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COMPANYPROFILEInfinite Optimization Possibilities.
CONTENTCOMPANY OVERVIEWOUR VISIONSTRATEGIC OBJECTIVESOUR VALUESOPTIMIZA REACHWHY US?OUR SERVICESCONSULTING SERVICESTECHNOLOGY SERVICESOUTSOURCING SERVICESTRAINING SERVICESOPTIMIZA SOLUTIONSINFRASTRUCTURE SOLUTIONS (IS)BUSINESS APPLICATIONSINDUSTRY-SPECIFIC SOFTWARE APPLICATIONSLOW CURRENT SOLUTIONSCLOUD SOLUTIONSPROCESSES AND METHODOLOGIESPROJECT MANAGEMENT OFFICE (PMO)QUALITY MANAGEMENTBUILDING CMMI CAPABILITYKEY PARTNERSCONTACT US
COMPANYOVERVIEWAl-Faris National Investment Group, brand named OPTIMIZA, is a leading regional publicly-listed ICTSystems Integration and digital transformation solutions provider (ASE:CEBC). OPTIMIZA offers fully-integrated solutions and services in four main areas: consulting, technology, outsourcing, and training. Wecater to the needs of multiple sectors, including financial services, telecommunications, constructions,government, healthcare, and enterprise. OPTIMIZA is a one-stop shop for organizations seeking turnkeysolutions and best practices in ICT systems and infrastructure. We aim to achieve overall performanceimprovement, business growth, and operational excellence for and with our clients.We are proud to be one of the largest Systems Integrators in the region, with over 30 years of experience,services extended to several of the largest organizations, and the delivery of complex projects by our 400highly skilled employees. Our operations and solutions are consist of three major units: Business, Infrastructure, and Intellectual Property.OPTIMIZA has launched a Low Current Systems Integration arm, the "Mega Projects Unit,” to respond to theincreasing technological needs of large-scale construction projects. To continue to run our processes withexcellence, we were keen to become the first Jordanian CMMI L-3 company: Capability Maturity ModelIntegration, a process improvement approach and framework. OPTIMIZA is compliant with the requirements of 9001: 2015; Quality Management System, ISO 14001: 2015; Environmental Management System.and OHSAS 18001:2007; Occupational Health & Safety Management System.
OURVISIONTo help Optimize on institutional utilization of Technology for the bettermentof our communities
STRATEGICOBJECTIVESTo become the leading Technology Systems Integration and Digital Transformationplatform in the Middle East and North Africa (MENA) - using:Leading edge technologiesIntense customer and partnership focusBest-in-class resources andProperly governed systems and methodologies
OURVALUESClient Focus: Our clients are our partners, and their interests and needs are our utmost priority. We areintensely focused on providing them with the best solutions for their needs.Commitment & Accountability: We are reliable and consistent with our clients and partners. Our clientscan trust that we are committed to and accountable for delivering their requirements with passion anddiligence – excellent quality, on time, and on budget.Integrity & Transparency: We strongly believe that integrity and transparency are key. We always seek tocommunicate honestly and humbly and to do what is fair.Innovation & Change: We are a team of investigators, inquirers, researchers, analysts and developersstimulating innovation in the way we do business with our clients. We embrace and drive constructivechange in our business and for our stakeholders.People & Teamwork: We invest in people, drive people, and celebrate our people because we understand that people are the foundation of all business. We want our people and teams to work positively,learn and grow, deliver on commitments, and have fun in the process.Excellence: We discover and define, we measure and analyze, we create and optimize, we monitor andcontrol – that is how we achieve the pinnacles of excellence.
OPTIMIZAREACHWe operate a network of offices supported by extensive partnerships with global consulting andtechnology companies.This significant regional presence means that we can deliver and manage comprehensive projects in the MENA region, with attention to local details and requirements.Our unique advantage is our ability to deploy world-class resources, to meet local needs, andbring best practices to each and every project.Through our network of subsidiaries, we are able to provide a wide spectrum of offerings, targeting specific sectors.
WHY US?Our clients benefit from our ability to:Transform to Business Our long history of successful engagements with clientsfrom various sectors throughout the MENA region, andour wide range of offerings render us a reliable supplierof world-class transformational solutions.Drive to Excellence Our strong management team oversees a highly professional team of experts who support complex projects.Integrate to Business and Technology OPTIMIZA has a proven ability to provide comprehensive Systems Integration and product developmentservices to match the requirements of steady growth inhighly competitive environments. We offer holisticsolutions based on a Design-Build-Operate-Support(DBOS) model.Build to Strategic Partnerships Our partnerships and alliances help us tocontinuously improve and extend ourtechnical and operational know-how,allowing us to focus on delivering innovative solutions with excellence.Provide Region-Wide Coverage withLocal Support and Knowledge We are perfectly positioned to addressthe local requirements of each and everyclient throughout the MENA region withoutcompromisingdeliveryofworld-class solutions.
OURSERVICESA Holistic NGTRAININGOperateBuild
CONSULTINGOur Consultants specialize in bridging gaps between businesses andtechnology. We have a long andsuccessful track record in addressing business needs of companiesand managing the most criticalinitiatives by offering a full range ofmanagement and IT consultingservices.The consulting team combines aprofessional pool of senior consultants, subject matter experts, andproject managers who provide thefollowing CINGTRAININGOperateBuildBusiness Strategy & PlanningHuman Resources Management (HRM)Business Process Management (BPM)Project Management (PM)Business Performance OptimizationSupply Chain OptimizationThe Information Technology Consulting Department provides the following services:Business Continuity & Disaster RecoveryInformation SecurityIT Strategy & GovernanceIT InfrastructureEnterprise Architecture (EA) and ServiceService-Oriented Architecture (SOA)IT Compliance & Standardization
TECHNOLOGYWe work with our clients to improvetheir operational efficiency throughcustomized, end-to-end technologyservice and solution implementationswith the aim of improving operational processes and enhancing overallperformance. Our technology offerings have excellent maintenance andsupport components, whether software or hardware. OPTIMIZA offersthe following technology INGTRAININGTechnology InfrastructureInformation SecurityBusiness Continuity &Disaster RecoveryBuildOperateERP ImplementationData Center IT Systems Design,Implementation, and SupportBusiness IntelligenceNetwork Infrastructure Design,Implementation, and SupportData WarehousingUNIX & Microsoft Platforms Design,Implementation, and Support InfrastructureIT Governance, Operations, &Service OptimizationIT Strategy, Formulation, and ImplementationData Mining and CRMService Oriented Architecture (SOA) – Application/Database Implementation and OptimizationsData Center Facilities Design &PreparationWith over 400 first-rate IT experts and service engineers operating throughout the network, ourtechnology solutions are tailored, designed, tested, and implemented to meet unique clientrequirements.An integral part of the success of OPTIMIZA technology solutions is on-site training, technicalsupport, and services provided to our clients for as long as required. OPTIMIZA’s intellectualcapital extends best practices and software in electronic archiving, workflow management, banking systems, insurance systems, human resources management, electronic hospital operations,and e-government.
OUTSOURCINGWe provide solutions for systems andprocesses outside organizations’ corebusiness activities that allow them to:Maintain focus on corecompetenciesSupportCONSULTINGReduce and control operating costsTECHNOLOGYAccess global capabilitiesOUTSOURCINGFree up internal resourcesTRAININGShare riskOur outsourcing services focus onfour major fields:DesignOperateBuildInformation Technology Outsourcing (ITO)Program Management Outsourcing (PMO)Business Process Outsourcing (BPO)Support ServicesOur managed IT services enable organizations to streamline their operations and reducesupport costs. These services include:IT Service DeskIT Asset ManagementTechnical SupportData Center OperationDesktop Lifecycle ManagementServer & Storage ManagementNetwork Operation Center (NOC)ManagementSystem Administration
TRAININGWe offer Human Capital Development and Talent Management solutions in the management and ICTdomains to both public and privatesector organizations in the region.We aim to achieve clear, positive, andmeasurable result by establishingconstructive partnerships with organizations looking to invest in theirhuman NGTRAININGWe ensure that all of our projects are:Based on competenciesBased on the client’s vision, mission,values, & goalsOperateBuildBased on the client’s specificorganizational cultureMeasurable, to guarantee thehighest potentialYield positive return on investment (ROI)The OPTIMIZA AcademyOPTIMIZA Academy, the training arm of our HCD solutions, is a business-to-business human capitaldevelopment solution provider dedicated to building a professional and highly productive workforce for its MENA region clients. OPTIMIZA Academy designs and executes state-of-the-art andintegrated training solutions and consulting services in management & ICT.With a large pool of highly qualified, expert trainers, and through our partnerships with prominentcertification organizations worldwide, the Academy offers:Comprehensive learning solutions designedto suit each company’s needsAssistance to organizations in developing andimplementing their own continuous trainingHCD training, increasing measuredperformance of individualsTraining anywhere in the region, includingfull support in training logisticsTotal integration of strategic objectives intotraining processes
OURSOLUTIONSInfrastructure Solutions (IS)Business ApplicationsIndustry Specific SoftwareApplicationsLow Current SolutionsCloud Solutions
INFORMATION &COMMUNICATIONTECHNOLOGIES (ICT)OPTIMIZA is acknowledged as one of theMENA region’s most capable Infrastructure Solutions providers.We have successfully delivered hundredsof infrastructure projects.For organizations to achieve their strategic business goals in a continuously-evolving and highly competitive marketplace, it has become inevitable forthem to adopt robust, highly scalable,readily available and responsive integrated systems that enable processes.Deploying versatile, reliable, and highlysecure IT infrastructures to host and runbusiness solutions has become increasingly compelling, but implementing andmanaging such sophisticated IT infrastructure setups is being a tedious job for mostorganizations.By leveraging its wide spectrum of solutions, highly trained human capital, globalnetwork of technology partners, androbust value-chain, OPTIMIZA providesclients across a spectrum of sectors withthe expertise, cutting-edge technologies,best IT practices and processes, and theafter-sales support services they need.We guarantee the highest levels ofefficiency, effectiveness, scalability, andbusiness sustainability. Our cumulativeexperience has grown continuouslythrough the management and implementation of hundreds of projects in Jordanand throughout the MENA region.Our Infrastructure Solutionscomprise:1. Video Conferencing, Networking,and Security –VNS SolutionsOPTIMIZA brings on next-generationnetworking technology and providesexceptional services capable of maximizingvalue and transforming the way businessesconnect, communicate, and collaborate.OPTIMIZA offers end-to-end networksolutions including active and passive components, in addition to data center designpreparations and buildup.Our technology & service offerings are:Routing & SwitchingWirelessStructured CablingIP TelephonyVideo ConferencingSecurityData Center PreparationsBilling and Recording SystemsHealth Presence
INFORMATION &COMMUNICATIONTECHNOLOGIES (ICT)3. Service Center:2. Computing & Storage Solutions and Services:Personal Systems: Various types of end-userdevices such as desktops, laptops, notebooks,and printersVirtual Desktop Infrastructure: Capitalizing onour partnership with industry leaders –Microsoftand Citrix – we offer total VDI solutionsComputing Systems: Serving customers fromSMB to enterprise with a large portfolio of products, covering various platforms, including Intel,AMD, and RISC, with a specialization in HP Bladesystem technologyLinux and Unix Operating System Support: Withits certified and highly qualified engineers, Optimiza is capable of supporting business-criticalsystems on HP-ux, AIX, RedHat Linux, and OracleLinuxStorage Systems: Optimiza has successfullyimplemented, and continues to support, multiple “Enterprise Storage” projects. In addition, ourstorage offering extends from entry-levelstorage systems serving a single cluster to complicated storage deployments, includingiSCSI-based storage, NAS solutions, and HP 3PARutility storagePrinting Solutions: OPTIMIZA offerings exceedbasic printing to include design and management printing solutionsBackup Systems: We offer Symantec Backup Execand HP Data Protector as backup managementsoftware to complement our hardware offeringof tape drives, tape libraries, and duplicationbackup platformsThe Service Center at OPTIMIZA is asingle point of contact for all issues,problems, or questions related toInformation Services and computing. We make sure that the concernisrecorded,assigned,andaddressed in a timely manner.Our support model is based on thepremise that we provide the necessary guidance, expertise, andequipment to facilitate the effortsof those who want to incorporatetechnologies into their businesses.Our four main support services are:IT Help Desk.IT Outsourcing.SLAs.Managed Printing.Our support capabilities are showcased by our services to over 600customers through 70 engineersacross the region. We provide acentral point of contact whereincidents and inaccuracies in ITsystems can be reported andsolved via a functional and technical support system 24 hours a day,7 days a week. We haveService-Level Agreements (SLAs)designed to best accommodatethe needs and responsibilities of alldepartments of the client. We arean authorized service center for HP,ACER, Cisco, Sedco, and KIOSK.
BUSINESSSOFTWAREAPPLICATIONSOrganization Businesses of every size andin every sector are under enormous pressure to reduce their costs. Nevertheless,they need to protect and secure theirimportant assets, transform processes,enhance organizational agility, andrespond to cloud computing and the newdigital services economy it has enabled.At OPTIMIZA, we help businesses achievemore by rapidly and securely deployingapplications that best serve their needs.At OPTIMIZA, we understand key businessdrivers and are ready to help organizations overcome their toughest challengeswith our innovative Enterprise BusinessSolutions.Utilizing Oracle, Microsoft, or open-sourceplatforms, our comprehensive management and IT consulting services, helporganizations transform the delivery oftheir solutions. We have subject matterexpertise in multiple sectors, includingthe public sector and e-government, andwe can help them adapt and prosper inrapidly changing environments.We strive to help dynamic organizations improve smoothly and quicklyby providing change-embracing solutions that transform the delivery ofpublic services, and holisticallysupport the ability of businesses tomake better decisions, lower costs,and improve performance.and e-government, and we can help them adaptand prosper in rapidly changing environments.
OUR OFFERINGSIN THE BUSINESSAPPLICATIONS SPACEOracle Enterprise Services:Microsoft Enterprise ServicesE-Services/e-GovernmentPortal and CollaborationApplications ModernizationData Warehousing and Business IntelligenceMicrosoft License Supply and Support ServicessE-Services/e-Government.SOA-Based EnterpriseApplication Integration.Data Warehousing andBusiness Intelligence.Bespoke Applications.Data MigrationData Migration.Bespoke ApplicationsApplications Modernization.Data Management and VirtualizationOracle Core TechnologiesImplementation,Support, and Training.ITSM Consulting, Implementation and SupportCitrixCloud SolutionsVirtualizationExecutive MobilityLicensingTableauVisual Analytic for EveryoneTableau Software helps people see andunderstand data. Tableau helps anyonequickly analyze, visualize, and share information.More than 26,000 customer accounts getrapid results with Tableau, both in the officeand on-the-go, and tens of thousands ofpeople use Tableau Public to share data ontheir blogs and websites.Oracle Licenses Supplyand Support Services.Oracle EBS Consulting, Implementation, and Support Services:Financials.Supply ChainManagement.Enterprise AssetManagement.Project Management.Customer Data Hub.Business Intelligence.Property Management.Human ResourcesManagement.
INDUSTRY-SPECIFICSOFTWAREAPPLICATIONSWe work with our clients to improve theiroperational efficiency through customized,end-to-end technology services, and solution implementation with the aim ofimproving operational processes andenhancing overall performance.OPTIMIZA’s Registered IntellectualProperty (IP) SolutionsOur IP solutions cover a wide spectrum ofsectors and provide clients with highlysecure, user-friendly, versatile, and seamless systems in a variety of work areasincluding document management, insurance, accounting, HR, and banking.Our IP solutions are:Insurance Management SystemAn insurance management systemdesigned to meet the highest international standards and requirements.An OPTIMIZA solution that offersfull-suite services to improve theefficiency and effectiveness of healthcare institutions.AMLMiddleware SolutionIMAGE LINKSCase Management SystemA centralized case managementsystemthatautomatesthefunctions of courts and other legaldepartments in the judicial system.An Oracle-based banking andmicrofinance system designed toautomate business cycles. It is afully-integratedpackagethatprocesses all banking-related activities.A modular system designed to providebanks with the ability to report the AntiMoney Laundering Unit all suspicioustransactions and activities.A cloud-based Laboratory Information System that helps medical labs,clinics and hospitals digitally transform their test ordering-to-resultprocess to better serve theirpatients and care providers.An enterprise document managementsolution that allows the capturing,indexing, organization, sharing, andeasy retrieval of various types of documents.A financial accounting and analysissolution for small and medium enterprises.project execution
LOW CUURENTSOLUTIONSOPTIMIZA has responded to the increasedMiddle East demand for technology inconstruction. It leveraged its capabilitiesin systems integration and IT infrastructure solutions implementation to providelarge-scale project contractors withend-to-end information technology,including extra low voltage (ELV) and lowcurrent (IT&LC) solutions.ELV SystemsOPTIMIZA’s Mega Project Business Unitprovidesturnkey/end-to-endIT/LCSystems Integration solutions. Our IT/LCsolutions fall under four main technologytowers. Our expertise and specializationhave been developed and focused ondelivering such solutions with completeintegration, based on industry best practices.Our ELV solutions fall under four maintechnology towers:Our Capabilities & Key Differentiators:- Turnkey SolutionsComplete portfolio of ICT & LCtechnologiesIntegrated solutionsBrand independence- Skilled ResourcesQualified project managersSafety & SecurityCertified engineersBuilding Management & Facilities AutomationIndustry-specific knowledgeIT Networks & Communication SolutionsAudio / Video Automation- Local PresenceMultiple offices across the Middle EastFully staffed project office at project site
CLOUDSOLUTIONSCloud Advisory ServicesCloud Transformation and Enablement:Strategy, Planning, Cloud Assessment &Readiness, Design, Public Cloud Selection,TCO, etcApplications Modernization and MigrationstrategyCloud Capacity BuildingVendor Specific advisory services: MS. Azure,Office365 and Oracle CloudCloud Development & Integration AdvisoryCloud Implementation ServicesInfrastructure as a Service(IaaS)Software as a Service(SaaS)Platform as a Service(PaaS)
INFRASTRUCTUREAS A SERVICE (IaaS)Microsoft- Networking (Azure):VPN GatewayLoad BalancerVirtual NetworkAzure DNS- Networking (Azure):Umbrella- Open DNSUmbrella provides the first line ofdefense against threats on theinternet. Because Umbrella isdelivered from the cloud, it is theeasiest way to protect all of your usersin minutes.StorageAMP EndpointsBackup- End Points ProtectSite RecoveryAMPforEndpointsprovidescomplete protection against the mostadvanced attacks.Disk StorageManaged DiskOracleMeraki- Cloud Transformation and Migration- Test and Development Environments- Disaster Recovery Solutions- Cloud Infrastructure:- Networking - networking solution (manage yourentire network from coMDM- Email Security - Cisco Cloud Emailsecurity:WAN OptimizationProtecting inbound messages and sensitiveoutbound data.Combat the most advanced malwareMove to the cloud with confidenceGet exceptional threat intelligenceReduce exposure against the latest threatsAchieve agility and optimize your resources
PLATFORMAS A SERVICE (PaaS)CiscoMicrosoftDatabase- Databases:Cloud Transformation and MigrationAzure SQL DatabaseMicrosoft SQL on Virtual MachinesSQL Server Stretch Database- Integration:SQL Server Stretch DatabaseAzure Migrate- Security Identity:Azure Active DirectoryMulti-Factor AuthenticationAzure Information ProtectionNetwork Security GroupsTest and Development EnvironmentsDatabase BackupDisaster Recovery SolutionsApplication DevelopmenIntegrationManagementBusiness AnalyticsSecurityGolden GateTraining Services
SOFTWAREAS A SERVICE (SaaS)OracleOffice 365Hybrid setup with Exchange 2010SP3 andlaterFull Migration from on-premisesExchange to Office 365Migration from non-Microsoft mail serverto Office 365 (some third party tools maybe needed for some mail services)Synchronizations with on-premises ADserverActivation of Office 365 features(Exchange online, OneDrive, Teams,Yammer, Flow, Planner, etc)Mail Flow Rules and PoliciesAdvanced Threat ProtectionAdvanced Threat AnalyticsE-Discovery and in-place holdEnterprise Mobility and SecurityHuman Capital ManagementEnterprise Resource PlanningSupply Chain ManagementCustomer Experience
PROJECTMANAGEMENTOFFICE (PMO)Depending on each client’s projectmanagement needs, type of business, and project managementmaturity, our teams coordinate withclients to determine the mostsuitable setup that would yield maximum value and success rates indelivering and monitoring criticalprojects, including those involvingthird-party contractors.The PMO is an entity within OPTIMIZA responsible for maintaining the adopted project management methodology. It acts as the sole reference for project progress and status.The PMO deploys industry standards and project management best practices.PMO ServicesThe below diagram illustrates theframework we follow in our projectmanagement. The PMO processescover four major project phases thatare devised and deployed by allproject teams.The four phases are: initiation, planning, execution, and closing.The OPTIMIZA project management team hasbeen involved in setting up various types ofPMOs, ranging from a simple project management office to complex program managementoffices, project management centers of excellence, project management monitoring offices,and enterprise project management offices.ProjectInitiationProjectPlanningProject Execution(Monitoring/ mplatesResource requestInternal kick offProject charterClient kick offTemplatesWAS formsDepondencies and R&RCommunication planScheduleProject planChange managementplanTemplatesProject time sheetBW status reportMeeting minutesIssue logChange requestProject planProjectClosingProjectReportingTemplatesProject status reportsCustomer status reportQA and phase milestoneEscalation path for issuesTemplatesCUS. SAT. formTeam evalutionClosure report
QUALITYMANAGEMENTThe quality team is responsible for trackingprojects to ensure they adhere to adoptedmethodology. The team also keeps track ofdeliverables to ensure their reliability and thatthey meet business and technical signRequirement GatheringProposalThe diagram below depicts the quality management framework followed to test andassure the quality of OPTIMIZA’s ntManagementQualityAssuranceQuality Services:QA (Quality Assurance): a planned andsystematic pattern of all actions necessary toprovide confidence that an item or productconforms to requirementsQuality Consulting/Outsourcingservices:Test ManagementQuality ManagementQC (Quality Control): a series ofinspections, reviews, and tests usedthroughout the software process to ensureeach work product meets its requirmentsQuality, Process AuditCMMI (Capability Maturity ModelIntegration: an internal capability to adhereto industry standard practices in managingwork/projectsQuality Processes Design and ProcessImprovement.Training for Quality disciplinesDevising KPIs for Quality ControlCMMI; Training, Preparation andImplementation
BUILDING CMMICAPABILITYOPTIMIZA adopts Capability Maturity ModelIntegration CMMI best practices and was thefirst company in Jordan to achieve CMMI level3 accreditation in 2011.CMMI is the most widely-accepted andadopted process-improvement approachworldwide. It provides organizations with thelatest best practices for product, servicedevelopment, and maintenance to enhancethe quality assurance processes.Applying the CMMI model compels OPTIMIZAto commit to several instrumental proceduresand us for both clients and employeesof OPTIMIZA. It improves the quality ofproducts and services, and improves theproductivity of companies by enhancing workprocedures.It also promotes and reinforces companycapacity to predict project schedules, achievehigher profits, and enhance risk managementcapability.CMMI practices cover variouscategories of work practices insoftwareengineering,projectmanagement, process management,and support. Applying CMMI bestpractices guarantees improvement inthe quality of delivered products andservices and in schedule accuracy.Moreover, it allows OPTIMIZA toensure a higher level of clientsatisfaction.
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Infinite Optimization Possibilities.
OPTIMIZAJordanKSAUAEEgyptComplex No.172-1st Floor - Mecca Towers- Mecca St.F 962 6 562 9988MoroccoT 962 6 562 9999Amman, Jordan P.O. Box 414, Amman 11953 Jordaninfo@optimizasolutions.comwww.optimiza.me
implemented, and continues to support, multi-ple "Enterprise Storage" projects. In addition, our storage offering extends from entry-level storage systems serving a single cluster to com-plicated storage deployments, including iSCSI-based storage, NAS solutions, and HP 3PAR utility storage Printing Solutions: OPTIMIZA offerings exceed
