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3.NOTICE INVITING PROPOSALMaharashtra Housing Development Corporation Limited through the process of e-tenderinginvites on-line Proposals from Sole Proprietor/Firm/Company, or consortium/JV for“Appointment of Real Estate Marketing & Adviser Consultant specialized inmarketing, branding, sales & post sales service for End-to-end implementation &management of MHDC Housing PMAY project developed by MHDC in various citiesof Maharashtra, India for a period of 42 months 24 Months” who have completed thework of similar nature, fulfilling the mandatory conditions of eligibility The details forproposal are as mentioned below:Sr.No.DescriptionDetails1.Name of Work:“Appointment of Real Estate Marketing & AdviserConsultant specialized in marketing, branding,sales & post sales service for End-to-endimplementation & management of MHDC HousingPMAY project for residential and commercialunites developed by MHDC in various cities ofMaharashtra, India for a period of 42 months 24Months”2.ConsultancyTender. No.:3.EMD:Rs. 5,00,000/- (Rupees Five Lakhs Only) It shall bepaid via online payment Gateway mode / BankGuaranteeofNationalized/Scheduled/CoOperative Bank payable at Mumbai.4.ConsultancyPeriod:42 Months 24 months post possession5.Blank TenderFees.Rs. 59,000/- (Rupees Inwards: Fifty-Nine ThousandOnly) - Including 18% GST – (Non- Refundable) to bepaid via online payment Gateway mode only.6.SelectionProcess:Quality & Cost based selection (QCBS)08/22-23 dated 13.07.20223.0 Mandatory Conditions of Eligibility:Bidders are allowed to submit the application as Sole Firm or as a Consortium / JointVenture. In case of the Consortium / Joint Venture the number of members shall not bemore than two. The credentials of associates / affiliates of sole firm or members of JV /Consortium will be considered for assessing the technical and financial eligibility.The affiliate / associate companies shall mean such organization that are providingsimilar services such as branding, marketing, advertising & communication, website &app development, financial services, customer relation management services for11

housing projects will only be considered. The parent company and or its directors (bidder/ memberof JV) should have 51% or more, of shareholding in the affiliate or associatecompanies and should be more than five years old.In case of Consortium any one member should be in business of IT/ITESThe bidders are required to comply with all the below stated criteria:Sr. No.1234Documents to be submitted asa proof by BidderDescriptionDate of company / proprietorship /partnership firm incorporation should be atleast 5 Years from the date of submissionThe Consultant should be a company /proprietorship/partnershipfirmincorporated in India and should have beenin operation for a period of at least 5 yearsin India as on date of submission ofproposal.Certified copy of Certificate ofIncorporation and Certificate ofCommencement of Business orany other statutory documentestablishing the same.The eligibility criteria include firm’sexperience in the marketing (online andoffline), branding, and the sale of residentialunits in mass housing / residential / mixeduse / group housing projects of sizable scalefor at least a periodof more than 5 years andshould have handled Advertising spendacross print, outdoor and digital. Theseprojects shall be completed on the date ofsubmission of TENDER in India.Work order / purchase orderissued by the client and releaseorder in case of advertisingspend.The bidder should have MinimumAverage Annual Turnover of INR 20Crore in the previous 3 financial years ifbidding as a Single Entity / JV /consortium (i.e., FY20-21, FY19-20,FY18-19, ).Audited financial statements offinancial years. Certified by CA.The profit after tax of the bidder / JV or incase of consortium all member should bepositive for previous three financial yearsi.e., 2018-19, 2019-20, 2020-21Audited financial statements offinancial years / CA certificatewith CA registration numbercertified by CA.12Need to be submitted by all themembers in case of JV /Consortium.Need to be submitted bymember having experience incase of JV.Needs to be submitted by allmembers in case of JV /Consortium. Certified by CA.(Any case of consortiumconsolidatedAverageTurnover will be considered)

Sr. No.Documents to be submitted asDescriptionaproof by Bidder5The bidder / In case of consortium anymember should have experience of any Oneof the following Software developmentsWork Order or CompletionCertificate / agreement /clientcertificate /acceptance letter /LOIworks in a government organization Housing Lottery / Auction / Verificationand Allotment Management System CRM applications E-Governance ERP67The bidder / Consortium / JV should haveWork Order or Completionexperience setting up/ Managing operatingCertificate / agreement /clientcall centre/ CCC/ incident handling for anycertificate /acceptance letter /central/State/Housing Board/ ULB/PSULOIThe Consultant should not be blacklisted inUndertaking by the bidderauthorized signatory on itsletterhead.the last 5 years by any Central / StateGovernment/ Public Sector Undertakingsand shall not have been involved in anymajor litigation that may have an impactNeed to be submitted by all themembers in case of JV /Consortium.that affects or compromises the delivery ofservices required.8The Consultant should have audit trails of all Undertaking by the bidderthe eligibility criteria and should be opento authorized signatory on itsletterhead.audit at any given point in time during orNeed to be submitted by all theafter the process of TENDER submission.members in case of JV. /Consortium.9The Bidder / Any member in Case of Copy of Valid Certificate withConsortium / JV should have a valid SEI URL for verificationCMMi level 3 and ISO 9001 certification ason bid submission date.The bidder needs to comply with all the eligibility criteria mentioned above. Noncompliance to any of these criteria will lead to the rejection of the bidder’s proposal.The Bidder should enclose proof in support of all eligibility criteria while submittingthe Bid Proposal, failing which, the Bid Proposal will not be considered for furtherevaluation.13

There is no restriction on the number of credentials a bidder can provide, however allcredential letters should be appropriately labelled and segregated in the respective areas.Note: The self-attested photocopies of relevant Certificates / Documents to support thequalification claim / fulfilment of eligibility criteria must be submitted.Availability of Key Personnel:The prospective bidder shall offer and make available Key Personnel as per therequirement on time-to-time basis to execute the project as illustrated below:Sr.No.1Key PersonnelProject alExperienceExperience on EligibleAssignmentsPostgraduate fromreputed institutionMinimum 10 years of experiencewith at least 5 years in real estateReal Estate Industry Experienceand shall have to lead the project,coordinate with the projectstakeholders, provide direction /guidanceforprojectimplementation. They shouldhave a sound knowledge ofmarketing, branding, sales andafter sales of different real estateasset classes.Minimum 5 years of experiencein Real Estate Industry.2Project ManagerPostgraduate inMarketing fromreputed institution3Marketing &Strategy ManagerMBA or equivalentPost GraduationMinimum 5 years of IndustryExperience in marketing, sales,pricing of different real estateasset classes4Manager FinancialCA / MBAFinanceMinimum experience of over 7years in Industry inhome / retailloans or financial services sector.56Advertising &Media PlannerCustomerService andRecoveryManagerMaster in postgraduationMinimum 7 years of IndustryExperience in Journalism andMedia, handling media planningacross channels (also includingTV, Radio, Print, Outdoor,Digital, etc.)MBA or equivalentdegreeMinimum 7 years of IndustryExperience in handling contactcentre operations and recoverymanagementShouldhaveknowledge of Marathi, Hindi &English language14

78Content WriterGraphicsDesigners9Business Analyst10Senior softwareDeveloper /SoftwareDeveloperGraduateGraduateB. Tech /B. E in IT,EE/MCA orequivalentB. Tech/B. E inCS/IT, EE orequivalent –6 years (seniorsoftware developer)Minimum 1 years of Industryexperience as Content Writer.Should have knowledge inMarathi, Hindi & EnglishMinimum 10 years of Industryexperience as Web Designer andGraphics DesignerMinimum 6 years of experienceMinimum 3 years of experience inthefieldofSoftwareDevelopmentConditions of Eligibility for Key Personnel:Each of the Key Personnel must fulfil the following Conditions of Eligibility:i) Eligibility ExperienceThe professional personnel (Sr. 1 to Sr. 8) should have experience in similar type ofprojects as mentioned above, post the completion of educational qualifications.Similar project means mass housing / residential / commercial and mixed useddevelopment real estate project of sizeable scale.ii) Eligible AssignmentsAll key professional personnel from Sr. No. 1 to Sr. No. 5 to have similar professionalexperience in projects worked, with at least three of the projects completed in India.All key professional personnel from Sr. No. 6 to Sr. No. 8 to have similar professionalexperience in projects worked, with at least two of the projects completed in India.iii) Organization ChartBidder shall submit company organization chart and Project Specific OrganizationChart.The proposed personnel, especially Sr. No. 1 to 5 should be on rolls of the bidder orshall submit a declaration of working exclusively for the aforesaid project for theentire duration of the project.Financial Proposals of those Applicants who satisfy the Conditions of Eligibilityshall only be opened.15

3.1 Schedule of Selection ProcessThe schedule of selection process of Consultant – shall be as follows:Sr.No.MHDC Stage1Tender PublishingDateTender DocumentPurchaseReceipt ofQueries from Bidders234Reply to Bidder’sQueries567Start Date Expiry Date& Time& Time13/07/2022 at 26/07/2022 at13:00 Hrs15:00 Hrs13/07/2022 at 26/07/2022 at13:00 Hrs15:00 Hrs13/07/2022 at 18/07/2022 at13:00 Hrs17:00 Hrs19/07/2022 at15:00 HrsOnline Bid Preparation 13/07/2022 atand Submission13:00 HrsPrebid queries replyuploadingTechnical Bid Opening26/07/2022at 15:00 HrsOn20/07/2022-27/07/2022 at15:00 Hrs (ifpossible)-1/08/2022 at 1/08/2022 atTechnical Presentation 11:00 Hrs17:00 Hrs89Vendor StageFinancial ProposalOpeningWill beinformedWill beinformedNote: Validity of proposal will be 30 days from the date of submission of proposal.16

3.2 Notes to Schedule of Selection Process:1) Applicants whose Proposals meet the requirements specified in the TENDER arerequired to submit originals of the Letter of Proposal, Statement of Legal Capacityand the Power of Attorney for signing of Proposal in the Forms at Annexure – 2,within 3 working days from the date of opening of Financial Proposal during officehours in the office of Managing Director & CEO Maharashtra HousingDevelopment Corporation Limited, Office No. 32, 3rd floor, Sakhar Bhavan,Ramnath Goenka Marg, Nariman Point, Mumbai 400 021.2) Failure or omission to submit the original documents, mentioned herein, shalldisqualify the Applicant for this Proposal.3) In case of damaged documents / non-openable documents / relevant balancedocuments of already uploaded documents not found after opening of technicalproposals then the hard copies of that documents shall be accepted subjected to suchdocuments shall be in possession by the bidder before the later date specified in thee-handover of the prepared documents.4) MHDC reserves right to reject any or all Proposals without assigning any reasonand the same shall be at the entire discretion of MHDC. MHDC’s decision in thisrespect shall be final and binding.5) Conditional Proposals shall be summarily rejected.6) Applicants may attend the opening of the Financial Proposal as mentioned above.No separate intimation will be given regarding Proposal opening.7) Bidder shall pay EMD, in the form of Online Payment Gateway Mode / BankGuarantee (from Nationalized /Scheduled Bank/Cooperative Bank) will beaccepted. In case of non-realization of EMD payment Bidder shall not be allowedto complete his Bid Preparation stage resulting in non-participation in the aforesaide-Tender.8) For further details regarding the above, contact Managing Director & CEO,Maharashtra Housing Development Corporation Limited, Office No. 32, 3rd floor,Sakhar Bhavan, Ramnath Goenka Marg, Nariman Point, Mumbai 400021.9) For any assistance on the use of Electronic Tendering System, the Users may callthe below numbers: Landline No. – 0120 - 4200462, 0120 - 4001002, 0120 –6277787. E-mail: support-eproc@nic.in http:// mahatenders.gov.in10) Bidders are required to submit Tender Processing Fee of Rs. 59,000/- including GST@ 18% (non-refundable) to be in the form of Online Payment Gateway Mode Only.Signature of BidderDate:For MHDCDate:17

Section No.Description4.0INTRODUCTION18

4.0 INTRODUCTION4.1BackgroundHon’ble Prime Minister envisioned Housing for All by 2022 when the Nation completes75 years of its Independence. With this reference, Central Government has launched acomprehensive mission “Pradhan Mantri Awas Yojana – Housing for All (Urban)”.Maharashtra has been given a target of construction of 19.40 Lakhs houses by 2022. Inorder to achieve this target and increase the pace of effective implementation of theMission, Government of Maharashtra has formed “Maharashtra Housing DevelopmentCorporation Ltd.”, hereafter referred as “MahaHousing” with a primary objective ofconstruction of Affordable Houses across the state of Maharashtra by year 2022.4.1.1 The Project Background4.1.2 Proposed ProjectThese apartments will be on sale through launch by Early 2022. The project is beingdeveloped as a part of Hon’ble Prime Minister's ambitious 'Housing for all by 2022’scheme. The flats constructed under this scheme include houses for economicallyweaker sections (EWS) and low-income groups (LIG).Project Inventory:Sr. No Name of City1Solapur2Baramati34MumbaiNagpurName of Project1.2.3.4.5.Majrewadi Solapur MHDC PMAY ProjectKasbe Solapur MHDC PMAY ProjectAntrolikar Nagar MHDC PMAY ProjectAmbedkar Vasahat MHDC PMAY ProjectTandulwadi MHDC PMAY Project6.Ughada Maruti MHDC PMAY Project7.Diva MHDC PMAY Project8.Titwala 1 MHDC PMAY Project9.Titwala 2 MHDC PMAY Project10.Wanadongri MHDC PMAY Project11.Waghdhara MHDC PMAY Project12.Dabha MHDC PMAY Project13.Kamptee MHDC PMAY Project5Satara14.Khandala MHDC PMAY Project6Nashik15.Chunchale MHDC PMAY Project16.Yavatmal (S.N. 49/2) MHDC PMAY Project7Yavatmal17.Yavatmal (S.N. 65) MHDC PMAY Project19

4.1.3 Project ObjectiveThe desired objectives of MHDC are as follows: Develop a robust marketing, branding and sale plan and successfully execute togenerate desired income by selling EWS, LIG, other category of houses and shopswith appropriated targeted rates in a time bound manner. Ensure that sufficient applications are received for every location which meet thedesired criteria along with a paid up EMD Enable conversions of the applications into prospective home buyers post shortlisting through the approved launch strategy Facilitate pre-approved loans from wide variety of banks including scheduledcommercial bank including cooperative bank, nationalized bank, private bank andothers. Facilitate in achieving self-financing objective of the project by ensuring the cashinflows (achieved through realizing the payment through sale of houses) are in linewith cash outflows. Ensure a cohesive approach by effectively coordinating with different stakeholdersi.e., Consultants, PMC, Architect, relevant MHDC departments Facilitate successful financial closure4.1.4 CommunicationsAll communications to MHDC including the submission of Proposal should beaddressed to:Attention Of:Mr. Shankar BhiseDesignation:Managing Director & CEO, MHDCAddress:Office No. 32, 3rd floor, Sakhar Bhavan, Ramnath GoenkaMarg, Nariman Point, Mumbai 400021.Tel. No.:Email Signature of BidderFor MHDCDate:Date:20

Section No.5.0DescriptionArticles & Definition21

5.0 ARTICLES & DEFINITIONS5.1The Definitions and Extent of Agreement:Consultant will accept the relationship of trust and confidence established betweenhim and MHDC by this Agreement. He covenants with MHDC to furnish his bestskills and judgment to Co-operate and furnish efficient business administration andto use his best efforts to manage the project in the best and soundest way and in themost efficient and economical manner consistent with the interest of MHDC5.1.1 Definition:The present Assignment is for “Appointment of Real Estate Marketing &Adviser Consultant specialized in marketing, branding, sales & post salesservice for End-to-end implementation & management of MHDC HousingPMAY project for residential and commercial units developed by MHDC invarious cities of Maharashtra, India for a period of 42 months 24 Months”5.1.2 In This Context, The Following Words and Expression have the Meaning HerebyAssigned to Thema) “Employer”/ “MHDC” shall means Maharashtra Housing DevelopmentCorporation Limited, a company incorporated under the Company’s Act, 1956and represented by the Managing Director and CEO.b) “Engineer” shall mean the officer so designated by the Employer or any otherofficer who is for the time being entrusted with his function, duties & power bythe Managing Director and CEO or so notified.c) “Engineer’s Representative” means an employee of the Employer speciallyassigned from time to time by the Engineer for day-to-day supervision of the workor any otherperson nominated by MHDC.d) “Chief Engineer (Special Projects)” means the officer so designed by theEmployer or any other officer who is for time being entrusted with his function,duties and powerby the Managing Director and CEO and so notified.e) “Superintending Engineer” means the officer so designated by the Employer orany other officer who is for the time being entrusted with his function, duties &power by the Managing Director and CEO or so notified.f) “Inspecting Officer” shall mean the Chief Engineer (Special Projects) andSuperintending Engineer or any other officer or officers for the time to timebeing exercising their functions, duties and powers.g) “Marketing Manager” means the officer so designated by the Employer or anyother officer who is for the time being entrusted with his function, duties &power by the Managing Director and CEO or so notified.22

h) The Marketing, Branding and Sales Consultant is the one who shall beappointed by MHDC for providing “Appointment of Real Estate Marketing &Adviser Consultant specialized in marketing, branding, sales & post salesservice for End-to-end implementation & management of MHDC HousingPMAY project for

& management of MHDC Housing PMAY project for residential and commercial units developed by MHDC in various Cities of Maharashtra, India for a period of 42 24 months." Tender No: 08/22-23, dated 13.07.2022 Price: Rs. 59,000/- (Rupees Fifty-Nine Thousand only) including 18% GST (Non -refundable) :OFFICE: