Summary Of Programs Offered By NFL's Player Engagement Department

Transcription

434. \ Protecting and Promoting the Health of NFL PlayersProtecting and Promoting theHealth of NFL Players:Legal and Ethical Analysis and RecommendationsAPPENDIX D \ Summary Of Programs Offered by NFL’s PlayerEngagement DepartmentaTo Whom AvailableProgramProgram Description (According to NFL)High SchoolStudent-AthletesNFL PREP 100Program includes: Classroom sessions on player health andsafety; On-field instructions highlighting technical drills andtechniques; Insight on the academic and athletic experiencesof a professional athlete from current and former NFL players;Leadership Development training by the National Guard; and,classroom sessions led by NCAA representatives to explain themost up-to-date information regarding eligibility, recruiting, andcompliance information for parents and student-athletes.High SchoolStudent-AthletesNFL Prep SportsCareer ExpoThe NFL Prep Sports Career Expo, produced in conjunction withWhy Not Sports, Inc., enlists professionals from all aspects ofthe sports industry to inform, educate, and enlighten studentathletes on career opportunities within the professional sportsarena. Students are educated about the academic requirementsneeded to successfully transition from high school to college andare enlightened about a broad spectrum of career opportunitieswithin the sports industry outside of being a professional athlete.Rising Senior HighSchool StudentAthletesPrep LeadershipProgramProgram includes: Basics of Leadership —  assessments, styles,motivating others; Professional Development — life skills,social media; Career Development — preparing for the future(resume, mock-interview, public speaking, networking); FinancialEducation — introduction to financial terms, tools, and the role offinancial advisors; and, Basics of Management.High SchoolStudent-Athletesin Baltimore1st & GoalProgramThe 1st & Goal program focuses on supporting student athleteswith meeting and exceeding academic standards includingimproving grades, attendance, and graduation rates. Theprogram supports the social-emotional growth of each athletethrough a curriculum that focuses on financial literacy, characterdevelopment, conflict resolution, mentoring, communications andhealth, safety and wellness.NFL Player Engagement has partnered with the Family Leagueof Baltimore and selected The Academies at Frederick DouglassHigh School as the target athletic program. The Family League ofBaltimore is a non-profit organization that convenes, coordinates,and funds programs to strengthen the lives of children andfamilies in the Baltimore area with the hope of improving the livesof the city’s youth from birth to their entry into adulthood.aThese programs can be found at the NFL’s Player Engagement Department website at https://www.nflplayerengagement.com.Christopher R. Deubert, I. Glenn Cohen, and Holly Fernandez LynchPetrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics at Harvard Law School

Appendix D \ Summary Of Programs Offered by NFL’s Player Engagement Department 435.To Whom AvailableProgramProgram Description (According to NFL)NCAA StudentAthletesNFL-NCAA LifeSkills RoundtableThe NFL-NCAA Life Skills Roundtable for Student-Athletes isdesigned to provide student-athletes with a forum to discussthe resources and support that they need in order to meet theirpersonal and professional goals. Through intimate discussionswith a diverse representation of student-athletes (sport, gender,ethnicity), the NFL and the NCAA will gain a better understandingof the personal and professional development needs and goalsof student-athletes. The student-athletes will also afford theopportunity to participate in professional development seminarsas well as assessments to increase self-awareness.Rookie NFL playersRookie TransitionProgramThe NFL Rookie Transition Program is an orientation for alldrafted and undrafted rookies based on the four principles ofNFL History, Total Wellness, Experience and Professionalism.The symposium includes presentations, videos, and workshopsfocused on these principles as well as other topics, includingplayer health and safety, decision making, mental health,substance abuse and domestic violence prevention, nondiscrimination, and maintaining positive relationships.Rookies are provided with resources and best practices toassist them with their shared responsibility in successfullyidentifying off-the-field challenges and transitioning from collegeto the professional level.The Rookie Transition Program is the only program listedhere that is mandatory.Current playersContinuingEducationThe Continuing Education Program (CEP) assists currentand former NFL players to complete their undergraduatedegree, pursue graduate studies and utilize other educationalopportunities to prepare for life after football.The CEP partners with colleges and universities across thecountry to design detailed plans to assist players in reaching theireducational goals. By working closely with academic advisors,these individualized educational plans may include opportunitiesto pursue coursework in a player’s franchise city, at his originalinstitution or through distance learning via Internet-basedcoursework.Players who have already completed their undergraduatedegree may opt to participate in graduate school or professionalcertification programs aimed at enhancing their skills andabilities. The CEP can assist players to identify appropriate,accredited schools, provide guidance on admission requirementsincluding graduate exams (GRE, GMAT, LSAT, etc.) and assistplayers in the preparation of their graduate application.Current playersFinancialEducationThe National Football League Financial Education Program (FEP)provides players with valuable knowledge to manage their personalfinances and improve financial decision-making. The objective ofthe program is to ensure the long-term financial stability of playersthroughout the League. The program offers players resourcesand a realistic perspective on the current economic environment.The non-credit seminars teach players about cash management,insurance, tax planning, estate planning, investments, retirementplanning and other related topics.

436. \ Protecting and Promoting the Health of NFL PlayersAppendix D: Summary Of Programs Offered By NFL’s Player Engagement Department (continued)To Whom AvailableProgramProgram Description (According to NFL)Current and formerNFL playersBroadcast BootCampA hands-on program that offers current and former NFL playersthe opportunity to explore multiple on-air job functions in thetelevision/media business. The program includes sessions ontape study, editing, show preparation, radio production, controlroom operation, studio preparation, production meetings, fieldreporting and game preparation. Each player has the opportunityto tape segments in a studio environment as a game analyst andas a field reporter. Players are also able to experience what life islike in the broadcast booth and in other media positions.Current and formerNFL playersNFL BusinessManagement andEntrepreneurialProgramThe NFL Business Management and Entrepreneurial Program isa joint effort between the NFL, the NFLPA and premiere graduatebusiness schools. These custom programs seek to improveplayers' ability to evaluate business opportunities throughinteractive workshops, stimulating discussions and practicalknowledge. This program is ideal for NFL players interestedin owning, operating or building their own businesses. Topicscovered include: personal investments, non-profit and socialawareness foundations, business plan review and assessment,property management, operations and cash-flow management,recruiting, hiring, and human resource management. Players areprovided the opportunity to look at realistic business scenariosand dissect opportunities they may be considering. The WhartonSchool, University of Pennsylvania, Harvard Business School,Kellogg School of Management, Northwestern University,University of Notre Dame, and, the Stanford Graduate School ofBusiness are all participating schools in the program.Current and formerNFL playersBusiness of MusicBoot CampThe NFL Business of Music Boot Camp is an intensive immersionprogram for current and former NFL players who are interestedin understanding the essential components and make up oftoday’s music industry. Utilizing the world-renowned facultyof NYU’s Clive Davis Institute of Recorded Music, top industryprofessionals, and internationally recognized artists, participantsexperience the creative process first-hand via classroom sessionsand round table discussions. Over the course of four days,participants will engage in discussions and interactive workshopscovering all contemporary aspects of the music industry includingproduction, artist development, digital music, publishing, artistmanagement, marketing, and touring. Participants will gain abetter understanding of the steps they should take to pursue asuccessful career in the music industry and will learn how to turntheir creative ideas into concrete business plans.Current and formerNFL playersHospitality& CulinaryManagementWorkshopHosted at New York City’s award winning Institute for CulinaryEducation, the Hospitality & Culinary Management Workshopintroduces participants to the fundamental skills required forsuccess in the hospitality and culinary industries. Whether you’reconsidering owning or managing a small inn, a large hotel chain,a local café, or a five-star restaurant, learning from some of thebest in the business will help you avoid the pitfalls of the industryand get a head start on your future career.

Appendix D \ Summary Of Programs Offered by NFL’s Player Engagement Department 437.To Whom AvailableProgramProgram Description (According to NFL)Current and formerNFL playersNFL-NCAACoaches AcademyThe program provides 30 current and former NFL playerswith tools and networking opportunities for potential careersas football coaches. Many of the participants currently havehigh school or college coaching positions. The NCAA alsoinvites football coaches who have less than eight years ofcollege coaching experience to take part. This is an excellentopportunity for players who are looking to continue their careerson the football sidelines to learn leadership, management andadministrative skills from football coaches at all levels.Sessions include instruction from NFL, college and highschool coaches, business leaders and athletic administrators.Topics include how to build a personal and professional brand;managing budgets; successful networking; media messaging;coaching contracts; building relationships in college; effectiveleadership; understanding the academic landscape; and,the interview process. Participants also experience mockinterview sessions.Current and formerNFL playersPro HollywoodBoot CampThe NFL Pro Hollywood Boot Camp is an intensive filmmakingworkshop for players aspiring to careers in the motion pictureindustry. Through classroom learning and practical application,current and former NFL players receive a crash course in the artof moviemaking and are introduced to various disciplines andcareers in the film business.Current and formerNFL playersConsumerProducts BootCampThe NFL Consumer Products department is the architect of theNFL’s brand as it relates to Retail products, On-Field product,Club Practice Gear and Promotional items. This division workswith NFL licensing partners and retailers to identify key producttrends and new business opportunities.This custom program is tailored to those who are interested inlearning more about the consumer products design, licensing,and manufacturing industries. Under the guidance of faculty fromthe University of Maryland Robert H. Smith School of Businessand official NFL Licensees, participants will receive an overviewof the consumer products field with a focus on business planning,product marketing, and industry trends and practices. A tour ofa licensee campus and an exclusive visit to the NFL’s ConsumerProducts Summit will enhance the lessons learned in classroomsessions and provide a great backdrop for the extensivementoring and networking opportunities available.The four days will culminate in a Group Pitch Project in whichparticipants will compete in groups to develop, create, anddeliver a product pitch to a panel comprised of Leagueexecutives and industry experts.

438. \ Protecting and Promoting the Health of NFL PlayersAppendix D: Summary Of Programs Offered By NFL’s Player Engagement Department (continued)To Whom AvailableProgramProgram Description (According to NFL)Current and formerNFL players, alongwith spousesFranchisingBoot CampThe NFL Franchising Boot Camp, open to current and formerplayers and their significant others, focuses on the franchisingindustry and how to take advantage of the resources andbusiness practices franchisors provide to their franchisees.The program will cover the types of businesses that rely onfranchising, where to get information about them, how to devise afranchise business plan, what annual and daily operational coststo expect, how to put together a winning team and whether or notfranchising is right for each player and spouse.Former NFL playersLegendsCommunityThe NFL Legends Community is designed to connect formerplayers with each other, their former teams and the NFL.Twenty Legends will lead the outreach and assist the NFL inadministering the NFL Legends Community.Former NFL playersand spousesTransitionAssistanceProgramThe NFL Transition Assistance Program (TAP) marks the evolutionof the NFL Career Transition Program (CTP), which hostedover 250 former NFL players from 2010–2013. TAP has beencreated in a partnership with former players and Georgia Techfaculty experts. The purpose of TAP is to provide transitioningplayers and their significant others peer to peer support throughrelationships with trained NFL Transition Coaches (former players)who will emphasize a holistic approach to Total Wellness.Transition is a continuous process unique to each individual’ssituation. At TAP, all attendees will chart their specific coursethrough conversations with others who have experienced thephysical, psychological, and social aspects of transition. Thecurriculum also features sessions pertaining to fitness, nutrition,career development, financial success, and much more.Upon completion of the program, attendees will leave with theirTransition Playbook resource guide, which includes customizedtools for success, Player Engagement resources, and NFL PlayerBenefits information.Minorities interestedin coachingBill Walsh NFLMinority CoachingFellowshipThe Bill Walsh NFL Minority Coaching Fellowship is an annualprogram administered by the NFL Management Council and NFLPlayer Engagement.The program’s objective is to use NFL clubs’ training camps,offseason workout program and minicamps to give talentedminority coaches opportunities to: observe; participate;gain experience; and, ultimately gain a full-time NFLcoaching position.Designed as a vocational tool to increase the number of full-timeNFL minority coaches, all 32 NFL clubs participate in the programon an annual basis. Participants are hired for the duration oftraining camp, including all pre-season games, and clubs areencouraged to hire a minimum of four participants.

Appendix D \ Summary Of Programs Offered by NFL’s Player Engagement Department 439.To Whom AvailableProgramProgram Description (According to NFL)Potential headcoachesNFL-NCAAChampion ForumThe NFL-NCAA Champion Forum is an educational forumwhere individuals who have been identified as a potential headcoaches by administrators in the membership will simulate theintercollegiate interview process from researching the positionto their first staff meeting after becoming a head coach. Byachieving the following objectives, the forum is providing tailorededucation to future head coaches at the intercollegiate level.Potential collegefootball coachesNFL-NCAA FutureFootball CoachesAcademyThe NFL-NCAA Future Football Coaches Academy is aneducational forum where individuals who have recentlycompleted their collegiate eligibility, and have a desire to enterthe college football coaching profession, will learn about andexplore football coaching careers with a primary focus onintercollegiate athletics. By achieving the following objectives,the academy is educating participants on the various aspectsof securing, managing and excelling as a coach at theintercollegiate level.Head footballcoaches, athletedevelopmentprofessionals,clinicians, anddirectors of footballoperations from theNCAA and NFLNFL-NCAASummitThe summit allows each group participating individualsessions focused on becoming a more informed and educatedadministrator and coach. A clinician led session providesattendees with valuable skill enhancement and professionaldevelopment education focused on protecting the mental andphysical well-being of athletes. In addition, participants spendtime together to discuss key cross collaboration opportunitiesthat will allow them to serve student-athletes, professionalathletes and executives in a more informed and efficient fashion.Aspiring journalistsand communicationsprofessionalsSports Journalism& Radio BootCampHosted at Bowling Green State University, the Sports Journalism& Radio Boot Camp will provide aspiring journalist andcommunications professionals the opportunity to hear the latestfrom industry leaders; find out what social media options areavailable, including creating your own blog; and, learn what itwould take to become a sports communications professional atthe pro or college level.

college coaching experience to take part. This is an excellent opportunity for players who are looking to continue their careers on the football sidelines to learn leadership, management and administrative skills from football coaches at all levels. Sessions include instruction from NFL, college and high