Transcription
HOW TOMAKE ABUSINESS CASEFor an hris
TABLE OF CONTENTS:1. The paperless trend2. Streamlined and AutomatedCommunication to Employees3. Electronic Communications toInsurance Carriers4. Benefits of Online Enrollment5. What to look for in an hris
CHAPTER 1: the paperless trendIt is estimated that companies spendbetween 25 and 75 per person onprinted open enrollment materials andrelated expenses.What’s more, sustainability has becomea recurring corporate talking point,which has intensified the adoption ofgreen initiatives at the workplace.By eliminating paper and moving openenrollment online, companies canincrease HR efficiency, eliminateerrors and improve communication –while enjoying a greenerbottom line.// Page 7
CHAPTER 1: the paperless trendGoing paperless with Ascentis ESS willprovide you with time savings fromonline open enrollment, automatedemail communication, single-source ofdata entry and easily accessible data.But Ascentis ESS saves you more thanjust money. It also saves trees,contributes to a healthier environmentand supports good corporatecitizenship.// Page 46
CHAPTER 2: Streamlined and AutomatedCommunication to EmployeesThe Manual ProcessA manual openenrollment processcan take weeks toprepare andcomplete, and isfrequently fraughtwith employee andcarrier error.With the onslaughtof new regulationsfrom the ACA,manual openenrollment hasbecome an evenmore error-proneand riskyendeavor.// Page 4
CHAPTER 1: Streamlined and AutomatedCommunication to EmployeesThe ascentis ProcessAscentis Employee Self-Service (ESS),available through any Web browseron any device , gives your employeesimmediate online access to theirpersonal HR, benefits, and evenpayroll information via the Web.Not only that, we have built inreporting functionality with the ACAand other government regulations,which means your HR departmentstays in compliance without tons ofadded paperwork.// Page 4
CHAPTER 1: Electronic Communicationsto Insurance Carriers// Page 7
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WEB-BASED ONLINE ENROLLMENTWant to make sure you’re keeping your ebook exciting? Hereare some areas to keep in mind: Use KEYWORDS in the title that emphasize the value ofyour offer. Examples include adjectives like “amazing,”“awesome,” or “ultimate.” Keep your format CONSISTENT so that you create a mentalmodel for readers and enhance their understanding of thematerial. When appropriate, make use of formatting, like bold,italics, and font size changes, to draw people’s eyes to yourmost important content.// Page 13
CHAPTER 4:Optimizing Ebooks forLead Generation &PromotionMake sure you’re keeping your ebook’s color schemeconsistent. Use your company colors, and try not touse more than three to five colors in your layout.// Page 14
WEB-BASED ONLINE ENROLLMENTPlace calls-to-action throughout your ebook. A call-to-action isa link or visual object that entices the visitor to click and arriveon a page that will get them further engaged with yourcompany. For instance, a call-to-action can lead to anotheroffer, your annual conference, or even a product page.Think about how you got here—youclicked on a call-to-action in anemail, on a social media update orsomewhere else. To hyperlink yourcall-to-action (or any image or textin your ebook) to your destinationURL, simply go to Insert Hyperlink.VISUALText with alink to alanding pageWe even designed 50 customizable calls-to-action inPowerPoint you can download and use in your ebooks.You can grab them here: http://bitly.com/17SMPRP// Page 15
WEB-BASED ONLINE ENROLLMENTYour ebook should beavailable on a landingpage on your site. Thisis a web page thatdescribes your offer andprovides a form withcontact information thatvisitors need to fill outin order to access yourebook. For instance, youwent through thislanding page to accessthis template.Once your landing pageis built, think aboutways to promote yourfinalized offer.// Page 16LANDING PAGE VISUALIZATIONFORMDESCRIPTIONEBOOKOF EBOOKCOVER
WEB-BASED ONLINE ENROLLMENT Advertise your new ebook onyour website. Feature a link toyour offer’s landing page on yourResources page or evenhomepage. Promote your ebook throughyour blog. For instance, considerpublishing an excerpt of yourebook as a blog post. Or write aseparate blog article on thesame topic as your ebook andlink to it at the end of your pieceto encourage readers to keeplearning. Send a segmented email to those in your community whohave indicated an interest in receiving offers from yourcompany. Leverage paid advertising and co-marketing partnerships thatwill help you promote your ebook to a new audience. Don’t forget to publish social media updates with a link to yourebook.// Page 17
CHAPTER 5:Tracking Your Ebook’s SuccessEnsure that you have marketing analytics in placethat measure the success of your ebooks. Forinstance, having landing page analytics that give youinsights into how many people downloaded yourebook or knowing how many of these peopleconverted into opportunities and customers for yourbusiness.// Page 18
CALL-TOACTION PAGEhttp://bit.ly/Get-A-Demo-of-HSIf you’re interested inimproving your leadgeneration processes, requesta custom demo of theHubSpot all-in-one inboundmarketing software.
WEB-BASED ONLINE ENROLLMENTIf you start using aspecific line style,title color, or imageframe, stick with it.”It’s important to stay consistent with your initial style choice. Ifyou start using a specific line style, title color, or image frame,stick with it. Failing to do so will only create a chaotic experiencefor your readers and distract them from the knowledge you’retrying to share with them. By being consistent, your readers’photographic memory will recognize what certain colors andformatting mean from section to section.For example, in this template we’ve been marking all chaptermentions (chapter 1, chapter 2) with the same color and style.This lets readers know exactly where they are when consumingyour ebook.// Page 6
Going paperless with Ascentis ESS will provide you with time savings from online open enrollment, automated email communication, single-source of data entry and easily accessible data. But Ascentis ESS saves you more than just money. It also saves trees, contributes to a healthier environment and supports good corporate citizenship.
