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MWC 2022. Barcelona28 febrero – 3 marzo2022
MOBILE WORLD CONGRESS 2022 – BARCELONA, FIRA GRAN VÍA. Join us!Telefónica’s Stand in Hall 3 – 3K31, in 4YFN innovation event Hall 6 – C19 or onlineTelefónica is present ONSITE and ONLINE in our DIGITAL STAND64YFNHall 6 – C19MWC 2022Hall 3 - 3K31Check here the entry requirements to the exhibition sitehttps://metaverso.telefonica.com/ and until March 12nd at our flagship store in Barcelona,Plaza Catalunya 16, an additional and free window to theMWC. Check here all the activitiesDigital Stand available from Sunday, February 27th, 20222
Transformation isin our DNAThe public health and economic crisis triggered by COVID-19 hasfocused our minds on the need for a swifter economic and socialtransformation – the only way we can count on a full recovery and getback on track for growth.We believe that digitalisation is key to making this transformationpossible. Technologies such as 5G, cloud storage, cybersecurity, AI, bigdata and IoT will be game-changing — as demonstrated by ourextensive catalogue of solutions, applications and use cases. Ourcapacities and experience make us the perfect partner for businessesand local authorities as they take on the digital challenge.We stand for a fair, inclusive and sustainable digital transformation.Our mission is to harness technology for people and planet, lighteningthe environmental load and offering our clients solutions that get themworking more efficiently and sustainably.
Permanent experiences at our stand Hall 3 - 3K31SMARTBUILDINGSAn integral and differentialproposal for buildings; based ona set of technological solutions,able to increase efficiency,reduce costs, promotesustainability, improve the userexperience and increase safety5GBARTENDERThe combination of connectedrobotics (IoT) with 5G and EdgeComputing could be key todelivering efficient and scalablesolutions across all types ofindustries, including hospitalitySMARTINDUSTRYThe digital transformation ofthe industry is key to make itmore competitive, moreefficient, more productive andmore sustainable. Telefónica asa reliable and experiencedreference partner will showcasesolutions for logisticstransformationOnsite and at our digital standDIGITALHOMEWe present the innovationsthat enrich our offer ofconnectivity, entertainment,security and privacy at home.With Living Apps, we offer newbusiness opportunities forcompanies and newexperiences for our customers4
Digital-only experiencesCYBERSECURITYIN THESMART CITIESTowards a smart city that is notonly intelligent, but also secure,efficient and sustainable. Bothphysical security, to achieve thegoal of zero accidents, and logicalsecurity, to ensure the integrity ofinformation and the trust of thevarious stakeholders, preventingany hacking attackPREDICTIVEMAINTENANCEWITH 5G DRONESThe use of drones, 5Gand Artificial Intelligenceallows enabling newbusiness uses takingadvantage of datacollectionLive demos in our AgoraHall 3 - 3K315G HOLOGRAPHICTELEPRESENCE5G ROBOTICS FORINDUSTRIAL ENVIRONMENTSMONITORING5G GAMING ARENAPOWERED BY TELEFÓNICASECURITYWITH DRONESCYBER PROTECTION OFINDUSTRIAL ROBOTSHYPERSPECTRAL ARTIFICIALVISION CAMERASSee our agenda below5
Conferences at the AGORAThe auditorium allows for a hybridformat, where visitors can attend onsite Hall3 stand 3K31 or online, inour DIGITAL STAND, live to askquestions, or on demand, to therecorded conferencesTELEFÓNICA’s AGORA AGENDASessionsbroadcasted inEnglish andSpanishComplemented by ourpresence at the GSMAconferencesCONFERENCES AT THE CONGRESS
MWC2022 – Telefónica’s AGORA sessions: Hall3 stand 3K31 or onlineMonday 28th February12:30 - 13:30 Telefónica Digital Core –José María Alonso, CDO; AlbertoGranados, President Microsoft Spain14:00 - 14:30 HolographicTelepresence with Carolina Marín,World & Olympic Badmintonchampion (live demo)– Juan Cambeiro,5G innovation Expert, Telefónica15:00 – 15:30 5G robotics forindustrial environments supervision(live demo)– Alejandro Alonso andVanesa Montoya, 5G innovationExperts, Telefónica16.00 – 16.45 DEMOTOUR - Livedemos session– Guillermo Bataller,Transformation and innovationprojects manager, Telefónica17:00 – 17:30 Open RAN in Telefónica– Maite Aparicio, Head of Open RAN,GCTIO Telefónica17.45 – 18:15 New challenges ofpersonal and digitalised mobilityJoaquín Balsera García – Director deMarketing y Negocio InternacionalTMB de Barcelona; César SánchezGómez, Gerente de Adm. Públicas deCataluña y Aragón, TelefónicaTuesday 1st March9:30 – 10:00 The future of mobility in the smart city– LeticiaLópez & Alejandro Alonso, 5G Innovation Experts, Telefónica10:30 – 11:30 5G Gaming Arena Powered by Telefónica (livedemo) - Gamers12:30 – 13:15 5G Imagine infinite possibilities for yourbusiness (live demos) – Agustín Cárdenas, Director of DigitalTransformation of Enterprises, Telefónica & other speakers13:45 – 14:15 Predictive maintenance with 5G Drones–Andrés Escribano- Director Industria 4.0 y New Business Telefónica Tech AI of Things14:30- 15:00 The Future is here, Telefonica's HeadquarterDrone Protection (live demos) – Fabian Blanco, CEO &Miguel Borja Cano, Head of Defense & National Security,Telefónica Ing. Seguridad; Nicholas Zylberglajt – CEO,Unmanned Life15.15- 16:00 A Rural Manifesto for Latam - Alfonso GómezPalacio – CEO, Telefónica Hispanoamérica & other speakers16.15 – 16.45 Demotour (live demos) – Guillermo Bataller,Transformation and innovation projects manager, Telefónica17:00 – 17:45 Smart cities: Success stories of digitaltransformation projects of local administrations- Gema Igual- Mayoress of Santander; Juan Antonio Bermejo – Head ofInnovation Service Cabildo La Palma; Gastón Navarro Subsecretary of Technology and Informatics of the city ofBuenos Aires; Diego López Román – Mkg & BusinessDevelopment Manager – Telefónica18.00 – 18.45 Enabling Metaverse-ready networks: ATelecom Infra Project Birds of a Feather– Vish Ponnampalam& Rashan Jibowu, Meta; Juan Carlos Garcia, Telefónica;Victor Fernandez, Vodafone; Laurent Leboucher, OrangeWednesday 2nd March10:00 – 10:30 Industrial Cybersecurity: challenges andsolutions (live demo) – Vicente Segura, Head of IoT SecurityTelefónica; Unai Ayúcar, CTO Alias Robotics11:00 – 11:30 Reinventing the future of ports - Agustín Moro &Agustín Cárdenas, Telefónica; Mafran Martínez – CTO AutoridadPortuaria de Huelva y Responsable Puerto Huelva; SalvadorFurió Pruñonosa- Director Innovación; Antonio TorregrosaManaging Director Valencia Port12:00 – 12:30 5G - VR Endoscopy Quirón – Dr. Pedro Rosón,Head of Gastroenterology Dept. Hospital Quirón Salud Málaga;Juanjo Rodriguez Lupiañez, Innovation Expert Telefónica13:00 – 13:30 Why do we need smart buildings? – MarianoGonzález Villellas – Director División Inmobiliaria, GrupoIberebro; Carlos Martínez, Global Director IoT, Big Data & AITelefónicaThursday 3rd March10:00 – 10:30 Open Innovation: Startupsshaping Telefónica’s future- HernanBastiani – Head of Business Developmentat Wayra Barcelona; Joel Balagué – CEOVolava; Albert Rodés – CEO Watchity;Javier Polo – CEO Councilbox11:00 – 11:30 Virtual Assistants andRPA: Efficient Citizen Service– BrunoLago; José María López, BusinessDeveloper Managers Telefónica12:00 – 12:30 Blockchain on the streets(live holographic telepresence)- José LuisNúñez, Head of blockchain, TelefónicaTech; Guillermo Bataller, Transformationand innovation manager, Telefónica14:00- 14:30 A country of digitalised SMEs– Javier Vizcaíno Director SMEs, Telefónica España15:00 – 15:30 Digitalization for a green transition- JoséFrasquet– Strategy Director, Consorcio de Valencia 2007; MayaOrmazabal - Directora Medio Ambiente y Derechos HumanosTelefónica S.A; Sergio de los Santos Vílchez – Director ÁreaInnovación y Lab. Telefónica Tech16:00 – 16:30 INESCUBE PROTECT: The artificial eye that seesthe chemistry of things (live demo) – Daniel Kumple, CEO INESOPTICS SL; Guillermo Bataller, Innovation Manager Telefónica;Blanca Drake, Head of Open Innovation Marketing, Telefónica17:00 – 17:30 New ways of working: digital tools and skills–Belén Espejo González – Head of HR Business Development &Pilar Río Maeztu - Vertical Education Leader, TelefónicaSESSIONS LATER AVAILABLE ON DEMAND SPANISH & ENGLISHCHECKHERE THEUPDATEDAGENDA
Telefónica at 4YFN, the innovationevent, in Hall 6 - C1930 start-upsHall 6 – C19Contents Fintech Sustainable Impact Frontier Tech Digital Health & Wellness Diversity for Tech Sports Monday, February 28Tuesday,March 11 marzoWednesday, March 2Martes Wise (HISP) Wiper (WB) Monogoto (TEF V) Matsuko (UK) eAgora (OF) Omnix (HISP) Auravant (MAD) Keytrends (OF) MySphera (BCN) Exxita (MAD) Camonapp (HISP) Timiak Tech (OF) Climatetrade (BCN) Deeder (WB) Rosita (BCN) Tedcas (MAD) Tucan (GER) Monogoto (TEF V) Kubbo (BCN) EyecandyLAB (GER) Unmanned life (BCN) Pridatect (MAD) Ezzing (MAD) Quadminds (BCN) Citibeats (BCN) iArchiva (OF) Hybrico (HISP) Competize (OF) Councilbox (MAD) Trilio (UK)OF: Open Future; WB: Wayra Builder; TEF V: Telefónica Ventures; Others: Wayra - Country8
Telefónica’s transformation handbooks collection, 2022 editionAvailable online as of February 25, 2022Download from our MWC web9
New transformation handbooks 2022Available online as of February 25, 2022Download from our MWC web10
Want to find out more?telefonica.com/mwc
Blanca Drake, Head of Open Innovation Marketing, Telefónica. 17:00 - 17:30 . New ways of working: digital tools and skills - Belén Espejo González -Head of HR Business Development & Pilar Río Maeztu - Vertical Education Leader, Telefónica. 10:00 - 10:30 . Open Innovation: Startups . shaping Telefónica's future-Hernan
