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DAY TWO - Tuesday 29th Aprilenterprise iQ0800 - 0900 Coffee in the Exhibition Hall0900 - 1000 SESSION ONE – CONFERENCE CHAIRMAN KEYNOTE PRESENTATIONTechnical Evaluation Criteria & Field Reports for CDI-MDM Solutions Corporate master data is a critical asset that must be increasingly synchronizedwithin and beyond the enterprise. During 2008-09, most large enterpriseswill focus on CDI and MDM by deploying a 2nd generation database-centricinfrastructure to deliver a future-proofed panoramic customer view acrossmultiple channels, business lines, and heterogeneous IT environments. Thissession will focus on the “why” and “how” of CDI-MDM technical evaluationsby providing insight into: Understanding the pros and cons of the dominant architectural models andevaluation criteria – e.g., data models, process models, scalability, privacymanagement, etc. Inventorying the vendor landscape – e.g., data hub, EAI, EII, portals, SOAbased web services, data service provider, etc. Applying a rigorous methodology to CDI-MDM product evaluations andimplementations for both mega vendor solutions (Oracle CDH, Oracle-SiebelUCM, SAP NetWeaver MDM, Teradata MDM) and best-of-breed (DataFlux,Initiate, Purisma, Siperian, Visionware)Aaron Zornes Chief Research OfficerThe CDI-MDM Institute (USA)1000 - 1040 SESSION TWO – INTERNATIONAL KEYNOTE PRESENTATIONCustomer case studies on MDM – driving real business value How have companies effectively leveraged their MDM implementation tosolve their business challenges? What changes have been enabled withinOrganisations as a result of their MDM implementations? What are the benefitsof those implementations and what lessons have been learned along the way?Drawing on real-life case studies, this session will highlight: Business drivers for MDM Changes in business processes enabled by MDM implementations Tangible benefits receivedOracle Presenter – TBC1040 - 1110 Morning refreshments in the Exhibit Hall1110 - 1145 SESSION THREE – KEYNOTE PRESENTATION The importance of enterprise and customer informationmanagement for delivering growth for an organisation Most companies talk about understanding and meeting customer needsas a strong requirement for organic growth. Unfortunately, the requiredcapabilities have not been fully realised by most companies because of thehype around (plus misuse, abuse and misunderstanding of) capabilities likeCRM (Customer Relationship Management) and Business Intellligence (BI).However, the importance of genuinely leveraging enterprise and customerinformation to generate organic growth and create innovation still stands,and enterprise technology is a critical player in this. This session will explorethe strategic importance of enterprise and customer information andassociated technologies, and provide examples of leading practices. Common challenges and common mistakes Gaining ROI – key factors for ensuring returns Recommendations – ways to move the initiatives forwardDr Charles Lawoko Principal Director Insight2Action1330 - 1410 SESSION FIVE – CASE STUDY Enabling information-sharing – managing master files throughoutstructured and unstructured data – the quest for ‘one version of the truth’ A chieving best practice in standardising and managing reference data acrossmultiple applications throughout the enterprise Controlling inconsistent structured and unstructured data – choosing a flexibleframework and enabling one authenticated master file Data governance and knowing who owns the data – a prelude to data-sharing Managing collaboration issues – data management and sharing, protectionof IP, authentication and meta-data managementSpeaker tbc1410 - 1450 SESSION SIX – KEYNOTE PRESENTATION Customer Data Integration and Quality:The importance of standards As companies move to establish more effective relationships with theircustomers in a world of global commerce, the need to achieve a completeview of each customer’s dealings is recognised as ever more critical. At thesame time the cost and quality of interacting with customers is now a majorbusiness issue. Often the impact of poor-quality customer information is fullyunderstood only when attempting to unify customer data from disparatebusiness systems. While data within individual databases may be fit for thepurpose for which it’s collected and used, combining data from a range ofsources for a new and different purpose poses a real threat to the effectivenessof entire customer relationship initiatives. In this session Ram will discuss theimportance and key role standards play in representing, integrating, interoperating and managing customer data with quality. A global standard forcustomer information will also be discussed.Ram Kumar Chairman Customer Information Quality Technical CommitteeOASIS1450 - 1520 Afternoon refreshments in the Exhibit Hall1520 - 1600 SESSION SEVEN – CASE STUDY Customer Data Integration: The Complexities of TransformingCustomer Information into Intelligence The challenges facing organisations implementing a CDI solution Critical success factors for customer-centric systems:- The challenges of managing customer information- How customer information differs from the management of otherdata assets- How an expert technology service based approach complement yourexisting architectureCase Study – Microsoft Australia The operational benefits of adopting a technology-based service within yourbusiness environment- SLA- Cost- Security- Speed- FlexibilityRaymond Peer Manager DMO (Data Management Organisation)Microsoft AustraliaRichard Harris Senior Consultant1150 - 1230 SESSION FOUR – CASE STUDY Consuming the MDM Elephant: Eating it in bite size chunks Large organisations are faced with the challenge of implementing an MDM solutionthat minimises disruption to existing systems and processes, while maximising thebenefits to the business. Drawing on the experience of one of Australia’s leadingcompanies, this session will introduce a pragmatic approach to implementing anMDM solution in a complex environment. Business and technology drivers for the MDM project Delivering capability in a phased approach Technical considerations and lessons learnedAcxiom Australia1600 - 1640 SESSION EIGHT – PANEL DISCUSSION SESSION The way forward – strategies and tactics for creating a culture ofinformation and data quality What does it take to foster a genuine culture of information and data quality? Practical tips, tactics and strategies for ensuring data quality delivery acrossthe enterprise Reviewing data stewardship and governance models – what works andwhat doesn’t? Exploring the benefits of MDM for improving data qualitySpeaker tbcPanelistsRaymond Peer Manager, DMO (Data Management Organisation)Microsoft Australia (tbc)Ram Kumar Chairman Customer Information Quality Technical CommitteeOASIS1310 - 1400 Lunch1640Closing remarks from the Chair and End of Day Two

DAY THREE - Wednesday 30th April enterprise iQWORKSHOP AND BREAKOUT SESSIONSWORKSHOP - 1WCustomer Data Integration - The Why, When & How?Experience shows that Customer Data Integration (CDI) solutions are NOT created equal.Is there a need within your organisation to choose a best of breed near real-time CDI Hubsolution? The CDI solution that is best for your organisation needs to be determined by realworld factors, such as ‘why’ and ‘when’ (and ‘if’) you need a ‘single customer view’.The answers to these basic questions can then guide your architecture, design and solutiondecisions ‘how’ you best support the requirements of your organisation.This practical and interactive session will discuss: The baseline business decisions that need to be made before any architectureor tool is decided on Our recent real world experiences with different practical approaches toCustomer Data Integration The essential foundations for a successful CDI projectIan Pearce Practice Manager – Data ManagementMichael Mordaunt Senior ConsultantOaktonSchedule0930 - 11001100 - 11301130 - 1230Workshop BeginsMorning refreshmentsWorkshop ConcludesINTERACTIVE BREAKOUT SESSIONSTechnical StreamFunctional Stream0930-1100TECHNICAL SESSION - 1AImplementing MDM as the foundation foryour Service Oriented Architecture Integration SOA Data Synchronisation Web ServicesJeff Dibb Sr Principal Consultant MDM CompetencyOracle CorporationFUNCTIONAL SESSION - 1BGetting a return from MDM Building a business case Issues addressed by MDM Justification Costs, Benefits & ROI Case Study examplesPascal Laik VP Global MDM Product StrategyDavid Barkess Director Solutions Consulting MDMOracle Corporation1100-1130Morning refreshmentsMorning refreshments1130-1300TECHNICAL SESSION - 2ATaking control of your data Data Profiling, Governance & Quality Data Cleansing Data Privacy & Protection Data EnrichmentStephen Yee Sr Principle ConsultantMDM CompetencyTony Boyle Solutions Architect MDMDJ Kim Solutions Architect MDMOracle CorporationFUNCTIONAL SESSION - 2BExploiting your quality Master Data Analytics Reporting Data sharing from a business perspective Targeted marketingChris Bosch Solutions Architect MDMShrav Malkani Director Solutions ConsultingCRM & MDMOracle CorporationBENEFITS OF ATTENDINGWHO SHOULD ATTENDAccelerate your time-to-ROI regarding MDM,CDI, BI, SOA and data governance.Meet with other serious evaluators of master data solutions – bothearly adopters (speakers and attendees) as well as IT professionals atthe same stage in the solution lifecycle as you are.The 3rd Annual MDM Asia Pacific Summit 2008 is for ITprofessionals at any level. Learn the best practice evaluation andimplementation strategies from early adopters of MDM, CDI anddata governance solutions. You’ll also network with fellow projectleaders who will share their success secrets -- e.g., enterprisearchitects, chief technology officers, data stewards, et al.Perform due diligence on all the major components of anenterprise master data solution.Save yourself the lengthy process of vetting vendor references bynetworking with those-already-in-the-know.Leverage your training budget in coming up to speedon one of the hottest IT topics.Minimise time out of the office by learning about best practices crosscheck feature/function research of vendors on your short list with otherIT professionals, systems integrators and consultants, as well as theircompetitors.Fill critically short-staffed MDM, data governance andinformation architecture positions.Looking to recruit MDM process or product experts?This audience has the critical mass of IT talent that would make anyrecruiter jump with joy.Expand your IT professional networkand increase your personal market value.There will be numerous opportunities to network with other MDMprofessionals – especially CTOs, enterprise architects, data architects,and data stewards.Additionally business managers and business technologists willbenefit from understanding how to dramatically increase theircompany’s ROI on existing CRM initiatives, as well as deploycompetitive differentiating technologies to dramatically increasecustomer service levels, reduce operational costs, and increasemarketing effectiveness. C TOs, CIOs, Enterprise Architects, Information and Data Architectsresponsible for translating business strategic vision into pragmaticIT delivery programmes S enior Business Strategists, Chief Operating Officers, and LOBManagers charged with deploying competitive differentiatingtechnologies to dramatically increase customer service levels,reduce operational costs, and increase marketing effectiveness D ata Stewards, Data Quality Managers, IT Implementers, andProject and Programme Managers responsible for increasingthe value and effective of master data such as customer,product, supplier, and pricing S enior Managers and Directors responsible for CustomerInformation Management, Application Integration, BusinessIntelligence, SOA, Sales/ Marketing Analytics, CRM, EnterpriseSolutions, Data Warehousing, Business ImprovementFor further information, please contact:Enterprise IQ Pty LtdEmail:info@enterpriseiq.com.auPhone: 61 (0)2 9977 7302Fax: 61 (0)2 9977 7332Web:www.enterpriseiq.com.au

Registration FormMDM Asia Pacific Summit28-30 April 2008 Hilton Hotel SydneyPlease fax completed form to Enterprise IQ at 61 2 9977 7332To register by phone, or for more information, please call 61 2 9977 7302Email – info@enterpriseiq.com.auAUTHORISATION DETAILSOrganisationAddressStatePostcodeContact NameSignatureEmail AddressPhoneFaxATTENDEE DETAILSNameTitleEmailAttendee 1Attendee 2Attendee 3Attendee 4If you have a Promotional Code entitling you to the Members Ticket price, please fill in your code in the space provided below.If attending the workshop and breakout sessions, please tick your preferred sessions1W 1A 1B 2A 2BMethod of PaymentPayment is required within 5 business days of receipt of invoice.Cheque: Made payable to Enterprise IQ Pty Ltd, 47/1 Addison Rd, Manly NSW 2095EFT Transfer: Macquarie Bank. BSB: 182-222 Account: 122126345 Account name: Enterprise IQ Pty LtdPlease debit my:VISAMasterCardAmerican ExpressCredit Card No:Security Code:Card Holders NameSignatureExp. 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MDM Institute (San Francisco) 1000 - 1040 SESSION TWO - INTERNATIONAL KEYNOTE PRESENTATION Master Data Management Strategies for 2008-09 This keynote will highlight the growing importance of MDM and paint a vision for this fast-evolving and highly strategic space from one of the world's largest