SOFTWARE PROCUREMENT IN THE CLOUD - Zycus

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SOFTWARE PROCUREMENT IN THE CLOUDBALANCING INNOVATION & GOVERNANCEVikram RaoAPAC Head of Amazon Web Services (AWS) Marketplacevikrrao@amazon.comAugust 6, 2019

Cloud is enabling customers toscale and innovate - at lower costsThe world is movingever faster to cloudSource: Cisco Global Cloud Index, 2016–2021* Workload a virtual machine or a containerScale massivelySave Capex,reduce cost onan on-goingbasisScale Up andDown, ondemandStop guessingcapacityImprove time tomarket andagilityDepth andbreadth ofservices, and 3rdparty solutionsBy2021 94%of all workloads and computeinstances will be processed in thecloud73%of cloud workloads will be inpublic cloud (27.5% CAGR from2016 to 2021)75%of the total cloud workloads andcompute instances will beSoftware-as-a-Service (SaaS)

Security in the CloudShared ResponsibilityModelCustomer DataPlatformCustomerApplications Identity & Access ManagementOperating SystemClient-side DataEncryption & AuthNetwork & Firewall bility“Security in theCloud”Networking TrafficProtectionAWS Cloud ServicesComputeAWS ��Security ofthe Cloud”

Family of AWS Security ServicesSecurity in the CloudAuthentication &AuthorizationMonitor & ControlInfrastructureSecurityData ProtectionEmergency ReactionAWS Identity & AccessManagement (IAM)AWS CloudTrailAmazon EC2Systems ManagerAWS Key ManagementService (KMS)AWS Config RulesAWS ShieldAWS CloudHSMAWS Web ApplicationFirewall (WAF)Amazon MacieAWS OrganizationsAWS ConfigAmazon CognitoAmazonCloudWatchAWS Directory ServiceAmazon GuardDutyAWS Single Sign-OnVPC Flow LogsAmazon InspectorAmazon Virtual PrivateCloud (VPC)AWS CertificateManagerServer Side EncryptionSecrets ManagerAWS Lambda

AWS ComplianceSecurity in the CloudSOC 1 / ISAE 3402ISO 27001FedRAMPMLPS Level 3SOC 2ISO 9001ISO 27017MTCS Tier 3SOC 3ISO 27018PCI DSS Level 1IRAPHIPAAGxPFIPS 140-2Section 508 / VPATCJISITARG-CloudNISTDoD SRG Levels 2 &4FERPAIT-GrundschutzFISMA, RMF, andDIACAP

Queries run on 450,000online subscribers 98percent faster and 80percent cheaper, accordingto the Financial Times.“We’ve realized a 52 percent reduction inTCO Ultimately these savings are a byproductof doing the right thing.”Ben Cabanas, CTO, GE Transportation

Technical Pillars of OptimizationFurther costreductionsRight Size &DecommissionUnused ResourcesIncreaseElasticityUse SpotInstancesUse ReservedInstancesDesign forCostEfficiency

Artificial Intelligenceand MachineLearning81%of deep learningprojects in the cloudrun on AWS10,000 customers chooseAWS for machinelearning, more thananywhere else

Ready-made IntelligenceArtificial Intelligenceand MachineLearningAWS provides pre-trained AI services for various common use cases, such as: Turning text into lifelike speech to give voice to your applications –Amazon Polly Build, train, and deploy Machine Learning applications fast – AmazonMachine Learning Accelerate machine learning and high performance computingapplications with powerful GPUs – AI Infrastructure

AWS AI ArchitectureArtificial Intelligenceand MachineLearningVideo and Image AnalyticsDeveloperswith limitedknowledgeon MLRekognition Rekognition TextractImageVideoVoiceChatbotsPolly Transcribe Translate ComprehendAmazonSageMakerML Developersand DataScientistsLanguageBU I LDPre-defined algorithm and notebookData Labeling (Ground Truth)Algorithm and Model( ML in AWSMarketplace)AWSDeepLensLexForecast RecommendationForecastPersonalizeAWSDeep RacerTRA I N I N GDEP LO Y“One-Click” Model Trainingand ImprovementReinforcement Learning“One-Click”deploymentImprovement(N E O )

So what does this mean for you?

6M apps will move to the cloud in the next 3years - High potential for cost rationalizationMoveTypical Enterprise portfolio has 1,000 * applications, of which 10–60% in house developedapplications 90–40% COTS paid software 300–500 software vendors In perpetuity licensing: 10–30% under usedModernizeSaaSServerlessContainersEC2 AMIsOn PREMSubscription-basedEnterprise has to define a “portfolio” approachto deal with the software component of cloudmigrationsThe mega 5 softwarevendors which represent 50% of IT software spendTop 50 vendors criticalto the journey to the cloud andfuture direction of a companyThe long tail of 500 vendors550500Microsoft and Oraclemanaged by SAP on AWSand VMWare on AWS IBM orSFDC

Cloud migration creates challenges forSoftware Procurement1Dramatic increase in the speed of development, testing anddeployment for new products2Balancing innovation with governance and controls needed tomanage risk and spend in the environment3Challenge of managing prior license restrictions, that canprevent moving licenses (e.g. on-premise and perpetual) to cloud4Increase in effort for procurement teams due to inability toleverage existing agreements, and evaluation methods5Future consumption difficult to project, as teams lackhistorical data on usage under new licensing modelsFind, try, buy, deploy,manage applicationsfaster.FASTER

Case Study: Crayon DataSimplifyingSoftwareProcurementA case study Crayon Data needed a highly scalable infrastructure to support forecastgrowth, with high performance and availability The company runs its Maya engine on AWS and deploys software solutionsfrom AWS Marketplace Reduces testing cycle from one-and-a-half weeks to two days for every release Trial and subscribe to software products in two days compared to nine weeksfor traditional procurement Kept costs 10% lower and improved performance by 20% over competingsolutions

Our Categories and Solution ProvidersOur Customers

Insummary Source: Cisco Global Cloud Index, 2016–2021* Workload a virtual machine or a containerProcurementneeds to evolveto accommodatethe rapid pace ofcloud adoptionand innovationAWS Marketplacecloud softwaremodel radicallyenhancesprocurementexperienceWith a simplifiedmodel,Procurementpersonnel cannow look to focuson high valuetasks

THANK YOUVikram RaoAPAC Head of AWS Marketplacevikrrao@amazon.com

AWS Single Sign-On AWS CloudTrail AWS Config Amazon CloudWatch Amazon GuardDuty VPC Flow Logs Amazon EC2 Systems Manager AWS Shield AWS Web Application Firewall (WAF) Amazon Inspector Amazon Virtual Private Cloud (VPC) . CJIS NIST MLPS Level 3 G-Cloud IT-Grundschutz MTCS Tier 3 IRAP