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Curriculum VitaeJune 2021YOGESH V. JOSHIAssociate Professor, Marketing AreaRobert H. Smith School of Business, University of Maryland7699 Mowatt Ln, College Park, MD oshiyjoshi@umd.eduEDUCATIONDoctor of Philosophy, Master of ArtsUniversity of Pennsylvania, The Wharton School2002-2007Philadelphia, PAMaster of ScienceMassachusetts Institute of Technology, School of Engineering1998-2000Cambridge, MABachelor of TechnologyIndian Institute of Technology Bombay, Mechanical Engineering1994-1998Mumbai, IndiaACADEMIC EXPERIENCEUniversity of Maryland, Robert H. Smith School of BusinessAssociate ProfessorAssistant ProfessorIndian School of BusinessVisiting FacultyCollege Park, MD2014-present2007-2014Mohali, IndiaFall 2016Johns Hopkins University, Carey Business SchoolVisiting ScholarBaltimore, MDFall 2015University of Pennsylvania, The Wharton SchoolInstructorPhiladelphia, PASpring 2006INDUSTRY EXPERIENCEMcKinsey & CompanyBusiness AnalystStamford, CT2000-2002Unilever India [Hindustan Lever Limited]InternMumbai, IndiaSummer 19971

REFEREED JOURNAL PUBLICATIONS1. Joshi, Yogesh V., Andres Musalem. 2021. When Consumers Learn, Money Burns: SignalingQuality Via Advertising With Observational Learning And Word Of Mouth. MarketingScience 40(1) 168-188. https://doi.org/10.1287/mksc.2020.12462. Ted Matherly, Anastasiya Pocheptsova Ghosh, and Yogesh V. Joshi. 2019. The Freedom ofConstraint: How Perceptions of Time Limitations Alleviate Guilt from Two-Phase IndulgentConsumption. Journal of the Association for Consumer Research: Special Issueon Consumer Emotions in the Marketplace 4(2) 147-159. https://doi.org/10.1086/7018223. Nam, Hyoryung, Yogesh V. Joshi, P. K. Kannan. 2017. Harvesting Brand Information fromSocial Tags. Journal of Marketing 81(4) 88-108. http://dx.doi.org/10.1509/jm.16.00444. Joshi, Yogesh V., David J. Reibstein, Z. John Zhang. 2016. Turf Wars: Product Line Strategiesin Competitive Markets. Marketing Science 35(1) 128-141.http://dx.doi.org/10.1287/mksc.2015.09455. Trusov, Michael, William M. Rand, Yogesh V. Joshi. 2013. Improving Pre-Launch DiffusionForecasts: Using Synthetic Networks as Simulated Priors. Journal of Marketing Research50(6) 675-690. http://dx.doi.org/10.1509/jmr.11.05086. Joshi, Yogesh V., David J. Reibstein, Z. John Zhang. 2009. Optimal Entry Timing in Marketswith Social Influence. Management Science 55(6) 926-939.http://dx.doi.org/10.1287/mnsc.1080.09937. Musalem, Andres, Yogesh V. Joshi. 2009. How Much Should You Invest in Each CustomerRelationship? A Competitive Strategic Approach. Marketing Science 28(3) 555-565.http://dx.doi.org/10.1287/mksc.1080.04248. Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang. 2009. A Theory of CombativeAdvertising. Marketing Science 28(1) 1-19. http://dx.doi.org/10.1287/mksc.1080.03859. Arora, Neeraj, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing,Yogesh V. Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, Sajeesh Sajeesh, Meng Su, NiladriSyam, Jacquelyn S. Thomas, Z. John Zhang. 2008. Putting One-to-One Marketing to Work:Personalization, Customization and Choice. Marketing Letters. 19(3/4) z2

10. Van den Bulte, Christophe, Yogesh V. Joshi. 2007. New Product Diffusion with Independentsand Imitators. Marketing Science 26(3) . Balasubramaniam, Mahadevan, Yogesh V. Joshi, Dan Engels, Sanjay Sarma, Zaffar Shaikh.2001. Tool selection in three-axis rough machining. International Journal of ProductionResearch 39(18) 4215-4238. 0110055389BOOK CHAPTERS, REPORTS AND OTHER PUBLICATIONS12. Yogesh Joshi, 2015, Advertising Effects in Social Media, in Consumer Psychology in a SocialMedia World, Eds. Dimofte, Haugtvedt and Yalch, Routledge: New York.13. Anastasiya Pocheptsova and Yogesh Joshi, 2014, "Too Attractive to Pass: a Peculiar Appealof Shorter Redemption Windows of Daily Deals", in NA - Advances in Consumer ResearchVolume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for ConsumerResearch, Pages: 86-90.14. Machedon, Radu, William Rand, Yogesh Joshi, 2013, ”Automatic Crowdsourcing-BasedClassification of Marketing Messaging on Twitter," ASE/IEEE socialcom, 2013 InternationalConference on Social Computing, pp.975-978 cialCom.2013.155).15. Joshi, Yogesh V., Liye Ma, William M. Rand, Louiqa Raschid. 2013. Building the B[r]and:Understanding How Social Media Drives Consumer Engagement and Sales. MarketingScience Institute Report 13-113.16. Berger, Jonah, Benjamin Ho, Yogesh V. Joshi. 2011. Identity Signaling with Social Capital: AModel of Symbolic Consumption. Marketing Science Institute Report 11-104.17. Reibstein, David J., Yogesh V. Joshi, Paul W. Farris. 2004. Marketing costs and prices: anexpanded view. In The Profit Impact of Marketing Strategy Project: Retrospect andProspects, Eds. Farris and Moore, Cambridge University Press: Cambridge, UK.18. Balasubramaniam, Mahadevan, Yogesh V. Joshi, Sanjay Sarma, Zaffar Shaikh. 2001. Anapproach for tool sequence selection for three-axis rough machining. Transactions of theNorth American Manufacturing Research Institution of SME, 359-366.19. Joshi, Yogesh V. 2000. Information Visibility and Its Effect on Supply Chain Dynamics. Auto-ID Labs White Paper, Massachusetts Institute of Technology, Cambridge, MA.3

SELECT WORKING PAPERS AND WORKS IN PROGRESS20. Wang, Chutian, Bo Zhou, Yogesh V. Joshi. 2021. Endogenous Consumption and MeteredPaywalls. Invited for a second round of review at Marketing Science.21. Yogesh V. Joshi and Andres Musalem. Lockdowns lose half their impact on mobility after amonth. 2021. Under review at Nature Communications.22. The Accuracy of News, with Chutian Wang & Bobby Zhou.23. Data Quality and Product Design, with Shubhranshu Singh.24. Word of Mouth and Advertising: Evidence from U.S. Theatrical Market, with Min Kim.25. The Evolution of Ideas, with Bruno Jacobs and Wendy Moe.26. Co-Investment Network Dynamics in Crowdfunding Platforms, with Ordanini, Andrea, ChulKim, Michael Trusov, P.K. Kannan and Lei Wang.HONORS AND AWARDS2020 MBA Teaching Award for Most Effective Elective Professor2015 MBA Teaching Award for Most Effective Elective Professor2011 Marketing Science Institute (MSI) Young Scholar Award2006 AMA-Sheth Foundation Doctoral Consortium FellowGRANTS AND RESEARCH AWARDS2010-2014. National Science Foundation. “Diffusion and Ranking in Social Media: AComputational Examination of the Role of Influence and Authority.” (co-PI).2011-2013. National Science Foundation Summer Grant. “Research Experience forUndergraduates: Diffusion and Ranking in Social Media.” (co-PI).2011. Marketing Science Institute (MSI) Research Competition Winner, “Communication andBranding in a Digital Era.” Award for “Building the B[r]and: Understanding How Social MediaDrives Consumer Engagement and Sales.” (PI).2009 Research Award, Center for International Business Education & Research (CIBER),University of Maryland.2009 Research Award, Dingman Center for Entrepreneurship, University of Maryland.INVITED RESEARCH SEMINARS2021: University of Chile, Instituto Systems Complejos De Ingenieria, Chile (Zoom)2019: University of Notre Dame, Mendoza College of Business, Notre Dame IN2019: National University of Singapore, NUS Business School, Singapore4

2016: Lehigh University, College of Business and Economics, Bethlehem, PA2016: University of California Berkeley, Haas School of Business, Berkeley CA2015: Cheung Kong Graduate School of Business, Beijing, China2015: Johns Hopkins University, Carey Business School, Baltimore MD2013 University of Pittsburgh, Katz School of Business, Pittsburgh PA2012 INSEAD, Singapore, Annual Marketing Camp2011 Marketing Science Institute (MSI) Young Scholars Program, Park City UT2010 Duke University, Fuqua School of Business, Durham NC2010 University of Washington, Foster School of Business, Seattle WA2010 Washington University in St. Louis, Olin School of Business, St. Louis MOPre-2010:George Mason University, Fall DC Marketing Colloquium, Fairfax VAUniversity of Maryland, Smith School of Business, College Park MDIndian School of Business, Hyderabad, IndiaHong Kong University of Science and Technology, Hong KongLondon Business School, London UKBabson College, Babson Park MAUniversity of Minnesota, Carlson School of Business, Minneapolis MNSouthern Methodist University, Cox School of Business, Dallas TXCONFERENCE PRESENTATIONS2020 INFORMS Marketing Science Conference, hosted online by Fuqua/Duke.*2020 Frontiers of Marketing Science, University of Texas, Dallas, TX.*2019 INFORMS Marketing Science Conference, Rome, Italy.*2018 Marketing Academic Research Colloquium, Pennsylvania State University, PA.2018 Speaker at the Second Annual Smith Analytics Conference, Washington DC.2017 Workshop in Management Science, Chile.2017 Speaker and Panelist at the NIH-NIAID meeting on Multipurpose Prevention Technology(MPT) Development: Strategies for Addressing the Biomedical, Behavioral, and RegulatoryChallenges, National Institutes of Health, Bethesda, MD.2016 Keynote Speaker for the Pax River Tech Demo Day, California, MD.2015 INFORMS Marketing Science Conference, Baltimore, MD.2015 Discussant at Frontiers of Marketing Science, University of Texas, Dallas, TX.2014 Summer AMA Educators Conference, San Francisco, CA.2012 Discussant at Summer Institute in Competitive Strategy, Berkeley, CA.2012 Frontiers of Marketing Science, University of Texas, Dallas, TX.2011 INFORMS Marketing Science Conference, Houston, TX.2011 Marketing Science Institute Young Scholars Program, Park City, UT2010 Summer Institute in Competitive Strategy, University of California, Berkeley, CA.2009 Discussant at Summer Institute in Competitive Strategy, Berkeley, CA.2009 INFORMS Marketing Science Conference, Ann Arbor, MI.2008 INFORMS Annual Conference, Washington DC.5

2007 Discussant at the Automotive Mini-Conference, International Motor Vehicle Program(IMVP), University of Pennsylvania, Philadelphia, PA.2005 INFORMS Marketing Science Conference, Atlanta, GA.2004 JMR/MSI Conference on Collaborative Research, Yale University, New Haven, CT.2004 Winter Product & Process Innovation Conference, Park City, UT.* presented by co-author.PROFESSIONAL ACTIVITIESEditorial Review Board Member (2016 -), Journal of Marketing.Area Editor (2019 - ), International Journal of Research in Marketing.Editorial Review Board Member (2014-2018), International Journal of Research in Marketing.Guest Associate Editor, Journal of Marketing Research, International Journal of Research inMarketing.INFORMS Management Science Meritorious Service Award [2010, 2013, 2014, 2015, 2016,2017]INFORMS Management Science Distinguished Service Award [2011, 2012]Outstanding Reviewer Award, International Journal of Research in Marketing [2016]Co-Chair, New Product Design and Development Track. 2014 AMA Summer MarketingEducator’s Conference, San Francisco, CA, August 2014.Ad-hoc Reviewer for Journals and Conferences:American Marketing Association (AMA) Summer Marketing Educators’ ConferenceAmerican Marketing Association (AMA) Winter Marketing Educators’ ConferenceDecision SciencesIEEE Transactions on Engineering ManagementIMA Journal of Management MathematicsInformation Systems ResearchJournal of Interactive MarketingJournal of RetailingJournal of Marketing ResearchJournal of the Operational Research SocietyManagement ScienceManufacturing & Service Operations ManagementMarketing ScienceMIT Sloan Management ReviewMSI - The Marketing Science InstituteNaval Research LogisticsOperations ResearchPDMA - The Product Development Management AssociationProduction and Operations ManagementQuantitative Marketing and EconomicsAd-hoc Reviewer for Awards and Grants:6