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Higher Education Conference February 20, 2007enrollment managementRose State CollegeMidwest City, OklahomaConference Purposes Mobilize institutional and statewide initiatives to support enrollment management.Provide tools and support for enrollment management and Brain Gain initiative.Address recommendations made by Noel-Levitz.Promote higher education visibility, showcase institutions and encourage support.Provide interaction among and within institutions.program
Higher Education Conference February 20, 2007enrollment managementChancellor's WelcomeWelcome to the 2007 Higher Education Conference on EnrollmentManagement sponsored by the Oklahoma State Regents forHigher Education and hosted by Rose State College. Today we will havethe opportunity to hear from national experts who will share successfulstrategies and practices, complementing the recommendations from NoelLevitz.Special thanks to our numerous presenters, representing Oklahoma’s researchuniversities, regional universities and community colleges who will sharesuccessful initiatives developed and implemented on their own campuses,targeting a variety of student profiles. In addition, participants will spendtime working in institutional groups to focus and re-energize their campusspecific enrollment management practices.We are pleased to have representation from all state system institutions whowill bring a valuable perspective to our discussions concerning admissions, retention, financial aid, thefirst-year experience, advising and all-inclusive student services.On behalf of the Oklahoma State Regents for Higher Education, thank you for your participation todayand your on-going commitment to student success.EStudent CenterNWFounders RoomRestroomsRestroomsEntrance HallRaider RoomMain RoomAcknowledgmentsWest Meeting RoomExitFountain RoomMany thanks to President Terry Brittonand Rose State College for generouslymaking the Student Center available forthis conference.ExitTinker Terrace2
Higher Education Conference February 20, 2007agendaenrollment management7:45-8:15 a.m.Registration - (Main Meeting Room)8:15 – 9:30 a.m.Opening Session - (Main Meeting Room) - Seating by InstitutionIntroductions - Dr. Phil Moss, Vice Chancellor for Academic Affairs,Oklahoma State Regents for Higher EducationWelcome - President Terry Britton, Rose State CollegeEnrollment Management in a National Context: Challenges andResponses for States and InstitutionsIn an age of growing global competition, the U.S. faces unprecedentedinternational challenges with respect to increasing the proportion of young peoplewith a college credential at a cost the nation can afford. College retention andsuccessful degree completion thus constitute one important component of a larger“educational pipeline” problem that also involves completing high school andaccessing postsecondary education. This session will outline the task for states andinstitutions, examine some promising and innovative approaches for policy andpractice, and share the themes that emerged from a recently concluded nationalconference on Student Success informed by researchers, faculty, student affairsprofessionals, policy makers, and college and association leaders.Dr. Peter Ewell, Vice President, National Center for Higher EducationManagement Systems (NCHEMS)9:30 – 10:30 a.m.Concurrent SessionsFollow-up discussion with Dr. Peter Ewell(Fountain Room)The Adult Learning Focused Institution: Is Yours One?(Tinker Terrace Room)How can your institution attract and retain adult learners? This session willpresent the essential principles of serving adult learners in higher education. Theimportance of the principles and tools for assessing them will also be discussed.Dr. Judith B. Wertheim, Vice President for Higher Education Services,Council for Adult and Experiential Learning (CAEL).3
Higher Education Conference February 20, 2007enrollment management9:30 – 10:30 a.m.Concurrent SessionsUsing Statewide Data Resources for Enrollment Management(West Meeting Room)The State Regents have several data resources to assist college and universities inenrollment management. Information ranges from how well high schools preparestudents for postsecondary education to college and university graduation rates.The presentation will highlight the resources that can be developed from thesedata sources and suggest ways in which Enrollment Managers can use thisinformation to increase enrollment, retention and graduation.Dr. Jim Purcell, Associate Vice Chancellor for Strategic Planning andAnalysis, Oklahoma State Regents for Higher EducationService-Learning Shows Promise in Retaining Students(Raider Room)The presenter will share information about research and literature availablethat shows links between service-learning and retention. An overview ofCampus Compact, an organization committed to articulating theimportance of civic responsibility will be included.Gina Wekke, Assistant Vice Chancellor for Academic Affairs, OklahomaState Regents for Higher EducationFrom Boutique Programs to Strategic Initiatives: What we can learn fromthe evolution of best practices at Consortium for Student Retention DataExchange (CSRDE) Institutions(Founder's Room)The field of student success and retention has evolved and matured over the pastfifteen years. Where early institutional efforts to improve student retention tendedto be more programmatic in nature, more recently institution are taking strategicapproaches which are informed by research and data and involve all key campusplayers. Since 1995 the CSRDE at the University of Oklahoma has coordinateda peer review of institutional retention practices and recognized effective practiceswith the annual Best Practices in Student Retention Award. This presentationwill provide an overview of the evolution of best practices in student retention.Dr. Rosemary Hayes, Director of the Consortium for Student RetentionData Exchange (CSRDE), University of Oklahoma4
Higher Education Conference February 20, 2007enrollment management10:30 – 11:30 a.m. Concurrent SessionsEngaging the Faculty in Retention Issues(West Meeting Room)A Presidential Summit of all faculty was called to address retention rates and togenerate ideas for immediate and long-term positive impact on student retention.This presentation will describe how this activity has been effective in addressingenrollment management and how it can be adopted by other institutions.Dr. Richard Rafes, President, East Central UniversityDr. Duane Anderson, Provost and Vice President for Academic Affairs,East Central UniversityDr. Delma Hall, Faculty Intern and Associate Professor of Communication,East Central UniversityPresident's Meeting with Dr. George Kuh(Founder's Room)Dr. George Kuh, Chancellor’s Professor of Higher Education,Indiana University BloomingtonCreating A Campus Climate That Truly Values Equity, Diversityand Community Outreach(Raider Room)The engagement of students in a wide variety of outreach and service-learningprojects outside the classroom provides evidence that student involvement inmeaningful activities improves student retention and success. This presentationdescribes specific projects, activities and strategies that successfully impact studentdevelopment, minority student recruitment, and retention.Tony Alonso, Dean of Diversity & Civic Engagement,Tulsa Community CollegeThe Adult Learning Focused Institution: Is Yours One?(Tinker Terrace Room)How can your institution attract and retain adult learners? This session willpresent the essential principles of serving adult learners in higher education.The importance of the principles and tools for assessing them will also bediscussed.Dr. Judith B. Wertheim, Vice President for Higher Education Services,Council for Adult and Experiential Learning (CAEL).5
Higher Education Conference February 20, 2007enrollment management10:30 – 11:30 a.m. Concurrent SessionsInstitutional Research, Admissions, Registrars Meetingwith Dr. Peter Ewell(Fountain Room)Dr. Peter Ewell, Vice President, National Center for Higher EducationManagement Systems (NCHEMS).11:30 - 1 p.m.Luncheon Session - seating by institution(Main Meeting Room)Welcome - Chancellor Glen D. Johnson,Oklahoma State Regents for Higher EducationWhat Matters to Student Success in CollegesCreating the conditions that foster success in college is more important thanever. In this session we will briefly review what matters to student success in collegeand illustrate the kinds of policies and practices used by strong performing collegesand universities that channel student and institutional effort towardeducationally purposeful activities.Dr. George Kuh, Chancellor’s Professor of Higher Education,Indiana University Bloomington1 - 2 p.m.Concurrent SessionFactors Influencing a Student’s Decision to Enroll at a RuralCommunity College(West Meeting Room)Given the decline in enrollment at some rural community colleges, it is increasinglyimportant to understand a student’s decision to enroll at a rural, publicinstitution of higher education. This session will discuss research on the factorsthat influence a student’s decision to enroll at a rural college within the frameworkof how rural college leaders can use this information to make important financialand strategic recruitment decisions.Dr. Randy Smith, Vice President for Academic Affairs,Western Oklahoma State CollegeChad Wiginton, Director of Student Relations,Western Oklahoma State CollegeAlice Newman, Director of Marketing, Western Oklahoma State College6
Higher Education Conference February 20, 2007enrollment management1 - 2 p.m.Concurrent SessionFrom Boutique Programs to Strategic Initiatives: What we can learn fromthe evolution of best practices at CSRDE Institutions.(Founder's Room)The field of student success and retention has evolved and matured over the pastfifteen years. Where early institutional efforts to improve student retention tendedto be more programmatic in nature, more recently institution are taking strategicapproaches which are informed by research and data and involve all key campusplayers. Since 1995 the CSRDE at the University of Oklahoma has coordinateda peer review of institutional retention practices and recognized effective practiceswith the annual Best Practices in Student Retention Award. This presentationwill provide an overview of the evolution of best practices in student retention.Dr. Rosemary Hayes, Director of the Consortium for Student RetentionData Exchange, University of Oklahoma (CSRDE)Follow-up discussion with Dr. George Kuh(Raider Room)Dr. George Kuh, Chancellor’s Professor of Higher Education,Indiana University BloomingtonThe Adult Learning Focused Institution: Is Yours One?(Tinker Terrace Room)How can your institution attract and retain adult learners? This session willpresent the essential principles of serving adult learners in higher education.The importance of the principles and tools for assessing them will also bediscussed.Dr. Judith B. Wertheim, Vice President for Higher Education Services,Council for Adult and Experiential Learning (CAEL).President's Meeting with Dr. Peter Ewell(Fountain Room)Dr. Peter Ewell, Vice President, National Center for Higher EducationManagement Systems (NCHEMS)7
Higher Education Conference February 20, 2007enrollment management2 - 3 p.m.Concurrent SessionsImaging and Beyond: A Picture Is Worth A Thousand Trees(West Meeting Room)The availability of documents on-line has improved financial aid, admissionsand registrar functions turn-around time as well as customer serviceresponsiveness. This presentation will address initial costs and set-up, time andresources needed for implementation, on-going expenses, strategies used for speedygo-live, impact on customer service, streamlining of departmental processes, andfuture enhancements including work-flow and fax features of our specificimaging software.Donna Mitchell, Associate Director of Undergraduate Admissions,Oklahoma State UniversityJulie Berg, Associate Director of Scholarship and Financial Aid,Oklahoma State UniversityCathy Bird, Assistant Director of Scholarship and Financial Aid,Oklahoma State UniversityFrom Boutique Programs to Strategic Initiatives: What we can learnfrom the evolution of best practices at CSRDE Institutions.(Founder's Room)The field of student success and retention has evolved and matured over the pastfifteen years. Where early institutional efforts to improve student retentiontended to be more programmatic in nature, more recently institution are takingstrategic approaches which are informed by research and data and involve allkey campus players. Since 1995 the CSRDE at the University of Oklahoma hascoordinated a peer review of institutional retention practices and recognizedeffective practices with the annual Best Practices in Student Retention Award.This presentation will provide an overview of the evolution of best practices instudent retention.Dr. Rosemary Hayes, Director of the Consortium for Student RetentionData Exchange, University of Oklahoma (CSRDE)Summer Bridge Program(Raider Room)The goals of the “Jump Start” program are to provide appropriate academicand student support services to potentially high-risk students in their transitionto college and to improve student performance on the COMPASS studentassessment test. The presenter will provide lessons learned from the successful pilotexperience.Linda Tucker, Coordinator of Mathematics,Rose State College8
Higher Education Conference February 20, 2007enrollment management2 - 3 p.m.Concurrent SessionsMany Voices, One Goal – Recruiting and RetainingNative American Students(Tinker Terrace)Success in graduating Native American students can be attributed to acontinuum of collaboration, messages and programs that address expectationsand experiences. The university departments speak with one voice to welcomeand support Native American students and dedicated personnel andorganizations stay with the students after enrollment to model success, encourage,problem-solve and celebrate during their university career.Kyle Stafford, Director of Admissions,Southeastern Oklahoma State UniversityChris Wesberry, Academic Advisor/Native American AdvisorSoutheastern Oklahoma State UniversityFaculty Meeting with Dr. George Kuh(Fountain Room)Dr. George Kuh, Chancellor’s Professor of Higher Education, IndianaUniversity Bloomington3 - 4 p.m.Information Exchange MeetingsThis session will provide the opportunity for discussions among colleagues withsimilar responsibilities.Information Exchange for Admissions Officers and Registrars(West Meeting Room)Information Exchange for Academic Affairs and Faculty(Founder's Room)Information Exchange for Enrollment Managers(Raider Room)Information Exchange for Student Affairs, Student Services andStudent Development(Tinker Terrace)9
Higher Education Conference February 20, 2007enrollment management3 - 4 p.m.Information Exchange MeetingsThis session will provide the opportunity for discussions among colleagues withsimilar responsibilities.Information Exchange for Financial Aid and Business Officers(Fountain Room)4 - 4:30 p.m.Closing Remarks and Follow-up(Main Meeting Room)Dr. Debra Stuart, Vice Chancellor for Administration,Oklahoma State Regents for Higher EducationResource tables for the Council for Adult and Experiential Learning(CAEL) and Consortium for Student Retention Data Exchange (CSRDE)are available on the north wall of the Main Meeting Room.10
Higher Education Conference February 20, 2007SpeakersPeter Ewell is Vice President of the National Center for Higher EducationManagement Systems (NCHEMS), a research and development center foundedto improve the management effectiveness of colleges and universities. Dr. Ewell’swork focuses on assessing institutional effectiveness and the outcomes of college,and involves both research and direct consulting with institutions and state systemson collecting and using assessment information in planning, evaluation, andbudgeting. Dr. Ewell has authored six books on the topic of improving undergraduateinstruction through the assessment of student outcomes. Among his publicationsare The Self-Regarding Institution: Information for Excellence and AssessingEducational Outcomes.Rosemary Hayes is the Director of the Consortium for Student Retention DataExchange (CSRDE) at the University of Oklahoma. She has served as NSFProgram Evaluator as well as a Primary Investigator (PI) for a number of programsrelated to the retention and development of minority students in the sciences. Inaddition, she has served as an advisor to the Department of Education’s NationalPostsecondary Education Council (NPEC) on student persistence and completion.She has a number of published works as author and editor in the fields of studentretention and in computing information services. Dr. Hayes also enjoys interactingdirectly with students as an Adjust Assistant Professor for the College of Liberalstudies at the University of Oklahoma.George D. Kuh is Chancellor’s Professor of Higher Education atIndiana University Bloomington where he directs the Center forPostsecondary Research, home to the National Survey of Student Engagement(NSSE) and related initiatives. A past president of the Association for the Study ofHigher Education (ASHE), Dr. Kuh has written extensively about studentengagement, assessment, institutional improvement, and college and universitycultures and has consulted with educational institutions and agencies in the U.S. andabroad. His most recent books are Student Success in College: Creating ConditionsThat Matter (2005) and Piecing Together the Student Success Puzzle which will appearlater this spring.Judith B. Wertheim is Vice President for Higher Education Services at the Councilfor Adult and Experiential Learning (CAEL). She oversees CAEL's work inprior learning assessment, Adult Learning Focused Institutions (ALFI) and otherCAEL consulting and training activities with colleges and universities. Prior tojoining CAEL in 2006, Dr. Wertheim served as Interim Dean of the School ofContinuing Studies at Indiana University.11
Higher Education Conference February 20, 2007participantsenrollment managementDebbie Crossland, Cameron UniversityJennifer Holland, Cameron UniversityLance Janda, Cameron UniversityJohn McArthur, Cameron UniversityCynthia Ross, Cameron UniversityMaria Bethany, Carl Albert State CollegeKathy Cole, Carl Albert State CollegeDee Ann Dickerson, Carl Albert State CollegeKelly St. John, Carl Albert State CollegeAnita Sutter, Carl Albert State CollegeSonya Baker, Connors State CollegeBrett Bright, Connors State CollegeDonnie L. Nero, Connors State CollegeRon Ramming, Connors State CollegeRobert Stone, Connors State CollegeDuane Anderson, East Central UniversityDiane Berty, East Central UniversityJason Bewley, East Central UniversityMarcia Carter, East Central UniversityDelma Hall, East Central UniversityRichard Rafes, East Central UniversityBronson Warren, East Central UniversityRichard Bernard,Eastern Oklahoma State CollegeMary Edith Butler,Eastern Oklahoma State CollegeKaren Clark, Eastern Oklahoma State CollegeMimi Kelley, Eastern Oklahoma State CollegeLeah McLaughlin,Eastern Oklahoma State CollegeVladimar Appeaning, Langston UniversityDerron Griffin, Langston UniversityYvonne Maxwell, Langston UniversityMaurice D. Osborne, Langston UniversityGayle Robertson, Langston UniversityAnn Beck, Murray State CollegeKaren Cantrell, Murray State CollegeJenna Orr, Murray State CollegeBill Pennington, Murray State CollegeMarilyn Schwarz, Murray State CollegeJessica Boles,Northeastern Oklahoma A&M CollegeTammy Higgins,Northeastern Oklahoma A&M CollegeAmy Ishmael, Northeastern Oklahoma A&M CollegeRachel Lloyd, Northeastern Oklahoma A&M CollegeGlenn Mayle,Northeastern Oklahoma A&M CollegeDalton Bigbee, Northeastern State UniversityTeri Cochran, Northeastern State UniversityJason Jessie, Northeastern State UniversityPaula Page, Northeastern State UniversityJerrett Phillips, Northeastern State UniversityJudy Colwell, Northern Oklahoma CollegeRick Edgington, Northern Oklahoma CollegeJoe Kinzer, Northern Oklahoma CollegeAnita Simpson, Northern Oklahoma CollegeSheri Snyder, Northern Oklahoma CollegeMatt Adair, Northwestern Oklahoma State UniversityBrad Franz, Northwestern Oklahoma State UniversityRod Murrow,Northwestern Oklahoma State UniversitySusan Braun, Oklahoma City Community CollegeGloria Cardenas Barton,Oklahoma City Community CollegeLiz Largent, Oklahoma City Community CollegeJoyce Morgan-Dees,Oklahoma City Community CollegeMarion Paden, Oklahoma City Community CollegeEric Begley, Oklahoma Panhandle State UniversityBobby Jenkins, Oklahoma Panhandle State UniversityEvi Meyer, Oklahoma Panhandle State UniversityDebbie Blanke, OSRHEEllen Marquardt, OSRHEKermit McMurry, OSRHEPhil Moss, OSRHESheilynda Stewart, OSRHERobin Plumb, OSRHEJim Purcell, OSRHEDebra Stuart, OSRHEErin Taylor Weathers, OSRHELaura Tyree, OSRHEGina Wekke, OSRHEJulie Berg, Oklahoma State UniversityCathy Bird, Oklahoma State UniversityAlbert Colom, Oklahoma State UniversityWilliam Ivy, Oklahoma State UniversityKaren Lucas, Oklahoma State University12
Higher Education Conference February 20, 2007participantsenrollment managementDonna Mitchell, Oklahoma State UniversityRita Peaster, Oklahoma State UniversityMissy Wikle, Oklahoma State UniversityJerry Brooks, OSU-Oklahoma CityLarry Edwards, OSU-Oklahoma CityMac McCrory, OSU-Oklahoma CityKyle Williams, OSU-Oklahoma CityPaula Willyard, OSU-Oklahoma CityPat Braithwaite, OSUTB-OkmulgeeMary Graves, OSUTB-OkmulgeeDebbie Kinsey, OSUTB-OkmulgeeLori Bryant, OSUTB-OkmulgeeScott Newman, OSUTB-OkmulgeeLarry Devane, Redlands Community CollegeJoel Drury, Redlands Community CollegeJoel Figgs, Redlands Community CollegeTricia Hobson, Redlands Community CollegeJoy Shaw, Redlands Community CollegeLinda Andrews, Rogers State UniversityLindsay Fields, Rogers State UniversityLarry Minks, Rogers State UniversityJulie Rampey, Rogers State UniversityJoe Wiley, Rogers State UniversityMechelle Aitson-Roessler, Rose State CollegeSteve Daffer, Rose State CollegeLisa Kerr, Rose State CollegeJay Kinzer, Rose State CollegeLinda Tucker, Rose State CollegeCasey Walker, Rose State CollegeTracy Jacomo, Seminole State CollegeRebecca Kennedy, Seminole State CollegeChris Lindley, Seminole State CollegeMarta Osby, Seminole State CollegeBrad Walck, Seminole State CollegeTim Boatmun, Southeastern Oklahoma StateUniversityJeff Hale, Southeastern Oklahoma State UniversityJesse Snowden,Southeastern Oklahoma State UniversityKyle Stafford,Southeastern Oklahoma State UniversityChris Wesberry,Southeastern Oklahoma State UniversityBrian Adler,Southwestern Oklahoma State UniversityTodd Boyd,Southwestern Oklahoma State UniversityCindy Foust,Southwestern Oklahoma State UniversityJohn Hays, Southwestern Oklahoma State UniversityTamra Misak,Southwestern Oklahoma State UniversityTony Alonso, Tulsa Community CollegeMark Ames, Tulsa Community CollegeBrett Campbell, Tulsa Community CollegeChris Crumley, Tulsa Community CollegeHeather Hancock, Tulsa Community CollegeJay Corwin, University of Central OklahomaDrew Duke, University of Central OklahomaJerry Legere, University of Central OklahomaMyron Pope, University of Central OklahomaSusan Wortham, University of Central OklahomaMatt Hamilton, University of OklahomaBecky Heeney, University of OklahomaCarol Hoadley, University of OklahomaFrank Rodriquez, University of OklahomaLori Stevens, University of OklahomaBlake Cannon, University of Oklahoma, CSRDERosemary Hayes, University of Oklahoma, CSRDEAmy Hesselgren, University of Oklahoma, CSRDESandra Whalen, University of Oklahoma, CSRDEEloy Chavez,University of Science and Arts of OklahomaJoe Evans,University of Science and Arts of OklahomaSanders Huguenin,University of Science and Arts of OklahomaNancy Moats,University of Science and Arts of OklahomaCarla Robison,University of Science and Arts of OklahomaLisa Greenlee, Western Oklahoma State CollegeAlice Newman, Western Oklahoma State CollegeLarry Paxton, Western Oklahoma State CollegeRandy Smith, Western Oklahoma State CollegeChad Wiginton, Western Oklahoma State College13
Higher Education Conference February 2, 2006notesenrollment management14
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Higher Education Conference February 20, 2007notesenrollment management16
Higher Education Conference February 20, 2007notesenrollment management17
Rose State College Midwest City, Oklahoma February 20, 2007 program. Higher Education Conference enrollment management . Donna Mitchell, Associate Director of Undergraduate Admissions, Oklahoma State University Julie Berg, Associate Director of Scholarship and Financial Aid, Oklahoma State University
