registered trademark; this version should be usedonly in the return address on self-mailing pieces or envelopes. It isunacceptable to present the logo in a color other than blue, white,black, or grey.Add the compass point to anyother letter or word.C FFEENorthland College Brand Guidelines 3

Official College SealDo:Use the seal on offical collegedocuments and awardsEmboss, foil in solver or gold, orprint in black, white, or blue.Do NOT:Use on casual documents,merchandise, or personalcommunications.Distort or rearrange the seal.The Northland College Seal: The official Northland College Seal is a circleembossed with “Northland College” and the phrase “A Highway ShallBe There,” an excerept from Isaiah 35. Inside the circle is an illustration,based on a glass plate photograph, of Professor Thomas Newton Bobband student John Brinks cutting wood to heat campus buildings. The useof the seal is reserved for official campus documents (including diplomas,honorary degrees, citations, etc.). It can be embossed, foiled in silver orgold, or printed in black, white, or blue.4 Northland College Brand Guidelines

Compass PointNORTHLANDCOLLEGECompass Point: The compass point—also refered to as the delta—derived from the primary logo, isalso the primary graphic asset for the Northland College brand. It can be presented in orange, blue, orwhite. The compass point should always face the top of the page (north) unless its presented as a partof pattern along with other compass points. The compass point may not be used to replace a bullet orother punctuation mark.The compass point can be used as an overall pattern in orange, blue, grey or white as shown above.Northland College Brand Guidelines 5

Official FontsAlright bcdefghijklmnopqrstuvwxyz123456789Fonts: The Northland College brand utilizes two primary fonts for headers, body copy, and URL’s: AlrightSans and AdellePE. Each font can be used in a variety of faces including light, regular, medium, semibold,and bold. Both Alright Sans and AdellePE require the purchase of a font license for legal use.6 Northland College Brand Guidelines

Secondary FontsDo:Use Alright Sans, AdellePE, orArial for all college publicationsand efghijklmnopqrstuvwxyz123456789Present text in black, white,navy, grey, or orange dependingon placement.Do NOT:Present text in colors otherthan black, white, navy, grey,or orange (with the exceptionof hyperlinks in certainplacements).Distort these fonts to changetheir appearance.Secondary Font: Because many campus users will not have access toa licensed copy of Alright Sans or AdellePE, we recommend that mostcampus community members use Arial (also available in multiple faces).Arial is similar in structure and appearance to Alright Sans and is available asa standard option on all campus and most personal computers. In the eventthat Arial is not available please select a similar easy to read san serif font.Please refrain from using decorative or ornamental fonts for official campuscommunications.Use decorative or ornametnalfonts.Use more than two fonts in anygiven document.Northland College Brand Guidelines 7

CentersCenters: Northland College is home to several special centers. Each center has its own wordmark thatincludes the name of the center in a justified lock-up with the Northland College logo. These wordmarksare designed to give each program recognition while maintaining a strong tie to the Northland Collegeparent brand.8 Northland College Brand Guidelines

Northland College Brand Guidelines 9

Northland Letterhead & Business Cards10 Northland College Brand Guidelines

Floyd E. QueebProfessor of Late NightPhilosopy and Unique WorldViews1411 Ellis AvenueAshland, WI 54806Tel: 715-682-1028Cell: Rback.pdf110/14/198:56 AMCMYCMMYCYCMYKNorthland College Brand Guidelines 11

Email Signatures & StylesDo:John DoeAssociate Director of AdmissionsNorthland College1411 Ellis Avenue, Ashland, WI 54806Tel: 715-682-1234Cell: 715-209-1234northland.eduInclude your name, officialjob title, Northland Collegeaddress, and phone number.Use a college approved font.Do NOT:Add quotes, tag lines, images,or backgrounds to your emails.“Let the wild rumpusstart.” —Maurice SendakInclude a copy of the logoUse more than two colors orfonts.Include an email unless youare sending from an accountthat is different than where therecipient should reply.12 Northland College Brand Guidelines

Design SupportThe Office of Marketing Communications is available toprovide design support and guidance on the best use of thenew atheletic brand. If you have questions or need assistancein creating a design for anything using the athletic brand,please don’t hesitate to ask. Our office is glad to help. We canbe reached at 715-682-1307.Northland College Brand Guidelines 13

Brand GuidelinesJanuary 2020

Athletic LogoDo:Use the athletic logo on yourcampus documents.Choose the version of the logothat best suits your project.Do NOT:Print the logo in any color otherthan the colors included in thisguide.Primary Logo: the interlocking N & C logo presented in navy and orange is the primarygraphic identifier for Northland College Athletics. Consistent use of this logo is one ofthe primary keys to the success of the Northland athletics visual brand.Distort or rearrange the logo.Add icons, illustrations, or clipart to the athletic logo.Secondary Logos: In situations where the primary logo is not compatible with otherparts of a design, there are secondary logos that can be used in its place. These includeone color, reversed, and within a crest.Northland College Brand Guidelines 15

Official Athletic FontSlabby thletic Font: In addition to the Northland College fonts—Alright Sans and AdelePE—the athletic brand utilizes Slabby Prices Italic font for team names and headings. Thisfont is intended as an accent and should be used sparingly. Alright Sans (or Arial)should be used for all other text. Avoid using AdellePE in combination with SlabbyPrices as the two fonts are too similar for use together.16 Northland College Brand Guidelines

Primary Athletic ColorsC: 100M: 57Y: 12K: 66C: 23M: 16Y: 13K: 46C: 0M: 70Y: 100K: 0R: 0G: 48B: 87R: 117G: 120B: 123R: 255G: 103B: 32Hex: 172136Hex: 787878Hex: F58426Coated Stock:PMS 540 CCoated Stock:PMS Cool Gray 8 CCoated Stock:PMS 165 CUncoated Stock:PMS 2955 UUncoated Stock:PMS Cool Gray 9 UUncoated Stock:PMS ORANGE 021UPrimary Colors: The Northland College athletic brand uses the same three primary colors: navy, grey, and orange. These colors areshared with the general Northland College brand. It is also acceptable to use solid black and white. In all applications every effortshould be made to match these colors as closely as possible. However, in certain situations (i.e. embroidery) it may not be possible tofind analogous options. In these cases, we urge you to use black and white rather than adopting a new color.Northland College—Brand Guidelines 17

tics003Athletics006Athletics004Athletics00818 Northland College Brand etics013Athletics010Athletics014Athletics011

Conference logosPMS 194BLACK50% BLACKDIVISION IIIATHLETICSNorthland College Brand Guidelines 19

Team Lock-ups20 Northland College Brand Guidelines

Baseball012Northland College Brand Guidelines 21

722 Northland College Brand 9

Cross 011Northland College Brand Guidelines 23

00324 Northland College Brand 14Golf018

HockeyHockey 001Hockey 002Hockey 015Hockey 003Hockey 006Hockey 003Hockey 007Hockey 009Hockey 012Hockey 014Hockey 005Hockey 008Hockey 010Hockey 011Northland College Brand Guidelines 25

03Lacrosse006Lacrosse004Lacrosse00726 Northland College Brand 005Lacrosse008Lacrosse014Lacrosse015

SoccerSoccer002Soccer003Soccer s shield is usedas an icon for soccer- always full color,never with words.Soccer020Soccer021Northland College Brand Guidelines 27

03Softball006Softball004Softball00728 Northland College Brand l005Softball008Softball012Softball014

d College Brand Guidelines 29

Athletics Letterhead & Business CardsMary SmithHead Coach1411 Ellis AvenueAshland, WI 54806Tel: 715-682-1234Cell: orts.comBaseball1411 Ellis AvenueAshland, WI 548061411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu om30 Northland College Brand Guidelines

baseball1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comlacrosse1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comBASKETBALL1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comsoccer1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comcross country1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comsoftball1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comgolf team1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comhockey1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comvolleyball1411 Ellis Avenue Ashland, WI 54806 (715) 682-1243 athletics@northland.edu northlandcollegesports.comNorthland College Brand Guidelines 31

Design SupportThe Office of Marketing Communications is available toprovide design support and guidance on the best use of thenew atheletic brand. If you have questions or need assistancein creating a design for anything using the athletic brand,please don’t hesitate to ask. Our office is glad to help. We canbe reached at 715-682-1307.

Northland College Athletic Brand 14 Athletic Font 16 Primary Athletic Colors 17 Athletic Logos 18 Conference Logos 9 Team Lock-ups 20 Baseball21 . the athletic brand utilizes Slabby Prices Italic font for team names and headings. This font is intended as an accent and should be used sparingly. Alright Sans (or Arial)