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Representation of Proposed Future DevelopmentJEFFERSON VALLEY MALL
CONTENTSThe Simon ExperienceProperty OverviewMaster PlanMerchandise Plan Upper LevelMerchandise Plan Lower LevelTargeted Tenant MixTrade AreaTrade Area MapTraffic MapAerial ViewSimon MarketingProperty ContactsWP Glimcher mall managed by Simon.Information accurate as of 5/1/15. Sources: SPG Research; trade areademographic information per Pitney Bowes MapInfo (2014).12367891011121315
THE SIMON EXPERIENCE —WHERE BRANDS & COMMUNITIESCOME TOGETHERMore than real estate, we are a company ofexperiences. For our guests, we provide distinctiveshopping, dining and entertainment. For ourretailers, we offer the unique opportunity to thrive inthe best retail real estate in the best markets.From new projects and redevelopments toacquisitions and mergers, we are continuouslyevaluating our portfolio to enhance the Simonexperience - places where people choose to shopand retailers want to be.We deliver:SCALELargest global owner of retail real estate including Malls,Simon Premium Outlets and The Mills QUALITYIconic, irreplaceable properties in great locationsINVESTMENTActive portfolio management increases productivity and returnsGROWTHCore business and strategic acquisitions drive performanceEXPERIENCEDecades of expertise in development, ownership, and managementThat’s the advantage of leasing with Simon.
PROPERTYOVERVIEWLocated in the heart of Hudson Valley, JeffersonValley Mall caters to an affluent northern WestchesterCounty suburb that is approximately 45 miles northof New York City.— Anchors include Macy’s and Sears.— Features more than 80 specialty stores.— As the only shopping center for the region, Jefferson Valley Mallbenefits from a loyal local customer base and offers the most varietyof shopping options for the trade area.Representation of Proposed Future DevelopmentRepresentation of Proposed Future Development— Jefferson Valley Mall is conveniently located on Rt. 6, just east of theTaconic Parkway.2
MASTERPLANJefferson Valley Mall is about to embark on amulti-million dollar redevelopment that will buildon its tremendous success. Redevelopment plansinclude:— An 18,000-square-foot expansion will completely transform the property.— The expansion will create new elevations along the north and southsides of the center.— The Food Court will be renovated with several new concepts as well astwo new restaurant tenants being added to the exterior.Representation of Proposed Future Development— New mall entrances will be created and interior upgrades will be made,including renovations to the exterior landscaping.— Spectacular new exterior landscaping will create a lush and invitingenvironment.— A new 50,000-square-foot Dick’s Sporting Goods store is scheduledto join the line-up in Spring 2017.Representation of Proposed Future Development3
MASTER PLANNORTH ELEVATIONRepresentation of Proposed Future Development4
MASTER PLAN2ND NORTH SIDE ENTRYRepresentation of Proposed Future Development5
MERCHANDISE PLANUPPER LEVEL6
MERCHANDISE PLANLOWER LEVEL7
TARGETEDTENANT MIX
TRADE AREAHIGHLIGHTSJefferson Valley Mall’s expansive trade area coversthe northern part of Westchester County andsouthern Putnam County.— The trade area extends from the Hudson River to Connecticut.— In addition, the mall serves the towns of Yorktown, Yorktown Heights,Peekskill, Mahopac, and Golden Bridge.— Yorktown Heights is the home of IBM’s Thomas J. Watson ResearchCenter, specializing in hardware, software and super computers.— The center serves an affluent population with an average annualhousehold income of more than 114,000 within just five miles ofthe mall.20142019Trade Area Population234,542244,813Total Daytime Population206,871Trade Area Households82,26686,777Average Annual HH Income 114,580 119,3059
TRADE AREADUTCHESS, NY6845NewburghBeaconTRADE AREAMaybrookHeritage VillageTrade Area 76.6% of customersPutnam LakeNew WindsorLake CarmelVails GateBeaverdam Lake-Salisbury MillsCENTER INFORMATIONCornwall on HudsonWashingtonvilleORANGE, NYBrewster HillPUTNAM, NYBrewsterMahopacFort MontgomeryKiryas JoelHeritage HillsCentral ValleyMonroeHarriman61CrompondPeekskill2025 MIBuchananShenorockJefferson Valley-Yorktown221010Peach LakeHighland FallsHighland MillsWalton ParkCarmel HamletTRADE AREA BOUNDARYWest PointSimon centersCompetitionNelsonvilleCold SpringGolden's BridgeYorktown HeightsWESTCHESTER, NY10 MI87Stony Point15 MICrugersThiellsTuxedo ParkMount KiscoMount IvyROCKLAND, NYCroton-on-HudsonHaverstrawBedfordScotts Corners9SloatsburgWesley HillsCongersNew SquareMontebelloHillburnBardoniaChestnut RidgeFranklin LakesRamsey57West NyackValhallaSleepy Hollow87Park RidgeDarienElmsfordOld tamfordTarrytownOrangeburgPiermontSaddle RiverHoHoKsNyackBlauveltMontvale Pearl RiverWaldwickNorwalkHawthorneSouth NyackUpper Saddle RiverAllendaleThornwoodUpper aserAirmontOaklandBriarcliff ManorHillcrestViolaSuffern287Ossining9WNew CityNew HempsteadChappaqua1. Jefferson Valley Mall NewtownMacy's, Sears, H&MDanbury2. Cortlandt Town CenterWalmart, The Home Depot, PetSmart,33BethelBarnes& Noble, Modell's SportingGoods, Regal Cinemas, OfficeMax,FAIRFIELD, CTPier 1 Imports, Marshalls, Best Buy3. Danbury FairLord & Taylor, Macy's, JCPenney, Sears4. The Galleria at White PlainsMacy's, Sears, H&M5. Newburgh MallBon-Ton, Sears6. Palisades CenterRidgefieldLord & Taylor, Macy's, JCPenney, Target7. The Shops at NanuetGeorgetownMacy's, Sears, Regal Cinemas, 24 HourFitness, Fairway Market8. Stamford Town CenterMacy's9. The WestchesterNeiman Marcus, Nordstrom10. Woodbury Common Premium OutletsHartsdaleDobbs Ferry ArdsleyGreenville44White Plains9995Port Chester2.5milesRye BrookHarrisonN05
TRAFFIC MAP59,58466,990TACONICSTATE PKWY.49,974US 6101,6405,019LEEBLVD.JEFFERSON VALLEY MALLSource: NYSDOTN
AERIAL VIEWTACOCINLEE BLVD.JEFFERSON VALLEY MALLSTATEPKWY.Macy'sSearsH&M (upper level).VDBLLLHIUS 6N
SIMONMARKETINGFashion. Discovery. Community. These are the pillars of ourbrand and the guiding principles for everything we do at Simon.Every effort in our marketing program is designed to make theSimon brand experience exciting, relevant and cool in orderto reinforce our position as the pre-eminent shopping centerdestination and build long-term brand loyalty with Millennialsand Fashionistas.ADVERTISINGFeaturing high fashion photography and styling, Simon’s advertising campaignbuilds awareness and elevates perceptions among fashion-forward consumers andinfluencers. Advertising placements include market leading national and regionalfashion/lifestyle magazines, out of home in over seventy markets, geo-targeteddigital advertising and local radio.BRAND COLLABORATIONSSimon collaborates with highly respected fashion partners to launch fully integratedprint, digital and live event programs around key shopping seasons including Spring,Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue,Harper’s Bazaar and Refinery 29.
SIMONMARKETINGDIGITAL ENGAGEMENTSimon’s new website and mobile website launched in May 2014 with a vibrant,dynamic new look and improved functionality. Our must-have apps also giveshoppers the real-time information they need to maximize their shopping visits.— 595,700,002 Website page views— 120,818,183 Google local impressions— 1,317,729 YouTube views— 4.685,723 Facebook likes— 350,117 Twitter followers— 87,345 Instagram followersSIMON INNOVATION GROUPFrom reinventing the classic loyalty program to bringing the ubiquitous malldirectory to life, Simon has collaborated with game-changing partners to innovatethe shopping experience and further support our retailers. Initiatives include: SimonRewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.DEDICATED RETAILER SUPPORTOur dedicated team of Retailer Marketing Specialists provide turnkey support fornew store openings, relocations, retailer events, seasonal campaigns, and integrationinto Simon’s Marketing Programs. Multi-channel marketing efforts are customdesigned to build brand awareness and drive store traffic for each retailer initiative.To learn more, visit: http://business.simon.com/retailer-marketing.14
PROPERTYCONTACTSLeasing:Natalie Champion(317) 263-7094natalie.champion@simon.comSpecialty Leasing:Michelle Barron(914) 245-4688mbarron@simon.comDevelopment:Steve Shea(317) 263-7978sshea@simon.comBig Box & Theatre Development:Greg Zimmerman(317) 263-7699gzimmerman@simon.comPeripheral Development/Land:Dawn Lindquist(317) 263-2301dlindqui@simon.comGeneral Manager:Roberto Luciano(914) 245-4688rluciano@simon.comDirector of Marketing &Business Development:Alexa O’Rourke(914) 245-4688aorourke@simon.com
natalie.champion@simon.com Specialty Leasing: Michelle Barron (914) 245-4688 mbarron@simon.com Development: Steve Shea (317) 263-7978 sshea@simon.com Big Box & Theatre Development: Greg Zimmerman (317) 263-7699 gzimmerman@simon.com Peripheral Development/Land: Dawn Lindquist (317) 263-2301 dlindqui@simon.com General Manager: Roberto Luciano
