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February 24-26, 2021Mandalay Bay Convention CenterLas VegasCONNECTINGTHE INDUSTRYEXHIBITOR PROSPECTUSAttendee Demographics Booth RatesSponsorships Housing InformationOfficial Show Sponsor:2021 International Roofing Expo Official Show Publication:
WHERE THE INDUSTRY COMES TOGETHERThe International Roofing Expo is returning to Las Vegas, NV. By exhibiting at the IREyou will reach new buyers, generate leads, expand into new markets, increase salesand strengthen your brand position. Include IRE in your 2021 marketing strategy.55%are First-Time Attendeesthat you won’t seeanywhere else.of Attendees have notvisited another event in thepast 12 months.6154117,060Countries Represented &All US StatesExhibiting CompaniesProfessional AttendeesINDUSTRY SEGMENTSPRIMARY MARKET16%68%Distributors,Manufac turer ’sAgent sC ont rac tors,S u b cont rac to rs,Re mo de lers,Bu ilde rsBOTH COMMERCIAL ANDRESIDENTIAL30%4%12%Student s,Other2021 International Roofing Expo Archite c t s,Sp e cifiers,Engine ers,Estimators17%53%COMMERCIAL ONLYRESIDENTIAL ONLY53%30%17%
REACH BUYERS & DECISION MAKERS81% 81,562of attending companies reported annual sales exceeding 1,000,000.Average value of orders (per attendee) buyers intend topurchase in the next year from exhibitors they saw at IRE69% of attendees are actively involved in buying decisions79% of audience plans to place orders with exhibitorsthey have met within 12 months of the showANNUAL SALESBY COMPANY19%6%5%8%15%28%9%3%7%2021 International Roofing Expo 25,000,000 20,000,000- 24,999,999 15,000,000- 19,999,999TOP 5 ATTENDEEJOB FUNCTIONSForeman/Superintendent4%12%General Manager/Director 10,000,000- 14,999,999 5,000,000- 9,999,999 1,000,000- 4,999,999 500,000- 999,999 250,000- 499,999 0- 249,99923%Sales/Marketing14%Project Manager34%Owner/CEO/President/Executive
SHOWCASE YOUR BRAND & PRODUCTSEXPO HALL & PAVILIONSThe IRE is a fantastic RoofingResource for Commercial andResidential Roofing Professionals.With market leading products andforward thinking manufactures inattendance, this conference providesexcellent value to all!”The vast exhibit hall features over 125,000 square feet of booth space. Align your brand with thetop manufacturers in the industry. The show feature three expo hall pavilions including the NEWSiding & Window Pavilion.Business & TechPavilionMetalMarketplaceSiding & WindowPavilionWIn this pavilion attendees canfind the latest business andtechnology products andservices that can help theirbusinesses run more efficientlyand effectively.The leading manufacturers thatsupply creative and innovativemetal products, designs,building concepts, tools andservices are located here.More roofing firms areexpanding into exteriorcontract work. Feature yourproducts in the new paviliondedicated to exterior contractproducts.ATTENDEE PRODUCT INTERESTSAssociations/ Agencies/ PublicationsBitumen/ AsphaltBuilt Up- Cold/ Hot AppliedBusiness Services/ InsuranceCoatings/ Sealants/ AdhesivesConsulting/ Testing ServicesCurtain Wall SystemsDrones/ Drone SoftwareElectrical SuppliesFastenersFlashingGreen/ SustainableGuards2021 International Roofing Expo 13%28%19%11%35%11%6%19%4%23%27%12%10%NEGutters/ Roof DrainsHVACInterior ProtectionLadders/ ScaffoldingMachinery/ Manufacturing EquipmentMetal Panels/ ShinglesModified BitumenRollforming/ MetalformingRoof Decks/ DeckingRoof Hatches/ DoorsRoof Pavers/ Walkways/ BallastsSafety/ Fall ProtectionShinglesSiding/ InsulationSingle- Ply – Josh Barney, Ideal Building SolutionsThe turnout of current customers andnew customers is far greater therethan any other show we exhibited at.– Lawren Rider, D.I. Roof SeamersSkylightsSlateSolarSpray Polyurethane FoamSyntheticTechnology/ SoftwareTileTools/ AccessoriesUnderlaymentVapor RetardersVehicles/ RiggingVentilationWaterproofingWeather and ClimateWindows & Doors28%15%18%13%18%15%17%23%31%14%11%20%28%12%15%
WHY EXHIBIT AT THE IRETOP REASONSEXHIBITORSPARTICIPATEIN THE IRE1.IRE IS THE MARKETLEADING SHOW2.EXPOSURE TO DECISIONMAKERS & BUYERS3.4.5.6.7.BENEFITS & FEATURES OF EXHIBITING Discounts on educational seminars Access to education on the show floorNETWORKING WITHCURRENT CLIENTS Free expo hall passes for your customersand prospects DISCOVER NEWPROSPECT CLIENTS GENERATING NEWSALES ORDERSSHOWCASE NEWPRODUCTS & SERVICESSTAY AHEAD OF THECOMPETITION2021 International Roofing Expo Sponsorship and marketing opportunities preshow, during the show, and post-show Tickets to the Welcome Party* Upgraded listing on the IRE websiteTen (10) or more exhibitor badges Listing on the printed show floor plan**Featured product opportunities Listing in mobile app**2021 BOOTH RATESNRCA Member Rates(per square foot) (1)On-site Booth Rate Regular Booth RateThrough Feb. 6(2)After Feb. 6NON-MEMBER RATES(per square foot)On-site Booth Rate Regular Booth RateThrough Feb. 6 (2)Through Feb. 13599 sq. ft. or less 39.25 40.50599 sq. ft. or less 42.00 43.50600 - 999 sq. ft. 37.75 39.00600 - 999 sq. ft. 40.50 42.001,000-1,999 sq. ft. 33.50 34.751,000-1,999 sq. ft. 36.25 37.752,000 sq. ft. & more 32.00 32.502,000 sq. ft. & more 32.25 32.75Additional corner booth rates and insurance fees may apply. (1)NRCA membership must be in good standing and verified to receive NRCAMember Booth Rates. (2)Contract and 25% deposit must be submitted by February 6, 2020 to qualify for on-site booth rates.*Subject to availability **Subject to deadlines
SPONSORSHIP & MARKETING OPPORTUNITIESIRE sponsorships and marketing opportunities are the most effective way to increase your impact pre-show, on-site, and post-show. Our wide selection of optionscan help you increase your sales funnel, generate new orders, and expand your brand position in the market. Whether you are looking to launch a new product,penetrate a new market segment, or maintain customer relations - we can help you achieve your business goals in 2021!DIGITALPRINT & SIGNAGEEVENTS & EDUCATIONTargeted Email BlastsOn-site Show ProgramFirst-Timer ReceptionProduct Shared Email BlastsHanging Aisle SignsWelcome PartyPre-Show PlannerBillboard and Kiosk SignsKeynote AddressIRE Website Banner AdsHanging Banner AdsConference Program SponsorRegistration / Travel SponsorColumn WrapsExhibitor Product ClinicsRetargeting AdsWindow ClingsExhibitor-Presented SeminarsGeo-Fencing AdsEscalator GraphicsExhibit Hall Private Meeting RoomsMobile App SponsorshipsOn-site Registration SponsorOutdoor Demos & EventsSponsored Social Media PostsConference Bags & InsertsWebinarsChatbot SponsorShow LanyardsCustom Packages2021 International Roofing Expo
HOUSING & TRAVEL INFORMATIONPLAN AHEAD FOR LAS VEGAS, NVIn partnership with onPeak, we’ve secured discounted rates at a selection of Las Vegashotels. Through onPeak we’re able to offer you convenient and affordable options foryour trip to International Roofing Expo 2021. onPeak is the only hotel provider endorsedby IRE, and we encourage you to book early for the best selection and price.DEEP DISCOUNTSBuy-in-bulk hotel rates, with savings passed on to you.PAY DELAYWith onPeak you can book your room today and cancel without penalty a weekbefore the event.EXCEPTIONAL SERVICEWe’re your advocate before, during and after your stay.HOTEL REWARDS POINTSGet credit for your hotel loyalty program.BEST RATE PLEDGEWe comparison shop to ensure our rates remain the lowest.GROUP RESERVATIONSEasily manage hotel reservations with onPeak’s group tools.2021 International Roofing Expo
YOUR ACCOUNT EXECUTIVE TEAMDarrin CaytonAccounts A-K Sr. Account rt LealAccounts L-V Account Executiverobert.leal@informa.com972-536-6381Steve SchlangeAccounts W-Z, #’s Sales Managersteve.schlange@informa.com972-536-6386For information about becoming an NRCA member, including the numerous perks likediscounted booth rates, contact NRCA’s Membership Department at (800) 323-9545.
The vast exhibit hall features over 125,000 square feet of booth space. Align your brand with the top manufacturers in the industry. The show feature three expo hall pavilions including the NEW Siding & Window Pavilion. In this pavilion attendees can find the latest business and technology products and services that can help their
