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GoDaddy 2021 Sustainability ReportTable of ContentsA Message From Our CEO1Employees36About This Report3Diversity, Inclusion and Belonging37About GoDaddy4Talent Management and Engagement42About Us5Operations502021 Sustainability Highlights9Data Privacy and Security51Our Corporate Sustainability Priorities10Content Safety54Sustainability Governance14Environmental Impact55Customers17Honest and Ethical Conduct59Spotlight Story20Corporate Governance61Inclusive Entrepreneurship22Appendix65Customer Experience26Innovation30
A Message From Our CEOToday, commerce represents a centralopportunity, and GoDaddy brings the sameintuitive technology and human guidancewe’ve always offered to help our customerstransact online. However, we know that theseopportunities are not equally available andthat to deliver against our mission — in a waythat’s truly sustainable and inclusive for all —we need purposeful research and action.Aman Bhutani — Chief Executive Officer, GoDaddyGoDaddy 2021 Sustainability ReportAt GoDaddy, our mission is to empowerentrepreneurs everywhere, makingopportunity more inclusive for all.Fundamentally, we believe the worldgreatly benefits from everyone havingthe opportunity to bring their idea, theirpassion, their unique gift to others, andthe internet makes that possible.When GoDaddy was founded, the opportunitywe brought to our customers helped themunderstand what a domain name was and whyit was important for our customers to havea presence online. We have evolved and willcontinue to do so as our customers’ needs andthe world around us evolves.To that end, four years ago, we started aresearch initiative called Venture Forwardto quantify the impact of 20 millionmicrobusinesses and to better understandwho they are and the challenges they face.This publicly available data, which is refreshedregularly to maintain a clear picture of thecurrent landscape, is being used by U.S.mayors, economic developers and otheradvocates to celebrate these game-changingcommunity forces and to identify ways tosupport them through policies and programs.Right now, for example, we know that one ofthe top three challenges entrepreneurs face issimply getting online.That stark reality drives the work of Empowerby GoDaddy — our global social impactprogram that has, since its launch in 2017,provided approximately 5,000 entrepreneurswith the training, tools and peer networksneeded to advance their ventures.But we know that our responsibility to seizeopportunities and make the world a betterplace doesn’t stop there. Belief in the power ofdiversity, inclusion and belonging is woven into1
the fabric of GoDaddy, and in 2021, we furtherdemonstrated our long-standing commitment.Our seventh annual Diversity and Pay Equityreport highlights our meaningful progressin creating a more diverse and inclusiveworkplace where employees are encouragedto bring their authentic selves to work. In2021, we once again achieved pay parityfor women (globally) and ethnic minorities(U.S.) and we increased our ethnic minorityrepresentation in leadership roles. Recently,we also scored 100% on the Human RightsCampaign’s Corporate Equality Index for thethird year in a row and were honored to benamed a Forbes Best Employer for Women.GoDaddy 2021 Sustainability ReportWe’ve also invested in doing more to combatclimate change. During our annual strategicplanning process, we identified this keyarea and decided to sharpen our focus onGoDaddy’s environmental impact and thecorresponding actions we can take, includingaccounting for and disclosing our greenhousegas emissions for the first time. We’ve alsolooked at operational changes we can make tobe kinder to the earth. In addition to disclosingour emissions, we are proud to announceour first target to reduce our scope 1 and 2emissions by 50% by 2025 while we activelywork on a longer-term goal.When times get tough — as they havebeen during the turbulence and reckoningover the past few years — we return to ourfoundational elements: empowerment, equity,inclusion, sustainability, trust, respect andauthenticity. As a leader in our industry,we are committed to using our uniqueassets and skills to serve all of ourstakeholders — customers, communities,employees and shareholders alike — andto change the world for the better.We understand our responsibility to holdourselves accountable, which is why weare dedicated to transparently reportingour progress and learnings — now and inthe future. On the following pages, youcan read more about GoDaddy, our passionfor our mission, our new commitment tothe UN’s Sustainable Development Goals(SDGs) as part of the UN Global Compactefforts, the many ways we empower andencourage our customers and employees,our dedication to honest and ethical conduct,and so much more.Our mission motivates us to deliver, and mypersonal belief is that, while there remainsmuch work to be done, we remain steadfast inour commitment to do it. We’re proud of whatwe achieved this year, yet we are humbled bywhat is left to do.Here’s to doing it, together.Sincerely,Aman Bhutani2
About This ReportGoDaddy 2021 Sustainability ReportTejas B. & Davis W.— GoDaddy EmployeesUnless otherwise noted, GoDaddy’s 2021 SustainabilityReport covers the company’s environmental, social andgovernance strategies, activities, progress, metrics andperformance for the fiscal year that ended December31, 2021. This report references the Global ReportingInitiative (GRI) Standards and the Sustainability AccountingStandards Board (SASB) Standards for the Internet Mediaand Services sector. GoDaddy is committed to regular,transparent communication of our sustainability progress,and to that end, we will share case studies, updates andarticles on an ongoing basis through our website and otherkey resources. We intend to continue providing updatesabout our sustainability journey by publishing an annualsustainability report.3
GoDaddy 2021 Sustainability ReportAbout GoDaddy4
About UsRahiem Thompson — ROLETAPE.COMMillions of everydayentrepreneurs rely onGoDaddy as a trustedgrowth partner.9,500 Founded in 1997 andheadquartered in Tempe,Arizona, GoDaddy’sworkforce of 9,500 expertsGoDaddy 2021 Sustainability Reportand advocates locatedGoDaddy Inc. (NYSE: GDDY) isa global leader in serving a largemarket of everyday entrepreneurs.We’re on a mission to empowerour worldwide community of21 million customers — andentrepreneurs everywhere — bygiving them all the help and toolsthey need to grow online.throughout North America,Latin America, Europeand Asia are dedicated toempowering entrepreneurseverywhere — helping thembuild their dreams and maketheir own way.5
About UsGoDaddy 2021 Sustainability ReportOur vision, missionand strategyOur VisionTo radically shift the globaleconomy toward life-fulfillingindependent entrepreneurialventures.Our unified vision — our north star guides uson our journey and brings us together so thatwe are all heading in the same direction.Our MissionTo empower entrepreneurseverywhere, making opportunitymore inclusive for all.Social impact is at the core of who we areand what we do. Our mission runs deep inthe DNA of our company. It’s what motivatesand inspires our team to work hard for ourcustomers every day.Our StrategyTo champion everydayentrepreneurs by empoweringthem with sage guidance set inseamlessly intuitive experiencesto securely name, create andgrow their ventures in selectmarkets — leveraging theexponential power of communityat a global scale to deliverprofitable revenue growth.Our strategy statement provides cleardirection to our team on our highest-levelobjectives. It helps us prioritize andstay focused on what matters most todrive execution.6
About UsKat Hernandez — JUANITASPLANTS.COMOur products and servicesEach entrepreneur reflects a person bold enough topursue an entrepreneurial endeavor, and they entrust usto see them and support them. We take that responsibilityvery seriously. Our products and services evolve asour customers’ needs evolve. We give micro and smallbusinesses the tools, insights and guidance to help themtransform their ideas and personal initiatives into success.And we know that being an entrepreneur can be a highlyemotional journey, so our Care team provides one-on-oneguidance with human connection.This wheel illustrates how we truly partner with ourcustomers at every point of the entrepreneur’s journey:Marketplaces and social mediaMessaging ddy 2021 Sustainability ReportConnectedCommerceCreate postsOnline storePhysical storeOffline point-of-saleCustomer relationship managementBio siteWebsiteHostingand securityUbiquitousPresence7
About UsWe also recognize that the entrepreneurial journeyisn’t the same for everyone. The pandemic highlightedinequities in entrepreneurship in a major way. Thesedisparities are why we’re very intentional about inclusivity.We’re working with local partners and cities throughour multiyear Venture Forward initiative to identifythese inequities in the marketplace and presentthoughtful solutions.Among those solutions is Empower by GoDaddy, ourglobal community and philanthropic program that equipsentrepreneurs in underserved communities with training,tools and peer networks to accelerate their journeys.Our dedicated employees apply their skills, passion andexpertise as coaches and mentors for the program. Sincelaunching in 2017, we have welcomed more than 5,000entrepreneurs to the program, and we look forward towelcoming even more in 2022 and beyond.GoDaddy 2021 Sustainability ReportDelivering social and economic benefits to the communityisn’t just the right thing to do; it’s also good business.We’ve earned our spot as a preferred resource forentrepreneurs at every stage of their journey — and thenumbers speak for themselves.For more information regarding our products and services,please visit GoDaddy.com8
2021 Sustainability HighlightsGoDaddy 2021 Sustainability Report2021 Sustainability HighlightsWe’re committed toreducing our Scope 1 and 2emissions by 50% by 2025and we are actively workingtowards a longer-term goal.Since 2017, we’ve servedover 5,000 entrepreneursthrough our Empower byGoDaddy program.Achieved both gender(global) and ethnicity (U.S.)pay parity1 for the seventhyear in a row.Scored 100% on theHuman Rights Campaign’sCorporate Equality Indexfor the third year in a row.37% of all hires werewomen and 50% of the hiresin the U.S were minorities.We made our EEO-1report publicly available.Assigned oversight of oursustainability initiativesto the Nominating andGovernance Committee.1We define achievement of pay party as pay that is equal to, or a few cents on either side of, a dollar. Please read our 2021 Diversity and Parity AnnualReport for more information.9
Our Corporate Sustainability PrioritiesOur mission is to empower everydayentrepreneurs everywhere. Embracing theverb “empower” as part of our missionmeans committing to real, impactful action.We seek to understand the most importantissues facing our stakeholders, our society,our business and our industry — andto take proactive steps to be a positiveforce for those we serve and for the worldat large. That means a commitment totransparency combined with a relentlessfocus on how we can be better every day.Nathalie Laroche — SANGLIERDESBOIS.CAGoDaddy 2021 Sustainability ReportWe focus onwhat matters.10
Our Corporate Sustainability PrioritiesOur sustainability prioritiesIn 2020, we partnered with a specialtysustainability advisory firm to conductour first materiality analysis. The analysisidentified the sustainability topics that are ofhighest priority to us, our stakeholders andour community. By understanding the issuesour stakeholders care about, we can ensurethat our priorities continue to align with theirexpectations, market trends and businessrisks and opportunities.GoDaddy 2021 Sustainability ReportWe believe our analysis was thorough.It involved interviews with our executiveteam and stakeholders, surveys of internalsubject-matter experts and a landscapereview of industry trends, research andrisk factors. Our advisory firm helpedto ensure the analysis followed bestpractices and maintained a balancedthird-party perspective.From a comprehensive list of potential areas offocus, ten topics stood out and are guiding ourstrategic priorities.They are: Content Safety Corporate Governance Customer Experience Diversity, Inclusion and Belonging Energy Use and Greenhouse Gas (GHG)Emissions Inclusive Entrepreneurship Innovation Talent Management and Engagement User Privacy Web Security11
Our Corporate Sustainability PrioritiesOur pillarsTo make sure we truly infuse these prioritiesinto how we operate every day, we alignedeach priority with one of three strategicsustainability pillars:CustomersWe’re empowering entrepreneurseverywhere and makingopportunity more inclusive for all.EmployeesWe’re creating an inclusive,collaborative culture thatpromotes personal andprofessional growth.GoDaddy 2021 Sustainability ReportOperationsWe’re reducing ourenvironmental impact, operatingour business ethically andmanaging risk appropriately.12
Our Corporate Sustainability PrioritiesThe UN SustainableDevelopment GoalsGoDaddy 2021 Sustainability ReportThe United Nations Sustainable DevelopmentGoals (SDGs) are a collaborative, global effortto protect our planet, end poverty and helppeople live in prosperity and peace, and theyare represented by 17 global goals and 169targets. We recognize that businesses play animportant role in achieving the SDGs, and wewelcome them as inspiration while we continueto integrate our commitment to Sustainabilitythroughout our business.In 2022, we went a step further in ourcommitment to the SDGs and joined theUnited Nations Global Compact. Through thismembership, we commit to supporting the TenPrinciples of the UN Global Compact on humanrights, anti-corruption, labor and environment,and to disclosing our progress on each of theprinciples annually.As part of our materiality analysis, weexamined how our business activities andkey priority areas align with the SDGs. Weidentified six SDGs that we believe our businesshas the greatest opportunity to impact:GenderequalityAffordable andclean energyDecent work andeconomic growthIndustry, innovationand infrastructureReducedinequalitiesPeace, justice andstrong institutions13
GoDaddy KirklandGoDaddy 2021 Sustainability ReportWe’re dedicatedto our priorities.We understand that priorities on paper meannothing unless they also translate to real-lifeaction. With that in mind, we’re stepping up theway we bring our sustainability efforts to life.We’ve designed our approach for managingsustainability issues to emphasize transparencyand oversight while also embedding sustainablethinking into our overall strategy and leveragingthe expertise of leaders throughout the company.14
Sustainability GovernanceHere’s what that looks like:Board and ExecutiveLevel Oversight:The Executive Committeereviews all sustainabilityprograms and practices,and they report to ourBoard of Directors and itsNominating and GovernanceCommittee quarterly underthe direction of our ChiefLegal Officer (CLO).SustainabilitySteering Committee:This committee supportsour ongoing commitmentto transparency, programdevelopment and goalsetting when it comes toimplementing sustainabilitypractices.The committee includesleaders from across thecompany and is chairedby the Senior Directorof Sustainability.SustainabilityWorking Groups:We have six working groups,each of which is alignedwith one or more of oursustainability priorities.These groups are responsiblefor helping to collect andreport the relevant data,assisting with programimplementation and drivingprogress on our sustainabilitypriorities and goals. Theseaction-focused workinggroups are led by thededicated SustainabilityManager.Sustainability Governance FrameworkBoard of DirectorsGoDaddy 2021 Sustainability ReportExecutive CommitteeOversightManagementESG Steering CommitteeImplementationESG Working Groups15
Sustainability GovernanceAnd that’s not all. We’ve taken additionalsteps to infuse sustainability priorities intoour operations: We have a robust year-round shareholderengagement process that allows us toregularly share our sustainability progressand receive candid, actionable feedbackfrom our shareholders. Our Board assigned new oversightrelating to sustainability developmentsand disclosures to our Nominating andGovernance Committee. We’ve benchmarked our sustainabilitypriorities to assess our current maturityin these areas and to provide a baselineagainst which we will measure ourprogress. We completed our first greenhouse gas(GHG) inventory.GoDaddy 2021 Sustainability ReportAndre R. — GoDaddy Employee16
GoDaddy 2021 Sustainability ReportCustomers17
Inclusive EntrepreneurshipWe rally behindentrepreneurseverywhere.We’re on a mission to make opportunity moreinclusive for all. As we continue to catalyzea new wave of inclusive entrepreneurship,we aim to change the way people aroundthe world work and live for the better. Webelieve in providing customized experiencesto support entrepreneurs across every stageof their journey, and that means deliveringresources that accommodate individual needsand circumstances. We reject a one-sizefits-all model and believe our customizedapproach is essential to our commitment toempower entrepreneurs in underserved andunderrepresented communities.GoDaddy 2021 Sustainability ReportOur work to serve diverse entrepreneursis rooted in our inclusive beliefs: Inclusive entrepreneurship fuels localeconomies across the globe and ultimatelyimproves lives. Anyone, no matter their age, race, gender,sexual orientation or socioeconomicbackground, should have the opportunityto pursue their independent venture andmake their own way. Where someone lives — whether that’san urban, suburban or rural communitythat’s thriving or struggling — should nothinder their ability to pursue their smallbusiness dream.Werc Crew — XAVIERBLK.COM18
Inclusive EntrepreneurshipEmpower by GoDaddyEmpower by GoDaddy is our global communityand philanthropic program that equipsentrepreneurs in underserved communitieswith training, tools and peer networks toaccelerate their journeys.Through strategic partnerships with leadingnonprofits and community organizations, theactive participation of our dedicated workforceand our deep commitment to the community,we provide community-based programsand virtual learning experiences to equipentrepreneurs with needed resources.We offer practical and emotional supportthrough:GoDaddy 2021 Sustainability Report Customized workshops and training ondigital presence topics. One-on-one training, group mentorshipand coaching. In-kind products and services. Wraparound services such astechnology, childcare, mental healthservices and transportation. Crucial networks of support.To support participants in the Empowerprogram, our employees apply their skills,passion and expertise as coaches andmentors. Our experts have developed aseries of 10 courses to create customizedlearning experiences for the entrepreneurswe serve through Empower, with topicsranging from building a website to searchengine optimization to website security.Since its launch in 2017, we’ve served morethan 5,000 entrepreneurs through theEmpower program.In 2021: We provided 2.5 million in funding toour nonprofit partners through Empower. Our passionate employees taught97 workshops to entrepreneurs aroundthe world.57%In a recent national survey, we foundthat approximately 57% of microbusinessrespondents believe that having a websiteis important for establishing credibilitywith their customers.19
Spotlight StoryGODADDY PRESENTSMade inAmericaCherilyn Yazzie — COFFEEPOTFARMS.COMSeason 3To tell the stories of entrepreneurs in the Empower by GoDaddyprogram, we — in partnership with local nonprofit partners — createda video web series that shines a spotlight on entrepreneurs who lace up,show up and remind us what perseverance and passion can accomplish.GoDaddy 2021 Sustainability ReportThe challenges with entrepreneurship in underserved communitiesdon’t exist because of a lack of dreams, ambition or hard work.Economic inequality creates a myriad of barriers. Empower byGoDaddy makes opportunity more accessible by offering thetraining and tools needed to launch a business, thrive professionallyand build generational wealth.Now in its third season, the latest installment of Made in Americahighlights inspirational entrepreneurs based in and around Phoenix,Arizona. With help from a team of professionals at the Better BusinessBureau Serving the Pacific Southwest and our GoDaddy Guides, theseentrepreneurs are changing their communities and their lives.20
Spotlight StoryOne of those entrepreneurs is Cherilyn Yazzie,co-owner of Coffee Pot Farms. Cherilyn, aNavajo Nation farmer, recognized a problem:Across more than 27,000 square miles,there are only 13 grocery stores for morethan 150,000 Navajo citizens. Knowing theimportance of bringing nutritious food tothe reservation, she set out to remedy thecommunity’s lack of access to fresh produce.GoDaddy 2021 Sustainability ReportCherilyn and her husband Mike learned tofarm and grow their own food, but there wereadditional roadblocks. They faced extremehardship — an unprecedented drought,financial challenges and personal losses —but persevered. And yet, they still struggledwith the business and technology side of theCoffee Pot Farms mission.We were honored when Cherilyn joined the2021 Arizona Empower by GoDaddy program,where we helped her learn how to build heronline presence and get connected to crucialnetworks. Now, they enjoy a growing onlinepresence (including a website with orderingforms) and harvest over 20 different crops.Learn more about Cherilyn’s story here.21
Inclusive EntrepreneurshipRon Hill — RONHILLPHOTO.COMVenture ForwardWe have long believed that microbusinessesare the building blocks of resilient economiesand healthy communities. Examples ofmicrobusinesses positively impacting theircommunities abound, but historically, there hasbeen a lack of reliable, comprehensive data toquantify the profound impact they have.GoDaddy 2021 Sustainability ReportAs a result, everyday entrepreneurs havenot had a voice in the policy and technologydebates that affect their businesses, includingon issues regarding credit access, taxation,broadband access, skills training, benefitsportability or internet policy. In the words ofone policymaker we briefed, “You can’t createpolicy for what you can’t see.”Now, we have the data to prove the incredibleimpact microbusinesses have on ourcommunities and economy. Through theGoDaddy Venture Forward research initiative,which we started in 2018, we are highlightingthe impact made by the 20 millionmicrobusinesses our customers have createdin the U.S., and we’re providing a unique viewinto the attitudes, demographics and needsof these entrepreneurs. The insights we’vegathered show the positive economic impactof these everyday entrepreneurs.We’ve talked to hundreds of policymakers,elected officials and influencers since the launchof Venture Forward, and they acknowledgethat these entrepreneurs need and deservesupport to realize their full potential. Thisdata provides a pathway for policymakers andelected officials to advocate for the resourcesand policies that the microbusinesses in theircommunities need to thrive.Venture Forward will continue to partnerclosely with microbusinesses, policymakersand elected officials to provide them withdata, analysis and insights so that, together,we can create a more inclusive andprosperous economy.Highlights: Household median income gains: New jobs added: 485 for each new active microbusinessper 100 people. 2 by each everyday entrepreneur ina community.Reducing unemployment:one microbusiness per 100 people canreduce the unemployment rate by .05%.22
Inclusive EntrepreneurshipStrategic collaborationsAt GoDaddy, we believe we’re strongertogether. That’s why through our VentureForward work we’ve curated partnerships withforward-thinking companies and organizationsthat help us elevate our mission to empowerentrepreneurs everywhere.GoDaddy x Milken Institute: Analyzing theimpact of microbusinessesFor the past 20 years, policymakers haverelied on the Milken Institute’s Best PerformingCities (BPC) index to compare the economicperformance and future prospects ofmetropolitan areas across the U.S.In 2021, with cities around the country lookingto revitalize pandemic-battered economies,the team at the Milken Institute’s Center forRegional Economics (CRE), which producesthe BPC index, decided to expand the criteria.While the formula has heavily rewarded thelevel of growth in high-tech sectors, the CREteam added two new measures — access tobroadband and housing affordability — tobetter reflect the degree to which all residentshave access to economic opportunity.GoDaddy 2021 Sustainability ReportCreighton Elinski — HINTERLANDSKIS.COMBut the picture was still not complete. Theauthors knew, for example, that their criteriawere not capturing data on the millionsof online microbusinesses in the U.S. thatGoDaddy’s Venture Forward initiative has beenstudying since 2018. In 2021, the CRE andVenture Forward teams began collaboratingon a groundbreaking study on the link betweenmicrobusiness activity and overall wage andjob growth as reflected in the BPC ratings.The final report shows a correlation betweenmicrobusiness density and BPC rankings in67% of the metro areas studied.23
Inclusive EntrepreneurshipGoDaddy x Mastercard: Advancing inclusiveand sustainable developmentGoDaddy’s Venture Forward initiativehas partnered with Mastercard’s CityPossible program, a partnership andco-creation initiative that brings cities,companies and communities togetherto identify common challenges andco-develop solutions that advanceinclusive and sustainable development.GoDaddy 2021 Sustainability ReportThe GoDaddy x Mastercard partnership isdesigned to use the Mastercard City Insightsdigital marketplace to grant City Possiblemembers access to GoDaddy’s VentureForward data (which is aggregated andanonymized in accordance with data protectionlaws). This enhances the reach and impactthat the insights on microbusinesses can have.Informed by data that shows the outsizedeconomic impact of everyday entrepreneurs,this access will empower local governmentsand economic developers with the data andinsights they need to better support themicrobusinesses in their communities and thepeople behind them.24
Inclusive EntrepreneurshipAman Bhutani — Open 2021GoDaddy OpenGoDaddy 2021 Sustainability ReportEveryday entrepreneurs continue toface extraordinary challenges, includingfallout from a global pandemic and theunrelenting digital transformation of theeconomy. As part of our ongoing responseto the needs of small business owners, wehosted GoDaddy Open 2021, a live, virtualevent that offered thousands of everydayentrepreneurs the opportunity to learn,connect and grow. Attendees were invitedto get inspired by our lineup of businessleaders, experts and influencers as wediscussed solutions for navigating the new,digital-first entrepreneurial landscape.With sessions on GoDaddy’s commercecapabilities, including our new point-of-saledevices and other tools, the event showcasedour commitment to helping entrepreneurs sellanything, anywhere — even when that meansgoing beyond online stores to enable in-storeretail, in-person payments and transactionson other online marketplaces. And, to makeit even simpler, entrepreneurs can manage itfrom one place with GoDaddy.Highlights of the event included: Inspiring keynotes featuring real-worldstories from successful entrepreneurs. Workshop-like sessions loaded withbest practices. One-of-a-kind mentoring andnetworking opportunities.25
Customer ExperienceWe believe our customersdeserve first-rate technologyand exceptional customersupport.Entrepreneurs come to GoDaddy to nametheir idea, create a compelling brand, buildan inspired website, attract customers withdigital and social marketing and sell theirproducts and services online and offline.They put their trust in us when it comesto providing them with the help and toolsthey need to grow online, and we take thatresponsibility very seriously, no matter whatstage in the business lifecycle they’re in.93%Our customer retention rate hasGoDaddy 2021 Sustainability Reportexceeded 85% for more than fiveconsecutive years. In 2021, our retentionrate for customers who had been with usfor more than three years exceeded 93%.By amplifying their highs and boostingconfidence during their lows, we make bigthings approachable — whether that’s throughone of our carefully created digital tools or viaone-on-one guidance and human connection.At GoDaddy, we’re not simply a solutionprovider. We’re fostering deep relationshipsand serving as a personable guide whoencourages everyday entrepreneurs tosee chances taken, risks rewarded andpotential fulfilled.In 2021, our award-winning GoDaddy Guidestested a proactive text outreach to engagewith customers who submitted a less-thanideal survey about their experience. In theseinstances, we paired the customer with a highlyskilled Guide to address their concern andimprove their experience.We’ve also innovated how we use dataand insights to personalize products andexperiences, allowing us to tailor oursolutions to each of our customer groups.We’re constantly improving our website,customizing our marketing programs andempowering our Guides to intelligentlyrespond to our customers’ needs.26
Customer ExperienceCustomer conversationsand feedbackOur goal is to be a trusted partner toeveryday entrepreneurs, bringing togetherthe technology, ease of use and care necessaryto bring their ideas to life online. No matterwhat phase of the entrepreneurial journey ourcustomers are in, we deploy an empowering,individu
GoDaddy 2021 Sustainability Report 5 Millions of everyday entrepreneurs rely on GoDaddy as a trusted growth partner. About Us GoDaddy Inc. (NYSE: GDDY) is a global leader in serving a large market of everyday entrepreneurs. We're on a mission to empower our worldwide community of 21 million customers — and entrepreneurs everywhere — by
