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Here’s What You’ll Learn . . . Easy, proven techniques to turn a Facebook post into real profits How to make sure your ad targets your perfect, ideal customer Discover the #1 reason most ads get rejected How to decide which ad type will deliver BIG conversions foryour business (Hint: It depends on what you're marketing!) 3 little-known reasons why your ads aren't making you money PLUS! I'll reveal some real-life examples of successful ads (onesrunning RIGHT NOW) to show you what really works. 2012 Amy Porterfield, Inc.2

Do you believe FacebookAds Can Really Work ForYour Own Business? 2012 Amy Porterfield, Inc.3

Most People Have Mixed Feelings About FB Ads1You've tried Facebook ads in the past with dismal results,so you're not a believer they work for entrepreneurs andsmall businesses.2You've never tried ads because you don't have a bigmarketing budget and think Facebook ads would cost toomuch to get real results.3You've ran some ads, seen some results, but would loveto supercharge your ads to get bigger conversions. 2012 Amy Porterfield, Inc.4

ʻʻIn this training you’ll finally see howFacebook ads can change your business andwork for your unique brand. You’ll alsodiscover easy, inexpensive ways to attractyour perfect audience while growing youremail list and converting fans into buyers. 2012 Amy Porterfield, Inc.5

Title of SlideNot All Facebook AdsAre Created Equally. 2012 Amy Porterfield, Inc.6

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Strategy #1Only Focus On The AdsThat Will Make You Money 2012 Amy Porterfield, Inc.9

3 Smart Reasons to Experimentwith Facebook Ads More Quality Likes More Lucrative Leads More Sales and Profits 2012 Amy Porterfield, Inc.10

How To Determine Which Ad TypeIs Best For Your Business . . .You’ve got some options . . . Sponsored Stories: Easiest to set up Like Statement Ads: Click Like . . . Promoted Posts: Pay to be seen more by fans and friends of fans Page Post Ads: The “most social” type of ad Marketplace Ads: Traditional ads seen in the right column of FB Mobile-Only Ads: Only in the News Feed 2012 Amy Porterfield, Inc.11

Ads to Attract Highly-Qualified Fans Sponsored Stories: Easiest to set up Like Statement Ads: Click Like . . . 2012 Amy Porterfield, Inc.12

Experiment With Giveaway Like Ads 2012 Amy Porterfield, Inc.13

Ads to Increase Engagement Promoted Posts: Pay to be seen even more Page Post Ads: The “most social” type of ad 2012 Amy Porterfield, Inc.14

Ads to Attract Lucrative Leads Marketplace Ads Promoted Posts Page Post Ads 2012 Amy Porterfield, Inc.15

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Direct Profit Generating Ads Marketplace Ads Promoted Posts Page Post AdsTip! Start at the beginning of your sales funnel. 2012 Amy Porterfield, Inc.17

Are You Asking The Wrong Question?How much moneydo I need to spend on adsto get results? 2012 Amy Porterfield, Inc.18

ʻʻSuccessful people ask betterquestions, and as a result, theyget better answers. 2012 Amy Porterfield, Inc.19

For a BIGGER impact, ask a better question . . .Ask yourself . . . How much is a new LIKE worth to me? How much is a new LEAD worth to me? How much is a new BUYER worth to me? 2012 Amy Porterfield, Inc.20

For a BIGGER impact, ask a better question . . .The Great News . . .You will know if your ad is preforming wellafter about 20 clicks.There’s no need to waste your money on weak ads! 2012 Amy Porterfield, Inc.21

Strategy #2Become a Sniper:Get Laser-Focused On YourTarget and Ignore The Rest 2012 Amy Porterfield, Inc.22

How to Target Your Perfect, Ideal Customers There are 15 different targeting categories - BUT you don’t needto know them all to be successful! The targeting options that will get you the most impact depend onwhat you’re promoting. The area with the biggest impact: PRECISE INTERESTS Also pay close attention to: CONNECTIONS 2012 Amy Porterfield, Inc.23

Target Your PERFECT AudienceHow to Target Your Perfect, Ideal Customers 2012 Amy Porterfield, Inc.24

Target Your PERFECT AudienceHow to Target Your Perfect, Ideal Customers 2012 Amy Porterfield, Inc.25

Target Your PERFECT AudienceHow to Target Your Perfect, Ideal Customers 2012 Amy Porterfield, Inc.26

3 Proven Tips to Target Highly Qualified Fans1Get Curious About Your CUSTOMERS2Optimize Your PRECISE INTERESTS3Know Which CONNECTIONS Will IncreaseYour Click Thru Rate 2012 Amy Porterfield, Inc.27

#1: Get Curious About Your CUSTOMERS It’s valuable to know who your fans are, but it’s more valuable toknow about your customers. The more you know about the people who BUY from you, thebetter your Facebook ads. To increase your Facebook ad conversions, survey yourcustomers. What Pages do they follow most? What are theirinterests? Their struggles? What keeps them up at night? Be patient with yourself. This takes time - collect info over timeand it will add up! 2012 Amy Porterfield, Inc.28

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#2: Optimize PRECISE INTERESTS Precise Interests are pulled from a users Profile - including theactivities they list, their interests, job titles, and education. With Precise Interests you can also target information based onthe Pages users have liked and Groups they belong to onFacebook. Smart Move! In the Precise Interests area, you can targetspecific users by showing your ad to fans of specific FacebookPages. Which Pages currently attract fans that are also alignedwith your brand? 2012 Amy Porterfield, Inc.30

#3: Know Your CONNECTIONS Anyone: Fans and non-Fans (including Friends of Fans) Only people connected to [Your Page]: Current Fans of yourPage Only people not connected to [Your Page]: Non-Fans Friends of Connections: Target people who are connected to[Page or App Name] Advance Connections: Interested in, Relationship status,Language, Education, Work Places 2012 Amy Porterfield, Inc.31

The #1 Reason Most Ads Get RejectedIt’s likely your DESTINATION PAGE, not your ad. 2012 Amy Porterfield, Inc.32

How to Get Your Ads Approved Every Time Don’t over promise or “guarantee” anything! If the copy in your ad is “over-promising” or is not alignedwith the copy on your landing page, you will getdisapproved. For example, don’t use words such as “guarantee” “100%results” “wildly successful” or anything you can’t deliver. Also, make sure your ad copy and landing page copy arecongruent so there are no surprises when someone clicksyour ad! 2012 Amy Porterfield, Inc.33

How to Get Your Ads Approved Every Time 2012 Amy Porterfield, Inc.34

How to Get Your Ads Approved Every Time 2012 Amy Porterfield, Inc.35

Strategy #3Don’t Break The Bank:Take Advantage of PromotedPosts and Page Post Ads 2012 Amy Porterfield, Inc.36

Why All The Hype About Promoted Posts? A Promoted Post is a status update on your wall that youpay to promote in the News Feeds to ensure it gets greaterexposure. You must have 400 fans to run a Promoted Post. You can only promote a post in the first 3 days it goes live. When you run a Promoted Post, your post will be seen bymore of your fans and friends of fans who have engagedwith your post. 2012 Amy Porterfield, Inc.37

Why Should You Use Promoted Posts? Reach: The goal with promoted posts isto reach more of your existing audienceand the friends of your fans Engagement: Use promoted posts toincrease your engagement score Promotion: Use promoted posts to makesure more people see your promotions great lead gen opportunity. 2012 Amy Porterfield, Inc.38

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NOT PromotedNOT PromotedPromoted PostPromoted Post 2012 Amy Porterfield, Inc.41

What Are Page Post Ads? A Page Post Ad is a status update on your wall thatyou turn into a Facebook Ad. You can get laser focused with your Page Post Ads (but youcan’t do this with Promoted Posts). When you run a Page Post Ad, you automatically get theLike, share and comment buttons. 2012 Amy Porterfield, Inc.42

Here’s What You Learned . . .Status Update 2012 Amy Porterfield, Inc.43

Here’s What You Learned . . .Page Post Ad 2012 Amy Porterfield, Inc.44

Here’s What You Learned . . . 2012 Amy Porterfield, Inc.45

Want More?Add Video!92,352 People Saw This(vs. 16% of my fan base) 2012 Amy Porterfield, Inc.46

Facebook Ads & Recorded Webinars 2012 Amy Porterfield, Inc.47

Your Facebook Money Machines 2012 Amy Porterfield, Inc.48

Facebook Ads & Recorded Webinars 2012 Amy Porterfield, Inc.49

OUTSTANDING RESULTSConsistently Over 30% Opt-In Rate5 Sales a day ( 97/unit) on a 80/day budgetJamesWedmore.com 2012 Amy Porterfield, Inc.50

Do you see how Facebook Adscan add an entirely new, lucrativemarketing funnel to your businesswhen done right!? 2012 Amy Porterfield, Inc.51

www.amyporterfield.com/join 2012 Amy Porterfield, Inc.52

There’s No Risk.You have a full 60 DaysNo Questions Asked,Money-Back Guarantee60www.amyporterfield.com/join53

You’ll get INSTANT access into the program onceyou sign up. All the videos, slides, transcripts andworksheets are waiting for you right now!www.amyporterfield.com/join 2012 Amy Porterfield, Inc.54

Most People Have Mixed Feelings About FB Ads You've never tried ads because you don't have a big marketing budget and think Facebook ads would cost too much to get real results. You've ran some ads, seen some results, but would love to supercharge your ads to get bigger conversions. 1 2 3 4