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2019 GLOBAL MEDIA GUIDE60TH ANNIVERSARY EDITION

*012019 GLOBAL MEDIA GUIDECONTENTSPG. 25PG. 11WELCOMETHERE HAS NEVER BEENA BETTER TIME FOR THEAMWAY BUSINESS THANRIGHT NOW—AND WE’REPROUD TO HAVE BEENNAMED IN 2018 AS THEWORLD’S NO. 1 DIRECTSELLING BUSINESS.*This year, Amway celebrates our 60th year in business—a testament to our passionate business owners,loyal customers and the thriving entrepreneurial spiritaround the world.Over the past 60 years, Amway has grown from a small business in Ada,Michigan to a global company of more than 100 countries and territories(learn more about our global footprint on page 25). We’ve continued tomanufacture and offer products that are loved by customers globally, frompure, safe and effective nutritional supplements (which you can read abouton page 11) to connected-home devices that help keep your home andfamily healthy (see page 19).PG. 19We also continue to invest in product research and development to offerinnovative, personalized products that customers can’t find anywhere else, likeour Artistry Signature Select Personalized Serum (learn more on page 15).AMWAY AT-A-GLANCEThe Amway business isn’t just about the products we sell. We’re also aboutpeople: the millions of Amway Business Owners come from all walks of life,from different countries, cultures, professions and backgrounds. And whileso much has changed in 60 years, our commitment and dedication tohelping people start their own business and set the foundation for financialflexibility remains the same.PG. 15Entrepreneurship comes with many obstacles. For Rich DeVos and Jay VanAndel, they had their share of challenges before founding Amway, from startinga flight school without knowing how to fly to opening a burger restaurantwithout prior restaurant experience.52%16,000 EMPLOYEESNUTRITIONObstacles like rejection, long hours and frustration can be enormous hurdlesto new business owners. But for those who persevere, there is great potentialfor success and self-fulfillment.That’s why, 60 years later, we’re still offering people the chance to start theirown business, chart their own course and set their own goals. There indeedhas never been a better time for the Amway business than right now—andwe’re proud to have been again named in 2018 as the world’s No. 1 directselling business.* Both industry research and our own entrepreneurship studyhave shown that people’s attitudes toward work are changing, and we’re wellpositioned for the future.60 LANGUAGES 8.8B20%USD IN 2018 SALESHOME26%BEAUT Y ANDPERSONAL CARE2%OTHER* Ranked by the DSN Global 100. May 2018 edition.Based on 2017 revenues.02100 450 countries and territoriesunique products* Ranked by the DSN Global 100. May 2018 edition.Based on 2017 revenues.

032019 GLOBAL MEDIA GUIDEHERITAGE04“WE WERE JUST TWO GUYS WHO WANTED TOHAVE A BUSINESS OF OUR OWN. WE WERE KIDSWHO WERE HUNGRY FOR SUCCESS AND WHOWANTED TO GIVE OTHERS THE CHANCE TO BE INBUSINESS FOR THEMSELVES, TOO.”INSPIRING THE NEXTGENERATION OFENTREPRENEURSRICH DEVOSCO-FOUNDER OF AMWAYBuilding a business requiresperseverance, resilienceand taking a few risks.Doug DeVos and Steve Van AndelCo-Chairs, Amway Board of DirectorsAmway was founded in Ada, Michigan,U.S. by two lifelong friends andbusiness partners, Jay Van Andeland Rich DeVos. As entrepreneurs,they knew how hard starting abusiness could be—from starting aflight school to opening a burgerrestaurant, they experienced the highsand lows of the startup world. In1959, they founded Amway to make iteasier for other people to start theirbusinesses, too. “We were justtwo guys who wanted to have abusiness of our own. We were kidswho were hungry for success and whowanted to give others the chance tobe in business for themselves, too,”recounted DeVos.While the world has changed a lotsince 1959, the company is stillfueled by the founders’ entrepreneurialspirit and high-quality Amway products. The company still remainsdedicated to helping people take thefirst step toward business ownership.“Putting Amway Business Owners andcustomers at the center of all we dois what has enabled Amway to thriveand grow. We want to do everythingwe can now to ensure the future isstrong for generations to come,” saidDoug DeVos, co-chair, Amway Boardof Directors.

052019 GLOBAL MEDIA GUIDEABOUT AMWAY06“WE SIMPLIFY ENTREPRENEURSHIP. WE TEACHTHE SKILLS YOU NEED, WE GIVE YOU THE PRODUCTSAND TOOLS TO BUILD YOUR BUSINESS, AND ACOMMUNITY OF MENTORS IS THERE TO SUPPORTYOU EVERY STEP OF THE WAY. THE POSSIBILITIESARE ENDLESS, AND THE RISK IS LOW.”JOHN PARKERAMWAY CHIEF SALES OFFICERThe majority of AmwayBusiness Owners work parttime on their business,making it a great way tomake extra money withoutfull-time commitment.“There is no secret to quick successwith Amway.”I hear the zip of a suitcase in thebackground. I’m on the phone withAmway Chief Sales Officer John Parker,and he’s packing for a trip to Japan.WORK WHEREYOU WANT,WHEN YOU WANTHe continues, “It takes hard workand dedication, just like anythingelse. The true advantage of Amwayisn’t in the money. At least, notinitially. It’s in the flexibility.”He’s referencing Amway’s businessmodel—direct selling. Instead ofrelying on retail store partners tosell the company’s products, Amwaymakes the products available toindividuals to sell.These individuals earn bonuses oncustomer sales. The more they sell,the more they can earn.Many Amway Business Owners (ABOs)cite flexibility as one of their topreasons for owning their business.Parents love the business becauseit means they won’t miss their kids’soccer games and band concerts.Young professionals love the freedomthe business gives them to exploreother interests.Another reason people join Amway isto build a team, rather than building abusiness alone.The 2017 Amway GlobalEntrepreneurship Report askedwhether people prefer to work aloneor hire people; the majority optedfor building a team. It’s excellentnews for ABOs, as Amway offers bothdynamics. You can create your ownbusiness, on your terms, but youcan (and many people do) choose todevelop a team to work with, too.“We simplify entrepreneurship,” Parkersays, before he signs off to catchhis flight. “We teach the skills youneed, we give you the products andtools to build your business and acommunity of mentors is there tosupport you every step of the way.The possibilities are endless, andthe risk is low.”Amway Business Owners participated in3M ONLINElearning activities in 2018. 61.3BUSD in bonuses and incentives havebeen paid to ABOs since 1959.100%satisfaction guarantee on Amway products and the business opportunity.** Check local market website for details. Exclusions apply.Visit amway.com and search: Satisfaction Guarantee.

072019 GLOBAL MEDIA GUIDEBRANDS & PRODUCTSPURE, SAFE,EFFECTIVE ANDTRACEABLEThe Nutrilite brand’s top-selling products and more 08

092019 GLOBAL MEDIA GUIDEBRANDS & PRODUCTS10Clockwise from left:Scientists examine TraditionalChinese Medicine plants from theAmway (China) Botanical Research& Development Center (ABRC)in Wuxi, China; a scientist in thelab at Amway Headquartersexamines plant ingredientsfor future formulation; Nutrilite Double X Dietary Supplementscontain 12 essential vitamins,10 essential minerals and 22 plantconcentrates from every colorof the phytonutrient spectrum.Traceability is ingrained inthe Nutrilite brand’s DNA andensures supplements thatare pure, safe and effective.Amway’s standards are, in one word,rigorous. While industry standardsstate that the “traceability” ofan ingredient is knowing one stepbefore and one step after in aningredient’s journey, the Nutrilite brand requires visibility into all stagesof an ingredient, and, in the case ofbotanicals, down to the farm level.Because of this stringent traceabilityprocess, the company can assureits customers that the supplementscontain exactly what the label says—no more, no less.Safety is also a key component ofNutrilite products’ traceability story.The company meticulously tracks eachstep of the process from start to finishand has rigorous rules in place tohelp protect products from even theslightest threat of contaminationat any point from farm to your door.“We know that food safety is a realconcern of consumers,” said KananBanerjee, vice president of Amwayglobal marketing, health and wellness.“And rightly so. Consumers should havethe right to know the story behind theirproducts—their personal health andthe health of their families depend onthe purity, safety and effectivenessof the products they buy! Our seed tosupplement process has been a majorpart of our heritage—Nutrilite founderCarl Rehnborg bought his first farmspecifically so he could control andobserve everything that happenedto his plants.”No one in the world cares or investsas much as Amway does to ensurethe purest ingredients, manufacturedin the safest way so that people canhave confidence in their vitaminsand supplements.NUTRILITE SUPPLEMENTSCOMBINE THE ‘BESTOF NATURE’ AND THE‘BEST OF SCIENCE,’RESULTING IN SAFE, HIGHQUALITY VITAMINS ANDDIETARY SUPPLEMENTS.TOP-SELLINGNUTRILITE PRODUCTSTM1. NUTRILITE ALL PLANTPROTEIN POWDER 2. NUTRILITE DOUBLE X /TRIPLE X DIETARYSUPPLEMENTNUTRILITE is the world’s No. 1 selling vitaminsand dietary supplements brand.*11BNutrilite vitamin and mineral tabletsand soft gels are sold annually.3. NUTRILITE VITAMIN C PLUS* Euromonitor International Limited,euromonitor.com/amway-claims

112019 GLOBAL MEDIA GUIDEBRANDS & PRODUCTSINFUSED WITHNATURE,PERFECTEDBY SCIENCEThe latest Artistry products and beauty news 12