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MASS COMMUNICATIONMedia and politics in a globalizing world (2015)Alexa RobertsonCO-MC P 95.8 .R63 2015Located in Fr Jose Bacatan SJ Library - Circulation SectionGlobalization and technological advances have had a dramatic impact onthe relationship between media and politics. How can we understand theconnection between the two in the present day? Alexa Robertson arguesthat we cannot understand the power of the one without taking the otherinto account.Performing politics: media interviews, debates and press conferences(2015)Craig, Geoffrey.CO-MC P 95.8 .R63 2015Located in Fr Jose Bacatan SJ Library - Circulation SectionFor successful political leaders, public speaking is only half the battle. Agood politician must also be a competent performer.Convergent journalism: an introduction, writing and producing acrossmedia (2015)Filak, Vincent F., editor.CO-MC PN 4784.O62 C66 2015Located in Fr Jose Bacatan SJ Library - Circulation SectionConvergent Journalism: An Introduction is a pioneering textbook that willteach you how to master the skills needed to be a journalist in today'sconverged media landscape. This book shows you what makes a newsstory effective, and how to identify the best platform for a particularstory, whether it's the Web, broadcast or print.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONKeywords: essays on Philippine media cultures andneocolonialisms (2016)Tolentino, Rolando B.CO-FI P 94.65.P5 T65 2016Located in Fr Jose Bacatan SJ Library - Filipiniana SectionThese essays form a conjectural historiography of how aspects ofPhilippine media shape and are shaped by various political, economic,and cultural infrastructures. As a whole, the collection renders visibly theforms, contents, and substantiations of the experiences of Philippinenecolonialisms and media cultures.The Routledge companion to social media and politics (2016)Bruns , Axel [and four others].CO JA 85 .R68 2016Located in Fr Jose Bacatan SJ Library - Circulation SectionSocial media are now widely used for political protests, campaigns, andcommunication in developed and developing nations, but availableresearch has not yet paid sufficient attention to experiences beyond theUS and UK.Media, culture and human violence: from savage lovers to violentcomplexity (2016)Lewis, Jeff.CO-MC HM 621 .L49 2016Located in Fr Jose Bacatan SJ Library - Circulation SectionThis book examines the role of media and culture in shapingcontemporary conditions of violence. It argues that the collective pursuitand expression of our economic, sexual, social and political desires hascatalyzed significant social transformations in human history.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONMedia and power in international context: perspectives on agency andidentity (2019)Williams, Apryl A. editorCO HM 1206 .M3874 2019Located in Fr Jose Bacatan SJ Library - Circulation SectionMedia and Power is sponsored by the Communication, InformationTechnologies, and Media Sociology (CITAMS). This volume contributesphenomenological and epistemic knowledge of the intersection of mediaand various forms of power, addressing the relationships between mediaand gender, race, ethnicity, and national identity.Analyzing media messages: using quantitative content analysis inresearch (2019)Daniel Riffe [and three others].CO P 93 .R54 2019Located in Fr Jose Bacatan SJ Library - Circulation SectionAnalyzing Media Messages, Fourth Edition provides a comprehensiveguide to conducting content analysis research. It establishes a formaldefinition of quantitative content analysis; gives step-by-step instructionson designing a content analysis study; and explores in depth severalrecurring questions that arise in such areas as measurement, sampling,reliability, data analysis, and the use of digital technology in the contentanalysis process.An integrated approach to communication theory and research (2019)Stacks, Don W., Michael B. Salwen, and Kristen C. Eichhorn, editorsCO P 91 .I558 2019Located in Fr Jose Bacatan SJ Library - Circulation SectionThis new edition provides a comprehensive overview of current theoryand research written by the top theorists and researchers in each area. Ithas been updated to address the growing influence of technology,changing relationships, and several growing integrated approaches tocommunication.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONSport communication: an international approach (2016)Onwumenchili, Chuka.CO-MC HM 621 .L49 2016Located in Fr Jose Bacatan SJ Library - Circulation SectionSport is a global business. Now more than ever, sport communicationprofessionals need to understand sport's global reach in order to developtheir full potential. This is the first textbook to introduce the fundamentalprinciples and practice of sport communication from an internationalperspective. Combining business strategies with insights into social issuessuch as gender, disability and national identity, this is an accessible,practical and engaging guide to the essentials of sport communication.Aimed to enhance learning at both undergraduate and postgraduatelevels, each chapter contains special features tailored to meet the needsof students and instructors. These include learning objectives, chaptersummaries, activities, reflections, discussion questions, recommendedresource lists and original cross-cultural case studies that demonstratesport communication theories put into practice. Its twenty chaptersexplore communication in sport across all levels, from interpersonalcommunication and team building to strategic communications, and in allforms of media, from print and broadcast to social media.Storytelling for virtual reality: methods and principles for craftingimmersive narratives (2018)Bucher, John.CO-MC P 96.A86 B35 2018Located in Fr Jose Bacatan SJ Library - Circulation SectionStorytelling for Virtual Reality serves as a bridge between students ofnew media and professionals working between the emerging world of VRtechnology and the art form of classical storytelling. Rather thanexamining purely the technical, the text focuses on the narrative and howstories can best be structured, created, and then told in virtual immersivespaces.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONPeace journalism principles and practices: responsibly reportingconflicts, reconciliation, and solutions (2017)Youngblood, Steven.CO-MC PN 4784.W37 Y68 2017Located in Fr Jose Bacatan SJ Library - Circulation SectionLong-time peace journalist Steven Youngblood presents the foundationsof peace journalism in this exciting new textbook, offering readers themethods, approaches, and concepts required to use journalism as a toolfor peace, reconciliation, and development.Introducing intercultural communication: global cultures and contexts(2019)Liu, Shuang.CO P 94.6 .L74 2019Located in Fr Jose Bacatan SJ Library - Circulation SectionTaking a truly global perspective, this textbook presents concepts,theories and applications from the field of intercultural communicationin a lively and easy-to-follow style. The third edition featuresnew international case studies to tie theory to real-world practices,including the European refugee crisis, Chinese food culture and Barbiedolls and beauty.Multimedia storytelling for digital communicators in a multiplatformworld (2016)Gitner, Seth.CO-MC P 96.A86 G58 2016Located in Fr Jose Bacatan SJ Library - Circulation SectionMultimedia Storytelling for Digital Communicators in a MultiplatformWorld is a unique guide for all students who need to master visualcommunication through multiple media and platforms. Everycommunication field now requires students to be fluent in visualstorytelling skill sets, and as the present-day media adapt to amultiplatform world (with ever-increasing delivery systems fromdesktops to cell phones) Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONMagandang gabi, bayan: nation, journalism discourse, and televisionnews in the Philippines (2017)Ladrido, Estelle Marie M.CO-FI PN 4784.T4 L34 2017Located in Fr Jose Bacatan SJ Library - Filipiniana SectionMagandang Gabi Bayan reveals that news workers are vulnerable toflows of internal and external power relations in their quest to providerelevant news to audiences. In their response to power, government andcommercial news workers develop varying meanings and practices tojournalism values such as public service and autonomy as they work tomaintain their authority to Introducing intercultural communication: global cultures and contexts(2019)Liu, Shuang.CO P 94.6 .L74 2015Located in Fr Jose Bacatan SJ Library - Circulation SectionA new edition of this popular, student-focused exploration ofintercultural communication. Global in focus, full of pedagogy andsupported by a companion website.Introduction to mass communication: media literacy and culture(2017)Baran, Stanley J.CO-MC P 90 .B37 2017Located in Fr Jose T Bacatan SJ Library – Circulation SectionHelps students to take active roles as media consumers and gives theman understanding of the role that the media play in both shaping andreflecting culture.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONMass communication: research and analysis (2019)Miller, TylerCO P 91 .M55 2019Located in Fr Jose Bacatan SJ Library - Circulation SectionMass Communication has taken deep roots in the world. Masscommunication research is a sprawling and multidisciplinary field ofresearch approaches and theories, drawing inspiration from a range ofdisciplines in the humanities and the social sciences, and even fromscience disciplines such as mathematics, computing, and engineering. Itcontinually develops and adapts to the changing nature and applicationof media technologies as well as changing political and social concernswith 'the media'. It influences almost all the aspects of human life viz.medical, education, culture, tradition and fashion etc. Like all othersubjects mass communication also is worthy of research so that it candevelop in a more understandable form. This book presents anepistemological view of levels of analysis. It guides the readers tounderstanding the challenges of media measurement, its quantification,datafication and assessment, and helps in developing skills of mediaaudience analysis. A comparative analysis is also made as whererequired.The author is hopeful that this bookwill be very useful to thosewho have a flair of learning more about the mass communication.Communication and media theories (2014)Tolentino, Rolando [and three others]CO-FI P 92.P5 C66 2014Located in Fr Jose T Bacatan SJ Library – Filipiniana SectionTHE MEDIA AND COMMUNICATION TEXTBOOK SERIESSeries Editors:Rolando B. Tolentino and Patrick F. Campos. The Media andCommunication Textbook Series is jointly published by the Office ofResearch and Publication of the University of the Philippines College ofMass Communication and the University of the Philippines Press. Theseries features critical and theoretical writings by Filipino scholars thatshed light on communication and media studies in the context ofPhilippine culture and society. The textbook series includes Media atLipunan.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONIntroduction to media laws and ethics (2014)Pathak, Juhi P.CO-MC KPM 1065 .P38 2014Located in Fr Jose T Bacatan SJ Library – Circulation SectionMedia and communication research methods: an introduction toqualitative and quantitative approaches (2014)Berger, Arthur AsaCO-MC P 91.3 .B385 2014Located in Fr Jose T Bacatan SJ Library – Circulation SectionA practical and approachable student introduction to research methodsin both human communication and mass communication.Aklat ng ulat: mga sanaysay sa dalawang dekada ng pamamahayag(2011)Antonio, Lamberto E.CO-FI PN 5424 A58 2011Located in Fr Jose T Bacatan SJ Library – Filipiniana SectionThe Associated Press stylebook 2013 and briefing on media law (2013)Darrel Christian, Sally Jacobsen and David Minthorn.CO PN 4783 .A83 2013Located in Fr Jose T Bacatan SJ Library – Circulation SectionA fully revised and updated edition of the bible of the newspaper industrySearch library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONA companion to new media dynamics (2015)John Hartley, Jean Brugess, Axel Bruns (editors)CO-MC P 96.T42 C626 2015Located in Fr Jose T Bacatan SJ Library – Circulation SectionAs the lines have grown blurred between 'new' and 'traditional' mediaforms, there is much to learn about the dynamics surrounding the growthand adoption of new media.Critical reading: media and audience (2003)Virginia Nightingale, Karen Ross (editors)CO P 91 C74 2003Located in Fr Jose T Bacatan SJ Library – Circulation SectionHow have media researchers changed the ways in which the audience isperceived over time?*How have audiences become fragmented in thesearch for ratings?*What next for audience research in the 21stcentury?The study of 'audience' is a central concept in both media andcultural studies. Although it has become an academic fashion to turnaway from imagining that groups of people can share common purposeor interests, there are still reasons enough for wanting to explore the wayin which audiences behave, understand and interact with media texts inall their various forms, not least because of the vast sums of money whichare persistently expended by advertisers and broadcasters trying to give'the audience' what 'it' wants and therefore maintaining or preferablyincreasing market share. This Reader provides an opportunity to bringtogether some of the important developments in the history of audienceand media studies and the significant research trajectories which haveshaped the field until now. It is sometimes difficult to locate specificexamples of audience research or discussions of research practice, asopposed to description, conjecture or critical reflection about audiences,which are in abundant supply: the Reader allows students and lecturersto source original research commentaries and better understand therationale, findings and forms of analysis undertaken at different points inthe field's research-based career.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONCultural diversity and global media: the mediation of difference (2010)Siapera, Eugenia.CO-MC P 94.5.M3 S53 2010Located in Fr Jose T Bacatan SJ Library – Circulation SectionCultural Diversity and Global Media explores the relationship betweenthe media and multiculturalism.Cultures and politics of global communication (2008)Costas M. Constantinou, Oliver P. Richmond and Alison M. S. Watson.CO JZ 1251 C85 2008Located in Fr Jose T Bacatan SJ Library – Circulation SectionThis special issue of Review of International Studies addresses threespecific themes: how international and global studies approach thequestion of communication, how to conceptualise and respond to theglobalisation of communication and how global problems getcommunicated within and across the institutional settings of theepistemic disciplines in general.The Dynamics of mass communication: media in the digital age (2007)Dominick, Joseph R.CO-MC P 90 D65 2007Located in Fr Jose T Bacatan SJ Library – Circulation SectionWell-known for its balanced approach to media industries andprofessions, Dynamics of Mass Communication offers a lively, thorough,and objective introduction for mass communication majors andnonmajors alike. This new edition embraces the digital age with a freeStudent CD-ROM that adds video and interactivity to the student'stextbook experience, and brings students up-to-date on the latestdevelopments in mass communication--from the emerging role of cellphones and iPods in the mass media mix to the growing impact of blogson the practice of journalism.Search library resources at: http://210.213.146.180:8080/#section homeVisit the library webpage at: https://www.adzu.edu.ph/library/

MASS COMMUNICATIONThe ethical journalist (2007)Harcup, TonyCO-MC PN 4756 H37 2007Located in Fr Jose T Bacatan SJ Library – Circulation SectionThe Ethical Journalist discusses a range of ethical questions likely toconfront those studying journalism and/or training to become journalists.Building on the reflective and questioning approach of the author′sacclaimed Journalism: Principles and Practice (2004), The EthicalJournalist links theory and practice throughout by examining the views ofjournalists and academics. It places anecdotal experience within thecontext of relevant critical study, and scrutinizes academic explanationswithin the context of practitioner accounts. Informed by original researchand the author′s own experience within mainstream and alternativejournalism, The Ethical Journalist addresses topics issues such as trust,the public interest, undercover reporting, news values, sourcerelationships, crime reporting, regulation, and the Hutton inquiry.Global media ethics: problems and perspectives (2013)Ward, Stephen J.A. (editor)CO-MC PN 4756 G56 2013Located in Fr Jose T Bacatan SJ Library – Circulation SectionGlobal Media Ethics is the first comprehensive cross-cultural explorationof the conceptual and practical issues facing media ethics in a globalworld. A team of leading journalism experts investigate the impact ofmajor global trends on responsible journalism.Digital nation [2010]Rachel DretzinAS-DVD HQ 784 D74 2010Located in Fr Jose T Bacatan SJ Library – American CornerWithin a single generation, the web and digital media have remade nearlyevery aspect of modern culture, transforming the way we work, learn andsocialize in ways that we are only beginning to understand. Frontlineproducer Rachel Dretzin (Growing up online) teams up with one of theleading thinkers of the digital age, Douglas Rushkoff (The Persuaders,merchants of cool), to continue her exploration of life on the virtualfrontier by focusing her lens on what it means

Mass communication is done through radio, television, newspaper, magazine, periodical etc. [Source: qsstudy.com] Mass communication: living in a media world (2016) Hanson, Ralph E. . Critical media studies: an introduction (2014) Ott, Brian L. CO-MC P 90 .O88 2014