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2018 GLOBALMEDIA GUIDE

2018 GLOBAL MEDIA GUIDE02A MOSAICThere’s something deeply appealing about a mosaic. From ancientRoman murals made from stained glass to the stunning Indianfloor patterns made of bright-colored flower petals, the concept ofsomething big and beautiful born from small individual piecestranscends cultures and borders.The Amway business, too, is a mosaic. It’s a colorful compendiumof people of different backgrounds and countries, desires andaspirations and of products and ingredients sourced from aroundthe world. This issue of the media guide aims to capture stories,sights and soundbites of the global experience. Throughout theguide, you’ll see images of Amway Business Owners and photosthey’ve shared on social media. Paired with stories sourcedfrom around the world, this year’s media guide captures theinternational mosaic that is @Amway.

*03CONTENTSPG. 202018 GLOBAL MEDIA GUIDEWELCOMETHERE HAS NEVER BEENA BETTER TIME FOR THEAMWAY BUSINESS THANRIGHT NOW—AND WE’REPROUD TO HAVE BEENNAMED IN 2017 AS THEWORLD’S NO. 1 DIRECTSELLING BUSINESS.*2017 WAS A BIG YEAR FOR AMWAY.NOT ONLY DID MANY COUNTRIES2017 was a big year for Amway. Not only did manyEXPERIENCEcountries successfully achieve their sales goals, wealso invested more in product innovation and digitalexperiences than ever before.PG. 2104We’re incredibly proud of the new Atmosphere Drive, our first in-car airtreatment system. You can read more about this on page 20.We also expanded the XS Energy brand to many more nations, capped by aphenomenal debut in China. There were more than one million cans sold in thefirst hour there, continuing to prove that our products resonate with customersaround the world. Take a trip with XS Energy on page 21.PG. 29PG. 13Last year, we also launched a reformulated Essentials by Artistry skincareline that’s infused with botanical extracts, like acerola cherry from our certifiedorganic farms in Brazil. Read more about our farms on page 29.AMWAY AT-A-GLANCELastly, as part of our latest Nutrilite brand innovation, we launched thenext generation Nutrilite Double X vitamin, mineral and phytonutrientsupplement. This formula features PhytoProtect , a phytonutrient blend thatsupports the body’s own natural antioxidant defense mechanisms to fightfree radicals.* It also includes an improved berry blend added to specificallyhelp fill nutritional gaps that we discovered through our global phytonutrientresearch. Read more on page 13.17,000 EMPLOYEESThere has never been a better time for the Amway business than rightnow—and we’re proud to have been named in 2017 as the world’s No. 1direct selling business.** Both industry research and our own entrepreneurshipstudy have shown that people’s attitudes toward work are changing, andwe’re well positioned for the future.50%60 LANGUAGES26100 450 NUTRITION 8.6BDoug DeVosSteve Van Andel21%USD IN 2017 SALESHOME*This statement has not been evaluated by the Foodand Drug Administration. This product is not intendedto diagnose, treat, cure or prevent any disease.**Ranked by the DSN Global 100. June 2017 edition.Based on 2016 revenues.%BEAUT Y ANDPERSONAL CARE3%OTHERcountries and territoriesunique products*Ranked by the DSN Global 100. June 2017 edition.Based on 2016 revenues.

052018 GLOBAL MEDIA GUIDEABOUT AMWAY06“WE SIMPLIFY ENTREPRENEURSHIP. WE TEACHTHE SKILLS YOU NEED, WE GIVE YOU THE PRODUCTSAND TOOLS TO BUILD YOUR BUSINESS, AND ACOMMUNITY OF MENTORS IS THERE TO SUPPORTYOU EVERY STEP OF THE WAY. THE POSSIBILITIESARE ENDLESS, AND THE RISK IS LOW.”JOHN PARKERAMWAY CHIEF SALES OFFICERThe majority of AmwayBusiness Owners workpart time on their business,making it a great way tomake extra money withoutfull-time commitment.“There is no secret to quick successwith Amway.”I hear the zip of a suitcase in thebackground. I’m on the phone withAmway Chief Sales Officer John Parker,and he’s packing for a trip to Japan.WORK WHEREYOU WANT,WHEN YOU WANTHe continues, “It takes hard workand dedication, just like anythingelse. The true advantage of Amwayisn’t in the money. At least, notinitially. It’s in the flexibility.”He’s referencing Amway’s businessmodel—direct selling. Instead ofrelying on retail store partners tosell the company’s products, Amwayopens up the products to individualsto sell.These individuals earn bonuses oncustomer sales. The more they sell,the more they can earn.Many Amway Business Owners (ABOs)cite flexibility as one of their topreasons for owning their business.Parents love the business becauseit means they won’t miss their kids’soccer games and band concerts.Young professionals love the freedomthe business gives them to exploreother interests.“We simplify entrepreneurship,” Parkersays, before he signs off to catchhis flight. “We teach the skills youneed, we give you the products andtools to build your business and acommunity of mentors is there tosupport you every step of the way.The possibilities are endless, andthe risk is low.”Amway Business Owners participated in5M ONLINElearning activities in 2017. 58.6BUSD in bonuses and incentives havebeen paid to ABOs since 1959.100%satisfaction guarantee on Amwayproducts and the business opportunity*TM*Check local market website for details. Exclusions apply.Visit amway.com and search: Satisfaction Guarantee.

072018 GLOBAL MEDIA GUIDEDIGITAL TOOLSHOW AMWAYUSES TECHNOLOGYTO FUEL ITSGLOBAL NETWORKLearn about our digital tools08

092018 GLOBAL MEDIA GUIDEDIGITAL TOOLSAmway isn’t just empowering thebusiness owners of tomorrow—they’realso pioneering products of thefuture. The company’s R&D teams arecurrently exploring different ways inwhich air- and water-treatment devices,cooking innovations, homeware andnutrition products can all interact.Imagine you’re cooking spicy food inyour iCook cookware, for example.In the future, your Atmosphere Sky device may know that you’re cookingand compensate by boosting itstreatment cycle to help purify the air.While interactions like this are only inthe concept phase, it’s the beginningof building a connected lifestylesurrounding people’s homes and theirpersonal devices in a way that manyother companies haven’t explored before.For customers, direct selling in thedigital age offers the best of allworlds—from access to a trusted,personal advisor and high-quality,science-backed products to userfriendly digital solutions for shoppingand customer service.Unlike the typical employee at thenearby store, ABOs have a deeperconnection to their customers andare equipped with resources to makepersonalized recommendations whensomeone is considering nutrition,skincare and home care products. Plus,customers can quickly order productsonline or with their mobile device.In fact, many Amway Business Ownerslargely operate their businessestoday online—via social media andtheir mobile devices. ABOs have anextensive library of on-demand appsand tools to help guide their work.The company is complementing itscustomer service staff with digitalinteractions (chat, bots, etc.), as wellas social customer service usinginstant messaging chats, to respondto ABO and customer needs howeverthe individual prefers. 70MUSD in mobile apps for AmwayBusiness Owners, including the flagshipapp, Amway MyBiz.Amway has invested nearly 3MFor example, with MyBiz, ABOs canaccess back office data and analyticsto help them achieve their sales goals.Social sharing platforms allow ABOsto create and share content on theirsocial media channels and digitaltools help business owners builda community of people who sharesimilar interests, like beauty, fashion,fitness or nutrition.“If there’s a company that can leveragethe benefits of digital platforms andsocial media for entrepreneurship, it’sAmway,” said Michael Edwards, Amwayvice president of global digital servicesand channel strategy. “We’re re-thinkingwhat it means to be personal today, ina business that’s all about personalrelationships and community building.”Additional support, beyond that ofan ABO, is available locally as well.On average, Amway responds to 12.4million customer requests a yearthrough their local customer supportteams. A recent digital customerservice upgrade helped reduce theaverage waiting time to under aminute in some of its largest markets,including China, Korea, USA and India.Amway has recently investedFrom the beginning, the promise of Amway has neverwavered. Amway helps anyone with the entrepreneurialspirit—and the desire—to build a business of their own.The outcome is people who are more in control andempowered to make choices for themselves. It meansthat their business revolves around their life, insteadof their life revolving around their business.That outcome is more important todaythan ever before. Today’s entrepreneurswant to run their businesses on the go,from wherever they are. They want dataand tools that are only a swipe awayand they want to sell products that aredigitally connected. Amway offers allthis—and more.10in its digital customer serviceexperience recently.Amway customer serviceteams respond toAMWAY HUBBODYKEY SMARTLOSSATMOSPHERE CONNECTA multifaceted center for running an Amwaybusiness on the go, the Hub makes it easierto work anytime, anywhere—enabling ABOsto register new customers, show productdemos, place mobile orders and more.As part of the BodyKey weight managementproduct line, the SmartLoss app helps userstrack daily weight and steps. The app servesas a personal coach, helping users achievetheir weight management goals and sharesuccesses with others.Paired with an Atmosphere Sky unit, theConnect App allows users to control andmonitor indoor air quality from anywhere,offering the capability to adjust settings,change fan speeds and track filter life.12.4Mcustomer requests a year.

112018 GLOBAL MEDIA GUIDEBRANDS & PRODUCTSHARNESSINGTHE POWEROF PLANTSThe Nutrilite brand’s top-selling products and moreTM12